I deliver net-new acquisition, win net-new logos, and drive double-digit ARR growth across mid-market and enterprise Cloud, AI, and IT solutions through disciplined, value-based execution. I lead with the belief that how we work matters just as much as what we build.

Alexandrea S.

Just shipped.




My mom cookies. Comment if you want the recipe. 👆

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Account Executive | Cloud | SaaS | Digital Transformation | AI

Warner Bros. Discovery

Results-oriented marketing strategist with a proven track record of leading brand strategy and integrated campaigns for entertainment content at Warner Bros. Discovery. Skilled in long-term planning, analyzing consumer insights, and building strategic partnerships to enhance brand presence and drive multi-platform viewership. Demonstrated expertise in project management, marketing calendar oversight, and budget management, with the ability to lead cross-functional teams in producing impactful digital and social executions.

KEY RESPONSIBILITIES:
► Develop and implement integrated marketing strategies aligned with brand and business objectives.
► Analyze market trends, competition, and consumer behavior to uncover insights and guide strategic decisions.
► Build and manage strategic partnerships to expand reach and create synergistic marketing efforts.
Lead Creative, Digital, and Social teams in the execution of high-impact campaigns.
► Maintain comprehensive marketing calendars for seamless cross-channel coordination.
► Manage and optimize budgets to maximize ROI and hit financial goals.
► Monitor campaign performance, identify areas for improvement, and make data-driven adjustments.
► Ensure brand consistency across all marketing touchpoints through internal collaboration.

KEY ACHIEVEMENTS:
► Increased multi-platform viewership by 15% in Q2 by leading a cross-functional team through campaign execution for WBD content.
► Developed data-driven strategy for Discovery Channel’s 2024 Shark Week, boosting YOY ratings by 10%, securing a #1 primetime ranking, and reaching 25M+ viewers.
► Negotiated a cross-promotion between MotorTrend’s signature live event and Zynga’s CSR2 Racing video game, driving 1.5M impressions and $510K in media value.
► Reduced marketing spend by 30% while increasing Q2 ratings by 5% through strategic content performance analysis.

Assistant Manager, Marketing Strategy

MotorTrend Group

Dynamic, performance-focused marketing strategist with expertise in leading global marketing campaigns for entertainment content at MotorTrend Group. Proven ability to define go-to-market positioning, drive customer acquisition, and establish KPIs. Skilled in crafting strategic creative briefs, managing client/vendor relationships, overseeing creative asset development, P&L ownership, and presenting insights to stakeholders.

KEY RESPONSIBILITIES:
► Lead global marketing strategies to drive business growth and brand visibility.
► Define compelling brand positioning for MotorTrend’s entertainment content.
► Drive customer acquisition to grow the user base and increase subscriptions.
► Establish and analyze KPIs to guide performance optimization.
► Author creative briefs that lead to strategic, high-impact executions.
► Manage client and vendor relationships to ensure alignment and delivery.
► Oversee creative asset production across platforms with brand consistency.
► Manage marketing P&Ls, optimizing budgets and driving profitability.
► Present campaign performance, insights, and recommendations to stakeholders.

KEY ACHIEVEMENTS:
► Drove 20% annual engagement growth by leading a cross-functional team of 10 in executing strategic marketing initiatives.
► Led strategy and customer acquisition for MotorTrend’s FAST channel, securing 15 distribution deals, scaling to 173M+ MAUs, exceeding profit targets by 150%, and outperforming KPIs by 3–15x.
► Reduced churn by 60% for a flagship live event while increasing customer acquisitions 4x and MotorTrend App downloads 10x.
► Directed external agencies in developing 2,500+ creative assets aligned with brand and business goals.
► Led postmortem analyses that yielded insights increasing annual revenue by 10% and campaign ratings by 15%.

Associate Manager, Marketing Strategy

USC Marshall School of Business

MBA Candidate (Full-time)

Mattel, Inc.

Highly motivated MBA Intern with a focus on global brand management, supporting the strategic growth of key franchises in Mattel’s Action Figures portfolio, notably WWE. Proven success in leading the creative development of promotional assets and using consumer and sales insights to inform brand and product strategies. Strong foundation in project management, process optimization, and brand performance tracking.

KEY RESPONSIBILITIES:
► Led creative development of marketing materials, ensuring brand alignment across global markets.
► Analyzed sales and consumer data (Tableau, IRI, Nielsen) to inform assortment and positioning strategies.
► Supported execution of global brand plans and initiatives for the WWE franchise.
► Assisted with POS tracking and line plan adjustments to align with brand performance goals.
► Contributed to quarterly and annual business reviews through KPI analysis and strategic input.
► Managed multiple projects for the Global Brand Team, ensuring timely delivery and strategic impact.
► Conducted industry research to guide brand strategy and portfolio optimization.

KEY ACHIEVEMENTS:
► Contributed to $258M in gross revenue and exceeded Q2 sales goals for WWE through brand-led marketing execution.
► Improved internal workflow efficiency by 15% by implementing brand-driven process enhancements.
► Provided actionable insights through POS and sales performance analysis, influencing brand and product strategy.
► Shaped product positioning and packaging through data analysis and trend research to strengthen brand relevance.

Global Brand Marketing (Action Figures)

Ignition Creative/Troika/MOCEAN/Ant Farm (Various Creative Advertising & Brand Strategy Agencies)

A highly creative and goal-oriented Creative Producer with a proven ability to manage advertising campaigns and brand storytelling for top entertainment and CPG clients. Skilled in building strong client relationships, overseeing full project lifecycles, integrating feedback, managing budgets, and consistently delivering high-quality work on deadline.

KEY RESPONSIBILITIES:
► Manage end-to-end lifecycle of creative ad campaigns and brand storytelling projects.
► Build and maintain strong relationships with leading entertainment and CPG clients.
► Oversee timelines, budgets, and resources for efficient, effective delivery.
► Integrate client feedback to refine creative concepts and executions.
► Lead and collaborate with cross-functional teams to produce compelling content.
► Ensure high-quality work that aligns with client objectives and brand guidelines.
► Manage project P&Ls, ensuring financial targets are met.

KEY ACHIEVEMENTS:
► Generated $2M in annual revenue by producing impactful campaigns for clients including Disney, Warner Bros. Discovery, Lionsgate, Netflix, ESPN, Mattel, and Hasbro.
► Redefined internal workflow at Ignition Creative, increasing production efficiency by 25% and boosting profits via reduced timelines.
► Co-launched Ignition’s physical production arm, generating over $1M in first-year revenue and creating a new profit center.
► Led creative development of theatrical marketing campaign for Crazy Rich Asians, contributing to $238M global box office and placing it among the top 10 highest-grossing rom-coms ever.
► Directed full campaign lifecycles, managing a 12-person team and $5M+ budgets while maintaining client relationships, P&Ls, and on-time delivery.

Creative Producer

With 10+ years of experience at iconic brands including Warner Bros. Discovery, MotorTrend Group, Mattel, and leading creative agencies, I've developed expertise across the entertainment, lifestyle, toy, consumer packaged goods, and creative advertising sectors. My journey includes orchestrating captivating storytelling for Shark Week, pioneering MotorTrend's FAST product, energizing the WWE brand, and crafting prestigious NFL promotional content. 

I specialize in tactical integrated campaigns and brand narratives that resonate across diverse audience segments, driving awareness, engagement, and conversion. A recent campaign exceeded KPIs by 15x for viewership and 3x for distribution through strategic omni-channel, full-funnel marketing strategies that attracted 173M+ viewers and secured 15 distribution partners.

I excel in guiding cross-functional collaboration across complex matrixed organizations, ensuring smooth implementation and stellar results. I thrive at the intersection of creativity and strategy, combining bold ideas with strategic execution to create impactful marketing solutions that engage target audiences while achieving business objectives.

STRATEGIC FRAMEWORK 
I develop marketing plans aligned with KPIs, gathering tactical consumer insights on customer profiles, audience motivations, content hooks, and consumption patterns. This data shapes my global strategies for audience segmentation, brand positioning, campaign tone, launch timelines, partnerships, promotions, and creative executions. I collaborate with internal stakeholders and external partners to bring campaigns to life!

LEADERSHIP PHILOSOPHY 
I champion team success by nurturing individual achievement and empowering team members. I build templates, processes, and workflows that boost productivity and strengthen cross-functional communication. I respond to market trends and competitive shifts through practical analysis, intellectual curiosity, and results-focused problem-solving.

SIGNATURE STRENGTHS 
Integrated Marketing • Go-To-Market Strategy • Competitive Analysis • Cross-Functional Collaboration • Brand Management • Creative Asset Development • Consumer Insight Analysis • Market Research • Consumer Segmentation • Customer Acquisition & Retention • Social Media • Media Planning • Creative Briefs • Budget Management • Client/Vendor Relations • Stakeholder Management • Strategic Partnerships • Sales Enablement • Lead Generation • Project Management • Process Improvement • Microsoft Office Suite • Google Suite • Airtable • Asana • Keynote • Canva • ChatGPT • Tableau • Nielsen

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The Battle

Alexandrea S.

Evan Lindenmayer, MBA

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The Battle

Alexandrea S.

Evan Lindenmayer, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexandrea S.'s LinkedIn Performance

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