I help companies see around corners as they adopt next-generation technology..navigating compliance, accelerating digital transformation, and driving operational efficiency.

With a track record in SaaS sales, I’ve consistently won net-new logos and delivered double-digit ARR growth by helping mid-market and enterprise clients modernize with Cloud, AI, and IT solutions.

I execute with precision through pipeline discipline, value-based selling, and a relentless focus on customer success and measurable impact.

Above all, I lead with sincerity, believing that how we work matters as much as what we build.


Alexandrea S.

folk

folk, the CRM for WhatsApp | Trusted by 3,000+ companies around the world | 4.9 Product Hunt

TRY 14 DAYS FREE with link:

https://try.folk.app/lana
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Brand Ambassador

lemlist

14 DAYS FREE TRIAL learn more: https://get.lemlist.com/lana

lemlist is prospecting tool to automate multichannel outreach & actually get replies | Trusted by 40k users (UBER, indeed) | 450M+ leads database

https://get.lemlist.com/lana
https://get.lemlist.com/lana
https://get.lemlist.com/lana

Helium 10

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LOVEDSEENHEARD 

- Directed creative and marketing strategy for an online therapy startup targeting Millennials and Gen Z, increasing client engagement by 18% via data-driven A/B testing. 
- Built and led a remote team of 4 specialists, delivering 200+ therapy sessions within 12 months, successfully managing cross-time zone collaboration

Founder

Event Production 

- Executed 3 major events with 10-person teams, enhancing brand visibility and customer engagement through 10+ targeted marketing campaigns.

Founder & Head of Events

Amazon

- Launched 30+ Kitchen & Dining FBA products, driving 15% average revenue growth
- Managed 60+ ad campaigns optimizing traffic and conversion rates; led creative team overseeing A+ Content, PPC, and pricing strategies

Brand & Operations Manager

Creative Agency

- Built a creative agency  from 0 to $50K ARR, managing 60+ social media accounts (Instagram, Facebook, TikTok).
- Increased client engagement by 8–23% across campaigns by driving content strategy and influencer partnerships. 	
- Produced 9 high-profile events attended by 2,000+ people, including 15 influencers with 1M+ following.

The Kraft Heinz Company

Backed by Berkshire Hathaway, ranks #5 globally and #3 in the U.S. in F&B, with $26B+ in annual sales.
- Managed 70+ SKUs ensuring brand consistency across key categories.
- Directed a 6-month rebranding project in partnership with Pearlfisher creative agency.
- Delivered 200+ content campaigns across digital channels and executed 140+ creative/NPD briefs.
- Conducted Nielsen database analysis for strategic planning and pricing optimization.
- High Skilled Work Visa

Marketing Communications Manager

-Scaled a startup to #3 market share in baby food category (10% market share in baby cereals) with 300+ SKUs, leading to a $30M exit.
- Delivered 300+ branded campaigns focused on product positioning and consumer engagement.
- High Skilled Work Visa

Brand Manager

Global Brand Growth | 3x Founder | Helping DTC Founders 2x CVR with Visual Brand Glow-ups | Open for new business

Hi, I’m Lana. Global Brand Lead (M.Arch) & 3x Founder | Los Angeles ↔ Belgrade
▪️ Helping DTC founders 2x conversions with Visual Brand Glow-ups
▪️ 14+ years building brands across United States, Russia & Europe. Trilingual
▪️ Serial Entrepreneur - Therapy Service, Creative Agency, Event Management 
▪️ Previously: Heinz, Amazon. Scaled FMCG startup to $30M exit acquired by Berkshire Hathaway
▪️ Blend of corporate savvy and entrepreneurial mindset
▪️ Topics I Talk About: #Brand #Business #Wellness #Marketing #AI #PersonalBrand
▪️ Contact: lana.partnerships@gmail.com

Lana C.

Lana Cvoro

Global E-commerce Brand Lead | 3x Founder | Ex-Amazon, Ex-KraftHeinz

Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends

Huge shout out to the people on the right .. I respect you … to the people on the left … you’re only fooling yourself and the others who live in fear 😨….

Stop talking, start executing

Controversial BUT…

Connecting and networking through social media is way easier in Los Angeles (believe it or not) than, lets say in Belgrade.

Kod nas ljudi i dalje glume neko ludilo 😂
Balkanci su i dalje jako iskompleksirani. 
Naravno ne svi.

Global E-commerce Brand Lead | 3x Founder | 15Y | Ex-Amazon, Ex-KraftHeinz | I help eCom wellness tech and home brands scale with Sensory Marketing

It's the people, dummy!

When discussing early-stage startups, folks often ask me: "What do you think of this company? Are their metrics promising? Are you bullish on their category? Would you bet on them?"

I always give a super boring answer: "How good is the founder?"

Category, early metrics, capitalization - it all matters. But only in the LONG RUN. Exceptional operators will iterate their way into a great business no matter what, even if their current setup looks clunky.

Make a difference: dont buy on Black Friday 😂

linkedin.com/in/lanacvoro/

JSESSIONID

li_at

Global eCommerce Architect | 3X Founder | 15+ Years | $30M Exit | Ex-Amazon / Ex-KraftHeinz | I help CPG brands scale using Sensory Marketing

I actually still cant understand:

1. Linkedin posts… just for the sake of posting

2. Comments that are basically summary of the post

3. Surrounding yourself with people who are not YOUR TARGET AUDIENCE 

4. Polished corporate posts aka brochures

5. Critical posts about generational differences

6. AI- generated comments and msgs 😂

7. Trying to automate the one thing that should never be automated - real human connection

8. Selfies on every single post 🥵

What else?

Founder of Steven.com. FlightStory. FlightFund.

LETS TALK ABOUT THE ELEPHANT IN THE ROOM... AI Slop content, and AI bot replies sucking the soul out of every social media platform... 👇🏾

we've hit this insane inflection point where content has basically split into two camps...

SCROLL PAST CONTENT: There's an ocean of AI sludge - those perfect LinkedIn posts with perfect formatting, optimal keywords, big em-dash's and absolutely zero soul....the ones you scroll past without your brain even registering it.

SEARCH FOR CONTENT: Then there's the stuff that makes you cancel meetings because you need to finish watching it... the really human stuff... the stuff you love so much you literally search for it!

Nothing lives in between anymore...."Pretty good" is dead.

The times we're living in are so crazy to me... creators are spending $$$ on AI tools to pump out more content.... then spending $$$ on AI bots to auto-comment AI-slop on other people's AI-slop.

If this is your approach, your "engagement" won't translate into anything real. 

No real connections. No real value. No real opportunities. 

You also will lose your ability to think, to create, to imagine, to learn ☠️

Interestingly, these AI comments are slowly training us to ignore each other - I've basically stopped reading my comments because so many of them are AI-bot comments and I have no idea what is real anymore... are any of you real???

(TAKE A LOOK AT THE ONES THAT APPEAR ON THIS POST) 😂

We're literally automating ourselves out of connecting with each other.

AND THIS HAS CREATED THE SINGLE BIGGEST OPPORTUNITY IN CONTENT AND PERSONAL BRANDING THAT I HAVE SEEN IN MY LIFETIME....

People are now starving for real. WE WANT HUMAN. Messy, emotional, imperfect, real, relatable, HUMAN. 

As has often been the case in my professional life... when everyone goes left, you can "win", by going right.

The choice is take the easy road and be forgettably PERFECT or put a little more effort in and be unforgettably REAL.

We're building a world where authentic human connection is becoming the scarcest resource on earth... this is a huge huge opportunity. 

The middle of content is dying....pick the human side!

Lets talk about LINKEDIN tools.

with taplio:

• you will overcome POSTING STRESS 👻 

• you can dig straight into viral posts in your niche

• you will have access to ideas bank

• you will see FASTER what actually works - posts, formats, headlines etc.

• you will schedule for a week or month easily 🗓️

• you can make a list of people you want to stay in touch with.

• you will overcome “i need to post something” bug 

• you will be more consistent 💯 

• you will turn half-baked thoughts into polished posts

• you will grow your account and be more VISIBLE to your target audience.

think about taplio as a content machine: https://lnkd.in/gK4zxiAs

Global E-commerce Brand Lead | Ex-Amazon, Ex-KraftHeinz

Controversial BUT…

People LOVE relying on paid ads, even though organic content can generate far more in the long run.


Sure, paid gives you controlled traffic but the second you turn it off, you disappear.


Meanwhile, the brands winning today aren’t spending more… they’re trying to spend less and publish more.


The power of organic content is massively underrated.


Paid ads can work even with a mediocre strategy.


Organic content? Not a chance. If your strategy is weak, your results will be too.

Organic demands consistency, message clarity, positioning, and value.


With paid, every month feels like you’re starting from zero. No one knows you… why would they?


Paid is great for speed, but not everyone is ready to buy today. Some need 6 months, a year, or even longer.

Most e-commerce brands overspend on paid because it’s predictable and dashboard-friendly. It’s a known industry pattern.


Organic content is about routine and discipline.

You don’t see results immediately but it compounds, and that’s where the real growth happens.

#content #ecommerce #brands #marketing

Atp LinkedIn is basically a loop of “here’s how to crush it on LinkedIn” 😂

Global Head of Social | Canva | Coca-Cola | Microsoft | Ogilvy

Idk what is happening LinkedIn, but as a user/creator there are some really weird things going on...


📆 Why are posts surfacing 2-3 weeks late as they become less relevant
📉 Why are posts getting SO few impressions and such low engagement
👀 Why are we getting more followers if they don't even see our content

We're very confused. It's making it awkward for reporting. Please sort this algorithm sitch out because the other platforms like Substack are calling us...

(And no I don't want to boost my posts if this is what it's all about 🙂‍↔️)

Remember to engage with people who align with your values, vision & goals ❤️

For everyone else, the healthiest boundary on LinkedIn is the block button 🗑️

#strategy

11 startup lies 👇 

“Forbes 30 under 30” 
—> I paid a PR firm $50,000 so I could update my LinkedIn bio and make my mum proud 

"We have a highly experienced advisory board." 
—> A few industry experts agreed to have coffee with us once. 

“Our team is like a family.”
—> Dysfunctional, passive-aggressive, and no one does the dishes.

“We’re highly profitable…" 
—> only if you exclude salaries, marketing, and office rent.

“Our sales team is crushing it!” 
—> About 25% of our sales team hit quota 

“We’ve been developing our own AI for years.” 
—> We use chatGPT 

"We have a disruptive business model." 
—> We're not making any money yet. 

"Our burn rate is under control." 
—> We're running out of money, but we're trying to sound optimistic. 

"We have a strong company culture." 
—> We occasionally order pizza and play ping pong in the office to keep morale up. 

"We're in talks with several Fortune 500 companies for partnerships." 
—> We had one introductory call with an intern at one of those companies. 

“We’re community-driven.”
—> We have a Discord with 12 people, 11 of them are bots.

What would you add?

Beauty will never be wellness.

Glossy doesn’t mean healthy. 

Ever check what’s inside? 🥶

Beauty is becoming wellness. 

Once defined by cosmetics, the beauty industry now spans skin health, aesthetics, and well-being — creating a $590B global market, per McKinsey. 

As the definition of beauty expands, consumers are trading hype for results, turning to products and treatments that deliver confidence, performance, and longevity. 

From The Ordinary and rhode skin to OneSkin.co and Augustinus Bader, this fusion of beauty and wellness blurs categories — reshaping how people spend, how brands market, and how culture defines self-care. 

Driven by personalization, science-backed efficacy, and a growing belief that beauty starts from within, the next era of beauty isn’t about looking better — it’s about feeling well.

With many Balkans clients, it often goes like this:

 “That’s not how we do it.”
 “We can’t.”
 “It doesn’t really work like that.”

Well… clearly it doesn’t.

That’s why your sales are weak, your landing pages don’t convert, your content is flat, and nobody knows who you are.

There’s nothing more to discuss.

Clients like that usually bring more headaches than money.

“We do all of that,” they say, yet the moment you ask what their actual offer is, who it’s for, and what specific problem they solve, you get zero concrete answers.

Then comes the classic:

 “This isn’t America.”
 “Things are different here…”

If you’re paying for a service, you’re most likely paying for someone’s 10+ years of work, time, energy, wins, failures, mistakes, and a million little details you don’t see.

If you think you can do it yourself - go for it.

Shut up and drive, as they say.

Sometimes, paying isn’t enough.

You also NEED TO STOP getting in your own way.

#marketing #strategy #ecommerce

I met so many great people here.

Let me know how can i help you, reach out via dm⚡️

Lana Cvoro⚡️

Eh sta bi bilo sa Balkanom sa malo jacom disciplinom :)

Body transformation coach to entrepreneurs. On a mission to help 1 million people transform their bodies by 2027. Follow me for posts on high performance & health optimization.

Everyone else is coasting into 2025. I'm about to disappear.

Starting today through March 31st, I'm going full monk mode.

Here's my non-negotiable protocol:

• Zero alcohol 
• Social events: 
• No processed sugar
• 1000 words written before 8am daily
• 10 minutes meditation 
• No foods after 6pm
• Business meetings that matter only

My friends think I'm crazy when I tell them this:

"Dan, it's the holidays! Everyone's slowing down!"

Exactly.

While they're nursing hangovers, I'm in the gym at 5am.
While they're scrolling, I'm writing my next book.
While they're "starting fresh in January," I'm already 90 days ahead.

Last year during monk mode:
- Lost 12 pounds of pure fat
- Wrote 45,000 words
- Had record income months
- Actually enjoyed Christmas (present, not buzzed)

The best part? My family gets the real me. Not the stressed, distracted, half-present version.

This isn't about being antisocial. It's about being intentional.

I've done this for 5 years straight. Each time, I emerge sharper, leaner, and light years ahead of where I started.

2026 isn't built in 2026. It's built right now.

The question is: Will you coast or create?

✍️ What's one thing you'll sacrifice for the next 90 days to level up?

- Dan

Ps. Want the exact monk mode protocol I'm following?

Join 470,000+ high performers getting my proven strategies 👇

https://lnkd.in/gzyviRFf

graphical user interface, text, application, chat or text message

if they cant control you they prob wont like you…

When I started lemlist I tried to raise funding and got rejected by 20+ VC funds...

Always for the same reasons:
- You don't have a track record
- You have competitors that have raised hundreds of millions of dollars
- You can't build an international company based in Paris

Whenever I saw an article about a startup raising funds in the press, I felt bad about myself.

Like I'm not good enough... 

So I focused on what matters the most: our customers.

3,5 years later, we were at $10M in ARR.

Last month, we crossed the $36M ARR mark (and we will do more than $10M in EBITDA)

Our biggest market is the US, and lemlist is used in more than 100 countries.

I never had an article in TechCrunch, but to be honest, I couldn't care less now 😅

If you're bootstrapping, I know how hard it is in the early days.

Be kind to yourself, and don't give up on this amazing journey!

It's all worth it in the end ❤️

Co-Founder @ Slate: Content tools for social teams

The most important survival skill for a one-person social media team:

It's not time management. It's not AI tools. It's not batch creating content.

It's finding that ONE person who can trust to really brainstorm with you.

When you're solo, you spend so much time in your own head that even good ideas start feeling flat. There's no one to bounce anything off of. No one to take a half-baked concept and help you actually build it into something. No one to get you out of a creative rut.

You miss out on that magic moment when you pitch a half-stupid idea, and instead of shutting it down, someone goes "wait, but what if we..." and suddenly you're both leaning in, talking faster, building something actually good together.

The first time I was a solo social media manager, I found my lifeline in the video department. Someone who was willing to riff on ideas with me AND help me create content on top of the job he was already doing. Having a creative running mate who cared made all the difference.

If you're running social solo, find your ride or die in an adjacent department. 

Ideally someone who wants to create content too, but mostly someone who can ideate with you.

You just need one other person who gets it to keep you sane.

Money is great. But find a way to be present.
We are living the time of our lives ⚡️

No alternative text description for this image

You should be obsessed with your health, mind body and soul. Thats the priority

Professor and Neuroscientist at Stanford & Host of Huberman Lab

After a few years of tending to your sleep and eating well, exercising regularly, minimizing or eliminating alcohol, it becomes second nature. People would have you think that it's going to consume your life, but it opens up time and energy for all sorts of things that bring meaning.

I noticed that when some people post their fitness or weight loss achievements, or their sleep scores, there's a cohort of people out there that somehow accuse these people of being obsessed. Ignore it. Just stay on your path and fill your life with things that matter to you.

You’re under-posting.

Hormozi: 300-450 pieces/month.
Gary Vee: 20/day (600/month).

That’s the benchmark.

#strategy

taplio

The Battle

Alexandrea S.

Lana C.

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The Battle

Alexandrea S.

Lana C.

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lana C.'s LinkedIn Performance

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