I help companies see around corners as they adopt next-generation technology..navigating compliance, accelerating digital transformation, and driving operational efficiency.

With a track record in SaaS sales, I’ve consistently won net-new logos and delivered double-digit ARR growth by helping mid-market and enterprise clients modernize with Cloud, AI, and IT solutions.

I execute with precision through pipeline discipline, value-based selling, and a relentless focus on customer success and measurable impact.

Above all, I lead with sincerity, believing that how we work matters as much as what we build.


Alexandrea S.

Jobscan

At Jobscan, I focused on content and communications across multiple channels to support job seekers and help drive growth. I worked closely with our SEO and product teams to align messaging, create high-performing content, and strengthen Jobscan’s voice as a trusted resource in the job search space.

• Created 50+ editions of Jobscan’s weekly newsletter (1.2M+ subscribers), consistently achieving a 
   40% open rate, 60% read rate, and generating 5,000+ attributed deals.

• Wrote 100+ blog articles on resume writing, LinkedIn, cover letters, and job search strategy—many 
   ranked in the top 3 Google results and helped attract 200,000+ monthly U.S. blog visitors.

• Contributed to two years of record-breaking revenue growth by supporting top-of-funnel SEO 
   strategy and content development.

• Built a personal LinkedIn presence as a company ambassador, growing followers from 350 to 
   1,700+ in 6 months through 100+ original posts (100,000+ impressions and 2,000+ engagements).

• Produced and hosted live webinars during Jobscan’s biannual Job Search Summits, providing 
   actionable guidance to over 3,000 job seekers and strengthening brand trust.

Communications Specialist (Promoted from Content Writer)

Lurn Inc

At Lurn, I created educational content for digital marketing and entrepreneurship courses taught to a global audience. My work spanned writing, teaching, and content development across multiple formats and platforms.

• Ghostwrote eBooks for Daymond John (Shark Tank) as part of Lurn’s digital marketing training 
   program.
• Led weekly live Zoom classes for hundreds of students, offering hands-on instruction in core digital 
   marketing skills.
• Created multimedia course content on email marketing, SEO, YouTube strategy, and affiliate 
   marketing—delivered through written guides, videos, and audio lessons.
• Updated and optimized a large archive of course materials to improve clarity, consistency, and 
   alignment with platform updates.

Content Developer

During this time, I worked on a range of freelance and contract writing projects spanning educational publishing and curriculum development.

Book Author | Reference Point Press
• Wrote nonfiction books for middle school readers on topics including digital culture and 
   anime/manga.
• Books were positively reviewed in leading trade journals and adopted in classroom settings 
   nationwide.

Lesson Plan Writer | GradeSaver
• Developed detailed, classroom-ready lesson plans for classic literature.
• Included discussion questions, historical context, assessments, and other tools to support educators 
   and enhance student learning.

Freelance & Contract Writing

Built and ran a six-figure affiliate marketing business through SEO-driven content, niche strategy, and high-performing product reviews.

• Created and monetized 100+ niche websites in areas like weight loss and self-help, generating 
   steady affiliate revenue.
• Achieved #1 Google rankings for competitive keywords, driving high-converting organic traffic.
• Maintained a network of 30+ niche sites to support internal linking strategies and improve domain 
   authority.
• Wrote SEO-optimized reviews and informational content to attract, engage, and convert search- 
  driven traffic.

Self-Employed | Affiliate Marketer

My #1 strength as a content writer and copywriter is turning complex topics into clear, engaging content that leads to “a-ha” moments.

Here's a quick look at what I've done and can do for you...

𝐒𝐄𝐎-𝐝𝐫𝐢𝐯𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Wrote and managed 100+ blog posts that helped drive record-breaking revenue growth.

𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫: Produced a weekly newsletter sent to 1.2M+ subscribers, with a 40% open rate and 60% read-through rate, generating over 5,000 attributed deals.

𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬: Created and delivered live webinars to 3,000+ attendees, providing actionable content and building brand credibility.

𝐁𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: Served as a LinkedIn brand ambassador, growing my audience 5X and generating 100K+ impressions in just six months.

𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲: Ghostwrote eBooks for Daymond John (Shark Tank), developed marketing courses for entrepreneurs, and wrote nonfiction books for teens, including one for National Geographic.

Originally from New York, I now live on a dirt road in the Vermont woods with my wife, dog, and cat. I love the beauty and the quiet (and the Wi-Fi).

For 10 years, I also coached youth soccer at the middle school and junior high levels here in Vermont, and I founded the town of Sharon's recreation soccer league.

Let’s connect! And if you’d like to see more of my work, you can check out my portfolio here: http://bit.ly/3Tygxwo.

taplio

The Battle

Alexandrea S.

Robert M. Henderson

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