Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

I served 60+ companies without a team before I made the 1st hire.

All because I wanted to map the workflows + my logic and turn Claude into my mastermind partner.

And boy, I feed it everything.

My capabilities + Offers → My competitors → My customer data → Market insights → Automation workflows → Client offers → Ideation workflows → Then I ask it to challenge my thinking

So, what did i do?

I created templates for ICP validation, offer positioning, and systems integration planning. 

Each prompt includes:
→ my customer patterns → industry context → success metrics.

Now, when I'm deciding whether to add a new service or optimize a workflow, I run it through Claude first. It spots gaps I miss and asks questions I should be asking.

So next time you're making a GTM call, remember AI works best as a thinking partner, not a task executor.

And this is just the beginning.

When you start:

1. Building skills
2. Using the mcp servers
3. Creating agents in claude code

Claude gets powerful really fast.

Have you used it better? How should I improve?

A founder booked a call with me last week.

First thing he said: "I don't know how you got on my feed, but I've been reading your posts for 3 months."

He'd already decided before we spoke.

I'm a GTM Engineer. I build the testing infrastructure companies use before they scale outbound. 

But my own pipeline runs on content 90% of the time.

That call made me map out exactly how he got there.

He didn't just "see a post and reach out." He moved through five distinct stages → and my content pulled him forward

Stage 1: Discovery

→ He had no idea I existed. A post showed up in his feed. The hook was specific enough that he stopped. That's the only job here: earn the follow from a complete stranger.

Stage 2: Engagement

→ He started saving posts. Coming back. Never commented, never liked. Just watching. Trust was building in the background while I had no idea he existed.

Stage 3: Intent

→ He visited my profile. Read old posts. Checked my featured section. By this point, my content had already answered his biggest objections. Without a single conversation.

Stage 4: Conversion

→ He booked the call warm. Already sold on the approach. We spent 20 minutes on fit, not persuasion.

Stage 5: Loyalty

→ Still ongoing. But he's already referred one person into my pipeline.

Most people treat LinkedIn like a cold channel.

Push the product. Drive to a CTA. Wonder why nobody converts.

The buyers who actually close don't get sold to. 

They get guided → post by post → until booking a call feels like the obvious next move.

The full breakdown is in the infographic below.

"Do not be afraid; only believe."
Marc 5:26

This is your sign. God is with you. 

You just have to believe.

If God removed every blessing in your life

Would you still love Him?

Or do you love what He gives?

It's easy to worship when:

Prayers are answered 
When doors open
Life feels smooth

But faith is tested when the blessings pause.

When silence stretches. 
When nothing changes.

Job lost everything. 
Family, wealth, security.

Yet he said: "The Lord gave, and the Lord has taken away". Real devotion isn't built on outcomes, It's built on conviction.

Many love the gifts, but few love the Giver. 

If your faith survives only when life is good, it isn't faith. It's convenience.

God blessed me with rock bottom about 5 years ago. 

And today, He blessed me with incredible success.

So here's a reminder I want you to know today:

Those who leave everything in God's hands
will eventually see God's hands in everything.

3 years ago, I started my business because I no longer felt safe.

The job market was broken then, and even worse today.

AI is replacing entry-level roles faster than we can train for them.

And even if you land a job? The average tenure is now 3 years.

You're expendable. Replaceable. A line item on a spreadsheet.

I spent 8+ years climbing the corporate ladder in software sales.

Hit quota. Closed deals. Played the game.

But I watched colleagues get let go after stellar years.

I saw positions eliminated overnight. Departments restructured without warning.

The message was clear: your security is an illusion.

So I had a choice.

Keep trading time for money in a system designed to replace me.

Or build something I controlled.

Before I registered my GTM agency, I prayed.

I asked God if this was my path.

The peace I felt wasn't loud. It wasn't dramatic.

But it was clear.

That confirmation gave me the courage to leave stability behind.

Here's what I did:

1. Audited my skills: 10+ years in sales, lead gen, and GTM systems gave me a foundation.

2. Identified the gap: Companies were buying tools but couldn't connect them. That became my offer.

3. Built systems first: I documented processes before I had clients. Clay + HubSpot + analytics became my core stack.

4. Started serving: I took on my first 3 clients on Upwork before I quit. Proof of concept mattered.

5. Scaled through automation: I automated what I could, outsourced what I couldn't, and focused on high-value work.

Faith doesn't eliminate the work.

It eliminates the doubt.

Today, I serve 60+ customers while maintaining location independence.

Not because I had it all figured out.

But because I refused to let a broken system dictate my ceiling.

The job market won't save you.

But your skills, systems, and faith in yourself can.

PS: I'm building a program to help people in similar situations launch a profitable business in 90 days.

Comment "Profitable" and let's have a chat.

This week i had a couple chats with founders running outbound.

Sending emails. Consistently. Putting in the work.

But when I asked what their stack looked - all of them said:

"Apollo for lists. HubSpot for sequences."

That's 84% of companies doing cold outreach right now.

Same tools. Same lists. Same inbox. Same flat reply rates.

I told them : “the problem isn't the copy. It's that your setup is identical to everyone your prospect is already ignoring.”

Here's what separates each level:

~84% — @Apollo + HubSpot One domain.

→ No warmup.
→ Pulling lists by demographics.
→ Sending the same sequence to everyone.
→ No visibility into variables, A/B tests, deliverability

~10% — Multiple mailboxes

→ Using Zapmail, Inboxkit, Maildoso for infra
→ Using Prospeo,  Ocean.io, and Apollo for data
→ Using Instantly.ai, Smartlead to send emails
→ Matching signals + demographics for better targeting



~4% — Using Clay / Claude 

This is where it shifts.

→ Multi-layer data imports and validation systems
→ AI-Researched data for targeting accuracy
→ AI-Generated custom messaging for relevance
→ Waterfall enrichment using 8+ tools

~2% — Full GTM orchestration

This is for the elite

→ All of the above + Inbound-led outbound systems
→ Traced performance from message variant - closed revenue
→ Do-Not-Contact and Masterlist de-dupe and sync to CRM
→ Automated frameworks for minimum management
→ Using tools like

Trigify.io, Extrovert - Social media intent tracking
Amplemarket HQ - Data + linkedin + email automation
n8n, Claude Code - Automatiom + Agentic work
Supabase - Data storage and orchestration
Serper.dev + Custom scrapers - Niched repositories
Warmly, - Inbound tracking + GTM orchestration

He looked at his setup and said "I'm in that first bucket aren't I."

Yeah. Most people are.

Cold outreach doesn't stop working. It stops working when your infrastructure looks like everyone else's.

And here’s the good part:

You can skip the line directly to the 1% group if you hire a GTM agency, willing to train you and your team.

DM me to change that.

Last month I had no idea what I was doing on LinkedIn. But last week, my posts got more saves than likes. And more leads too

Here's what changed:

I started applying common sense to my own analytics. Turns out every metric is a diagnostic.

Each number is telling you exactly what broke:

Let's break them down ↓

Low impressions → weak hook. 
Low likes → no emotion triggered. 
Low comments → not thought-provoking. 
Low sends → not relatable enough.
Low saves → not valuable enough.

Miss all five? Your warmest connections scrolled past and the algorithm buried it completely.

Let's say you're posting about outbound strategy: zoom out. 

Ask yourself: 

1. Does this post solve a problem my ICP will face repeatedly? Make sure it contains something reusable (a checklist, a framework, a diagnostic, a template).

2. What should I actually be optimizing for?
The bar is low. Most posts are either AI-generated or purely opinion with nothing actionable underneath.

There are 3 types of posts that consistently drive saves:

→ A lived client moment + the exact framework used to fix it
→ A step-by-step breakdown that someone can execute themselves
→ A common belief challenged with a specific counter-example or real data

It's just me sharing what I actually do. Not what sounds good in theory.

Repeat this for a few weeks, and your analytics start telling a completely different story.

In my experience, saves matter more than any other metric. They're the signal that you gave someone something worth keeping.

If your goal is to turn content into pipeline, here's the mix that works:

→ Post content that teaches your ICP something they'll actually use
→ Write hooks specific enough that strangers stop scrolling 
→ End every post with something worth debating or acting on 

Treat it like an infinite feedback loop.

PS. Likes feel good, but they don't compound. Saves do.

Hamish Stephenson 🦘

Award winning GTM Recruiting Expert | CEO @ Selr.io

Ex-President's Club seller, turned Entrepreneur. Since becoming an Entrepreneur, I have been hand picked by Linkedin as one of their Sales Insiders, been included in LDN's 40 under 40 and been a key note on a lot of high end sales podcasts. Sales is my life. I am a sales expert and startup advisor with over 10 years of experience in SaaS, sales, GTM and recruitment. As the Founder and CEO of Selr.io, I help companies build their sales and revenue functions, and retain their staff.I am also a strategic advisor for several tech startups, where I share my insights and expertise on product-market fit, customer acquisition, and growth. I am passionate about solving problems, creating value, and empowering others. I am always open to connecting with like-minded professionals and learning new things. Some of my interests include skiing, NFL, music and rugby. Talk to me about Avicii, Sydney Roosters 2013 Premiership win or Blink-182 and you'll have my ear all day.

Strategic Advisor

What is Selr.io?

Selr.io is a sales enablement and recruiting company, providing expert sales training, sales recruiting and advisory. We believe in upskilling individuals from all walks of life, preparing them and partnering with them in their career in SaaS sales.

Why is Selr.io different?

Many try to overcomplicate sales. We simplify it and make it relatable. Selr.io has built their program based on emotive selling. Since like people, all sales processes are different.

How can Selr.io help companies?

We can help you recruit, train and build a GTM plan and/or sales function. We can coach/train your sales team in prospecting, discovery and deal strategy. We are ex SaaS sales people, turned sales recruiters and trainers. 

How can Selr.io help individuals?

We can help you get into SaaS sales and develop your skills. We can help you if you're struggling with prospecting, sales process and/or closing. We can train, coach, recruit and mentor you to become an elite seller.

taplio

The Battle

Alex Baldovin

Hamish Stephenson 🦘

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The Battle

Alex Baldovin

Hamish Stephenson 🦘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Baldovin's LinkedIn Performance

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