Outbound Sales Specialist | SDR/AE for SMB and MidMarket SaaS in marketing, finance, and IT

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

I'm speaking at Tekpon.

It still feels sureall to say this but - I'm going to talk about AI in GTM at arguably the most important AI summit event in Europe this year. 

I will share the stage with:

Tom Hunt, Founder & CEO Fame
Angeley Mullins, CEO Aetheris Ventures
Oren Greenberg, GTM Advisor
Mike Korba, Co-founder & CCO @ User.com by Positive
Valentin Radu, Founder & CEO Omniconvert

Thanks to Cristian Dina and Alexandru Stan for bringing togheter the smartest people from around the globe in our humble, but proud city of Bucharest, Romania.

PS: If you're not comming - you have NO idea what you're missing.

Lead generation for B2B with cold email | Clay expert and Club Host

I just got back from the Tekpon AI Summit.

And I'm reminded why I love these events.

It's not the panels. It's not the keynotes.

It's the conversations in between.

The people you meet at the coffee station. The random chat that turns into a 30-minute deep dive about a problem you're both solving.

Shoutout to Alexandru Stan and Cristian Dina for making this happen
and everyone else who supported them to make it memorable.

What I didn't do once:

Pitch my service. 
Hand out business cards like flyers. 
Ask for anything.

Because that's not how real relationships work.

Think about it like dating. 

You wouldn't walk up to someone and immediately ask them to marry you. You wouldn't spend the entire first conversation talking about yourself and what you need.

That's what most people do at networking events. They pitch before they know your name. They hand you a card before they ask what you do.

It's the business equivalent of proposing on a first date.

The best connections I made? 

They happened when I was genuinely curious about what someone else was building. When I shared a resource that might help them. When I listened more than I talked.

One conversation led to an intro. Another turned into a follow-up call next week. A third might lead nowhere, and that's fine too.

The people who showed up trying to sell something? They left with nothing.

The people who showed up to learn and connect? They left with relationships.

Networking isn't about what you can get today. It's about who you can help, what you can learn, and the trust you build over time.

That's what makes these events worth it.

If you're heading to a summit or conference soon, forget the pitch. Show up curious. Be helpful. Build real connections.

The opportunities will follow.

Clay Club is hitting Bucharest again. 

And this time, i'm co-hosting with legends like

Bill Stathopoulos, the CEO of SalesCaptain
Frank Sondors 🥓, Founder and CEO of Salesforge 🔥

And the most brilliant minds in AI and GTM that are comming all around the world. 

This event will be packed with golden nuggets about:

1. Website Visitor Tracking → 
How to turn anonymous traffic into named accounts you can actually reach

2. Competitor Follower Targeting → 
Steal (legally) your competitor's audience and convert them

3. Theo's SEO Play → 
The Clay workflow that's scaling content without the agency overhead

4. HubSpot Lead Scoring → 
Automate qualification so your sales team talks to real buyers only. No theory. No death-by-Clay-table. Just workflows you can steal and implement Monday morning.  

Join us on 26th November in Bucharest, here: https://luma.com/zmwxzvvp

PS: There's free pizza too.

Last week I co-hosted the Clay [Club] Bucharest with Bill Stathopoulos and Frank Sondors 🥓

Full house. Standing room only by the time we started.

This wasn't just another meetup. We brought together some of the sharpest minds in sales automation and AI-driven outreach for a hands-on session that pushed everyone's thinking on prospecting.

What we covered:

• Real Clay workflows that actually convert
• Live demos of strategies we use daily
• The future of GTM and where automation is heading
• Practical use-cases that people are implementing right now

Bill and Frank delivered some of the best presentations I've seen on this topic. 

The energy in the room when they broke down their systems was electric.

Everyone got direct access to ask questions and connect with people solving the same problems they are.

Getting Bill and Frank both in one room in Bucharest was rare. The depth of knowledge they shared about scaling outreach without scaling headcount was exactly what this community needed.

We kept it small on purpose. No lecture from the stage. Just real value and real conversations.

Already hearing from people implementing what they learned.

If you missed it, keep an eye out for the next one.

Bucharest showed up.

SUSANCK

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale

No alternative text description for this image

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

force-o-nature

susanck

LinkedIn

JSESSIONID

li_at

Talks about #dtc, #startups, #marketing, #mediabuying, and #performancemarketing

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

Gucci doesn’t do “flash sales”

Every holiday season, they drop their “Gucci Gift” stories — cinematic mini-films that feel more like art than ads.

No flash discounts. 
No panic countdowns.

Just beautiful storytelling and design that remind people why the brand matters.

Here’s why it works — and why your brand should reflect, not copy:
✨ Gucci is Gucci — they’ve earned that space.
✨ Their audience cares about identity more than deals.
✨ They’ve built desire first, so demand follows naturally.

If you’re leading a brand this BFCM, this is your cue:
Use emotion to elevate value.

Match storytelling to your brand’s identity, not someone else’s.

Your strength may not be the boldest sale — but it could be the strongest message.

Who does emotion-driven marketing best?

Timing is everything. 

The product can be solid.
The offer can be great.
The creative can hit.

But if you show up at the wrong time... it all lands flat.

Right now:
People are searching, scrolling, and adding to carts.

They’re not just browsing. 
They’re buying.

Hitting that window makes everything you’re doing work harder.

So before you launch anything this season, ask yourself:
👉 Are we showing up when people are actually in “buy” mode?
👉 Are we syncing our drops with peak search and spending windows?

Because in Q4… timing is the multiplier.

How are you timing your campaigns this Q4?

In 2025, AI is at the center of how we run performance marketing.

We predict winning campaigns before launch.
We personalize messaging based on real behavior.
We build new creative variations automatically.
We shift budgets in real time as signals change.

The edge comes from how well we teach it — with our data, our insights, and our goals.

That’s how we scale faster, waste less, and make smarter moves.

Humans still steer the ship. 
We set the direction. 
We show the machine what “great” looks like.

The real question now: 
Are we letting AI drive growth — o r just letting it ride shotgun?

When was the last time you checked your search trends? 👀

We track revenue.
We track CAC.
We track every KPI under the sun.

But do we know if people are looking for us?

Search trends are early signals!

They show when curiosity is growing.
When awareness is fading.
When it’s time to get louder.

Example:
→ A spike after a podcast mention = brand buzz building.
→ A dip after a product launch = messaging missed.
→ A rise in searches from a new region = expansion clue.

If you’re only measuring after the click...
You’re missing what happens before it.

Be honest: how often do you check yours? 💭 

Weekly? 
Monthly? 
Almost never?

Everyone talks about growth. But not enough people talk about what makes that growth sustainable.

Most teams think scaling means more:
More tools.
More hires.
More meetings.

But real scale happens when the engine runs without you watching every move.

It’s when:
→ Campaigns launch smoothly — no 2 AM fire drills.
→ Decisions are driven by data, not hunches.
→ The team moves fast and stays in sync.

The truth is, ideas rarely hold companies back.
Messy operations do.

Tighten the backend, and growth stops feeling like luck.. it starts feeling like a system.
 
Drop the first thing you’d optimize below 👇

If you’re throwing money at ads and hoping for the best... this is for you.

If results feel off, here’s what’s probably happening:

🚩 You’re spending the same amount every month — even when buyer behavior changes.
🚩 You’re ignoring November search spikes and gifting season.
🚩 You’re splitting budget evenly — even for products no one’s looking for.

Here’s how smart brands are moving now:

→ Shifting spend week by w eek based on demand.
→ Leaning into seasonal momentum instead of guessing.
→ Fueling top-performing products instead of spreading too thin.

Brands that do this cut wasted spend by up to 30% before BFCM.

How will you stretch your ad dollars in this kind of season? 💭

Dear Founders: reward yourself for surviving this weekend, you did a great job! 👀

The biggest shopping weekend of the year is loading... 

Everyone’s chasing clicks and discounts.
But not every channel delivers the same ROI.

Where do you see the most lift?

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

Most brands overspend on acquisition by about 20% — and it’s not because their ads are bad.

It’s because they skip one step: impact analysis before scaling.

Here’s what that means 👇

Before you add more budget, you should know:

→ Which audiences actually bring profit
→ Which offers turn buyers into repeat customers
→ Which channels drive long-term revenue

A lot of teams skip this part because they’re chasing quick wins.

But when you grow without clarity, you’re basically guessing — and guessing gets expensive.

The ones who grow profitably take a pause.

They run deeper analysis, cut wasted spend, and double-down where the real ROI lives.

How often do you check all this before you scale? 💭

This is why - WE - marketers have trust issues 😂

3 types of holiday buyers — and how to sell to them.

Not every shopper behaves the same way during the holidays.

If you want your products to land, you need to meet them where they are.

These shoppers show up every year 👇

The Explorers
They’re planning hikes, ski trips, and winter adventures.

→ Looking for: waterproof boots, durable jackets, gear that can handle any weather.

→ How to sell: Talk about performance, durability, and “ready-for-anywhere” features.

The Homebodies
They’re creating cozy weekends at home.

→ Looking for: soft blankets, comfy loungewear, candles, anything warm and comforting.

→ How to sell: Use warm, simple language and show how your product makes home feel better.

The Savers
They’re scrolling deals and trying to stretch their budget.

→ Looking for: under-$100 gifts, bundle deals, free shipping.

→ How to sell: Highlight savings, urgency, and easy gift ideas.

Each group shops differently — and your message should match what they’re actually searching for.

Which type do you sell to most?

3 types of holiday shoppers

Everyone loves to look sharp.

Fresh logo. 
Clean feed. 
Polished pitch.

But looking sharp is easy when you haven’t done any work.

Real ones have the dents.
The grind marks.
The stories behind every win.

If you’ve got a few scratches, good.
It means you’ve been in it.

Shiny fades.
Work lasts. 

What’s the toughest lesson that gave you your edge?

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The Battle

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SUSANCK

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