Video Marketing & Social Media Strategy, Training, & Coaching for 7-8 Figure B2B Companies | Stop Outsourcing Your Content And Start Building Your Own Team | Founder Of Impaxs Marketing

Outsourcing all of your content to a "Content agency" simply does not work anymore. 

And if you're like a lot of the 7-8 figure B2B companies we've helped over the years, you've felt this while working with traditional agencies.

- Content that doesn't perform in the social media feeds 
-"Marketing" posts that just don't feel like YOU (Not your authentic voice and brand)
- They say they "Can do modern video" but it's really out of their scope and it shows in how they deliver
- The agency is slow to get back because they are managing 20-30 other clients just like you 

And yet they charge 5-10k+/month for sub par results....

My friends...there is a much better way.

A way to increase revenue and make your brand stand out by building an internal content team that delivers more effective content, faster, and in your voice-no agency required.

That is exactly what we help you do with our proven Infinite Clients System™

✅ Develop a compelling brand story and POV to consistently attract high-value clients.

✅  Create a scalable content strategy and AI-powered workflow built to drive growth across every channel — not just social media.

✅  Help you assemble an in-house content operation and team built for your business and your goals.

✅  Coach and develop your team to ensure you produce consistent, high-quality content that converts into qualified leads and new clients.

✅  Act as your strategic CMO — aligning content, marketing, and team efforts to drive measurable business outcomes.

✅  Drive real ROI from your content by consistently attracting high-intent leads, increasing pipeline velocity, and closing more deals.

It feels good to have your OWN (In house) content operation that drives inbound leads, builds brand, and helps you grow your business.   Once you do it...you'll never go back to outsourcing again.

If you're ready to take control of your content, empower your own team, and shed those costly marketing agency costs, let's have a chat! 

To book a call with me or learn more about our services and pricing, check us out here at https://impaxs.com 

Or just send me a DM now and talk to me directly!  

Thank you,

Alex B Sheridan

I don't recognize LinkedIn right now. 

I see more spam DMs than ever before 
More Chat GPT written posts in the feed
More AI generated comments

It’s the exact opposite of why most of us came here in the first place.

We came for CONNECTION. 

And let’s be honest, we also needed a way to earn trust from prospects and win new business.

It was early 2020 and we got word we had to stay home. No offices, no meet ups, no events, no kids at school.

LinkedIn quickly became a place where we shared our experiences, met new people, and talked about the things that mattered in our industry.

I hardly recognize that place anymore.

It went from “This is a great place to connect and build relationships for those in B2B” to

“We have to stay active on LinkedIn, so how can we optimize it, automate it, and have someone else that knows nothing about our business and clients do all the content for us”  🧐

When I think about content marketing, my mind goes to the core four:

-Relationships
-Trust 
-Influence
-Value

If how you show up here doesn’t have anything to do with those 4, you might want to reevaluate

Because there's still opportunity here for the ones who actually show up and put in the work.  

But if you haven’t noticed, that opportunity is to get people OFF of LinkedIn as fast as possible and start having real conversations that actually drive business and have an impact.  

Modern content marketing is not about going a million miles wide and a few inches deep.

It's about going a million miles deep and a few inches wide. 

It's one of many reasons we leaned into long form, conversational, relationship building content, like podcasts. 

It's allowed us to not be reliant on social media and still have record years. 

The algorithms could go to 0 and my clients and I are still thriving because WE OWN the conversations and the content.  Not the platforms 

We OWN the community and relationships, not LinkedIn.

Think about this in your next marketing meeting.

❤️ABS Alex B Sheridan

Building In-House Marketing Teams | Content Marketing Strategy, Coaching, & Training For 7-8 Figure B2B Companies | Founder of Impaxs Marketing

I think retirement is overrated.

I've watched family members work there a$$ off.
Sacrifice everything for their careers.
Many of those at careers they didn’t even enjoy.

To then turn 60 and now get to “Enjoy life” and live it on their terms.

In 2020 I left corporate and decided I was going to live life on MY terms NOW, instead of waiting for some magical moment that may or may not ever come. 

I need purpose, I need to be building, I need growth.
I refuse to do something I don't enjoy for decades because it provides a paycheck.

So if we're talking about the "Traditional retirement", I fundamentally disagree with that way of thinking.

Now, on the other hand I do believe in investing, saving, and taking care of your future.  I 100% putting money aside into assets and things that help me build wealth long term. (At first it was 100% my business, now it's diversified.)   

I've never advocated for blowing all your money to "Live in the now". That's just not responsible, especially when you have a family.  There can be a nice balance. 

Matthew Rice, CFA said it well when him and Bill Seyfarth were on the Founder Talk  podcast:

“I used to think of retirement as some kind of reward for all of the work I did. Now, love what I do and see the work and the impact I make as the reward”

Well SAID! 

Watch the full episode here! https://lnkd.in/g3NcUbFQ (And please give us a subscribe if you enjoy the show!)

How I turn my daily calls into videos that drive leads (Behind the scenes)! 

I call this “Being the content” instead of creating it.

Because once this system is in place, your normal work becomes high quality content.

(So no more excuses on "I don't have time to make content")

Step 1.) Set up your equipment 

I like having two groups of audio/video, that way my meeting recordings are completely separate from the content (Makes for higher quality video/audio).

GROUP 1 (For meetings)
-Video = Laptop/Computer
-Audio = Stationary Shure mic

GROUP 2 (For getting content) 
-Video = Sony Camera (Or smartphone)
-Audio = Shotgun mic (Or wireless mic)

Step 2.) Press record on group 2 right before you have a meeting that you think might get content from (Client meeting, prospect call, team meet, etc). Obviously you'll take the call with group 1.  

Be intentional and recognize you’re recording (It helps to understand the basics of content creation fundamentals here).

Step 3.) Upload the raw assets into your content workflow, where an offshore editor or marketing coordinator can edit the video. 

Step 4.) Write the copy (Ai + video transcript is an easy option here).

Step 5.) Post the content! 

I’ve been doing this for YEARS and have taught dozens and dozens of 7-8 figure B2B teams how to do it as well.

It’s one of the most effective ways to build brand and drive new business without spending a ton of time “Creating content".

And it's a massive trust builder, which is what it takes to win deals on LinkedIn in 2026. 

They get to see how you work with clients and team members before they buy.  

Your prospects don’t want buttoned up and scripted. They want real and behind the scenes.  

Ok, your turn, get to it! 

Got questions on this? Hit me in the comments! 

❤️ABS Alex B Sheridan

Had a call with a CEO who’s LinkedIn content is not generating leads

1st place I go...

👉 Strategy (99% of the time there’s issues here first)

2nd place I go…

👉 The content team (99% of the time there's  no performance driven culture)

3rd place I go…

👉 The content itself (This is what most 7-8 figure companies see as the core problem but it's actually a result of the first two not being dialed in)

When I review content, I’m diagnosing two core things: 

1.) The substance 

Is the raw material good enough to mold this into something meaningful?

You give me generic value adds or weak insights or vague stories, I can’t do much with that. It’s finished on arrival.

What I need to see here is:
-Client success stories with depth (Brand story)
-Insights into conversations with prospects 
-Building in public and showing the BTS
-Highly valuable solutions to problems their clients face

2.) The content fundamentals

Let’s say the substance is GOOD.  
Now, we need to ensure the post has good fundamentals.

And that starts with an engaging hook, which usually falls  into one of three categories:

-Bold statement/Strong POV
-Value tease
-Start to a compelling story

(Look at all high-performing text or video posts and you’ll see they all have one of these to start) 

Fundamentals matter.  

But often times companies skip to step 3 when their problem is still in 1 and 2 (Strategy and Team).

This simple strategy got us 8:1 return on LinkedIn ad spend.

It’s helped us turn pipeline into dozens of closed deals.

And it’s something you can do once a quarter and use for YEARS to come.

I call it the client success video strategy. 

And no, I’m not talking about having a client record a video testimonial for you and say “XYZ did a great job for us!” 

That means very little to the skeptical and well educated B2B buyer in 2026.

Instead, what I mean is this:

👉 Record the conversation with client (Podcast style)

👉 Have them talk through the brand story (Plot, challenge, triumph, uniqueness, and remember they are the hero who defeats the villain, you are the guide.) 

👉 Edit the video (Both vertical and horizontal)

👉 Place the horizontal version on your website (Drives conversations like crazy) and post the vertical version on Linkedin and social, where it drives leads like crazy (Especially when you’re putting a little bit of spend behind it). 

This is easily one of the most powerful, highly ROI things you can do from a video marketing standpoint right now. 

These videos live on for YEARS and do the selling and closing for you, 24-7. 

If you’re a 7–8 figure B2B company that knows your content marketing should be more strategic and ROI-focused, DM me and let's chat. 

❤️ABS Alex B Sheridan

CEO: LinkedIn should be our number one channel for marketing.

Me: Why?

CEO: It’s B2B and our buyers are there.

Me: How long have you been consistently posting there?

CEO: Almost 2 years

Me: And how many clients (Revenue) have come as a direct result of your LinkedIn efforts?

CEO: Well, none, but prospects do check us out when they book a call. 

Me: Interesting.

CEO: Why, what are you thinking?

Me: Well, there's a strong chance there may be something off with the content, but it also may be that LinkedIn shouldn’t be the centerpiece of your entire content strategy.

CEO: Well what would it be then? 

Me: Given you have a longer sales cycle, it’s highly relationship-driven, and you almost always win when you get 30+ minutes with a prospect, the opportunity might be a podcast or some type of show. 

CEO: Ok, but are you saying we shouldn't post on LinkedIn then?

Me: No, still post on LinkedIn it’s just not the centerpiece. And, if you did a show or some sort of relationship driven content you’d be able to repurpose that into LinkedIn content, email, social media, videos, etc.

CEO: This is starting to make alot of sense now.

I’ve been having alot of these conversations with B2B leaders.

LinkedIn is great. But it probably doesn’t belong at the epicenter of your entire content ecosystem.  Relationships and trust IS THE GAME.  Make sure you're content strategy supports that. 

❤️ABS Alex B Sheridan

Monday was non stop for me. 
I had several back to back client calls. 
Was hiring for several offshore roles 

I could have easily said what alot Founders/CEOs say in that moment: 

"I’m too busy running my business to create content."

Funny enough, that’s exactly what I DID say because it was true.

Thankfully, we've figured out a way to make high quality content without “Creating” anything.

I call it “Being the content.” 

Here’s how it worked this past Monday:

I’m in my home office
I’ve got a camera set up (iPhone works fine)
Shotgun mic on (Can also use wireless mic) 

A meeting starts, I hit record. 
A meeting stops, I hit stop.
🤯

Now, I’ve trained myself to be aware and intentional during these calls.
But really, I’m just serving my clients and having impactful conversations. 
And capturing all of that on video. 

We take that footage, pick out the key moments, video editor edits it. 
And boom, we’ve got video content for two weeks (Made in one day).

Pay attention next week and you'll see at least one or two of those videos being posted. 👀

This is how Founders/CEOS are doing it folks.
They understand LEVERAGE.  

They understand how importnat building BRAND is.
But don't want to spend all day doing it.
This is the solution 

And sure, they create too. (I wrote this post for example)

You need that.
But you also need to capture YOU doing what you do best.

t’s simple
It builds trust 
And clients see how what it's like to work with you.

If there is one content marketing unlock for 2026, let it be this.

We help our clients build the in-house content systems, processes, and offshore team so they can stay in their zone of genius while the machine runs itself. 😎

❤️ABS Alex B Sheridan I am the content

“Referrals are the best way to win new business”

You sure that's still true in 2026? 

Because when someone consumes your LinkedIn content for 6 months straight, feels like they know you, recites back what you’ve taught them , and shows up 90% ready to buy—I’d beg to differ.

Or when someone spends an hour with you on your podcast, and together you share insights, laughs, and real stories, and you start to build a real relationship, I’d argue that’s more powerful than a referral in most cases.

And the stats actually back this up too:

B2B buyers are 70-80% through the decision making process by time they have a sales conversation with someone. 

How are they getting 70-80% of the way through the decision making process before the conversation?

Simple. Companies are educating them, building trust with them, demonstrating their capability, and influencing their decisions. (Through both in person and online content)

Now, I LOVE referrals, and they do convert well because you have some built in trust and credibility there. 

But that's also what having a BRAND does too, except it happens at scale and is much more predictable than sitting around waiting for the next referral to hopefully come in.

Buyers are more educated than ever before. 
But they’re also more skeptical than ever before. 

Which is why simply “Posting some content” doesn’t work. You need a content eco-system designed to earn trust, build relationships, and influence buying decisions. 

I don’t know about you, but I want to be educating and building trust with my future clients every step of the way.

I damn sure don’t want some other company doing it all while I sit on the sidelines hoping they find me someday. 

❤️ABS Alex B Sheridan

I had an interesting conversation with an 8-figure CEO about their content marketing. 

They’ve got a jr. marketing associate running their entire marketing department right now.

Someone who has good intent, but almost 0 experience building modern marketing initiatives that drive real demand and revenue. 

And they’re starting to see the effects of it now.

They’re losing marketshare to smaller firms who are out-marketing them.

They’re losing credibility with current clients who see their posts on LinkedIn and think “This is the best content they’ve got?  It sounds like Chat GPT wrote it.” 

Their company is built on relationships, trust, and community.
But online they appear surface level and detached from the community.  

They have no problem allocating funds to other areas of the business but when it comes to their BRAND, the budget gets squeezed. 

And part of this I really do understand. 

For years, they’ve viewed content marketing as “we just need to appear active when prospects look us up.”

If thats the case, there’s not much value in marketing. 

But for the 7-8 figure companies we work with it’s the opposite.

Their content starts conversations with NEW clients.
It influences talent with multiple offers.
Their content gets referenced in sales calls. 
They build trust before the initial call happens. 

And yes, if someone “Looks them up” they don’t just appear active, they appear as top 1% in class. 

If you’re going to invest in content marketing, whether that's LinkedIn, podcasting, YouTube, email, etc. it’s important to have a standard of excellence that matches your in person brand.

It should be designed as a serious growth lever that will help take the company to the next level over the next 5-10 years+. 

Now, what should this company do in this case? 

1.) Assess the jr. level marketing associate. If they’re highly coachable, have work ethic, and creativity, I'd likely keep them. You need a good operator. 

2.) Bring in a fractional marketing leader who embeds proven strategy, systems, skills, and structure into your organization, while coaching your junior marketer. This gives you clearer strategic direction, smarter budget allocation, and a marketing engine built for real business growth.

3.) Start building a performance driven culture around marketing as you do other areas of the business. Marketing isn’t sales, but it should be tied to leads, relationships, and real business results. 

It’s 2026.  
If you’re marketing means “Looking active” I can guarantee you there’s 3 other companies right now coming to eat your lunch very soon.

❤️ABS Alex B Sheridan

One of our podcast clips went viral this week: 

16,000+ likes 
1,899 shares
877 saves 
535 comments
And added 377 new followers!

From ONE video.  

Which is why I always laugh when people say: “Podcast clips don’t perform as well”

But the truth is, most don’t. 

Not because of the style, but because of the strategy and execution.

Most are shot with:

-Lower quality video
-Audio that seems like it’s from a zoom call
-Editing that feels out of place
-And no strategy behind creating high-performing short form video clips 

But now imagine you have elite level audio and video.

You have editing that helps TELL the story, not distract the viewer.

And you have a real strategy built around two key areas:

1.) Creating a world-class guest experience and a conversation so valuable that guests become promoters, referral partners, and clients.

2.) Producing platform-specific micro clips designed to perform and consistently bring new people into the show. That means anchoring clips around “50/50” (on-the-fence) questions: topics where half the audience agrees and half disagrees. That polarity drives comments, shares, and saves.

Want to see the clip?  I’ll drop it in the comments now! 

❤️ABS Alex B Sheridan

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Every hotel Salesperson when a potential group can't shift their dates 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘥𝘢𝘺.

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

Ever had a meeting planner check your availability 𝘣𝘦𝘧𝘰𝘳𝘦 blasting the RFP out to everyone else?

That’s not a sick fantasy.
That’s 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻.

Somewhere along the way you became known as the team that:
• responds quickly • sends clear proposals • 
• actually follows up • doesn’t vanish after the site •

And once that reputation kicks in, something heavenly happens:
𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺.

Instead of fighting through the RFP Hunger Games, you see more:
• direct leads • referrals • first dibs •

Be responsive. Be easy to work with. Follow up.

Do that long enough and your reputation starts doing some of the selling for you.

Some people seem to have all the luck.

They're offered dream jobs. 
They meet the right people. 
They find a $20 bill in an old coat pocket.

Meanwhile, you find an old cough drop and a CVS receipt from 2022.

But here’s the secret, luck isn’t always random. In fact, I believe there are four types of luck. And one of them is wildly underrated.

☘ Dumb Luck - The “oops, I just won the lottery” luck. Completely random. No skill involved. Like finding a parking spot right in front of the store when it’s raining.

☘ Diligent Luck - The kind you hustle for. You put in the work, take the swings, and eventually get a hit. 

☘ Observant Luck - The ability to see things others miss. Like spotting an investment opportunity before it explodes. Or realizing before anyone else that cargo shorts were a terrible idea.

But the best kind of luck?

☘ Signature Luck - The luck you create by building a brand (corporate or personal). 

The reputation that makes people think of you first when opportunity knocks. 

It's putting in the work.
Staying visible.
Building trust.

Over time, this stops feeling like "luck" and starts feeling like momentum.

The vast majority of people in hospitality aren't sharing they're valuable knowledge or personality on LinkedIn. 
And I know why...
 
It's because of the "Eyeroll Threshold". 
 
It's these circles of hell one must traverse, fraught with judgement and eyerolls. 
 
⭕ The 1st Circle is usually your Inner Circle; family. And kids are the worst. No one rolls their eyes harder at you than a daughter, believe me, I have two. 
⭕ The 2nd Circle are Friends and Co-Workers. They'll mostly roll their eyes behind your back or make a snide comment. 
⭕ But the 3rd Circle, 𝙩𝙝𝙖𝙩'𝙨 𝙬𝙝𝙚𝙧𝙚 𝙮𝙤𝙪 𝙘𝙧𝙤𝙨𝙨 𝙤𝙫𝙚𝙧 𝙩𝙝𝙚 𝙩𝙝𝙧𝙚𝙨𝙝𝙤𝙡𝙙. This circle is filled with people that know you but don't see you often. They might find some joy in hearing what you have to say or what you're up to these days. 
⭕ The 4th Circle are people you've never met, but you've said something that resonates with them. Maybe even helped or inspired them in some way. 
 
I heard something great the other day: Hate doesn't come from people ahead of you. It comes from people jealous or threatened by you. 

It's the price you pay for going against the status quo. 
▶️ But to the bold go the spoils.

Want to stand out in business?
 
Bring energy.
 
The type that makes people think, "Wow, this person must like being here."

Real enthusiasm.
 Because energy is contagious.
 
If you show up engaged, responsive, and genuinely excited to help, people feel it.  
And when people feel it, they want to work with you.
 
In hospitality especially, enthusiasm is a cheat code.
 
The quick reply.  
The proactive follow-up.  
The “I’ve got this” attitude.
 
No one remembers the most polished person in the room.
They remember the one who made them feel excited about working together.
 
You don’t have to be the loudest.
Just the most alive. ⚡

Is your hotel's social media like that gym membership you technically have?
Going twice a week, effort varies.

Technically active.
Visibly present.
Emotionally... buffering.

Next time you look at your Facebook, Instagram, LinkedIn, etc., ask yourself:

🤔 Does your content show your hotel's personality?
🤔 Does it speak to your ideal audience?
🤔 Does it have a pulse?

If your feed feels like a treadmill set to 1 mph, don't be surprised when no one's breaking a sweat over your brand.

Have your LinkedIn posts been put in witness protection?
Seen by no one? 
Don Hoteleone has 2 pieces of advice...

1. Stop Reposting 

Reposting? Congrats, you just became LinkedIn’s version of a chain email.

Original content is king. Reposts get buried in the desert.

If you’re going to repost something, add your own thoughts and commentary to it. Otherwise, fuhgeddaboudit...

2. Stop putting a link in your post. 

LinkedIn doesn't condone you going against the family. In other words, they don't want you following another link off of their site.

However, to get around this algorithmic nightmare, post a link in the comments.

The algorithm isn’t out to get you. But it 𝘪𝘴 out to ignore you if you keep doing these two things.

Have you had the "𝙉𝙖𝙥𝙤𝙡𝙚𝙤𝙣 𝘿𝙮𝙣𝙖𝙢𝙞𝙩𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝘽𝙧𝙚𝙖𝙠𝙩𝙝𝙧𝙤𝙪𝙜𝙝"? It goes like this (queue music)...

𝗙𝗶𝗿𝘀𝘁, you finally say **** it and post something thoughtful and genuine on LinkedIn.

𝗦𝗲𝗰𝗼𝗻𝗱, most of your inner circle of immediate colleagues, friends and/or family roll their eyes at you.

𝗧𝗵𝗶𝗿𝗱, you discover that those outside of that circle in the LinkedIn community support and applaud your efforts. 

Maybe even hear your message loud and clear. In the movie (spoiler alert), he gets his buddy elected as Class President.

In real life, you gain new friends, allies, referrals, bookings, job offers, speaking engagements, and on and on...

Am I saying your wildest dreams will come true? 
You'll never know if you don't try.
Be willing to stand out in a sea of sameness my friends.

You've heard of goat yoga,
but have you tried Yorkie meditation?

It's where you meditate for 5 seconds before the most impatient dog on Earth jumps on your face.

1 star, do not recommend.

Speed wins. 
In sales. In sports.
When kicking a muffin into the air before it hits the floor...

If you're in group sales, let’s talk about response time.

According to Cvent, the 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝟴 𝗵𝗼𝘂𝗿𝘀 to respond to RFPs.

Eight hours.

Are we submitting RFPs... or walking to Mordor?

Amadeus’ MeetingBroker data shows that 72% of first responders win the business.

That's not a small edge.
That's structural advantage.

But here's the part people miss:

Speed gets you noticed.
Follow-up get you awarded.

Winning teams don't just respond fast.
They:

• Prioritize RFP responses
• Set clear next steps
• Follow a structured cadence
• Stay persistent (without being annoying)
 
Speed gets you in the game.  Follow-up closes it.

What’s your average response time?

And more importantly, what happens after you hit send?

Did you know there's a formula to monetizing your personal brand?

And none of it involves going viral.
(the germaphobe in me just said, "Thank God")

The people seeing opportunities are running this playbook:

✅ Specific Knowledge
→ Be dangerously good at something people actually care about. Generic advice doesn’t pay.

✅ Value First, Always
→ Give before you ask. Do you like ads in your feed? Me neither. Provide something people can use.

✅ Networking (Like It’s Your F***** Job)
→ Build relationships, not just a following. Opportunities come from people, not likes.

✅ Leverage
→ Utilize platforms, systems, and connections that amplify your reach. Smarter, not harder.

✅ Personality and Storytelling
→ Show up as YOU and tell stories. Facts tell, but stories sell.

✅ Consistency and Patience
→ This platform provides you the opportunity to stay top of mind with your network as often as you choose to show up.

✅ Thick Skin
→ First they'll roll their eyes and ask why you're doing it. Then they'll ask how you did it.

If you run this formula long enough, you won’t have to chase opportunities.

They’ll be chasing you.

What’s one part of this formula you’re focusing on right now?

Did the person you just gave your name to say, "Who?"
Unless that person was an owl, your personal brand has some serious red flags.

In sales (hospitality or otherwise), 𝘺𝘰𝘶 are the brand long before anyone sees your property. If people can’t place your name or the reason they 𝘴𝘩𝘰𝘶𝘭𝘥 remember you, then your follow-up is already playing from behind.

✅ Your brand is why planners reply to 𝘺𝘰𝘶𝘳 email first. 
✅ It’s why they tag you when someone posts “I need a hotel in Chicago!” 
✅ It’s why your name doesn’t just show up, it 𝘴𝘵𝘪𝘤𝘬𝘴.

You don't have to be loud or as hilarious as I think I am. 
But you do need to 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 yourself. 

Who you are.
How you help.
Why you resonate.

So if the last five people you introduced yourself to said “Who?”, it’s time to give your brand a little boost. 

Or stop hanging out with owls.
Even if their meetings are a hoot. #𝗱𝗮𝗱𝗷𝗼𝗸𝗲𝘀

If you could travel 20 years into the past to impart some wisdom to yourself, what would you say? 
 
For me: 
 
🔹 Worrying is wasted energy and won't change any outcome whether good or bad. 
🔹 Nothing is more valuable than time. Invest it in quality people, places and things. 
🔹 Tremendous freedom is gained when you stop caring what people think. 
🔹 Create small daily goals that are impossible not to complete. 
🔹 Embrace the concept of leverage. 
🔹 Stop talking and start doing.  

⚠️ Don't shave your entire head to the lowest clipper setting, you will regret it.
 
What would you say to your younger self?

A big influencer can get you seen.
But a micro-influencer can get you booked.

If you've ever worked in Sales at a hotel with only one ballroom, you've likely told a client, "You'll be a big fish in a small pond."

Working with a micro-influencer is like that!

A creator with a massive following can put your hotel, restaurant, or experience in front of a ton of people. But that ocean is diluted.

A strategically aligned micro-influencer puts you in front of the 𝘳𝘪𝘨𝘩𝘵 people and makes it feel like an actual recommendation.

Here are some key differences:

Big following influencer:

• big reach
• broad awareness
• polished content
• everyone sees it

Micro-influencer:

• stronger trust
• better engagement
• more niche audience
• content that feels believable
 
When trust and attention are at a premium, that matters. 
That’s where micro-influencers win.
 
Less “paid partnership energy.”  More “I went, I loved it, and you will too."

DM me if you want to talk shop!

Booked an influencer at your hotel?
Asking yourself, "Now what?"

Here are 5 things to do next:

✨ Give them a great room. If they’re staying overnight, make sure it’s one of your best rooms (per your agreement). They’re capturing your hotel for the world to see, so skip the “partial view of the dumpster” suite.

✨ Flag the reservation. Add any key details. Favorite drink? Allergies? Put it in the notes.

✨ Prep your team. Send a staff-wide email 24 to 48 hours before arrival. Include: 
• Influencer name + headshot
• Dates staying and arrival time if you have it
• What’s comped
• Special requests

✨ Send a welcome note & amenity. Even better? Research what they actually like. Did they cry over matcha in a recent Reel? That’s your cue. Custom touches = memorable content.

✨ Follow them on social media! It shows support 𝘢𝘯𝘥 lets you check out what they're posting in real time.

Hosting an influencer is your shot at showcasing your hotel in a way that’s real, relatable, and ready to go viral.

taplio

The Battle

Alex B Sheridan

Don Barnett

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Performance ScoreAlex B Sheridan's LinkedIn Performance

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taplio

The Battle

Alex B Sheridan

Don Barnett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex B Sheridan's LinkedIn Performance

Performance ScoreDon Barnett's LinkedIn Performance

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Performance ScoreAlex B Sheridan's LinkedIn Performance