Award-winning marketer, speaker and Founder of the Copy Posse, a global army of authentic messengers with a passion for creating community, credibility and conversions with nothing but powerful and precise wording. 17+ years of experience in online marketing and branding. Creator of the Copy Posse Launch Pad Coaching Program.

Featured on Forbes, Mindvalley, and Foundr. 5-time speaker at Ad World and crowned 2022 Marketer of the Year by DigitalMarketer. Voted #1 most popular copywriter in 2023, and recepient the Game Changer Award at the Women of Inspiration Awards in 2024.

Alex Cattoni

🚩 Save this Ultimate Copywriting Niche List so you can reference it later...⁠
⁠
Then comment "COPYWRITING" below if you are ready to future-proof your skills and get paid to write in 2026 or go to 👉🏻 https://lnkd.in/gu-4N-_z

Founder of The Copy Posse | 🫶 I help baddies with big hearts turn their words into income & dreams into businesses | ❤️‍🔥 400K+ on YouTube | 🏆 2022 DigitalMarketer of the Year | 💜 Join our Empathy Empire

The Ultimate Copywriting Niche List 2026

🔮 My Marketing Predictions for 2026 👇🏻
⁠
More content ≠ better marketing.⁠
More tools ≠ better results.⁠
⁠
So what ACTUALLY matters in 2026?⁠

✅ Storytelling⁠
✅ Trust⁠
✅ Visibility⁠
✅ Conversation⁠
✅ Context⁠
⁠
So if you’re ready to stop blindly chasing “trends” and start focusing on the skills that matter most...⁠
⁠
Then make sure you check out this week’s article  ⁠⤵️⁠

Join Alex’s global Copy Posse on YouTube, now 404,000 strong. To get the last word in the world of copywriting – delivered straight to your smartphone

Open article: Marketing Trends 2026: 5 Shifts Shaping the Future of Marketing by Alex Cattoni • 12 min read

Marketing Trends 2026: 5 Shifts Shaping the Future of Marketing

Turning Storytelling & Strategy into Paying Clients and Helping You do the Same. | Linkedin Ghostwriter | Social Media Manager|

Is your LinkedIn strategy more 'post & pray' than 'post & profit'?
(Yeah, me too… but I cracked the code)

↳Imagine turning your LinkedIn content into a client magnet, where every post brings in leads, opportunities, and yes, even FAME.
↳Imagine your next boss didn't have to read your resume because he already reads your content.
↳Imagine turning a side project into a full business because you have a supportive audience.
↳ Imagine your brand showing up in investor meetings before you do, because people already trust your voice.

But right now, you can only wish. You’re doing your best but the only thing growing is your frustration. 
And don’t even get me started on those moments when you wonder if LinkedIn’s algorithm has it out for you personally. 😩

I know EXACTLY what that feels like: frustration, self-doubt, and the constant nagging question: “Is this even worth it?” 
You wonder if anyone’s paying attention. You’re on the verge of giving up, thinking maybe LinkedIn just isn’t your playground.

Here’s what you’re missing. LinkedIn Is a stage for you to show up, stand out, and speak directly to the PEOPLE WHO NEED YOU. 

And that means
→Crafting content that’s unmistakably you: authentic, relatable, & impactful.
→Focusing on quality, not quantity. 
→Building a community, not just an audience. 

That’s where I come in. 
I help creatives & business owners like you transform their LinkedIn presence to magnetic through

→Copywriting that persuades & gets you leads/investors.
→Content creation that generates online attention.
→Structuring an offer so good people will borrow to buy.

2 ways to get these:

✅1:1 LinkedIn management: Where I help founders & executives become the face of their business & build profound authority through story-led content because I know personal branding done right is really just intentional storytelling telling that builds trust at scale

✅SYS Hub: A sustainable visibility system for intentional creators ready to win on LinkedIn. Access courses, community templates, guides & insider tricks to DIY.

Why me? 
I’ve figured out what works (and what doesn’t), and helped 397+ creatives & executives turn their LinkedIn game around. Eg
→Sold $25k/head tickets by optimizing profile & ghostwriting CEOs posts.
→Head hunters reached out 2 hours after I optimized her profile.

Plus, I’ve got a secret weapon: An MBA in Business & Marketing + A deep understanding of writing frameworks, storytelling & strategy that cuts through the noise.

Ready to sell?  DM me!

Ella Manuel

I recently accepted a new role. The hardest one yet.

No interview. No probation period. Not even a training session 😅

Just straight into 24/7 shifts.

The role? Mum. 💕

In the past few weeks, I've:
→ Mastered the art of diaper changes 
→ Survived on 3-hour sleep cycles literally 
→ Learned that "sleeping when the baby sleeps" is a myth 😴
→ Had more outfit changes than a fashion show (thanks, spit-up) 
→ Discovered I can work one-handed while holding a human 
→ There's also plenty of on-the-job learning (and unlearning)

This is by far the biggest role I've ever taken on.

So am I tired? Yes. 😮‍💨
Am I terrified of messing up? Every. single. day.
Is this worth it? Absolutely. ❤️

Someone said: Parenthood should be hard. That's how you know it's reshaping you into someone stronger.

Am I stronger? I don't think so 
But I'm more intentional, focused and wise at picking my battles.
Like knowing not to remove the pacifier when she's active. 🙃

Samuel Sani and I are so grateful for this new chapter. 
And to everyone who's given us grace during this transition, thank you. 🤍

I’m now back to building Elima Creatives while rocking a baby to sleep. 🤗

Your New Age Marketer.

PS: To all the working parents, how do you do it? Drop your survival tips below. I need them. 😅

New Age Marketer | Turning Storytelling & Strategy into Paying Clients and Helping You do the Same. | Social Media Manager|

No alternative text description for this image

16,000 professionals said I see you. 
You’re worth listening to. ✅💃

Starting 2026 on this page means a lot to me. 
I'm grateful. I’m humbled. I'm energized. 💯

A careless download of the LinkedIn App that happened in May 2021 has transformed my life tremendously. 

I'm proud of this version of me LinkedIn created and I can't wait for the more in store. 

Thank you my Nobles. This win is YOURS as much as mine. Cheers to more great conversation, meaningful connections and exciting opportunities ahead! 🥂

Ps: keep the congratulations coming. I earned it right? 🥳

Pss: When did you come on LinkedIn?

If one more person tells me to “get locked in,” I’ll scream.😭
I locked in for 3 years and had nothing to show for it. 🙄


People think social media managers should do everything. That expectation is already primed for failure.

For 3 years, I did everything:
→ Research & competitor monitoring
→ Client onboarding & coordination
→ Content strategy & calendar
→ Graphic design (sometimes)
→ Email/newsletter marketing
→ Posting & engagement
→ Video editing
→ Blog writing

I felt like this made me a good SMM. Indispensable.

Yet my analytics were embarrassing😔.
I’d submit reports and feel deep, stomach-churning shame. Because I knew I was better than this.

I couldn’t take more than 2 clients at a time, I was drowning in tasks.

And the worst part?
I was too scared to delegate because what if they mess it up even more?

I kept asking: “How can I do this faster?”
When I should have been asking:
“How can I build a system so the next person can produce the same standard or better work?”

Because the truth is, I was doing the work of 7 people.
No one can grow that way.

Optimization = doing tasks faster yourself.
Systemization = building processes so others can do them.

I spent 3 years optimizing myself into burnout.

And when I broke in May 2025, everything stopped.
That forced my hand. (More on that tomorrow)

If you’re drowning right now, here’s what to do:
→ Pick ONE task you do every week
→ Record yourself doing it (screen or voice)
→ Write the steps in simple language
→ Test it: Give it to someone else to follow
→ Refine based on their questions

That’s your first system.
→ Hire a VA (or specialist) to take over.

Repeat this for every recurring task.

In 3 months, you’ll have a business that gets results. 💯 
One that runs without you being the bottleneck.

Because the best way to create results that scale is by creating a system where everyone does what they’re best at.

Even you.

Your New Age Marketer🫅

♻️ Repost to help your friend locked in wrongly.

PS: How many people’s work are you doing right now?

In May of 2025, I got a “Thank you for your service” email. Just like that, my longest client was gone. 🥹

No warning. No conversation. Just… gone.

I’d worked with her for over 2 years. That stability felt safe. More like a remote 9-5.

And that’s exactly where I went wrong.🤦🏼‍♀️

I’d become complacent. I stopped actively marketing myself. Stopped reaching out to new leads. Convinced myself I couldn’t take on more work anyway, so why bother?

I tried to understand what happened.
Turns out, another team offered to do it for less.
That was it.

I sat there, pregnant, exhausted, staring at my screen.
Suddenly without my “safe” income.😌

I had one other client left.
The logical move? Panic. Replace the income immediately.

But something in me had shifted.
I realized I’d become comfortable and that comfort almost destroyed me.

So I did two things:
1. I let go of my remaining client and took a break.
(Yes, I know that sounds insane. More on that tomorrow.😅)

2. I built a cold email outreach system for consistent marketing.

Because here’s what I learned the hard way:
Your marketing should NEVER stop.
Not when you’re busy.
Not when things feel comfortable.

Because comfortable is dangerous.
Comfortable means you’re one email away from crisis.

Consistent outreach = consistent pipeline.

That’s why I created the free pitching challenge for my community in October. 63 professionals participated.
And boy!! the reviews 😎🥰

People finally understood that Some doors don’t open unless you knock.

And when you master consistent outreach, you’ll never run out of opportunities.

Keep reaching out.
Keep building your pipeline.
Even when you don’t “need” it.
ESPECIALLY when you don’t need it. 📌

That’s how you build a business that stays afloat.

♻️Repost to help your community 

Your New Age Marketer 🫅

P.S. So… are we besties now, or still in the talking stage? 😃

Interrupting this series with a call you shouldn’t miss.
And my first speaking event of the year 😁

I didn’t grow up in a privileged environment. Up until 2021 when I moved to Lagos, I believed education was my only way out.

The progression looked like this:
Study hard → Make good grades → Get a job (but there are no jobs in that sence 🫠) → Start a small business (hairdressing/tailoring) → Survive.

That was it.

Then I came to Lagos and saw a whole new world.

Teens learning digital skills and working with international clients. Students building personal brands. Final year students applying for scholarships abroad…

None of which I knew was possible.

In 5 years of changing my environment:
→ I learned a skill (social media marketing)
→ Worked with 13+ clients across Nigeria, US, UK, Dubai, Poland, Thailand
→ Started my MBA at University of East London
→ Co-founded Elima Creatives (& delivering great results).

The thing about growing up in an unprivileged environment? It primes you for mediocrity.

Not because you’re not capable.
But because you don’t know what’s possible.
No one around you does.

That’s why I’m so excited about this topic and this audience.

Social media has made the world small.

You don’t need to even leave your room to change your mindset anymore. There is so much life and opportunity beyond the classroom.

But how do you break into it?

Join us tomorrow, 5PM and enrich your options.

📍 Register first: https://luma.com/ix52zyy0

This is for anyone seeing life through a limited lens. 

♻️Repost to give your community a new year gift! 

Your New Age Marketer 🫅

#EducationBeyondTheClassroom #BuildingOpportunities 

PS: What’s one thing you wish you knew in the university? Drop it below. I might share it tomorrow. ☺️

I have an MBA in marketing but for 3 years, I was ashamed to show my portfolio. Here’s the mistake that kept me broke and burnt out. 👇🏽

When I started social media marketing, my goal was to hit $10k/month ASAP.

Then I saw my results. I knew it couldn’t earn me that money.

For 3 years, I worked 14 - 16 hours a day managing social media accounts.

My highest earning month? $1,500.

My average monthly impressions per client? 2,000 - 3,000.

I have an MBA in Marketing but I was ashamed to show my portfolio. Because the truth was brutal:

My results didn’t reflect my knowledge nor my efforts.
(In this field, numbers are everything💯)

When I reached my breaking point, I did something crazy. Like really crazy 🥴
Now this is what my results after 30 days look like:

→ 227,000 impressions on X & 5.6k on IG 
→ Lots of Followers across all platforms (FB included)
→ 67 app downloads & 29 ticket sales (all organic, no ads) and this is just the first month!

I mean, this is not just management but
Marketing + sales + Conversion (Clock it👌)

Now, this is a result I’m finally proud to show

What changed?
Everything.

And I mean everything. And too much to fit into one post.

So, over the next 8 days, I’m sharing the full story.
Not the highlight reel. The real one. In a series. 

→ The burnout that almost killed my career
→ Losing my client while pregnant with no income
→ The “insane” decision that people thought would ruin me
→ How I built a team before I even had a client
→ The system that got us 227k impressions and sales in the first month
→ And the sacrifice nobody talks about when building something real

One post. One day. One lesson.

This is 4 years of freelance marketing lessons compressed into 8 episodes.

If you’re a marketer, freelancer, or agency owner who feels like you’re doing everything right but the results aren’t matching your effort…

This series will show you what I wish someone told me 3 years ago.

Episode 1 drops tomorrow.
Hit follow and turn on notifications so you don’t miss it. Because this isn’t just my story.

It’s the blueprint for anyone ready to stop working harder and start building smarter.

Are you ready?
♻️Repost to bring your friends on the train. 

Your New Age Marketer🫅

PS: Have you ever worked so hard but had results that didn’t reflect your efforts?

taplio

The Battle

Alex Cattoni

Ella Manuel

Followers

Posts

Engagements

Likes

Performance ScoreAlex Cattoni's LinkedIn Performance

Performance ScoreElla Manuel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex Cattoni

Ella Manuel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Cattoni's LinkedIn Performance

Performance ScoreElla Manuel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Cattoni's LinkedIn Performance