I help organizations create modern learning strategies for their people, partners, and customers | AE @ Docebo | 🎙Host of Stories of Selling Human

Sometimes in your life it feels like you lose everything.  

Like the year I was laid off.  Interviews pushed from COVID 19,  But then the real bomb hit,

My Dad got diagnosed Leukemia.

Just 5 months later, unfortunately my Dad passed away.  Despite losing so much, I'll never lose what my Dad taught me about life.  Things like selflessness, a relentless work ethic, and a thirst for knowledge.

His best lesson was how to create genuine connections with everyone in your life.  I've taken that approach to sales my whole life.  I’m still the 8 yr old kid who loved meeting people so much that he went door to door selling Ham and Cheese out of a catalog.

I got genuine connections out of it and the Sony Boombox I won wasn’t half bad either!

Highlights from 15 years in professional sales:

🔥 I launched a new team where I successfully recruited financial producers for a firm owned by Fran Tarkenton, Hall of Fame QB.

🔥I was named the top sales rep in an office of over 50 media sales people.  Judged not just by sales attainment but also by activity.

🔥At Monster, I sold the biggest partnership contract in the history of our team. $300k ARR, 3 year deal. 

What am I most proud of professionally?

A 15 minute meeting.  I drove 3 hours to Chicago to meet a client I’ve never met in person.  For 15 mins to say hi and drive back.  It wasn’t to close a deal.  It was just a Tuesday. 

Those “Just Tuesday” moments are why I love this gig.

I’ve had success in my career because I genuinely seek to understand people. 

An understanding strategy IS my sales strategy.

My relentlessness isn’t driven by my product or a sales number. I'm motivated by digging deeper to discover the “un-discovered” problem.   Sales is something that happens for and with your buyer not to them.  You're a guide on a discovery together with the intention to help and add value.  ALWAYS.

The best feeling in sales isn’t ringing a bell, (even though that’s always fun). 

The real joy is in being told three simple words.

“I trust you.” 

That’s what really lights me up and what I'm going for.

Finally, my approach in sales is guided by attuning yourself to what someone’s entire world is like, actively listening without any agenda, being genuine, and putting them first.

I call these things, “Selling Human”.  I practice it daily.  I think we can all do it.

I choose to study it.

If you want to learn it with me, listen to my podcast:  Sell By Being Human 
(wherever you get your podcasts)

AND for more,

Follow #sellbybeinghuman

Alex Smith

I’m getting on a plane to see my mom this week but I also need your help.

Hoping someone out there has worked with a parent that is searching for assisted living or memory care.

This week we’ll be looking at some places and its a whole journey I’ve bever been a part of before.

So always good to find people that have travelled that same journey.

I also know its big to shout out birthdays on Linkedin recently so shouting out my Mom for turning 79 this past week!

79 has brought a lot of joy and tough realizations.

She’s the same age as my Dad was when he passed away 6 yrs ago.

As your parents age you start counting experiences you’ll have with them in person on your hands.

Trying to squeeze in more time because you know it’s finite.

I always hear people say, 
I’m not ready for my parents to get there.

But its not about being ready.

You’ll never be ready.

Its about being present.

So value the time you have before it’s too late.

Lucky that we have this week and hopefully more weeks in our future to be present.

Presence is the present at 79.  😊

I help organizations make learning enjoyable across their people, partners, and customers | AE @ Docebo | 🎙Host of Sell By Being Human

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Leslie Venetz

Outbound sales strategies, processes & skill sets for 15-50M SaaS & service orgs that need revenue-generating pipeline | Keynote Speaker | Top Sales Voice ✨#EarnTheRight to your buyer's time & attention ✨

🔥 Discover the Power of Effective Sales Training & GTM Strategy with Me 🔥

As a corporate sales trainer and sales-led GTM consultant, I am dedicated to transforming the way your team engages with prospects. Say goodbye to one-sided conversations and hello to meaningful interactions that drive results. 

Want your team to talk WITH prospects instead of AT them? Reach out to learn more today.

✉ Let's Connect! ✉

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youtube.com/@leslievenetz

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💡 Why Choose The Sales-Led GTM Agency? 💡

🚀 Extensive C-Suite Enterprise Selling Experience: With 15 years spent in C-suite enterprise selling, I have opened doors and penetrated the biggest logos, including AT&T, KraftHeinz, Walmart, ExxonMobil, JPMorgan, Verizon, and Target. I understand the intricacies of navigating high-level negotiations and building fruitful partnerships.

🚀 Accomplished VP & Head of Sales: Thriving in leadership roles, I have achieved remarkable success as a three-time Head of Sales. My strategic vision and ability to inspire teams have consistently led to over-achievement and revenue growth.

🚀 Early-Stage Startup Smarts: As employee #1 in a business intelligence startup, I fueled rapid growth by ramping up revenue from zero to 412K & 21 logos within 9 months post-MVP launch. I possess the expertise to guide startups through critical stages and drive substantial sales momentum.

🚀 Stellar Track Record: By nurturing SDR, BDR, ISR, AE, and CS teams, I have consistently surpassed targets and elevated overall performance. My proven ability to build high-performing, buyer-centric sales teams has resulted in tangible results and increased customer satisfaction.

🎯 Specialties 🎯

 B2B Sales & Sales Management | C-level Fortune 1000 Sales | Blue Chip Sales | SME Sales | Sales Collateral & Materials | Sales Training & Coaching | Sales Presentations | Cold Calling | Lead Sourcing | GTM Strategies | Email Sequence Creation | Outbound Campaigns | Sales Coaching | Pipelines | Business Development | Sales Strategy & Leadership | Sponsorship Sales | Marketing Campaigns | Social Selling | Content Creation | Recruitment | Onboarding | Customer Success | Account Management | Account-Based Marketing | HubSpot | SalesLoft | ZoomInfo | Prospecting | SDR & BDR Management | Customer Relationship Management (CRM) in a B2B Sales Culture

GTM  Partner

Follow Leslie Venetz, Founder of Sales Team Builder at @SalesTipsTok for daily sales tips and inspiration. 

Leslie is here to help you reach more people, build more value and close more sales.

Go from 0.02% to 30% reply rates by stopping one habit: 
Treating every signal like permission to pitch.


The signals they used did not change. 

Their sales messaging did.


Most reps get a notification, a job change, a webinar attendance, a pricing page visit, and they send the same outreach. 

Different trigger, same email. 

That mismatch is what kills trust before you ever earn the meeting.


I use a framework called POV to fix this. 

It sorts every signal into one of three buckets based on where the buyer actually is, not where you want them to be.

Join me for a live convo on how to decode signals here: https://bit.ly/3OKgMFy



📌 POV SIGNAL FRAMEWORK:

P is for Problem Unaware. 

A new job title, a funding announcement, a leadership change. 

These signals tell you something has shifted in their world, not that they are ready to talk to a vendor. 


O is for Option Aware. 

Your prospect downloaded a white paper or attended a webinar. 

They know a problem exists but they are still figuring out what solving it even looks like (or even if it’s worth solving). 

This is where most reps blow it by jumping straight to a pitch. 

Instead, keep educating and become a trusted resource while you have their attention.


V is for Vendor Aware. 

Pricing page visits, direct product questions, competitor comparisons. 
Now they are evaluating options to move from the status quo. 

Your job is to remove friction and provide answers that make it easier to buy from you.



The wrong message at the wrong moment does not just underperform. 

It actively destroys trust you already worked hard to build.


📌 I am going deeper on this with Mixmax AI on March 18th. 

Join Heath Barnett 🤙 & Melissa Gaglione ⭐️ and me  LIVE to learn how to decode your signals and use them to build and close pipeline: https://bit.ly/3OKgMFy

Leslie Venetz 

USA Today Bestselling Author | Keynote & SKO Speaker | Sales Strategist for Orgs That Outbound ✨ #EarnTheRight ✨ 2026 Goals: Read More Books & Pet More Dogs

Open article: Live Webinar: the difference between market signals and engagement signals for sales by bit.ly

Live Webinar: the difference between market signals and engagement signals for sales

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