AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

Haskoning

Sr. Marketing & Communications Advisor Mobility & Infrastructure: BU Infra, Rail, Lead Intern.Comms

Developing effective marketing strategies and plans to bring our DC&DS (#DigitalConsultancy #Novius & #DataSolutions) portfolio to the market, in scope, individually and in close collaboration and alignment with the business lines and global leading markets, to provide each client's needs, with a strong link to our mission, by enhancing society together.
#BusinessLineDigital
#DigitalTransformation #DataScience
#DataEngineering
#GeoICT
#Datadrivenworking #EnterpriseArchitecture 
#Digital
#EnergyTransition #FutureProofAssets
#DigitalTwins #IntegralRegionalDevelopment #DigitalIntelligence #EnhancingSocietyTogether #Biodiversity
#ClimateChange
#Circularity

Met meer dan 140 jaar ervaring in domeinkennis in civiele techniek in combinatie met onze digitale expertise helpen wij jou met effectieve lange termijn oplossingen.
Een groeiende, vergrijzende bevolking, stedelijke problematiek of klimaatverandering. De urgentie van de digitale transformatie wordt alleen maar groter. Wij ondersteunen je bij elke stap in dat proces.

⭐Daarvoor koppelen we 140 jaar ervaring in civil engineering aan state of the art data science!⭐

Samen met klanten en partners werken aan innovaties en slimme oplossingen voor een duurzamere toekomst. Met oplossingen waarin wij onze kennis als ingenieurs, ontwerpers en adviseurs combineren met software en technologie. #demandgeneration #demandgen

Sr. Marketing & Communications Advisor Digital: BU Dig. Cons. (Novius), Data Sol., Lead Intern.Comms

TANATEX CHEMICALS B.V.

A group of enthusiastic science lovers who adds value to your fabrics and help you optimize your production processes.

The international textile and clothing industry is changing. New materials, sustainable processing methods and more functional clothing are being adopted and #TANATEX has a role to play at the front of this change.

TANATEX Chemicals wants to be a global sustainable player who supports its customers with high performance textile solutions.

Purpose of the job: leading the execution of the marketing strategy in order to generate business growth and expand awareness of the TANATEX brand. Coordinating marketing activities from concept to execution. Organizing trade fairs, co-developing and managing webinars, delivering marketing campaigns, concept-based product launches and supporting sales on customer focus in a timely and proactive manner.

Activities: 
- Executing marketing strategy based on inbound marketing and lead generation, tailored to different international audiences and markets
- Collecting and uncovering unmet markets and customer intelligence, distributing and archiving the found results internally, and creatively and pro-actively converting this intelligence to business opportunities
- Working across and together with internal stakeholders to create unique solutions connecting customers’ needs to business strategy
- Delivering and creating content that resonates with customer needs through digital and social channels
- B2B2C environment
#tanatex #marketing #communication #sustainability #addingpassiontotextiles

Global Marketing Manager RBU Europe & The Americas

James Hardie

Overall management of the marketing side of the company:
- Developing business' value propositions (benefits of products/ USPs: impact -, water - and fire resistant, best sound insulation, one layer solution, moisture impact)
- Responsible for driving the growth of brand and categories in Benelux
- Drawing up strategic communication and marketing plans, forecasts and pricing projects - entrepreneurial mindset to focus on opportunities and solutions, reporting to the CEO
- Setting up market research, identifying trends, potential opportunities and sharing insights
- Making a case for change by creating top-of-mind awareness as being the number 1 in sustainable boards in the European market for dry lining systems about the environmental best fibre gypsum boards performance ♻with international marketing colleagues on group level projects
- Making product brands stand out in the building industry and beyond
- Bringing personal branding (employee advocacy) to the next level (thought leadership)
- Influencing and teaming across organizational levels and cross-functional departments
- 🧲 Promoting solutions in order to generate higher levels of customer engagement 
(inbound marketing)
- 💰Managing and monitoring assigned marketing budgets and ensuring effective cost control
- Strengthening digital marketing content creation strategy
- Social media optimization including boosting community growth, engagement and content
(maintained in the DAM system)
- Acquaintance with online processes, analytical skills, ability to translate insights into marketing value
- Developing & adopting digital marketing communication tools for sales: blogging, content - & search marketing, video, mobile, apps, managing, optimizing & improving CMS, newsletters, campaigns, events & CRM
- Handling translation processes
- Multi project management and able to prioritize against business target
- B2B environment
#pr #automation #email #webcare #monitoring #planning #coaching #training #webinar #French

Digital Marketing & e-Commerce BeNeLux (XellaGroup, 1998 acquisition of FermacellBV by JamesHardie)

CA (Computer Associates)

Sales & Marketing @CA Technologies (Computer Associates)

Sales & Marketing @Sterling Software

LafargeHolcim

Marketing Communications

Chambre de Commerce Franco-Néerlandaise (CCFN)

Commercial Representation & Advice

Publicis Groupe Agence Fidelis | Publitechnic

Direct Marketing & DTP

Hey there! I'm a marketing enthusiast with a passion for sustainability and a knack for blending online and offline strategies to enhance brand synergy and boost brand equity. I'm here to meet needs (pain + solution = success) and help business grow. Let's work together to find purpose and make it matter! Looking forward to connecting.

📌 Strong drive, reliable, positive outlook, always a great laugh, business acumen, computer literate, digital knowledge and can-do attitude. 

▪️Specialties: 
- Creation of purpose-driven strategies that make a real difference. Whether it’s implementing data-driven digital campaigns, refining branding strategies, or aligning marketing efforts with sustainable business goals, I thrive on turning challenges into measurable success. I've helped businesses grow by identifying pain points and delivering tailored solutions that drive impact. 
- Knowledge both of business and of foreign languages
- 👩‍💼 Enjoy working in international environments (in multicultural and multidisciplinary teams)
- Specialised in inbound marketing and digital marketing
🚀 Strong sense of ownership & ability to prioritise work within a complex, fast-paced environment.
- Passionate about growth, both business wise and personally
- Drive alignment with sales and marketing to maximise awareness
- Work cross-functionally and align teams to work towards common goals. 🎯

I'm keeping myself up to date with the latest digital trends and tactics that can be used within the context of an organisation or industry sector. Digital marketing requires marketers to broaden their skill-sets & embrace all digital channels that can reach & engage with their audience.

#TechnologyTrailblazer #CreativeVanguard
#InnovativeContentStrategist #DataInterpreter #ContinualLearner #CollaborativeCommunicator #DEIChampion (Diversity, Equity, and Inclusion Marketing)
#VisionaryLeader

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Alex de Ruiter

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