AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

IG&H

Director Healthcare 

V&VN (Verpleegkundigen & Verzorgenden Nederland)

Boardmember / Bestuurslid Platform Verpleegkundige Zorg- & Informatie technologie (VZI)

Beter Healthcare

Sinds oktober 2012 specialiseert Beter Healthcare zich in advisering, (her)implementatie en projectmanagement van business- en zorgprocessen op het snijvlak van Zorg en ICT. Met een enthousiast team van bijna 80 ervaren professionals, werken wij met passie bij onze klanten en delen wij onze kennis van de markt en zorginnovatie. Wij streven naar waarde gedreven en human-centered digitale transformaties. We spreken de taal van verschillende stakeholders in het primaire zorgproces, het administratieve proces en de ondersteunende informatietechnologie en daarmee is Beter Healthcare een samenwerkingspartner op zowel operationeel, tactisch als strategisch niveau.

Managing Consultant / Partner verantwoordelijk voor de business in (semi)overheid en landelijke programma's gerelateerd aan elektronische gegevensuitwisseling in de zorg, data gedreven zorg en innovatie. Samenwerken aan passende zorg.

Managing Consultant Healthcare / Directeur Business Development

Aurelius Life

Aurelius strives to provide people in developing countries with access to high-quality healthcare at affordable prices. The organization is set up as a combination of two entities: Aurelius Healthcare and Aurelius Life. Aurelius Healthcare focuses on the delivery of care through owning and operating hospitals, care centers and diagnostics under the Aurelius brand. Their strategy is to expand their network through buy and build.

The second entity, Aurelius Life, is building a global innovative platform to support the delivery of care for Aurelius Healthcare’s hospitals and – in time – also for other hospitals in the developing world. Aurelius Life’s services will include, for example, information management through hospital management systems; electronic medical record (EMR) and clinical solutions; e-procurement; remote diagnostics; inventory management and financial systems; and clinical decision support systems.

Responsible for the Value Proposition and Business Plan Development incl. the design, prioritisation, go-to-market strategy and implementation of propositions and services that address local needs and improve hospital operations. Working with key stakeholders from Aurelius Healthcare’s hospitals, industry experts, Business Partners, etc. and reporting directly to the CEO of Aurelius Life.

Connecting Healthcare Delivery Services.

Business Proposition Manager

Nictiz

Nictiz is the independent national competence centre for electronic exchange of health and care information, a foundation funded almost entirely by the Ministry of Health, Welfare and Sport.

Product Manager Langdurige Zorg & GGZ:
• Management van product teams en informatiestandaarden voor Langdurige Zorg & GGZ;
• Ontwikkeling, beheer, implementatie en verbreding van diverse informatiestandaarden (Basisgegevens Langdurige Zorg –BgLZ–, verpleegkundige overdracht –eOverdracht– en Basisgegevens GGZ –BgGGZ–);
• Positionering en communicatie omtrent informatieproducten op strategisch en tactisch niveau;
• Afstemming (tactisch en operationeel) met team Medmij in kwalificatie procedures DVZA / DVP voor Medmij standaarden BgLZ, BgGGZ;
• Liaison voor Nictiz ten aanzien van beleidsdirecties VWS, brancheorganisaties, beroepsorganisaties, zorginstellingen en ICT-leveranciers;
• Advisering van diverse organen/gremia, onder andere Programma InZicht (Versnellingsprogramma Gegevensuitwisseling Langdurige Zorg), VIPP GGZ, en Programma eOverdracht

Programma Manager | Product Manager | Langdurige Zorg & GGZ

Accenture

Senior Executive Strategy & Consulting, Talent and Organization (TNO) working with clients across industries to achieve sustainable change and provide guidance through the organizational, business and/or digital transformation to build a "Workforce of the Future".

Leading the Insight Driven Change Offering (with Applied Intelligence and Prescriptive modeling) for the Accenture Indonesia Management Consulting Practice.

Member of a Global team of Change Champions, leading and thriving the Accenture innovative ways of working in the Geographic Units Indonesia, Malaysia, Singapore and Thailand (FY 19-20), empowered with a FORM Squad team of champions (Design Thinking, Storytelling, Value Creation, Data Fluency, and Agile ways of Working).

Director / Senior Manager - Strategy & Management Consulting

Healthcare Strategy and Health IT professional in Accenture’s ASEAN Health Practice - Bid Manager, Subject Matter Expert, Project Manager, and/or Change Manager.

Subject Matter Advisor – Clinician Engagement and EMR/EHR Change Enablement, Clinical Transformation and High Performance Care Delivery, Healthcare Processes and Health IT (Business Architect and/or Clinical Architect).

Change Management Lead – Managed a national change programme in Health IT, for a Large Government Healthcare Organization to drive the adoption of the National Electronic Health Record (NEHR). Change Lead in the Health IT Master Planning (HITMAP) aligned to the Healthcare 2020 Master Plan.

Developed an Integrated Care Capability Maturity Model, which was presented by the client at HIMSS 2013. 

Co-Author of Accenture’s Point of View & thought leadership paper on “Building High Performing  Healthcare Facilities in Asia Pacific” and Accenture’s “Navigator for Health Facilities New Build & Revamp (Strategy to Deployment)” in 2012. 


Co-Author of Accenture’s Point of View & thought leadership paper “The Integration of Health and Social Services to meet the needs of a rapidly aging population” in 2016.

Industry Executive - Health & Public Services

ALERT Life Sciences Computing

Managed the first client installation and implementation of ALERT® PFH (Paper Free Hospital), in The Netherlands. ALERT® PFH is a comprehensive solution part of the Electronic Medical Record (EMR / EHR) product lineage. Management of a multi-national team of resources, with reporting relationships direct and indirect, technical, functional, and operational.

Project Manager

NEN is a national standardization institute, a Dutch network in the world of standards and regulations. NEN also serves as Registration Authority for a number of international standards. Those standards are crucial for harmonizing products and services, and to determine the minimum level of quality, curtail unnecessary variety and prevent design faults.

Represented the Dutch Nursing & Caregivers Organization (V&VN, www.venvn.nl) in the NEN Strategy Committee Information Technology in Healthcare (NEN Beleidscommissie 303 Informatievoorziening in de Zorg). The committee manages on strategic level in particular projects and initiatives of norm commissions and standards for Healthcare IT.

Board Member V&VN in NEN Beleidscommissie 303: Informatievoorziening in de Zorg

General Electric Healthcare

Sales, consultancy and training of radiology systems, cardiovascular IT, nuclear medicine imaging applications and clinical information systems, including Centricity® RIS, (Enterprise-) PACS, Carddas Xi2, Xeleris 2.

Sales & Applications Specialist Integrated IT Solutions

Sensis Corporation - Health & Medical Business Europe

Product Manager for Nursing and Clinical solutions (3 months), during the creation and emergence of the health systems and services group within Sensis Corporation. 

Director of Client Services for Sensis Corporation - Health & Medical Business Europe (1 year). Management of all day to day activities and strategic planning involving the client services department in Europe (member of Management Team), which included Installation (Project-) Management, Customer Support, Data Center Management (ASP facilities), Product- and Materials management. Co-responsibility for business planning & development in Global Translation & Localization Services providing, proposition, and market development for Sensis Health & Medical Business Europe. Provided technical and operational support to sales managers during the latter’s negotiations of sales contracts. Initiated the Medical Advisory Board in Europe.

Product Manager and Director of Client Services

Integrator of People and Technology, with over 20 years’ experience in leading complex (global) Organization Change programs for strategic transformation initiatives; 
•	A passionate, entrepreneurial, results driven and versatile leader who knows how to shift the needles of change through heart and science. 
•	A practice builder; succeeds in growing leaders of the future, inspiring innovation and advocating inclusion and diversity in the workplace. 
•	A business manager; thrives to design and implement strategic and digital solutions that put people at the center of the business, and improve the overall performance and growth of the organization. Helps clients to build a new culture and transform on an individual, workforce and enterprise level.

With a clinical background and years of work experience in the Healthcare Industry and Ministry of Health / Govt Clients in Europe, Asia and US, Daniëlle brings deep knowledge and experience in Healthcare, Health IT / Informatics and Healthcare Transformation Programmes. 

Robust personality, a builder, with demonstrated ability to energize, develop and build rapport at all levels within an organization. Strong, yet conciliatory leadership style being able to build effective teams. A positive thinker, with excellent analytical, presentation, communication, and interpersonal skills. Understands the drivers for successful proposals, projects and service delivery to enterprise level organizations. Excels in fast paced, multi-disciplinary, innovative and global environments. 

Gallup Strengths Top 5 Themes: RESPONSIBILITY│ACHIEVER │ARRANGER │BELIEF │SIGNIFICANCE

taplio

The Battle

Alex de Ruiter

Danielle van der Meer

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?