AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

The objective of this research is to determine the steps clients and prospects take to find the right engineering consultant to solve their engineering challenges. The visualisation of this journey will support the development of our new corporate website.

Current project: Customer Journey & UX research 

September 2015- current: Responsible for the development, set up and daily management of a new marketing service at corporate level: Marketing Intelligence and Research.

August 2012 - August 2015: 
- Market research (qualitative) on the perception of our clients on Royal HaskoningDHV and on the selection process of our clients. Resulting in an advice for our colleagues on how to increase their sales effectiveness and improve client loyalty. Researched market sectors: municipalities, water boards, oil & gas and chemicals.
- Marketing campaigns on wind energy, energy sector in general and food & beverages

February 2012- July 2012:
- Member of the Marketing & Communication Integration team (in line with the merger of Royal Haskoning and DHV)
- Member of the Branding team to deliver the new brand of Royal HaskoningDHV
- Responsible for delivering business critical tools of new brand after merger

Global Advisor Market Intelligence & Research

Royal Haskoning

Project leader for the new positioning of Royal Haskoning: market research (qualitative and quantitative); responsible for the development and implementation of the new corporate identity; communication on the project.

Senior marketing consultant

December 2007 - December 2009:
- Advising organisational units on their marketing strategy and market approach
- Qualitative market research (desk research on market developments and competitor analysis)
- Co-responsible for the roll out of CRM (focus on creating support) and giving CRM training to business developers and secretaries

February 2004 - December 2007
- Concept development for commercial training
- Advising organisational units in their market approach to increase commercial effectiveness: analysing client portfolio, appointing commercial talents within group, training, individual coaching

Marketing consultant & sales  coach

Guilbert (currently Office Depot)

- Responsible for retaining and developing existing midsize clients in the area of Haarlemmermeer and Leiden. I professionalized several accounts by transforming ad hoc sales into framework contracts.

Account Manager

Dille & Kamille

Assistant Store Manager

Allround marketeer who gets enthusiastic from working in an international and multidisciplinary environment. Broad business experience encompassing multiple marketing subjects from developing and implementing a corporate brand strategy to defining and executing market research. 

A self starter who incorporates new knowledge easily. Way of working is characterised by seeking ànd creating support and delivering insight into the world of our clients.

Passionate about sustainability in general and about wind energy in specific.

taplio

The Battle

Alex de Ruiter

Elke Schols

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