AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

Commercial Ways of Working (CWoW)
Product Owner of the Programme Buyer First, Deep Sales en Social Selling
Product Manager Microsoft Dynamics CRM

Corporate Brand, Marketing & Sales 

JE SALES VERBETEREN EN DAARMEE JE COMMERCIËLE RESULTATEN OPTIMALISEREN?
Als je medewerkers het grootste kapitaal zijn binnen je organisatie waarom gebruik je dan niet ook hun netwerk. Via Social Selling maken wij samen met onze Business Developers een groter netwerk om samen new business te genereren. Door CRM, marketing en LinkedIn sales navigator op de juiste manieren in te zetten genereren wij new business afspraken zonder cold calling.

Senior salesmanager  I  Program Social Selling

Als Sales Manager transitievisie warmte & energietransitie adviseer ik samen met mijn team de verduurzaming van gemeentelijk en commerciële vraagstukken.

Senior salesmanager I energietransitie & transitievisie warmte

Opzetten sales team voor End to end solution voor naleving van de ‘1,5 meter samenleving’
Tijdens de coronacrisis is het inperken van nieuwe besmettingen essentieel. Maatregelen aangaande drukte en afstand tussen mensen monitoren en daarop te acteren zijn noodzakelijk. Zeker wanneer de ‘1,5 meter-samenleving’ op gang komt.

Digitale oplossingen van RHDHV helpen organisaties die verantwoordelijk zijn voor openbare plekken als parken, pleinen en drukke straten, stations, vliegvelden, winkels/winkelcentra en horeca.
• Actueel drukte en afstanden tussen mensen monitoren
• Overtredingen en gevaarlijke situaties signaleren
• Verantwoordelijke organisaties én bezoekers actief informeren. 
Tijdens de coronacrisis is het inperken van nieuwe besmettingen essentieel.

Sales manager I digital solutions - crowd monitoring I Royal HaskoningDHV

LemonB Commercial Strategy

Delivering measurable revenue and profit growth, by optimizing price, sales, marketing and procurement strategies more effectively and sustainably.

Co-founder LemonB, Commercial Strategy

Heijmans

Key account management voor de regio zuidwest Nederland, gebied zuid-Brabant, Zeeland, havengebied en Rotterdam. Ontwikkelen van New business op het gebied van verduurzaming, energietransitie en circulariteit binnen de gemeenten, provincies en de privaat markt. Tender en innovatie verantwoordelijk.

Sales manager regio ZuidWest

mijnpersoneelsdossier.nl

Opbouwen van een new business-model voor een digitale MKB back-office systeem voor meer dan 500 MKB relaties op het gebied van personeelsadministratie, salarisadministratie, verlofverwerking, contract en documentenbeheer, declaraties en urenregistratie. Via open ERP software een (saas) oplossing gemaakt om de personeelsproces te stroomlijnen. HR ondersteuning door professionals.
Bedrijf verkocht op 1-1-2020.

Directeur - eigenaar

ADC Vanderheym

Opdracht: Sanering uitgevoerd bij bedrijfsovername uit faillissement in 3 maanden. Synergie met andere vestigingen opgezet en personeelsbestand terug gebracht naar 40%.

Interim Management Consultant

ADC Nederland

Senior commercieel manager

Algemeen manager

Yacht

Interim manager afdeling logistiek. Verantwoordelijk voor het sluiten van de Philips afdeling van 40 personen bij Flextronics in Rosmalen. Verantwoordelijk voor de retourvrachten en garantiebepalingen van elektronica voor Europa en zuid Amerika.

Interim Professional logistiek en management

Dereumaux

Manager Print bedrijf, 100 FTE op 5 locaties. B2B en B2C markt. Logistiek en IT processen geoptimaliseerd voor Key accounts Sligro, EMTE, BOL.COM en Studentsonly opgezet.

Business Unit Director

Paperfax digital printing

Print-,drukkerij & Pre-Press bedrijf met 35 FTE voor de B2B en B2C markt. Pre-Press voor 7 regionale huis-aan-huiskranten, tabloid formaat en 2 weekbladen dagbladformaat.

Welcome to LemonB, modernizing sales and marketing operations through the power of A.I. strategies. We leverage actionable insights and advanced data analytics to provide a personalized sales intelligence solution. Our tool, Blizzy, materializes the paradigm shift towards social selling on LinkedIn, transforming engagement metrics into significant growth for your business.

Deeply rooted in industry-experienced A.I. systems, Blizzy uncovers hidden customer behavior patterns and trends, empowering your marketing team to make smarter, data-driven decisions. Understanding consumer interactions and using these insights effectively puts us at the intersection of Innovation and Business growth, allowing you to tap into the expansive potential of social selling.

With LemonB, embrace the future of sales, fueled by data and amplified by innovation. Navigate the vast dimension of customer experiences, confidently seizing opportunities for growth. Let us equip you with the right tools and knowledge to maximize your sales force effectiveness, increase efficiency, and drive stronger customer relationships.

Journey with us on the path to success, where enhanced sales intelligence meets top-tier social selling. Harness the power of A.I. with LemonB.

taplio

The Battle

Alex de Ruiter

Serge Dufrasnes

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