AI Compliance Experts

We help businesses comply with the European AI Act and implement ethical, transparent AI solutions. Our expertise combines deep knowledge of generative AI with practical compliance experience.

Services:

1. AI Compliance Consultancy: Guidance to meet AI Act requirements.
2. Generative AI Implementation: Customized AI solutions.
3. Training and Workshops: Enhance your team's AI skills.

Choose us for proven expertise, practical implementation, and commitment to ethical AI practices. Ensure your organization remains compliant and ahead of the curve!

Co-Founder AI Compliance Experts

LemonB AI-driven SAAS solutions & Consultancy

Founded by experienced entrepreneurs, LemonB helps businesses harness the power of artificial intelligence to drive growth, solve complex problems, and deliver measurable results. With a focus on making AI accessible and commercially beneficial, LemonB offers proprietary SaaS applications like TenderB and Blizzy, along with tailored training, use case development, and implementation services. LemonB proudly serves many satisfied corporate and medium enterprise clients, empowering them to unlock the full potential of AI.

Director of GenAI Strategy

Royal HaskoningDHV

As the Director of Marketing & Sales Enablement at Royal HaskoningDHV, I drove business growth and enhanced ROI by:

- Spearheading a team of experts in internal and external channels, SEO, CRM, Marketing Data Analytics, Market Research, Pricing, and Account Management
- Implementing cross-business line strategies and streamlined processes to improve efficiency and collaboration
- Optimizing marketing and sales funnel integration through CRM automation and data-driven insights
- Developing and executing pricing and account management strategies tailored to key markets and value propositions
- Generating qualified leads and driving revenue growth through customer-centric, data-informed marketing and sales initiatives

Operating just below C-level, I collaborated with executive leadership to align marketing and sales strategies with overall business objectives. By fostering a culture of innovation, empowering my team, and leveraging cutting-edge technologies, I successfully positioned Royal HaskoningDHV for sustainable growth and market leadership.

Director Marketing & Sales Enablement

As the Commercial Director of Industry & Buildings at Royal HaskoningDHV, I drove business growth and transformation by:

- Developing and executing commercial strategies and transformation programs to accelerate growth and drive change
- Leading and collaborating with diverse, cross-functional teams to ensure consistent performance monitoring and optimization of commercial activities
- Building, managing, and empowering key account teams to achieve targeted commercial goals and strengthen client relationships

With a focus on strategic planning, team leadership, and results-oriented execution, I successfully navigated complex business challenges and delivered measurable outcomes. By fostering a culture of collaboration, accountability, and continuous improvement, I positioned the Industry & Buildings division for sustainable growth and market success.

Commercial Director Industry & Buildings

As a Senior Strategy Consultant at Royal HaskoningDHV, I drove business growth and solved complex challenges by:

- Utilizing a critical and analytical mindset to identify, assess, and solve complex business problems for clients and strategic initiatives
- Translating intricate business challenges into clear, actionable approaches to develop innovative, scalable, and data-driven solutions
- Fostering business development through building and maintaining collaborative relationships with clients and stakeholders
- Facilitating impactful strategy sessions with major clients to align objectives and drive successful outcomes

Key achievements in this role include:

- Successfully acquiring new clients and establishing mutually beneficial relationships as a Business Developer
- Consistently exceeding company targets and sales goals, including securing various multinational assignments
- Enhancing consultancy margins and improving the overall quality of deliverables
- Leveraging expertise to guide clients in making informed decisions, preventing costly mistakes and suboptimal investments

Senior Strategy Consultant

Café Virán

I identified new marketing, sales, and commercial opportunities to ensure the success of the company's objectives, targets, and goals. I was responsible for initiating, executing, and completing all daily tasks with a team of 30 cross-functional personnel. Moreover, I used smart data-driven tools to promote company missions, develop and finalize strategies, and manage stakeholder relationships. To ensure adequate structure, relationship transparency, and milestone achievement, I also generated business plans, reports, estimates, and other related documents.

Co-Founder

The primary responsibility of a Senior Consultant was to oversee all aspects of business and strategic development that relate to the design and engineering consultancy unit to achieve significant company growth.

Senior Consultant

As part of this initial role, I interacted with clients and project teams to plan and develop international project tasks, analyze risks, and manage stakeholders. Additionally, I provided business solutions and recommendations to clients to meet project goals, create internal systems, and promote accurate information on knowledge management systems.

Associate Consultant

Materia

While working for Materia, which is a consultancy firm that is focused on scouting and consulting on new materials from a wide range of industries, I oversaw the development of a business model for Material Explorer. That entailed that I translated user generated data into added value for clients and I presented new materials at international exhibits, physical lectures, and online sessions online through the Material Explore database.

Consultant

ASDER digital

As a Founder of the company, I executed comprehensive research to identify available marketing data, client’s business values and propositions, and other tactics to ensure the successful development of websites for various small to medium sized businesses. With the acquired information, I transformed client websites by re-designing the outline to fit a customer centric approach. Following the completion, I interfaced with clients to showcase results; complete with an offer and a 2-year contract.

Founder

TU Delft, Faculty of Architecture

Co-author for a publication about manufacturing techniques by ir. Jan Verwoord

Student Assistant

Welcome to my LinkedIn profile!
Alex de Ruiter: Co-founder of LemonB.nl, TenderB.nl, and BlizzyEnterprise.nl 
▲ Expert in AI strategy and implementation for businesses 
▲ Professional keynote speaker on AI and commercial strategy 
▲ Former Commercial Director Industry & Buildings and Director Marketing & Sales Enablement at Royal HaskoningDHV 
▲ Helping organizations harness the power of AI to drive growth, solve complex problems, and achieve measurable results.

** LemonB AI-driven Commercial Strategy **
Do you want to unlock the full potential of AI for your business? The experts at LemonB can help. Alex is the co-founder of LemonB, specializing in developing and implementing AI-driven SaaS solutions such as the successful applications TenderB and Blizzy. Other services include training, use case development, and tailored AI tools, all aimed at making AI commercially beneficial for companies. LemonB proudly serves many satisfied corporate and medium-sized clients.

** Profile of Alex **
AI developments are advancing at a rapid pace. Companies that want to be future-proof will need to embrace AI. AI strategist Alex de Ruiter takes you through the possibilities with his inspiring keynotes and practical approach at the C-level. Straightforward, constructive, and always focused on measurable business results. With over 15 years of experience in commercial strategy, Alex is known as "the fixer". He brings a solution-oriented approach and the ability to tackle complex challenges head-on. His passion lies in fostering innovation, empowering teams, and maintaining strong relationships.

===> Are you looking for a partner to help you navigate the evolving landscape of AI and achieve measurable business outcomes? Let's connect. <===

Key strengths: AI Strategy | C-Level Engagement | Complex Problem-Solving | Commercial Strategy | SaaS Solutions | Leadership | Relationship Building

Alex de Ruiter

GE HealthCare

Accountable for development, planning and execution of the Strategic Capital Portfolio for radio-pharmaceutical manufacturing site Eindhoven and radiopharmacies Europe.

CapEx Leader Molecular Imaging (3 FTE)

FrieslandCampina

Projects Department Manager Site Veghel (17 FTE)

Projects Department Manager (17 FTE)

Haskoning

Spearheaded the project development phase of the transformation of a national monument into Haskoning's new Delft office, a cutting-edge gasfree workspace with an A+++ energy label.
Led the Engineering team in the development of the Final Design of the new statium of Feyenoord City.
Served as a turnaround manager in pharmaceutical manufacturing at Aspen Oss.
Managed quality compliance projects at FrieslandCampina, ensuring adherence to industry standards.  
Served as Lean Process Improvement Consultant within the Real Estate Projects Department at ASML, optimizing capex project delivery.
Managed the Extended Projects Department at Johnson & Johnson in Beerse (BE), overseeing cross-functional project delivery in a strictly regulated pharmaceutical environment.
Acted as Consultant Lean Project Delivery for Heineken Global Supply Chain, driving efficient execution of Greenfield brewery projects (USD 300–700 million) across the world. 
Served as an internal auditor for ISO-certified management systems, enhancing compliance and operational integrity.

Sr. Project Manager Industry and Buildings

Johnson & Johnson:, PM various CAPEX projects (250k-3.000k), Beerse Belgium.
Johnson & Johnson: PM various Project Scoping and Project Definition studies, Beerse Belgium.
DPS Engineering & Construction: Project Management CSA works - MSD Oss Biotechnical manufacturing expansion.
MSD Oss: Construction Manager disentanglement utilities Pivot Park - MSD Oss.
Aspen Oss: Commisioning & Start Up manager Compressed Air Foam systems.
MSD Oss: Turnaround Manager
Heineken Global Supply Chain: PM CSA new syrup storage facilities on five sites in Nigeria, design & tender.
Various other projects at Essent Geertruidenberg, Royal HaskoningDHV, Klokbouw/Züblin, Aluchemie (Rio Tinto Alcan), Radboud Universiteit Nijmegen.
Next to that I was a member of the Works council of HaskoningDHV Nederland B.V. (2013-2016).

Project Manager

In this role at Royal HaskoningDHV, I effectively coordinated multiple high-profile engineering projects. These included the Gelre Zutphen greenfield hospital and the CSA&MEP design & engineering for the HVDC converter stations in Grain (UK) and Maasvlakte (NL). 
My responsibilities involved coordinating cross-functional teams to ensure project success and client satisfaction. 
Next to that I collaborated with a cross-functional team to setup and implement a company-wide IPMA certified PM training program, resulting in improved project management skills across the organization.

Project Coordinator

GE HealthCare harnesses my expertise in strategic capital management and project governance to drive the development and execution of capital portfolios for radiopharmaceutical manufacturing and European radiopharmacies. With over two years of experience in this capacity, I contribute to process optimization, stakeholder alignment, and the delivery of impactful capital projects in highly regulated environments.  

Guided by a commitment to teamwork and organizational improvement, I leverage a strong foundation in portfolio and program management to deliver sustainable outcomes. My work emphasizes process simplification, organizational capability enhancement, and fostering talent.

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Alex de Ruiter

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