Alex Hall

Nutrition_Al

Everyone in the world is unique. 𝗢𝘂𝗿 𝗗𝗡𝗔 𝗽𝗿𝗼𝘃𝗲𝘀 𝗶𝘁!

Yet most of us still use generic, 𝗰𝗼𝗼𝗸𝗶𝗲-𝗰𝘂𝘁𝘁𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 to improve and maintain our health.

We scour the internet for the next shiny fad to try, whether a new dietary program, a new exercise regimen or supplement to add to the ever-growing list.

We’re then left wondering why we’ve 𝗳𝗮𝗶𝗹𝗲𝗱 𝗮𝗴𝗮𝗶𝗻 in our venture to look and feel younger and healthier!

It’s because all of these diets, fads & exercise routines don’t account for your individual situation, lifestyle and even 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀!

What you need is to take a 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 approach.

Based on data you CANNOT Google!

Your DNA!

Modern science has now advanced to the point where we can tailor nutrition, exercise, and other lifestyle factors SPECIFICALLY to your genetics!

You can finally end the guessing game, and save time and stress worrying if what you’re doing is “really going to work this time”.

You can get the results you want, in less time, with less energy, so you can enjoy yourself more!

Give even more to your career and more time and energy to your family and loved ones.

Message me today to chat!

Founder

Fox Group International

Following lacking results and excessive expenditure from an external agency, I took back the day-to-day management of paid media accounts to improve CPA for the company.

I also expanded methods of reaching our highly targeted audience though Google Search, Youtube and LinkedIn ads, whilst implementing tracking across channels, mapping out the full customer journey, and implementing remarketing campaigns to boost ROI.

Senior Paid Media Analyst

The Hut Group

You'e thinking: “Marketing to Fat Loss Coach? That doesn’t make sense…” Let me tell you, this experience is the very reason I coach the way I do today.

I scaled my team from 1-4 people and turned around failing ad accounts from other parts of the business. This led to opportunities such as presenting our results in using UGC and analytics to boost ROI across paid channels to improve company wide results.

Leading that team was a career highlight. Mentoring marketers, building workflows that played to individual strengths, and watching the team gain recognition for our contribution to the business was incredibly rewarding – and it planted the seed for my future in coaching.

Whilst I was proud of the work we did as a team, I became uncomfortable selling one-size-fits-all fat loss products I didn’t believe in. Retention data told a clear story: people would see short-term results, regain the weight, and then repurchase the same program. It felt like a cycle of false hope.

That insight, along with my passion for coaching and mentoring, pushed me to start my own coaching business – focused on sustainable, science-led fat loss strategies that actually work for the individual.

Digital Marketing Analyst > Senior Paid Media Exec > Paid Media Manager

🧬The DNA Fat Loss Coach 🧬 Helping Analytical Business Owners Overcome Their Fat Loss Plateau's With Data Driven 1-1 Coaching | Making Fat Loss Easier Using Personalised Insights From Your DNA!

I help busy executives lose stubborn belly fat and reclaim their energy using personalised, DNA-led coaching that actually fits their lifestyle.

🔬 Here’s How It Works:
✔️ Personalised to your DNA → No guesswork, just what works for your body
✔️ Built around your life → Travel, client dinners, celebrations? All accounted for
✔️ No fad diets → Just sustainable fat loss that doesn’t feel like a “program”
✔️ Real coaching → Clear, efficient systems that work with your schedule

📊 Real Results:
Michele - Lost 12kg/26lbs & gained back control after 20 years of dieting
Adam - Lost 9kg/20lbs & confidence to sustain weight long-term
Matt - Lost 7kg/16lbs & got down to 9.5% body fat
Walter - Lost 20kg/45lbs & set an example for his kids to follow.

This isn’t about eating chicken and broccoli or spending hours in the gym.

It’s about getting leaner, feeling better, and having the energy to perform - without overhauling your life.
If generic plans haven’t worked for you, it’s probably because they weren’t built for you.

📍 Click “Book an appointment” above to see if you’re a good fit.

Everyone in the world is unique. 𝗢𝘂𝗿 𝗗𝗡𝗔 𝗽𝗿𝗼𝘃𝗲𝘀 𝗶𝘁!

Yet most of us still use generic, 𝗰𝗼𝗼𝗸𝗶𝗲-𝗰𝘂𝘁𝘁𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 to improve and maintain our health.

We scour the internet for the next shiny fad to try, whether a new dietary program, a new exercise regimen or supplement to add to the ever-growing list.

We’re then left wondering why we’ve 𝗳𝗮𝗶𝗹𝗲𝗱 𝗮𝗴𝗮𝗶𝗻 in our venture to look and feel younger and healthier!

It’s because all of these diets, fads & exercise routines don’t account for your individual situation, lifestyle and even 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀!

What you need is to take a 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 approach.

Based on data you CANNOT Google!

Your DNA!

Modern science has now advanced to the point where we can tailor nutrition, exercise, and other lifestyle factors SPECIFICALLY to your genetics!

You can finally end the guessing game, and save time and stress worrying if what you’re doing is “really going to work this time”.

You can get the results you want, in less time, and less energy, so you can enjoy yourself more!

Give even more to your career and more time and energy to your family and loved ones.

And now, with advances in 𝗲𝗽𝗶𝗴𝗲𝗻𝗲𝘁𝗶𝗰𝘀, you can now accurately track and measure your internal health & rate of ageing!

So whether you’re looking to lose 20lbs or live a longer, healthier life, your genetics hold the key!

I offer a range of services from 1-off DNA Strategy Sessions, designed to “lay out the path” for you, to fully supported 6-month coaching programs with the specific goal of reversing ageing.

Check out the links in my featured section to view my current prices or drop me a message to chat!

Debbie Sassen Coaching

Business, Mindset & Money Coach

Financial Planner and Money Coach

Financial Resource Network

In coordination with the Financial Resource Network (Israel Resource Network), Labinsky Financial and Moshe Jonas Investments Ltd., I offer a variety of financial services including investment management, estate and trust planning, retirement planning, preparations for long-term care, and financial concierge services.

Independent Financial Planner

Bank of Israel

Economist, Foreign Currency Department, 1996-2007
Analysis of global economic trends and developments. Preparation and presentation of material to senior management for monthly monetary policy meeting covering international and domestic financial markets. Calculation of portfolio returns and performance attribution of actual investment portfolio against the benchmark. Analysis of new investment alternatives. 

Portfolio Manager, Foreign Currency Department, 1990-1996
Investment and hedging of multi-currency reserves portfolio, including government bonds, eurobonds, mortgaged-backed securities, futures and options. Primary responsibility for European assets. Analysis of new  financial markets and new securities.

Economist and Portfolio Manager

Goldman Sachs

Senior Analyst, Capital Markets Group, New Product Development. London, 1987-1988.
Designed and implemented asset-liability management techniques for multinational corporations and sovereign governments. Worked closely with fixed income, tax, and accounting professionals on the structuring and pricing of new tax-advantaged securities. Responsible for marketing currency and interest rate swaps in Canada, West Germany and the UK.

Financial Analyst, Investment Banking Division, Capital Markets Group. New York, 1985-1987
Responsible for pricing, negotiating and marketing currency and interest rate swaps and caps to major money center banks in the US and Canada. Worked with fixed income traders and salesmen to market packaged asset swaps to investors. Structured cost efficient and flexible financing for corporations, banks, LBOs and real estate clients.

Senior Financial Analyst

Business and Money Coach for Midlife Entrepreneurs ☀️ Helping You Scale to Multiple 6 figures with More Money and More Wealth ☀️ Podcaster ☀️ Author ☀️

Unfortunately, too many women (and a few men) never learned how to understand money, earn abundantly, and manage their finances to build wealth.

Too many women feel belittled and diminished by professionals in the financial industry.

It's time we changed that narrative! 

No woman should have to dim her light and brilliance to build a solid financial reality for herself and her family - now and in the future! When we own our wealth and take responsibility for it, we give other people permission to shine their brilliance brightly, too.

Here’s the truth: Success isn’t meant for only a select few.

YOU too can have success—and money. And you can create it all without sacrificing your integrity. No one’s shown you how—and that’s an easy fix.

I spent years studying the most effective business practices, self-worth, and our relationship to money for me AND my clients.

If you’re ready to genuinely thrive to exceed your goals, let’s chat.

taplio

The Battle

Alex Hall

Debbie Sassen 🎗

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