Alex Hall

Nutrition_Al

Everyone in the world is unique. 𝗢𝘂𝗿 𝗗𝗡𝗔 𝗽𝗿𝗼𝘃𝗲𝘀 𝗶𝘁!

Yet most of us still use generic, 𝗰𝗼𝗼𝗸𝗶𝗲-𝗰𝘂𝘁𝘁𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 to improve and maintain our health.

We scour the internet for the next shiny fad to try, whether a new dietary program, a new exercise regimen or supplement to add to the ever-growing list.

We’re then left wondering why we’ve 𝗳𝗮𝗶𝗹𝗲𝗱 𝗮𝗴𝗮𝗶𝗻 in our venture to look and feel younger and healthier!

It’s because all of these diets, fads & exercise routines don’t account for your individual situation, lifestyle and even 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀!

What you need is to take a 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 approach.

Based on data you CANNOT Google!

Your DNA!

Modern science has now advanced to the point where we can tailor nutrition, exercise, and other lifestyle factors SPECIFICALLY to your genetics!

You can finally end the guessing game, and save time and stress worrying if what you’re doing is “really going to work this time”.

You can get the results you want, in less time, with less energy, so you can enjoy yourself more!

Give even more to your career and more time and energy to your family and loved ones.

Message me today to chat!

Founder

Fox Group International

Following lacking results and excessive expenditure from an external agency, I took back the day-to-day management of paid media accounts to improve CPA for the company.

I also expanded methods of reaching our highly targeted audience though Google Search, Youtube and LinkedIn ads, whilst implementing tracking across channels, mapping out the full customer journey, and implementing remarketing campaigns to boost ROI.

Senior Paid Media Analyst

The Hut Group

You'e thinking: “Marketing to Fat Loss Coach? That doesn’t make sense…” Let me tell you, this experience is the very reason I coach the way I do today.

I scaled my team from 1-4 people and turned around failing ad accounts from other parts of the business. This led to opportunities such as presenting our results in using UGC and analytics to boost ROI across paid channels to improve company wide results.

Leading that team was a career highlight. Mentoring marketers, building workflows that played to individual strengths, and watching the team gain recognition for our contribution to the business was incredibly rewarding – and it planted the seed for my future in coaching.

Whilst I was proud of the work we did as a team, I became uncomfortable selling one-size-fits-all fat loss products I didn’t believe in. Retention data told a clear story: people would see short-term results, regain the weight, and then repurchase the same program. It felt like a cycle of false hope.

That insight, along with my passion for coaching and mentoring, pushed me to start my own coaching business – focused on sustainable, science-led fat loss strategies that actually work for the individual.

Digital Marketing Analyst > Senior Paid Media Exec > Paid Media Manager

🧬The DNA Fat Loss Coach 🧬 Helping Analytical Business Owners Overcome Their Fat Loss Plateau's With Data Driven 1-1 Coaching | Making Fat Loss Easier Using Personalised Insights From Your DNA!

I help busy executives lose stubborn belly fat and reclaim their energy using personalised, DNA-led coaching that actually fits their lifestyle.

🔬 Here’s How It Works:
✔️ Personalised to your DNA → No guesswork, just what works for your body
✔️ Built around your life → Travel, client dinners, celebrations? All accounted for
✔️ No fad diets → Just sustainable fat loss that doesn’t feel like a “program”
✔️ Real coaching → Clear, efficient systems that work with your schedule

📊 Real Results:
Michele - Lost 12kg/26lbs & gained back control after 20 years of dieting
Adam - Lost 9kg/20lbs & confidence to sustain weight long-term
Matt - Lost 7kg/16lbs & got down to 9.5% body fat
Walter - Lost 20kg/45lbs & set an example for his kids to follow.

This isn’t about eating chicken and broccoli or spending hours in the gym.

It’s about getting leaner, feeling better, and having the energy to perform - without overhauling your life.
If generic plans haven’t worked for you, it’s probably because they weren’t built for you.

📍 Click “Book an appointment” above to see if you’re a good fit.

Everyone in the world is unique. 𝗢𝘂𝗿 𝗗𝗡𝗔 𝗽𝗿𝗼𝘃𝗲𝘀 𝗶𝘁!

Yet most of us still use generic, 𝗰𝗼𝗼𝗸𝗶𝗲-𝗰𝘂𝘁𝘁𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 to improve and maintain our health.

We scour the internet for the next shiny fad to try, whether a new dietary program, a new exercise regimen or supplement to add to the ever-growing list.

We’re then left wondering why we’ve 𝗳𝗮𝗶𝗹𝗲𝗱 𝗮𝗴𝗮𝗶𝗻 in our venture to look and feel younger and healthier!

It’s because all of these diets, fads & exercise routines don’t account for your individual situation, lifestyle and even 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀!

What you need is to take a 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 approach.

Based on data you CANNOT Google!

Your DNA!

Modern science has now advanced to the point where we can tailor nutrition, exercise, and other lifestyle factors SPECIFICALLY to your genetics!

You can finally end the guessing game, and save time and stress worrying if what you’re doing is “really going to work this time”.

You can get the results you want, in less time, and less energy, so you can enjoy yourself more!

Give even more to your career and more time and energy to your family and loved ones.

And now, with advances in 𝗲𝗽𝗶𝗴𝗲𝗻𝗲𝘁𝗶𝗰𝘀, you can now accurately track and measure your internal health & rate of ageing!

So whether you’re looking to lose 20lbs or live a longer, healthier life, your genetics hold the key!

I offer a range of services from 1-off DNA Strategy Sessions, designed to “lay out the path” for you, to fully supported 6-month coaching programs with the specific goal of reversing ageing.

Check out the links in my featured section to view my current prices or drop me a message to chat!

Personalised VA | Allowing You to Focus on Your Why | Digital Marketing | Become Accountable | Global Traveler

My journey to creating Ignite Drive started during the Pandemic. 


Like many, you find once you share a story - you're not the only one whose been through such a pattern. 

In fact, most of my clients have been in a similar position. 

The 6am-6pm grind. A life where the week seemingly disappears. 


During my journey I’ve encountered many ups and downs. 

Went from a big team to downsizing, to upsizing again to only realise that I was just doing whatever path was easily set out before me. 


I wasn’t fulfilled. 


More and more the clients I was working with started to be small businesses. 

Companies that have a purpose and want to make a positive impact on the world. 

That have motives beyond just making money… 

Education
Learning 
Community Building 

I realised these are the people I want to align with. 


More and more the responsibilities they wanted to hand over became of higher value than just a VA. 

They wanted strategy. 

“Sure let’s do this” I said. 

So I invested my time preparing. More courses, books, insights, calls, talks - you name it - I’m making a wave there. 

Because in the end - strategy is what I would most enjoy helping my clients with. 

Getting all the moving parts - and aligning them. Making sure everyone is talking together. 

Marketing & Sales - Converting seamlessly. 


Coming from a corporate background - I know the money that’s out there. 

I know a lot of it is made without being “popular” on any social media. 

There are more unknown “rich” people than known. 


So why not find them… 

That’s what I’m doing. It’s what I’ll be helping my clients do. 


With that welcome to the next chapter in my life.

Welcome… to 

Ignite Drive.

Embrace Your Ambitions & Transformation Consultancy

Oliver G Allen

New Year. New plans. 

If 2025 was the year of finding where I wanted to live. 

Then 2026 is the year I go full throttle into the many avenues I’ve spun myself into. 

In no particular order - here is what I have in store:

1) Sales/ Marketing Director for 3 companies (Some are hidden currently 😉). 

Last Year I shifted my business mind. I explored other possibilities and in the summer months of last year I spent some money and time just learning. Upgrading what I could do. 

This led to a few opportunities, some with friends and others with new business partners. 

The best part - it’s all automated. The only thing I do is: 

Set up the system & take the call and close the deal. All have negotiated rates on % of deals and continuous MRR & ARR. 

2) Youtube Automation channel - based on humanising AI automations 

I saw others in my space doing long form content so I decided to give it a go. 

In 1 month I made $1k usd and I expect this to keep on going. 

It essentially educates my audience on how to build the automations I use themselves or pay a small fee to get it immediately. 

Will do a whole separate post on this. 

3) Coliving space in Sri Lanka, Ahangama - The Purple Jungle 

The big one - Its funny world I’m living in. I’m watching a town appear from nothing. 

Ahangama 3 years ago was a small fishing village where barely 100 people lived. 

Now it’s a thriving tourist spot where 100,000’s (maybe millions) are expected to visit. 

So I’m building something different. A space in the jungle - away from the hustle and bustle, the noise and the craziness of life. 

A space to just feel… peace. 

And that for 2026 is so far what will happen. 

I’m sure like every year, there will be ups, downs, pains, challenges, successes, laughter and joys. 

Because after all. 

It’s about the adventure. Not the destination. 


What’s your 2026 plans? Let me know if the comments - excited to hear what you are up to!

Oliver  G Allen

Embrace Your Ambitions | B2B Marketing & Sales Converting Strategies | Automating Your Systems At Scale | Keeping it Human

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