Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
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🔗 Free Courses at Acquisition.com
🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

23 yrs old: Left my consulting job. 
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms and lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched USEALAN.com, a software company for agencies to work leads for customers. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. 

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

#timeline #entrepreneurlife #alexhormozi

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

My 1st business: Failed 
My 2nd business: Failed 
My 3rd business: Failed
My 4th business: Failed
My 5th business: Failed
My 6th business: Failed
My 7th business: Failed
My 8th business: Failed
My 9th business: Failed

Each time I thought it was going to be different. 
Each time it was a new year and a new sign. 
I kept on failing. 

In the meantime... 

Everyone was telling me “I told you so, it was not going to work” and the hard part is... they’re right today, this month, this year... But not forever.

You only need to be right once. The chances that you will be right on the first business you start is highly unlikely. It doesn't mean you should listen to others and stop.

Unpopular Opinion: 



We can Normalize ignoring the opinions of people who have smaller dreams for your life than you do.

She has 5800 followers. Her average post gets 19 likes. 
Took home ~$1M this year. True story. 

This is a real friend of mine. Her entire client acquisition comes from her 5800 Instagram followers. Her average post gets 19 likes and 1 comment. 

Her business? She helps registered dietitians bill insurance correctly. Super niche market. 

She doesn't need 5M followers. She doesn't need to "hack" the algorithm. She understands one simple rule. There is a real person on the other side of those views and treats them that way. Engages with them that way. 

Some businesses don't need more followers. They need the right followers on their accounts.

Your 9 to 5 is not killing your dreams. 
You wasting your 5 to 9 is. 

Best job to have when going after your dreams is the one where you get 129 days a year off to pursue your dreams with full-time pay. Oh yeah, that’s every 9-5 job. Analyze every minute of your life outside of your 9-5 and see where your energy is going. THAT will determine and show you how much your actions are matching your aspirations.

your 9 to 5

If you're growing, you will have growing pains. 
If you're shrinking, you will have shrinking pains. 
If you've plateaued, you will have plateauing pains. 

Basically... everything is painful and everything feels hard.  Business is hard no matter which cycle you are in. 

It's going to suck and it's going to be painful at all stages. Going up, going down, or staying the same. All feel painful. 

Having frameworks to think through which cycle you are in and how to stay the course makes it a little bit more bearable. Business is hard. You just can't give up. 

I hope this helps one person on linkedin. 
- alex ✊🏽

To achieve your goals this year. 
You don't need a mentor.

You're allowed to:
1. Fire yourself up
2. Create your own deadlines
3. Hold yourself accountable
4. Do more than anyone asked you to 
5. Make yourself proud

If you're waiting for someone to believe in you, start with yourself.

- alex ✊🏽

Rich people buy time. 
Poor people buy stuff. 
Ambitious people buy skills.
Lazy people buy distractions.

I sold my last company for $46,200,000
Here are 8 lessons I learned that can help you in 2026: 

#1 Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. Rich people pay for speed and convenience. 

#2 You lack priorities, not information. Problems are easy to solve if you know what you’re after. 

#3 Things are hard because your team isn’t as good as you think they are. Your standards are too low. Your best talent you have not even hired yet. 

#4 Lots of rules mean you have dumb people. The more talented and capable your people are the less structure you need in your company. Only hire people who will raise the bar of the other team members. 

#5 If you want to get bigger, get better. Better leads to growth. Bigger leads to bloat. 

#6 You work all day but you can’t get anything done because you allow too many things that don’t matter distract you. Sometimes you have to let fires burn. 

#7 Building a brand takes a long time. However, it is the most valuable thing you can own. It gives you the ability to get incredible returns on advertising. It’s difficult to imagine something better than a strong brand. It just takes time. 

#8 You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action. That way you can scale it while sustaining your margins.

You can’t wish for both growth and comfort.

The price of the first is the second.

Growth doesn't happen on good days. 
It happens between them.

- Alex ✊🏽

Obsession is the antidote to mediocrity. 
Action the antidote to anxiety. 
Purpose the antidote to laziness.
We aren’t broken.
We just need something to live for.

- Alex ✊🏽

Work + Big Goals = Ambition
Lazy + Big Goals = Entitlement

Big goals don't make you different.
Big work does.

We’re hiring for a sales role. 
It’s fully remote. 

The role is called Sales Development Representative (Setter). 

Who this is for:
1. You are a top performing rep at your company
2. You are extremely hard working
3. You are looking for growth
4. You have business acumen (plus if you’ve sold to small business owners).

What we offer you:
1. Daily Sales Training & 1-1 coaching
2. Professional Skill Development (leadership, business strategy, marketing, etc)
3. Performance based career growth (the best get promoted)
4. Access to our team of A-Players
5. Uncapped commissions

What we expect from you:
↳ High work ethic (Monday-Saturday)
↳ Follow our proven sales process
↳ Train with your coach daily
↳ 200+ Dials per day
↳ Manage your pipeline & follow up properly
↳ Admin work for data collection
↳ Be a team player

If this sounds like your or sounds like someone you know, apply via the link in the comments today. 

P.S. This role is also great for someone who’s tried to launch a business.

People underestimate how much brute force you have to use to will your goals into existence.

You don't have to say YES to every meeting ❌
Nothing is precious until it is scarce.

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

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The Battle

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