Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
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🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

I will die on this hill...

Friends should be willing to pay to support a friend's business rather than asking for a discount.

Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review. 

Real friends don't ask for "friends and family discounts" - agree?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

If you can be in a bad mood for no reason... 


You might as well be in a good mood for no reason. 


Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

People underestimate how much brute force you have to use to will your goals into existence.

Reality and perspective check.

 
Also... the platforms you get 300 views on are free.


You don't need millions of views. You need the right views aka the right customers.

Everything that was once hard.
With enough repetition.
Becomes boring.

- Alex ✊🏽

You feel behind because you’re in a rush. 
You’re in a rush because you feel behind. 
You feel behind because you're in a different season than the people you're comparing yourself to. 

You're not behind. 
You're just early.
You're on your own timeline.

Beating 99% of people is simple but not easy.



1. Show up early. 
2. Prepare the day before. 
3. Remember everyone's name. 
4. Say no to opportunities that don't bring value. 
5. Follow up quickly. 
6. Follow up multiple times. 
7. Deliver value at every interaction. 
8. Never make the same mistake twice. 



It's all about doing the basics at scale consistently that makes you advanced. There is no magic potion.

Hard times don't last forever.
There are only three outcomes.


1. You quit
2. It gets easier
3. You get better


But no matter what, they end. Life is just hard, sometimes. 


You have tough seasons. Bad losses. 


And what makes it harder is you don’t know when it’ll end.


But know - it will end.


For anyone going through it right now... 


You do the only thing you can do, keep fighting.


- Alex ✊🏽

The difference between $100,000 a day vs $100,000 a year. 
It is simpler than you think. 

People who make six figures a day are willing to: 

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want. 

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have "it" but telling you that you're doing it wrong. The difference is simple, not easy.

Richer people won't judge you for saving your money.
Fitter people won't judge you for cutting your calories. 
Higher-status people won't judge you for being obsessed over your goals. 

It's the people who are going nowhere who have the most to say because they have nothing to do. Never let unaccomplished people, judge your accomplishments.

People fail because they want a dream girl without going on 100 bad dates. 


People fail because they want a dream customer without 100 bad leads. 


People fail because they want a dream body without 100 bad workouts. 


If necessity is the mother of invention, repetition is the father of results. 


- Alex ✊🏽

Anyone can get rich…


As long as you’re willing to make no money for a long period of time while you work to get good enough to get rich fast.

There is only one thing in life that is 100x worse than your enemies. 


By far, bad friends are 100x more dangerous than enemies. Not even close. 


It's better to be alone than to be around people who secretly hope you fail.

Decisions that can change your life:



1. Sticking to anything daily for an entire year
2. Moving cities
3. Upgrading romantic partners
4. Eliminating drinking & drugs
5. Saying no to *shiny objects*
6. Going to bed at 9pm daily



If you don't like where you're at, try one.
Life can change fast. Change is scary. But so is regret.
The life you live depends on the one you fear more.

One year from now you won't remember:  



Who got the fanciest car. 
How good your junk food was. 
Who won the football game. 
What you talked about at the club. 

But you will remember what it was like to not hit your goals... again.

The fastest way to become successful: 



Associate with people more successful than you. This results in some of the fastest learning and behavior change you can experience.

The problem is... they will not want anything to do with you. So you have to find ONE thing you're more successful than them at, and give that thing freely. Not at cost. Not tit for tat. Freely. Without expectation. 

It's an unspoken code of people who are "higher up" - they're almost all givers. The easiest way to see someone who is "out of place" is to spot the taker. Spot the person always angling. 

Anyways once you do actually provide value (help them do something good they couldn't do before or help them avoid something bad they used to have to deal with, or get the same outcome they're used to faster or cheaper)... they'll let you hang around. 

Then you learn as much as you possibly can and try and be the best in that group at. When that happens they'll see you as a leader. You won't even have to say it. The power dynamics will just shift.

Profit Launch LLC

Design and implement proven systems into service-based businesses to rapidly and effectively scale them. 

Bringing the Launch Model™ to service-based businesses across the U.S. 

- Implement winning strategies and enable teams in Leadership, Finance, Operations, Sales, Marketing, People, and Product. 
- 5x'd fitness service business in 12 months
- Increased profits for 18 year old service business by 284% in one quarter
- Added $137k in new profits for a food service business in less than 90 days

Founder

Evan Gove Enterprises, LLC

- Established an SPV to invest in and consult for a diverse range of businesses.
- Partner and consult on growth with high-level decision-makers and executives utilizing
unique cross-industrial knowledge, growth strategies, data analysis, customer trends,
and business relations.
- Successfully contributed to growth of 50+ companies across 16+ industries.

GoReminders

- Create written copy and value-based content positioned to drive ideal customers to sign up for a free trial. 
- Measure, track, and iterate on effectiveness of nurture and offer campaigns.
- Make website and landing page improvements based on feedback from client research.

Growth Marketer

- Directly support the CEO in determining strategic initiatives and roadmap planning.
- Map out initiatives and projects to grow MRR and increase retention.
- Utilize non-linear growth loops to test new channels and market verticals.
- Design, track, and analyze KPIs and deliver useful insights to the CEO.
- Manage the planning, execution, production, and distribution of content with internal
and external teams and agencies.
- Conduct A/B testing and user research to refine content, messaging, and product.
- Create and maintain SOPs for process documentation and optimization.
- Utilize AI tools to increase accuracy and efficiency of marketing processes.

Growth Marketing Project Manager

Equip

- Assisting in go-to-market and product adoption strategy for independence enablement SaaS startup.
- Designing client on-boarding messaging including: written copy, audio-visual help articles, and product tours.

Product Marketer

Realtime Apps

- Directed all aspects of business growth and development at a B2B SaaS and Blockchain Architecture technology company.
- Introduced a product vision and roadmap for a proprietary low-code platform,
blockchain, and suite of Environmental, Health & Safety apps.
- Collaborated with high-level decision-makers and the engineering team to define
pathways for product development and identify new channels for business growth.
- Utilized data analytics, customer trends, SEO/SEM, content production, and business
relations to further interaction with customers and prospects.

Director of Business Growth and Development

Baller's Bootcamp, LLC

- 8X'd 10 year old business in 18 months.
- Hired, trained, and managed a team of 7.
- Facilitated a company shift to a fully digital, subscription-based training
platform in 2020, allowing it to thrive during the COVID-19 pandemic.

Managing Partner

All Colored In Studios, LLC

Co-founded a creative cosmetics and photography studio.
- Created marketing materials, utilized networking skills to generate sales, managed interactions between vendors, and hosted cosmetic consultations and photoshoots before exiting the company in mid-2021.

Elevate Marketing

Launched a B2B/B2C full-service marketing agency that supported a 25+ client
portfolio in a variety of industries including small business, SaaS, blockchain, and digital
marketplace startups. 
- Recruited, trained, and managed a team of 4 to establish and execute growth
strategies for clients.
- Utilized social media, PPC campaigns, SEO/SEM, geo-fencing, influencer
marketing, CRM tools, project management tools, Adobe creative suite,
Canva, and various other tools to execute digital strategies for clients.

Owner

McCorvey's Bowling World

- Successfully sustained growth and profitability of 3 service/retail pro shops
through digital marketing, sales, and operational improvements, resulting in
each location being a multi-quarter leader in a company with 68 stores.
- Hired and trained employees.
- Managed a team of 12.

District Sales and Operations Manager

- Produced high-quality, multi-site video for 68 locations, significantly increasing company-wide digital brand exposure.

Video Marketing Coordinator

In this role, I exhibited strong customer service, technical, and marketing skills in each aspect of the job:
-Successfully serviced and sold bowling equipment to a variety of bowlers. 
-Utilized the position to help develop the next generation of bowlers, creating additional value for local bowling centers. 
-Worked as the "right hand" to the District Sales and Operations Manager to consistently establish, develop, and improve marketing and operational processes and procedures.

Pro Shop Technician

- Led digital media strategy, created content, and managed social media
profiles for 3 service-retail locations for the Birmingham district.

District Marketing Manager

Evan’s Auto Detail

- Led all sales and marketing efforts for an auto detailing business.
- Utilized social media channels such as Facebook, Instagram, Google My
Business, and Google Ads to drive new business.

I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

I have invested in, acquired, and grown dozens of small businesses and startups over the last 12+ years. 

Now, I work with small business owners to 2X profits in 12 months, recover 50% of your time, and create life-changing opportunities for yourself and others through your business. 

Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

“The client always knows what best”…

Really??!

I don’t think so. 

If that is the case, why did they hire an agency? 

Could have done it themselves, right? 

Sometimes, clients need direction where they lack it. 

And sometimes this means saying “no” to keep them on the rails. 

It can be uncomfortable, but your job isn’t to be “nice”, it’s to be effective. 

What are your thoughts? 

Is the client always right?

#agency #marketing #content #LinkedIn #brandgrowth #network

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What is your favorite AI tool (or AI-powered) right now for task enablement/project management? 

#ai #aitools #network

Copycat!

It's a word that often led to punishment in school. 

It's a mark of shame meant to call you out. 

We are taught from an early age that copying is the wrong thing to do.

But only if you are not raised by an entrepreneur. 

In business, copying isn't cheating, it's survival. 

If the name of the game is to make money, then you start with what works. 

How can you tell what is working? 

Look around! 

Duplicate it, iterate, and maximize! 

So many of us waste days, weeks, months, even years being afraid of doing something we know works...

All because we are afraid of being called a copycat! 

Some of the best businesses you know today are all "copycats" of another business.

The reason you know their name is because they did something bigger and better. 

So go be a copycat, just be a great one! 

#copycat #entrepreneur #businessgrowth #papajohns

Stuck...

It's a state many fellow founders, CEOs, and business owners find themselves in. 

Most stay here for a number of weeks, months, even years. 

If you're stuck, here is the best way I have found to get unstuck. 

Find someone with proven experience in the thing you're stuck trying to figure out. 

Most people are more willing to help than you would ever realize if you don't ask. 

My team and I recently started testing a few things with my LinkedIn account. 

The result? 

400% growth in the past month. 

If you're stuck trying to grow your LinkedIn account in order to create new opportunities, build your brand, connect with new partners, etc...

I want to get you unstuck. 

That's why I'm offering a free 7-day sprint.

We'll run your account for 7-days. 

We'll write the posts, handle the engagement, and create real traction in 7 days...

Again, totally free. 

If you're interested, comment below or DM me "Stuck" to get connected (and unstuck). 

#ceo #businessowners #founder #linkedingrowth #growth

Happy Friday to everyone except for prospects who lie...

What?? 

Prospects never lie on discovery calls...

Ha! 

We've all been there. 

The prospect is asked a direct question. 

They hesitate. 

Fumble a little. 

Then tell you something you know is not true at all, but you smile and nod. 

They continue to waste your time, and ultimately don't close. 

Why? 

You're being too nice? 

Nah. 

You don't have the skills you need. 

You don't command enough authority. 

Control the call. 

Don't let prospects lie to you. 

Respect is a two-way street. 

Don't be afraid to stop the car. 

You are there to help this person solve a problem. 

Not offer free therapy. 


What's the craziest thing a prospect has ever told you on a call? 

#prospect #crazy #linkedin #sales #businessgrowth

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The Battle

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Evan Gove

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taplio

The Battle

Alex Hormozi

Evan Gove

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Hormozi's LinkedIn Performance

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