Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
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🔗 Twitter @alexhormozi
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🔗 Podcast: The Game w/ Alex Hormozi
🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon)
🔗 Free Courses at Acquisition.com
🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

I will die on this hill...

Friends should be willing to pay to support a friend's business rather than asking for a discount.

Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review. 

Real friends don't ask for "friends and family discounts" - agree?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

If you can be in a bad mood for no reason... 


You might as well be in a good mood for no reason. 


Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.

You feel behind because you’re in a rush. 
You’re in a rush because you feel behind. 
You feel behind because you're in a different season than the people you're comparing yourself to. 

You're not behind. 
You're just early.
You're on your own timeline.

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

People underestimate how much brute force you have to use to will your goals into existence.

Everything that was once hard.
With enough repetition.
Becomes boring.

- Alex ✊🏽

Reality and perspective check.

 
Also... the platforms you get 300 views on are free.


You don't need millions of views. You need the right views aka the right customers.

Your 9 to 5 is not killing your dreams. 
You wasting your 5 to 9 is. 

Best job to have when going after your dreams is the one where you get 129 days a year off to pursue your dreams with full-time pay. Oh yeah, that’s every 9-5 job. Analyze every minute of your life outside of your 9-5 and see where your energy is going. THAT will determine and show you how much your actions are matching your aspirations.

your 9 to 5

Beating 99% of people is simple but not easy.



1. Show up early. 
2. Prepare the day before. 
3. Remember everyone's name. 
4. Say no to opportunities that don't bring value. 
5. Follow up quickly. 
6. Follow up multiple times. 
7. Deliver value at every interaction. 
8. Never make the same mistake twice. 



It's all about doing the basics at scale consistently that makes you advanced. There is no magic potion.

Hard times don't last forever.
There are only three outcomes.


1. You quit
2. It gets easier
3. You get better


But no matter what, they end. Life is just hard, sometimes. 


You have tough seasons. Bad losses. 


And what makes it harder is you don’t know when it’ll end.


But know - it will end.


For anyone going through it right now... 


You do the only thing you can do, keep fighting.


- Alex ✊🏽

The difference between $100,000 a day vs $100,000 a year. 
It is simpler than you think. 

People who make six figures a day are willing to: 

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want. 

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have "it" but telling you that you're doing it wrong. The difference is simple, not easy.

Richer people won't judge you for saving your money.
Fitter people won't judge you for cutting your calories. 
Higher-status people won't judge you for being obsessed over your goals. 

It's the people who are going nowhere who have the most to say because they have nothing to do. Never let unaccomplished people, judge your accomplishments.

Anyone can get rich…


As long as you’re willing to make no money for a long period of time while you work to get good enough to get rich fast.

There is only one thing in life that is 100x worse than your enemies. 


By far, bad friends are 100x more dangerous than enemies. Not even close. 


It's better to be alone than to be around people who secretly hope you fail.

One year from now you won't remember:  



Who got the fanciest car. 
How good your junk food was. 
Who won the football game. 
What you talked about at the club. 

But you will remember what it was like to not hit your goals... again.

The fastest way to become successful: 



Associate with people more successful than you. This results in some of the fastest learning and behavior change you can experience.

The problem is... they will not want anything to do with you. So you have to find ONE thing you're more successful than them at, and give that thing freely. Not at cost. Not tit for tat. Freely. Without expectation. 

It's an unspoken code of people who are "higher up" - they're almost all givers. The easiest way to see someone who is "out of place" is to spot the taker. Spot the person always angling. 

Anyways once you do actually provide value (help them do something good they couldn't do before or help them avoid something bad they used to have to deal with, or get the same outcome they're used to faster or cheaper)... they'll let you hang around. 

Then you learn as much as you possibly can and try and be the best in that group at. When that happens they'll see you as a leader. You won't even have to say it. The power dynamics will just shift.

Wives and husbands are a dime a dozen but a true partner is worth their weight in gold.

GUIDE Culture®

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.
30 years later, this training has become the School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

►How to handle objections, doubts, and hesitations
►How to set the right expectations, build credibility, and close the sale
►How to get buy-in from your customers, and your team and sell the vision
►How to walk away with skills you will implement immediately
►How to create a mindset that redirects your future

School of Sales is designed to help you learn the skills that truly sell, communicate, and lead. Sales skills position you to do everything else in your personal and professional life better. We believe sales skills are life skills.

If you’re looking for a training program that will develop your skills in leadership, communication, and sales, the School of Sales program might be a great fit for you.

Send me a message here on LinkedIn or email me at loy@guideculture.co

Co-Founder + Sales Coach

Integrity Insurance & Financial Services, Inc.

Professional Insurance Agency with a specialty in personal lines, commercial lines, health, and life insurance. We have the dedicated staff, expertise, and products to handle our client's needs with a one-stop agency approach.

Certified Risk Advisor

Certified Worker's Comp Advisor

Certified Insurance Counselor (CIC)

CEO + Founder + Principal Agent

Founder | Sales Coach + Trainer | Sales + Leadership Training | Sales + Business Development Training | Communication Skill Building

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.

30 years later, this training has become School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

► How to handle objections, doubts, and hesitations
► How to set the right expectations and build credibility
► How to get buy-in from your customers, and your team and sell the vision
► How to walk away with skills you will implement immediately
► How to create a mindset that redirects your future

The school of sales specializes in skill development around sales, communication, and leadership. What that means to you is you will personally grow in these areas. The real value is that when you improve, everything and everyone around you improves too.  

Some say practice makes perfect and others say perfect practice makes perfect.  I say guided practice with someone who knows and cares + hard work is a winning combination.  Can you imagine trying to play the trumpet or tennis without coaching and practice? How great can you really become trying to go it alone?

The same is true for your career…Why would you attempt the one thing that drives your income, without improving your skills every year? 

The school of sales by GUIDE Culture teaches you mindset, emotion, credibility, and skills around persuasion you can apply to your personal and professional life. It doesn’t matter if you are a salesperson, entrepreneur, or leader of any kind including parents, pastors, administrators, etc. persuasion is REQUIRED. 

Enroll in the next cohort for School of Sales here ► https://guideculture.co/enroll2/
Tune into our podcast ► https://podcast.guideculture.co/
Follow us on Instagram ► https://www.instagram.com/theguideculture/

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The Battle

Alex Hormozi

Loy Day

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The Battle

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Loy Day

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