Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
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Alex Hormozi

23 yrs old: Left my consulting job. 
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms and lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched USEALAN.com, a software company for agencies to work leads for customers. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. 

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

#timeline #entrepreneurlife #alexhormozi

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

My 1st business: Failed 
My 2nd business: Failed 
My 3rd business: Failed
My 4th business: Failed
My 5th business: Failed
My 6th business: Failed
My 7th business: Failed
My 8th business: Failed
My 9th business: Failed

Each time I thought it was going to be different. 
Each time it was a new year and a new sign. 
I kept on failing. 

In the meantime... 

Everyone was telling me “I told you so, it was not going to work” and the hard part is... they’re right today, this month, this year... But not forever.

You only need to be right once. The chances that you will be right on the first business you start is highly unlikely. It doesn't mean you should listen to others and stop.

Unpopular Opinion: 



We can Normalize ignoring the opinions of people who have smaller dreams for your life than you do.

She has 5800 followers. Her average post gets 19 likes. 
Took home ~$1M this year. True story. 

This is a real friend of mine. Her entire client acquisition comes from her 5800 Instagram followers. Her average post gets 19 likes and 1 comment. 

Her business? She helps registered dietitians bill insurance correctly. Super niche market. 

She doesn't need 5M followers. She doesn't need to "hack" the algorithm. She understands one simple rule. There is a real person on the other side of those views and treats them that way. Engages with them that way. 

Some businesses don't need more followers. They need the right followers on their accounts.

Your 9 to 5 is not killing your dreams. 
You wasting your 5 to 9 is. 

Best job to have when going after your dreams is the one where you get 129 days a year off to pursue your dreams with full-time pay. Oh yeah, that’s every 9-5 job. Analyze every minute of your life outside of your 9-5 and see where your energy is going. THAT will determine and show you how much your actions are matching your aspirations.

your 9 to 5

If you're growing, you will have growing pains. 
If you're shrinking, you will have shrinking pains. 
If you've plateaued, you will have plateauing pains. 

Basically... everything is painful and everything feels hard.  Business is hard no matter which cycle you are in. 

It's going to suck and it's going to be painful at all stages. Going up, going down, or staying the same. All feel painful. 

Having frameworks to think through which cycle you are in and how to stay the course makes it a little bit more bearable. Business is hard. You just can't give up. 

I hope this helps one person on linkedin. 
- alex ✊🏽

To achieve your goals this year. 
You don't need a mentor.

You're allowed to:
1. Fire yourself up
2. Create your own deadlines
3. Hold yourself accountable
4. Do more than anyone asked you to 
5. Make yourself proud

If you're waiting for someone to believe in you, start with yourself.

- alex ✊🏽

Rich people buy time. 
Poor people buy stuff. 
Ambitious people buy skills.
Lazy people buy distractions.

I sold my last company for $46,200,000
Here are 8 lessons I learned that can help you in 2026: 

#1 Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. Rich people pay for speed and convenience. 

#2 You lack priorities, not information. Problems are easy to solve if you know what you’re after. 

#3 Things are hard because your team isn’t as good as you think they are. Your standards are too low. Your best talent you have not even hired yet. 

#4 Lots of rules mean you have dumb people. The more talented and capable your people are the less structure you need in your company. Only hire people who will raise the bar of the other team members. 

#5 If you want to get bigger, get better. Better leads to growth. Bigger leads to bloat. 

#6 You work all day but you can’t get anything done because you allow too many things that don’t matter distract you. Sometimes you have to let fires burn. 

#7 Building a brand takes a long time. However, it is the most valuable thing you can own. It gives you the ability to get incredible returns on advertising. It’s difficult to imagine something better than a strong brand. It just takes time. 

#8 You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action. That way you can scale it while sustaining your margins.

You can’t wish for both growth and comfort.

The price of the first is the second.

Growth doesn't happen on good days. 
It happens between them.

- Alex ✊🏽

Obsession is the antidote to mediocrity. 
Action the antidote to anxiety. 
Purpose the antidote to laziness.
We aren’t broken.
We just need something to live for.

- Alex ✊🏽

Work + Big Goals = Ambition
Lazy + Big Goals = Entitlement

Big goals don't make you different.
Big work does.

We’re hiring for a sales role. 
It’s fully remote. 

The role is called Sales Development Representative (Setter). 

Who this is for:
1. You are a top performing rep at your company
2. You are extremely hard working
3. You are looking for growth
4. You have business acumen (plus if you’ve sold to small business owners).

What we offer you:
1. Daily Sales Training & 1-1 coaching
2. Professional Skill Development (leadership, business strategy, marketing, etc)
3. Performance based career growth (the best get promoted)
4. Access to our team of A-Players
5. Uncapped commissions

What we expect from you:
↳ High work ethic (Monday-Saturday)
↳ Follow our proven sales process
↳ Train with your coach daily
↳ 200+ Dials per day
↳ Manage your pipeline & follow up properly
↳ Admin work for data collection
↳ Be a team player

If this sounds like your or sounds like someone you know, apply via the link in the comments today. 

P.S. This role is also great for someone who’s tried to launch a business.

People underestimate how much brute force you have to use to will your goals into existence.

You don't have to say YES to every meeting ❌
Nothing is precious until it is scarce.

Mike Howarth Coaching

Behaviour Change Lifestyle Coach

Fitness and Performance Behaviour Change Coach

Weightloss and Well-being Wizard

Mind and Body Transformation Coach

Making high achieving men unstoppable. Welcome to The Peak Performance Project.

If you’re a CEO, Director or MD of a multi-level organization and you want to look and feel your best, avoid burnout and be a better role model for your family..

..I have some very bad news 

You’re under pressure at work and home as it is

Your schedule’s packed, you’re stressed out and your energy levels are shot

Caffeine fuelled days of back-to-back meetings followed by a takeaway, some beers and a bit of tele at night is just too easy a habit to fall into. 

Before you know it that’s your normal and you’re left questioning how you ended up like this.

Even with the best of intentions to make changes you find yourself going through fits and starts never really making progress.

Deep down you know something needs to change and you know you can do better but with all the conflicting information online you just don’t know where to start this time

That’s where I come in…

I’m Mike Howarth, founder of The Peak Performance Project and I help high-achieving CEOs to look and feel their best and become better role models for their families in my 1-2-1 transformational coaching experience

Having lost 104lbs myself and coached hundreds of clients just like you I’ve created a proven strategy of mind and body transformation

A former British champion and international weightlifter my highest values are honesty, integrity, and authenticity

My motto is “clients first, clients last”

Check out what they have to say..

“The best decision I’ve made in my entire life, I’m present for my family and hitting my goals in business at the same time” – Pietro Guarino - serial entrepreneur

“I wished I’d done this 20 years ago” Brendan Linanne – MD 

“Definitely do it, you’ll be a completely different person at the end of the program” Christ Bailkoski Creative Director 

“Mike’s program has sorted my life out I can’t thank him enough” George Slicker MD 

“I just can’t believe how much I’ve achieved in just 12 weeks” Govinder Raghuraman Deputy Director of Kings Lynn Hospital

If you’re serious about becoming the best version of yourself, feeling and looking great and being the perfect role model for your family I can help.

Note: If it was easy, everyone would be doing it, and it’s not. So if you're expecting a quick overnight success, stop reading now

However.. If you want to work with me you must be: 

- A male CEO or a business owner.
- Running an honest and ethical business
- Willing to step out of your comfort zone
- Want to be a better role model for your family
- Wanting to change your lifestyle right now 
- Prepared to do the work

If this is you, DM and let’s talk

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