Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
🔗 Instagram @Hormozi
🔗 Twitter @alexhormozi
🔗 TikTok @ahormozi
🔗 Podcast: The Game w/ Alex Hormozi
🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon)
🔗 Free Courses at Acquisition.com
🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

23 yrs old: Left my consulting job. 
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms and lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched USEALAN.com, a software company for agencies to work leads for customers. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. 

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

#timeline #entrepreneurlife #alexhormozi

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

Unpopular Opinion: 



We can Normalize ignoring the opinions of people who have smaller dreams for your life than you do.

She has 5800 followers. Her average post gets 19 likes. 
Took home ~$1M this year. True story. 

This is a real friend of mine. Her entire client acquisition comes from her 5800 Instagram followers. Her average post gets 19 likes and 1 comment. 

Her business? She helps registered dietitians bill insurance correctly. Super niche market. 

She doesn't need 5M followers. She doesn't need to "hack" the algorithm. She understands one simple rule. There is a real person on the other side of those views and treats them that way. Engages with them that way. 

Some businesses don't need more followers. They need the right followers on their accounts.

Your 9 to 5 is not killing your dreams. 
You wasting your 5 to 9 is. 

Best job to have when going after your dreams is the one where you get 129 days a year off to pursue your dreams with full-time pay. Oh yeah, that’s every 9-5 job. Analyze every minute of your life outside of your 9-5 and see where your energy is going. THAT will determine and show you how much your actions are matching your aspirations.

your 9 to 5

If you're growing, you will have growing pains. 
If you're shrinking, you will have shrinking pains. 
If you've plateaued, you will have plateauing pains. 

Basically... everything is painful and everything feels hard.  Business is hard no matter which cycle you are in. 

It's going to suck and it's going to be painful at all stages. Going up, going down, or staying the same. All feel painful. 

Having frameworks to think through which cycle you are in and how to stay the course makes it a little bit more bearable. Business is hard. You just can't give up. 

I hope this helps one person on linkedin. 
- alex ✊🏽

To achieve your goals this year. 
You don't need a mentor.

You're allowed to:
1. Fire yourself up
2. Create your own deadlines
3. Hold yourself accountable
4. Do more than anyone asked you to 
5. Make yourself proud

If you're waiting for someone to believe in you, start with yourself.

- alex ✊🏽

Rich people buy time. 
Poor people buy stuff. 
Ambitious people buy skills.
Lazy people buy distractions.

I sold my last company for $46,200,000
Here are 8 lessons I learned that can help you in 2026: 

#1 Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. Rich people pay for speed and convenience. 

#2 You lack priorities, not information. Problems are easy to solve if you know what you’re after. 

#3 Things are hard because your team isn’t as good as you think they are. Your standards are too low. Your best talent you have not even hired yet. 

#4 Lots of rules mean you have dumb people. The more talented and capable your people are the less structure you need in your company. Only hire people who will raise the bar of the other team members. 

#5 If you want to get bigger, get better. Better leads to growth. Bigger leads to bloat. 

#6 You work all day but you can’t get anything done because you allow too many things that don’t matter distract you. Sometimes you have to let fires burn. 

#7 Building a brand takes a long time. However, it is the most valuable thing you can own. It gives you the ability to get incredible returns on advertising. It’s difficult to imagine something better than a strong brand. It just takes time. 

#8 You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action. That way you can scale it while sustaining your margins.

You can’t wish for both growth and comfort.

The price of the first is the second.

Growth doesn't happen on good days. 
It happens between them.

- Alex ✊🏽

Work + Big Goals = Ambition
Lazy + Big Goals = Entitlement

Big goals don't make you different.
Big work does.

Obsession is the antidote to mediocrity. 
Action the antidote to anxiety. 
Purpose the antidote to laziness.
We aren’t broken.
We just need something to live for.

- Alex ✊🏽

We’re hiring for a sales role. 
It’s fully remote. 

The role is called Sales Development Representative (Setter). 

Who this is for:
1. You are a top performing rep at your company
2. You are extremely hard working
3. You are looking for growth
4. You have business acumen (plus if you’ve sold to small business owners).

What we offer you:
1. Daily Sales Training & 1-1 coaching
2. Professional Skill Development (leadership, business strategy, marketing, etc)
3. Performance based career growth (the best get promoted)
4. Access to our team of A-Players
5. Uncapped commissions

What we expect from you:
↳ High work ethic (Monday-Saturday)
↳ Follow our proven sales process
↳ Train with your coach daily
↳ 200+ Dials per day
↳ Manage your pipeline & follow up properly
↳ Admin work for data collection
↳ Be a team player

If this sounds like your or sounds like someone you know, apply via the link in the comments today. 

P.S. This role is also great for someone who’s tried to launch a business.

People underestimate how much brute force you have to use to will your goals into existence.

You don't have to say YES to every meeting ❌
Nothing is precious until it is scarce.

Ex-Acquisition.com | Weirdly Specific LinkedIn Tips & Tricks | Raging Extrovert | Clear Offers in "About Section" | I Love Meeting New People So Book a Call! 👇

Book intro call for $30-30 min: https://zcal.co/samswirsky/30-min

Are you an $5M+ founder or a large influencer who is looking to grow a more powerful LinkedIn brand?

Maybe you are…

-Posting inconsistently because you don’t know what to write.
-Sitting on an unoptimized social media profile that doesn't grab the right attention.
-Missing out on deals & opportunities because your brand isn’t compelling enough.

I’ve worked with 3 of the top 5 creators on LinkedIn, including Alex Hormozi, Justin Welsh, and Tasleem Ahmad Fateh, as well as many private founders. I’ve written 1,500+ posts that helped clients gain 200,000+ followers, 50M+ views, and 500,000 likes.

A couple of recent wins include: (Helped an Instagram star with over 500K total followers increase their post impressions on LinkedIn by over 400% and 2xed a 9-figure founder's LinkedIn followers in less than 6 months.)

If you’re ready to unlock the influence, connections, and opportunities your personal brand deserves...

Then book a 30-minute consult for just $30 to get started!

P.S. Do you want to work with someone who has experience in what you do? Here are some of the fields I have worked in:

Content Marketing, Transportation/Shipping, Banking (Commercial & Non-Profit), Real Estate (Land & Commercial), Agriculture, Construction, DTC, E-Commerce, AI, Education, Energy, Restaurants, Information Technology (IT), Public Relations, Utilities, Community Building, Sales.

𝐍𝐞𝐞𝐝 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐄𝐥𝐬𝐞?

Make me an offer 😉

Sam Swirsky

My revenue grew 3x year over year even as impressions fell and I dropped outreach. 

2024 was pretty rough for me. On the screen, it probably looked like I was doing pretty well, but I didn't have very much figured out.

I was underpriced, couldn't close, couldn't stick to my core offerings. I thought about quitting and getting "a real job" just to pay the bills.

But then something happened.

I decided to:

-Update my profile to be more specific towards my target clients
-Only take on clients who want my core offers
-Treat myself like I was my own employee

As a result, the business blew up within a matter of weeks. I was finally hitting my stride and crushing my income goals.

2025 ended up being my best year ever, with almost zero outreach and I saw some of my most insane client wins.

Even with a decrease in impressions. Even without a regular job to lean on.

Here's to 2026!

Mayor of LinkedIn 🎩 | LinkedIn Profile & Content Writer for Influencers/8-9 Figure Founders (2 Week Money-Back Guarantee!) | Raging Extrovert 🥳 | Ex-Acquisition.com 🧔🏻‍♂️| $30-30 min --​> zcal.co/samswirsky/30-min 📞

"Consistency” shouldn’t be a coverup for laziness. 

If you are posting consistently but you aren’t: 

-Consistently commenting
-Consistently networking
-Consistently testing new content
-Consistently becoming a better writer
-Consistently growing your business skills…

Then you aren’t being “Consistent”, you are simply using a buzzword to explain your lack of growth. 

P.S. The same goes for job seekers who “Auto Apply” to 10 jobs everyday.

Many top creators don’t fully understand what made them blow up, yet they try to sell a “formula” to others. 

Usually it’s an AI strategy that sounds good in theory... but has nothing to do with what actually made them successful in the first place. 

In that case you are better off buying a similar strategy from a smaller creator who actually knows what they are talking about (And the offer is often more affordable to boot)

Just a reminder that sometimes really smart people aren’t able to teach others effectively.
----
Follow me to learn more influencer "secrets"

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The Battle

Alex Hormozi

Sam Swirsky

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Performance ScoreAlex Hormozi's LinkedIn Performance

Performance ScoreSam Swirsky's LinkedIn Performance

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taplio

The Battle

Alex Hormozi

Sam Swirsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Hormozi's LinkedIn Performance

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Performance ScoreAlex Hormozi's LinkedIn Performance