Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
🔗 Instagram @Hormozi
🔗 Twitter @alexhormozi
🔗 TikTok @ahormozi
🔗 Podcast: The Game w/ Alex Hormozi
🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon)
🔗 Free Courses at Acquisition.com
🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

I will die on this hill...

Friends should be willing to pay to support a friend's business rather than asking for a discount.

Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review. 

Real friends don't ask for "friends and family discounts" - agree?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

If you can be in a bad mood for no reason... 


You might as well be in a good mood for no reason. 


Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

People underestimate how much brute force you have to use to will your goals into existence.

Reality and perspective check.

 
Also... the platforms you get 300 views on are free.


You don't need millions of views. You need the right views aka the right customers.

Everything that was once hard.
With enough repetition.
Becomes boring.

- Alex ✊🏽

You feel behind because you’re in a rush. 
You’re in a rush because you feel behind. 
You feel behind because you're in a different season than the people you're comparing yourself to. 

You're not behind. 
You're just early.
You're on your own timeline.

Beating 99% of people is simple but not easy.



1. Show up early. 
2. Prepare the day before. 
3. Remember everyone's name. 
4. Say no to opportunities that don't bring value. 
5. Follow up quickly. 
6. Follow up multiple times. 
7. Deliver value at every interaction. 
8. Never make the same mistake twice. 



It's all about doing the basics at scale consistently that makes you advanced. There is no magic potion.

Hard times don't last forever.
There are only three outcomes.


1. You quit
2. It gets easier
3. You get better


But no matter what, they end. Life is just hard, sometimes. 


You have tough seasons. Bad losses. 


And what makes it harder is you don’t know when it’ll end.


But know - it will end.


For anyone going through it right now... 


You do the only thing you can do, keep fighting.


- Alex ✊🏽

The difference between $100,000 a day vs $100,000 a year. 
It is simpler than you think. 

People who make six figures a day are willing to: 

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want. 

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have "it" but telling you that you're doing it wrong. The difference is simple, not easy.

Richer people won't judge you for saving your money.
Fitter people won't judge you for cutting your calories. 
Higher-status people won't judge you for being obsessed over your goals. 

It's the people who are going nowhere who have the most to say because they have nothing to do. Never let unaccomplished people, judge your accomplishments.

People fail because they want a dream girl without going on 100 bad dates. 


People fail because they want a dream customer without 100 bad leads. 


People fail because they want a dream body without 100 bad workouts. 


If necessity is the mother of invention, repetition is the father of results. 


- Alex ✊🏽

Anyone can get rich…


As long as you’re willing to make no money for a long period of time while you work to get good enough to get rich fast.

There is only one thing in life that is 100x worse than your enemies. 


By far, bad friends are 100x more dangerous than enemies. Not even close. 


It's better to be alone than to be around people who secretly hope you fail.

Decisions that can change your life:



1. Sticking to anything daily for an entire year
2. Moving cities
3. Upgrading romantic partners
4. Eliminating drinking & drugs
5. Saying no to *shiny objects*
6. Going to bed at 9pm daily



If you don't like where you're at, try one.
Life can change fast. Change is scary. But so is regret.
The life you live depends on the one you fear more.

One year from now you won't remember:  



Who got the fanciest car. 
How good your junk food was. 
Who won the football game. 
What you talked about at the club. 

But you will remember what it was like to not hit your goals... again.

The fastest way to become successful: 



Associate with people more successful than you. This results in some of the fastest learning and behavior change you can experience.

The problem is... they will not want anything to do with you. So you have to find ONE thing you're more successful than them at, and give that thing freely. Not at cost. Not tit for tat. Freely. Without expectation. 

It's an unspoken code of people who are "higher up" - they're almost all givers. The easiest way to see someone who is "out of place" is to spot the taker. Spot the person always angling. 

Anyways once you do actually provide value (help them do something good they couldn't do before or help them avoid something bad they used to have to deal with, or get the same outcome they're used to faster or cheaper)... they'll let you hang around. 

Then you learn as much as you possibly can and try and be the best in that group at. When that happens they'll see you as a leader. You won't even have to say it. The power dynamics will just shift.

Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

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The Battle

Alex Hormozi

Ryan R. Sullivan

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Performance ScoreAlex Hormozi's LinkedIn Performance

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taplio

The Battle

Alex Hormozi

Ryan R. Sullivan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Hormozi's LinkedIn Performance

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Performance ScoreAlex Hormozi's LinkedIn Performance