Alex Huhn

Founder Owned Media

Marketer for Founders

Vitapul Medical Devices

Achievements
•	Won $75,000 of non-dilutive financing from state and national business plan competitions for viability and likely success of the uAir Mini asthma inhaler. 
•	Voice of customer research indicated that 91% of physicians surveyed see a market need.  
•	Customer interviewing indicated that 81% of end users would purchase a uAir Mini inhaler. 

Responsibilities
•	Analyze global inhaler market and maintain a financial model of the business opportunity.
•	Lead voice of customer interviewing which defined product requirements for engineering. 
•	Coordinate cross functional team of engineers and vendors to manufacture product prototype. 
•	Forecast business financials and discounted cash flow analysis for exit scenario planning. 
•	Develop product roadmap for market research, initial manufacturing, and FDA approval.

Co-Founder | CFO

FUTR : Commercial Advisors

VP of Marketing

Mecca Property Management

Alex Huhn Consulting

I help landowners and real estate developers enhance the value of their property and projects as a fractional real estate development manager. 

•	Build financial models to underwrite new development deals and scenarios.  
•	Lead entitlement efforts for land development projects.
•	Coordinate with municipal staff, utility providers, architects, and engineers to produce site plans, construction documents, bids, and budgets. 
•	Prepare investor and customer presentations on consulting recommendations and project progress. 
•	Establish project roadmaps, identify barriers for approval, and proactively resolve project challenges.

Owner, Consultant, Real Estate Developer

Van Daele Homes

As a project manager for Van Daele Homes, I ensured that new home developments (totaling over $55M) stayed on budget and schedule.
•	Generated land development budgets for 5 prospective projects, totaling $100M+, by measuring plan takeoffs, estimating current market construction costs, and tracking all updates and sources in the budget spreadsheet.
•	Obtained building permits for townhomes 13% faster than the forecasted schedule by coordinating review comments with the architects, engineers, and city building officials.
•	Delivered all Certificates of Occupancy to the escrow team on time for final home closing by coordinating finish schedules and inspections with the municipality and the project superintendent.

Senior Project Manager

The Dive Briefing

I made my first $1000 online through this business and learned about starting and running an online business. 
•	Grew a newsletter from 0 to 56 subscribers by publishing weekly newsletters, sending personalized invitations, and creating content on Facebook, Instagram, Linkedin, and Youtube.  
•	Delivered 15 free marketing audits to dive shops which led to 3 projects and $1125 in revenue.

Owner, Marketer, Writer

Lowe Companies

• Worked on a portfolio of real estate projects across Utah valued over $200M.
• Managed a team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids and budgets.
• Lead entitlement efforts through various jurisdictions for development projects to secure Planning Commission and County Council approvals.
• Analyzed new development opportunities and prepared investor presentations.
• Proactively resolved issues to keep development projects on-time and on-budget involving material shortages, labor shortages, skills gaps, and permitting.
• Grew excavation team from 7 employees to 30+ employees in 12 months. 
• Attended construction meetings to coordinate with County and utility representatives and general contractors to ensure performance and adherence to project objectives.
• Prepared monthly reports to timely and effectively communicate project status updates with the executive team, the County and potential land customers.
• Oversaw land development schedules and budgets to ensure on-time delivery of lots.
• Reviewed active development projects to verify work progress and contractor activity.
• Represented the developer on community Design Review Committees and HOA Boards.

VP of Real Estate Development & Construction

Achievements 
•	Led the completion of $60M in real estate development projects. 
•	Saved $300k and reduced lead-time by 4 months by switching storm pipe from RCP to HDPE.
•	Reduced administrative hours and improved project proforma tracking by implementing a project expense tracking process using QuickBooks, Asana and Divvy.
•	Created and maintained financial models for project analysis based on funding source and IRR.  

Responsibilities
•	Led a cross-functional team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids, and budgets.
•	Coordinated on-site construction activity with subcontractors and field consultants as necessary to complete construction, receive approvals and address warranty concerns.
•	Managed draw request process for construction loans and projects bonds. 
•	Presented monthly reports to the executive team, the County and potential land customers.

Land Development Project Manager

• Analyzed and forecasted business opportunities against the company’s required rate of return.
• Reported and communicated financial results to investor’s, executives, and stakeholders.
• Established accounting practices to help the company understand project financials.
• Managed relationships with bankers, investors, and advisors regarding financial performance.
• Divided the organization by divisions and implemented work in process inventory for
construction projects.
• Prepared monthly investor reports and managed dividend payout process.

Financial Controller

72 Aquatics

Achievements
•	Grew a $50,000 investment into annual revenues of $1M.
•	Developed a consultative sales process and presentation which increased close rate 3x.
•	Increased email open rates from 20% to 30% by segmenting customer database.
•	Optimized customer experience which resulted in being the #1 facility for continuing education enrollment in the US.
•	Negotiated longer payment terms and better inventory discounts which increased gross margin from 46% to 55%.
•	Analyzed commercial real estate renovation project to build a swimming pool and associated lease terms. 

Responsibilities
•	Negotiated lease terms and renewals for retail and training space including a swimming pool
•	Improve and monitor key performance indicators such as aging inventory, average sales ticket and gross margin return on investment.
•	Hired, trained, and supported team members and independent contractors.
•	Analyzed project IRR for the investment of constructing an indoor training facility.
•	Prepared and presented monthly financials, KPIs and store operation updates to investors.

Founder | Business Manager

Raytheon

My role as team leader was to communicate project objectives with my team, manage project deliverables, and ensure that the final project deliverables were within the project scope and timeline.

•	Analyzed client’s business needs and the project’s potential role in achieving their goals in a new segment
•	Developed a competitor analysis, customer profile, marketing plan, and key messaging for new product line 
•	Managed project requirements, milestones, risks, stakeholder management plans, and team conflicts through collaborative problem-solving techniques 
•	Presented actionable business opportunities to grow Raytheon’s presence in a new business segment

Team Leader, MBA Consulting Project

Empowering Founders to Build Their Legacy Through Owned Media

Are you a visionary founder struggling to find time to share your journey and insights with the world? You're not alone. Many brilliant entrepreneurs are too caught up in the day-to-day operations to build the personal brand that could catapult their business to new heights.

That's where I come in. I'm Alex Huhn, and I help founders like you transform your ideas into a powerful media presence without the burden of content creation.

The Founder's Dilemma: Brilliant Ideas, No Time to Share

You have game-changing insights and a unique story. But let's face it – between steering your company, managing teams, and putting out fires, who has time to consistently create content?

The cost? Missed opportunities to:

- Attract ideal clients who resonate with your vision
- Position yourself as a thought leader in your industry
- Build trust and credibility with your audience
- Create a legacy that extends beyond your product

The Solution: Founder Owned Media

Imagine having a dedicated team that captures your voice, distills your wisdom, and consistently publishes content that resonates with your audience – all without adding to your already packed schedule.

Our unique NaaS (Newsletter as a Service) offering does just that:

1. Effortless Idea Capture: Monthly recorded calls where you simply share what's on your mind.
2. Professional Content Creation: We transform your insights into engaging newsletters, blogs, and social media content.
3. Consistent Publishing: A steady stream of valuable content that keeps your audience engaged and growing.
4. Strategic Approach: We develop a custom Content Matrix aligned with your business pillars and audience needs.
5. Amplified Reach: Optional social media distribution to maximize your impact across platforms.

The Results: A Thriving Personal Brand on Autopilot

- Grow your email list
- Attract better-fit clients who already know, like, and trust them

Don't let another brilliant idea go unshared. Let's talk about how we can amplify your voice and build your legacy – without adding to your workload.

Book a discovery call in the featured section!

Remember, your story has the power to change lives and transform industries. It's time to share it with the world.

General Motors

As a product manager, I am responsible for the entire experience of Chevrolet's digital solutions products for B2B (Fleet Managers, Rental Companies, and Telematics Companies), building, launching, and scaling disruptive products to redefine the market, putting the customer first.

My role is to be the link between technology, business, and marketing areas, ensuring that all stages of the product lifecycle are well-managed. This includes understanding customer problems, mapping opportunities, reducing risks, and developing high-value solutions. I am responsible for defining pricing strategies, managing P&L, and allocating the promotional budget.

I also lead the creation of value propositions, user stories, and business plans. I coordinate cross-functional teams to ensure our products meet market needs and exceed customer expectations.

Among the milestones achieved, I highlight the launch of new API services for fleet companies and the creation of a proprietary telemetry solution for rental companies.

Product Strategy Lead

Founding member establishing the New Business Area, driving revenue through strategic partnerships.

Executed high-impact partnerships and initiatives with diverse stakeholders in product, marketing, legal, finance, and engineering.

Main achievements are:
•	Partnerships with insurance companies and banks for Stolen Vehicle Recovery resulting in $20MM in cost avoidance
•	Launch of a new payment method in 3 South American countries, increasing penetration by 20%
•	Partnership with Electronic toll-collection company
•	Partnership with GM Bank to include the connected car services in vehicle financing

Digital New Business & Partnership Coordinator

I started as an SME (special matter expert) for the launch of new subscription services for General Motors Connected Cars (service called "OnStar") that offers connectivity, security, and diagnostics features for Retail customers of Chevrolet vehicles. I was responsible for developing the business plan, implementing it, and executing the go-to-market strategy for South American countries.

After the successful launch, I assumed the role of a Finance Business Partner, leading:

P&L Forecasting & Analysis:
 - Forecasting and P&L for Colombia and Ecuador
 - Developing business cases for new products/initiatives and pricing changes to existing products
 - Driving and implementing initiatives to maximize enterprise results
Billing and Revenue Management (BRM):
 - Collections Management
 - Revenue Assurance and monitoring

Finance Business Partner

As a Senior Corporate Auditor, I have conducted and led financial, operational, and plant audits in accordance with professional standards established for internal auditing (IPPF), providing compliance and analytical support to the business in the region. In addition, I am highly experienced in consultative review projects, helping the company improve processes in the following areas:

- Regulatory Compliance
- CRM - Customer Relationship Management (Call center)
- Product and Business Strategies
- Revenue Recognition
- Systems Operations
- Business Alliance

With a strong background in internal auditing and a proven track record of providing compliance and analytical support to the business, I am well-equipped to lead teams and deliver results. My experience in consultative review projects and expertise in regulatory compliance, CRM, product and business strategies, revenue recognition, systems operations, and business alliance make me a valuable asset to any organization.

Senior Corporate Auditor

Hypercred

Founded and built a startup in the consigned credit segment, offering discounted payroll loans to retirees and pensioners of the social security institute (INSS).

Responsible for all aspects of business administration, including sales and marketing, human resources, procurement, and execution.

Successfully established and grew the startup from scratch, using my entrepreneurial skills and experience in business administration to drive growth and achieve success.
As a CEO and founder, I have a proven track record of successfully starting and growing a business from scratch. My experience in business administration, sales and marketing, human resources, procurement, and execution have allowed me to successfully establish and grow a startup in the consigned credit segment, targeting retirees and pensioners of the social security institute (INSS). 

I am a self-motivated and results-driven individual with a passion for entrepreneurship.

CEO & Founder

Nextel Telecomunicações

- Leadership role over teams to plan, scope, execute and report findings over financial audits
- Lead operational audits requested by the business aimed at identifying process improvement opportunities
- Design programs for individual audits ensuring appropriate application of methodologies, tools, and techniques
- Perform audits ranging from moderate to complex, in accordance with the approved audit plan, using the available tools, procedures, guidelines, laws, and regulations
- Prepare reports outlining audit observations and recommendations designed to strengthen internal controls and promote efficiency and effectiveness
- Present audit results to auditees by presenting the draft report, evaluating management comments, and finalizing the audit report
- Compliance/FCPA testing
- Experienced working with cross-cultural teams

Senior Internal Auditor

- Compliance/FCPA program
- Monitoring and support in SOX issues
- Process mapping and walkthrough. 
- Implementation of new policies and procedures 
- Testing SOX controls 
- Assisting in the development / update of SOX controls and action plans.

Internal Control Analyst

Ernst & Young Terco

- Risk assessment, controls and process mapping, internal audit report and communicating audit findings to client and firm’s management
- Acting as team lead, providing supervision, and promoting team coordination.

Participated in projects, including the following sectors:
Healthcare, Car components, Beverage, Automaker, Mining, Telecom, Financial Services, Electric energy distributor.
Main Clients: Ambev, Honda, Votorantim Metais, Rede Energia and Nextel.

Risk Consultant

KPMG Brasil

As a Financial Services Consultant at KPMG Brazil, I provided expert services related to the securitization of receivables, including:

1) Structuring FIDCs (Fundos de Investimento em Direitos Creditórios):
- Evaluation of internal controls that permeate the origination of the receivables
- Data analysis on the demographic distribution of payments and the performance of the receivables, with a focus on identifying and mitigating potential risks that may affect the cash flow generated by these receivables.
2) Development of business cases to define the most appropriate form of securitization to be implemented, considering accounting, tax, and legal considerations (such as restrictions imposed by the Brazilian Securities and Exchange Commission (CVM)

3) Development of services to assist market players in the securitization market with regulatory compliance and other aspects.

Financial Services Consultant

Scopel Desenvolvimento Urbano

As a Securitization Analyst, I have experience in:

- Analysis of units for the composition of securitization operations
- Control of securitized units
- Projection of revenue from operations
- Control of the flow of receivables
- Assessing and evaluating credit risk of securitized assets
- Collaborating with the legal department in drafting documentation related to securitization
- Monitoring compliance with legal and regulatory requirements

I am a results-driven professional with a strong background in securitization and credit risk analysis. My experience in controlling securitized units, projecting revenue from operations, and monitoring compliance with legal and regulatory requirements has provided me with the ability to assess and evaluate credit risk of securitized assets. I am a highly analytical and detail-oriented individual with a strong ability to work in a team.

Securitization Analyst

As an intern at Becton Dickinson, I gained experience in:

- Planning financial and accounting audits for national and international units
- Conducting tests and walkthroughs to identify potential risks and areas for improvement
- Concluding audit points and providing recommendations for corrective action
- Supporting the finance and SOX (Sarbanes-Oxley) compliance teams
- Assisted in the preparation of audit reports, identifying and documenting internal control deficiencies, and recommending improvements to enhance the company's overall control environment
- Collaborated with other audit team members in the execution of audit procedures and testing of internal controls

Internal Audit Intership

Product Management | New Business | Partnerships | Business Development | Product Launch & Expansion | Growth | SaaS | Go-to-market

As the Product Strategy lead for Connected Cars at General Motors, I lead the development and launch of innovative connected car solutions that meet the needs and preferences of fleet and rental companies.

With over 10 years of experience in national and multinational companies, I have worked in various areas including New Business, Alliance & Partnerships, Strategic Consultancy, and Internal Audit.

Creative and structured problem solver with experience leading strategic partnerships with enterprises on subscription products, SaaS, Joint ventures, connected vehicles, and e-commerce. I am a results-driven professional with a deep passion for bringing new business and partnership projects from ideas to reality.

As an innovation and technology enthusiast, I have a proven track record of connecting consumer needs to full product launches and building strong, multi-functional teams.


My key areas of expertise include:

• New business development, including strategy, sales channel planning, and go-to-market execution
• Complex contract negotiations, with a focus on B2B partnerships
• Business case definition, approval, and coordination
• Brand construction and management
• Communication strategy
• Business management, including P&L management, KPIs, and performance monitoring of brands and categories
• Business analytics, including sales KPIs, regional metrics, and performance monitoring of P&L, churn, retention, MRR, CAC, LTV, and NPS My skills include partnerships, product management, business development, SaaS, B2B sales, innovation, and growth hacking.


MY SKILLS:
Partnerships | Product Management | Innovation | Connected Cars | New Business Development | Strategic Partnerships | Go-to-Market Strategy | Digital Strategy | Project Management | SaaS | B2B Sales 

Contacts:
fc1702@gmail.com
+55 11 99578-7533

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Alex Huhn

Felipe de Castro Oliveira

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