Alex Huhn

Founder Owned Media

Marketer for Founders

Vitapul Medical Devices

Achievements
•	Won $75,000 of non-dilutive financing from state and national business plan competitions for viability and likely success of the uAir Mini asthma inhaler. 
•	Voice of customer research indicated that 91% of physicians surveyed see a market need.  
•	Customer interviewing indicated that 81% of end users would purchase a uAir Mini inhaler. 

Responsibilities
•	Analyze global inhaler market and maintain a financial model of the business opportunity.
•	Lead voice of customer interviewing which defined product requirements for engineering. 
•	Coordinate cross functional team of engineers and vendors to manufacture product prototype. 
•	Forecast business financials and discounted cash flow analysis for exit scenario planning. 
•	Develop product roadmap for market research, initial manufacturing, and FDA approval.

Co-Founder | CFO

FUTR : Commercial Advisors

VP of Marketing

Mecca Property Management

Alex Huhn Consulting

I help landowners and real estate developers enhance the value of their property and projects as a fractional real estate development manager. 

•	Build financial models to underwrite new development deals and scenarios.  
•	Lead entitlement efforts for land development projects.
•	Coordinate with municipal staff, utility providers, architects, and engineers to produce site plans, construction documents, bids, and budgets. 
•	Prepare investor and customer presentations on consulting recommendations and project progress. 
•	Establish project roadmaps, identify barriers for approval, and proactively resolve project challenges.

Owner, Consultant, Real Estate Developer

Van Daele Homes

As a project manager for Van Daele Homes, I ensured that new home developments (totaling over $55M) stayed on budget and schedule.
•	Generated land development budgets for 5 prospective projects, totaling $100M+, by measuring plan takeoffs, estimating current market construction costs, and tracking all updates and sources in the budget spreadsheet.
•	Obtained building permits for townhomes 13% faster than the forecasted schedule by coordinating review comments with the architects, engineers, and city building officials.
•	Delivered all Certificates of Occupancy to the escrow team on time for final home closing by coordinating finish schedules and inspections with the municipality and the project superintendent.

Senior Project Manager

The Dive Briefing

I made my first $1000 online through this business and learned about starting and running an online business. 
•	Grew a newsletter from 0 to 56 subscribers by publishing weekly newsletters, sending personalized invitations, and creating content on Facebook, Instagram, Linkedin, and Youtube.  
•	Delivered 15 free marketing audits to dive shops which led to 3 projects and $1125 in revenue.

Owner, Marketer, Writer

Lowe Companies

• Worked on a portfolio of real estate projects across Utah valued over $200M.
• Managed a team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids and budgets.
• Lead entitlement efforts through various jurisdictions for development projects to secure Planning Commission and County Council approvals.
• Analyzed new development opportunities and prepared investor presentations.
• Proactively resolved issues to keep development projects on-time and on-budget involving material shortages, labor shortages, skills gaps, and permitting.
• Grew excavation team from 7 employees to 30+ employees in 12 months. 
• Attended construction meetings to coordinate with County and utility representatives and general contractors to ensure performance and adherence to project objectives.
• Prepared monthly reports to timely and effectively communicate project status updates with the executive team, the County and potential land customers.
• Oversaw land development schedules and budgets to ensure on-time delivery of lots.
• Reviewed active development projects to verify work progress and contractor activity.
• Represented the developer on community Design Review Committees and HOA Boards.

VP of Real Estate Development & Construction

Achievements 
•	Led the completion of $60M in real estate development projects. 
•	Saved $300k and reduced lead-time by 4 months by switching storm pipe from RCP to HDPE.
•	Reduced administrative hours and improved project proforma tracking by implementing a project expense tracking process using QuickBooks, Asana and Divvy.
•	Created and maintained financial models for project analysis based on funding source and IRR.  

Responsibilities
•	Led a cross-functional team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids, and budgets.
•	Coordinated on-site construction activity with subcontractors and field consultants as necessary to complete construction, receive approvals and address warranty concerns.
•	Managed draw request process for construction loans and projects bonds. 
•	Presented monthly reports to the executive team, the County and potential land customers.

Land Development Project Manager

• Analyzed and forecasted business opportunities against the company’s required rate of return.
• Reported and communicated financial results to investor’s, executives, and stakeholders.
• Established accounting practices to help the company understand project financials.
• Managed relationships with bankers, investors, and advisors regarding financial performance.
• Divided the organization by divisions and implemented work in process inventory for
construction projects.
• Prepared monthly investor reports and managed dividend payout process.

Financial Controller

72 Aquatics

Achievements
•	Grew a $50,000 investment into annual revenues of $1M.
•	Developed a consultative sales process and presentation which increased close rate 3x.
•	Increased email open rates from 20% to 30% by segmenting customer database.
•	Optimized customer experience which resulted in being the #1 facility for continuing education enrollment in the US.
•	Negotiated longer payment terms and better inventory discounts which increased gross margin from 46% to 55%.
•	Analyzed commercial real estate renovation project to build a swimming pool and associated lease terms. 

Responsibilities
•	Negotiated lease terms and renewals for retail and training space including a swimming pool
•	Improve and monitor key performance indicators such as aging inventory, average sales ticket and gross margin return on investment.
•	Hired, trained, and supported team members and independent contractors.
•	Analyzed project IRR for the investment of constructing an indoor training facility.
•	Prepared and presented monthly financials, KPIs and store operation updates to investors.

Founder | Business Manager

Raytheon

My role as team leader was to communicate project objectives with my team, manage project deliverables, and ensure that the final project deliverables were within the project scope and timeline.

•	Analyzed client’s business needs and the project’s potential role in achieving their goals in a new segment
•	Developed a competitor analysis, customer profile, marketing plan, and key messaging for new product line 
•	Managed project requirements, milestones, risks, stakeholder management plans, and team conflicts through collaborative problem-solving techniques 
•	Presented actionable business opportunities to grow Raytheon’s presence in a new business segment

Team Leader, MBA Consulting Project

Empowering Founders to Build Their Legacy Through Owned Media

Are you a visionary founder struggling to find time to share your journey and insights with the world? You're not alone. Many brilliant entrepreneurs are too caught up in the day-to-day operations to build the personal brand that could catapult their business to new heights.

That's where I come in. I'm Alex Huhn, and I help founders like you transform your ideas into a powerful media presence without the burden of content creation.

The Founder's Dilemma: Brilliant Ideas, No Time to Share

You have game-changing insights and a unique story. But let's face it – between steering your company, managing teams, and putting out fires, who has time to consistently create content?

The cost? Missed opportunities to:

- Attract ideal clients who resonate with your vision
- Position yourself as a thought leader in your industry
- Build trust and credibility with your audience
- Create a legacy that extends beyond your product

The Solution: Founder Owned Media

Imagine having a dedicated team that captures your voice, distills your wisdom, and consistently publishes content that resonates with your audience – all without adding to your already packed schedule.

Our unique NaaS (Newsletter as a Service) offering does just that:

1. Effortless Idea Capture: Monthly recorded calls where you simply share what's on your mind.
2. Professional Content Creation: We transform your insights into engaging newsletters, blogs, and social media content.
3. Consistent Publishing: A steady stream of valuable content that keeps your audience engaged and growing.
4. Strategic Approach: We develop a custom Content Matrix aligned with your business pillars and audience needs.
5. Amplified Reach: Optional social media distribution to maximize your impact across platforms.

The Results: A Thriving Personal Brand on Autopilot

- Grow your email list
- Attract better-fit clients who already know, like, and trust them

Don't let another brilliant idea go unshared. Let's talk about how we can amplify your voice and build your legacy – without adding to your workload.

Book a discovery call in the featured section!

Remember, your story has the power to change lives and transform industries. It's time to share it with the world.

Procore Technologies

- Spearheaded the standardization of Jira usage, introducing custom issue types and story-pointing standards across an ~80-person design team
- Facilitate program management efforts for design system updates, orchestrating a comprehensive screen audit of the entire product
- Collaborate with Product and Engineering Operations to establish innovative change management and organization design processes
- Introduced new phases in the product roadmap, providing clear visibility for design discovery and promoting strategic planning
- Led the implementation of a new project management system for the Design Operations team, aligned with Product Design OKRs
- Introduced initiatives aimed at fostering a collaborative remote team culture, resulting in increased morale and productivity

Staff Design Operations Strategist

Generalist World

The global launchpad for generalists; community, opportunity and resource all under the one roof.

Founding Member

Elpha

Member

McKinsey & Company

•   Implemented use of enterprise email platform for two monthly newsletters with global reach
•   Create storyboards for client and internal video presentations
•   Transform client presentations into interactive microsites
•   Redesigned presentation decks to be in line with firm branding
•   Design of creative assets for websites, emails, client presentations, decks, annual reports, and advertising
•   Manage projects and collaborate with diverse, remote global teams
•   Skilled in juggling cultural differences and flexing leadership style with international and local team members

Media Interaction Consultant

Intevity

Spearheading clients’ digital transformation with a focus on research, customer & user experience, and eCommerce.

•   Helped double holiday quarterly YOY revenue growth from $500K to over $1M for client’s merchandise division by initiating revised campaign and marketing strategy
•   Initiated content improvements to client website, resulting in 40% reduction in customer service inquiries
•   Developed strategies and processes around enterprise-wide content syndication for best-in-class eCommerce digital shelf for over 50 spirits brands, including software implementation, insights analysis, content curation, and system improvements
•   Partnered with client lead and Adobe to stand up DAM for use across entire organization, eventually growing to over 200 brands
•   Helped launch programming for multiple eCommerce D2C pilots by developing creative media assets, managing communications, and coordinating program launches 
•   Act as first line of defense for Customer Satisfaction team, resulting in increases in overall customer experience through website improvements, product content aggregation, and user experience enhancements 
•   Facilitate workshops, conduct market research, user interviews, customer journey mapping, and competitive analysis to define project objectives and develop strategic insights
•   Help lead strategic approach for client initiatives by contemplating risk, growth, and long term targets
•   Research, recommend, and drive next steps and methods that optimize discovery, time-to-value, and deliver identified goals

Senior Consultant, Experience Strategist

Professional Sports Publications

•	Provide senior-level creative direction and mentorship to a remote team of six full-time designers and five freelancers distributed nationwide.
•	Supervise design, production, and delivery of over 200 print and digital publications annually.
•	Independently researched, developed and implemented new digital publication initiative, strengthening advertising revenue.
•	Developed and enforced quality control measures.
•	Lead recruiting and hiring processes by reviewing resumes, scheduling and leading interviews.
•	Act as a partner to multiple high profile clients, maintaining effective communications and relationships before, during and after project scope.

Director, Creative Services

• 	Initiated development of revised systems and processes across three departments for greater efficiency and fewer errors.
•	Strengthened relationships with key vendors to enhance workflow systems and streamline scheduling for deliverables.
• 	Cultivated long-term mutually beneficial relationships with internal and external partners.
•	Responsible for mentoring and training new team members.

Creative Manager

•	Created a high-performing design department to successfully execute editorial design projects in-house, driving company growth and resulting in cost reductions.
•	Researched and implemented software changes and upgrades for entire design team, resulting in greater efficiency and time savings.
•	Established new procedures for promoting internally for design department employees.
•	Ensured achievement of project deadlines while creatively resolving challenges that arose during production.

Creative Lead

•	Strategized development of internal editorial design department for greater control and expense reductions.
•	Managed schedules, resources and client communication for multiple ongoing projects.
• 	Partnered with team leaders to design strategy that addressed weak points within internal systems and maintained best practices with workflow.

 Design Team Lead 

•	Coordinated insourcing of editorial design for greater control and cost savings.
•	Advertising and editorial design and project management for multiple design projects in fast-paced, deadline driven environment.

Graphic Designer

Papercut Magazine

Responsible for converting print edition of Papercut Magazine for tablets, including all interactive elements.

Interactive Media Designer

I’ve run with the bulls.
I’ve built a design team from the ground up.
I’ve swum with sharks.
I’ve wrangled teams, clients, and vendors worldwide.
I’ve jumped out of a plane.
I’ve led, collaborated, created and problem solved in a wide variety of orgs.

I’m an accomplished senior creative leader and strategist with 15+ years of diverse experience in areas of design, digital transformation, and program management. I thrive on creative challenges and love to ask the question ‘why’ - and then work, either independently or with a team, on the best ‘how’ to answer that question. A committed life-long learner, I am constantly improving my skill set - whether studying for the PMP, memorizing Sketch keyboard shortcuts, or how best to dress for -25º while out on a fatbike ride.

taplio

The Battle

Alex Huhn

Lucy Nersesian

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