Alex Huhn

Founder Owned Media

Marketer for Founders

Vitapul Medical Devices

Achievements
•	Won $75,000 of non-dilutive financing from state and national business plan competitions for viability and likely success of the uAir Mini asthma inhaler. 
•	Voice of customer research indicated that 91% of physicians surveyed see a market need.  
•	Customer interviewing indicated that 81% of end users would purchase a uAir Mini inhaler. 

Responsibilities
•	Analyze global inhaler market and maintain a financial model of the business opportunity.
•	Lead voice of customer interviewing which defined product requirements for engineering. 
•	Coordinate cross functional team of engineers and vendors to manufacture product prototype. 
•	Forecast business financials and discounted cash flow analysis for exit scenario planning. 
•	Develop product roadmap for market research, initial manufacturing, and FDA approval.

Co-Founder | CFO

FUTR : Commercial Advisors

VP of Marketing

Mecca Property Management

Alex Huhn Consulting

I help landowners and real estate developers enhance the value of their property and projects as a fractional real estate development manager. 

•	Build financial models to underwrite new development deals and scenarios.  
•	Lead entitlement efforts for land development projects.
•	Coordinate with municipal staff, utility providers, architects, and engineers to produce site plans, construction documents, bids, and budgets. 
•	Prepare investor and customer presentations on consulting recommendations and project progress. 
•	Establish project roadmaps, identify barriers for approval, and proactively resolve project challenges.

Owner, Consultant, Real Estate Developer

Van Daele Homes

As a project manager for Van Daele Homes, I ensured that new home developments (totaling over $55M) stayed on budget and schedule.
•	Generated land development budgets for 5 prospective projects, totaling $100M+, by measuring plan takeoffs, estimating current market construction costs, and tracking all updates and sources in the budget spreadsheet.
•	Obtained building permits for townhomes 13% faster than the forecasted schedule by coordinating review comments with the architects, engineers, and city building officials.
•	Delivered all Certificates of Occupancy to the escrow team on time for final home closing by coordinating finish schedules and inspections with the municipality and the project superintendent.

Senior Project Manager

The Dive Briefing

I made my first $1000 online through this business and learned about starting and running an online business. 
•	Grew a newsletter from 0 to 56 subscribers by publishing weekly newsletters, sending personalized invitations, and creating content on Facebook, Instagram, Linkedin, and Youtube.  
•	Delivered 15 free marketing audits to dive shops which led to 3 projects and $1125 in revenue.

Owner, Marketer, Writer

Lowe Companies

• Worked on a portfolio of real estate projects across Utah valued over $200M.
• Managed a team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids and budgets.
• Lead entitlement efforts through various jurisdictions for development projects to secure Planning Commission and County Council approvals.
• Analyzed new development opportunities and prepared investor presentations.
• Proactively resolved issues to keep development projects on-time and on-budget involving material shortages, labor shortages, skills gaps, and permitting.
• Grew excavation team from 7 employees to 30+ employees in 12 months. 
• Attended construction meetings to coordinate with County and utility representatives and general contractors to ensure performance and adherence to project objectives.
• Prepared monthly reports to timely and effectively communicate project status updates with the executive team, the County and potential land customers.
• Oversaw land development schedules and budgets to ensure on-time delivery of lots.
• Reviewed active development projects to verify work progress and contractor activity.
• Represented the developer on community Design Review Committees and HOA Boards.

VP of Real Estate Development & Construction

Achievements 
•	Led the completion of $60M in real estate development projects. 
•	Saved $300k and reduced lead-time by 4 months by switching storm pipe from RCP to HDPE.
•	Reduced administrative hours and improved project proforma tracking by implementing a project expense tracking process using QuickBooks, Asana and Divvy.
•	Created and maintained financial models for project analysis based on funding source and IRR.  

Responsibilities
•	Led a cross-functional team of Architects, Engineers, Land Planners, & General Contractors to produce site plans, plats, construction documents, bids, and budgets.
•	Coordinated on-site construction activity with subcontractors and field consultants as necessary to complete construction, receive approvals and address warranty concerns.
•	Managed draw request process for construction loans and projects bonds. 
•	Presented monthly reports to the executive team, the County and potential land customers.

Land Development Project Manager

• Analyzed and forecasted business opportunities against the company’s required rate of return.
• Reported and communicated financial results to investor’s, executives, and stakeholders.
• Established accounting practices to help the company understand project financials.
• Managed relationships with bankers, investors, and advisors regarding financial performance.
• Divided the organization by divisions and implemented work in process inventory for
construction projects.
• Prepared monthly investor reports and managed dividend payout process.

Financial Controller

72 Aquatics

Achievements
•	Grew a $50,000 investment into annual revenues of $1M.
•	Developed a consultative sales process and presentation which increased close rate 3x.
•	Increased email open rates from 20% to 30% by segmenting customer database.
•	Optimized customer experience which resulted in being the #1 facility for continuing education enrollment in the US.
•	Negotiated longer payment terms and better inventory discounts which increased gross margin from 46% to 55%.
•	Analyzed commercial real estate renovation project to build a swimming pool and associated lease terms. 

Responsibilities
•	Negotiated lease terms and renewals for retail and training space including a swimming pool
•	Improve and monitor key performance indicators such as aging inventory, average sales ticket and gross margin return on investment.
•	Hired, trained, and supported team members and independent contractors.
•	Analyzed project IRR for the investment of constructing an indoor training facility.
•	Prepared and presented monthly financials, KPIs and store operation updates to investors.

Founder | Business Manager

Raytheon

My role as team leader was to communicate project objectives with my team, manage project deliverables, and ensure that the final project deliverables were within the project scope and timeline.

•	Analyzed client’s business needs and the project’s potential role in achieving their goals in a new segment
•	Developed a competitor analysis, customer profile, marketing plan, and key messaging for new product line 
•	Managed project requirements, milestones, risks, stakeholder management plans, and team conflicts through collaborative problem-solving techniques 
•	Presented actionable business opportunities to grow Raytheon’s presence in a new business segment

Team Leader, MBA Consulting Project

Empowering Founders to Build Their Legacy Through Owned Media

Are you a visionary founder struggling to find time to share your journey and insights with the world? You're not alone. Many brilliant entrepreneurs are too caught up in the day-to-day operations to build the personal brand that could catapult their business to new heights.

That's where I come in. I'm Alex Huhn, and I help founders like you transform your ideas into a powerful media presence without the burden of content creation.

The Founder's Dilemma: Brilliant Ideas, No Time to Share

You have game-changing insights and a unique story. But let's face it – between steering your company, managing teams, and putting out fires, who has time to consistently create content?

The cost? Missed opportunities to:

- Attract ideal clients who resonate with your vision
- Position yourself as a thought leader in your industry
- Build trust and credibility with your audience
- Create a legacy that extends beyond your product

The Solution: Founder Owned Media

Imagine having a dedicated team that captures your voice, distills your wisdom, and consistently publishes content that resonates with your audience – all without adding to your already packed schedule.

Our unique NaaS (Newsletter as a Service) offering does just that:

1. Effortless Idea Capture: Monthly recorded calls where you simply share what's on your mind.
2. Professional Content Creation: We transform your insights into engaging newsletters, blogs, and social media content.
3. Consistent Publishing: A steady stream of valuable content that keeps your audience engaged and growing.
4. Strategic Approach: We develop a custom Content Matrix aligned with your business pillars and audience needs.
5. Amplified Reach: Optional social media distribution to maximize your impact across platforms.

The Results: A Thriving Personal Brand on Autopilot

- Grow your email list
- Attract better-fit clients who already know, like, and trust them

Don't let another brilliant idea go unshared. Let's talk about how we can amplify your voice and build your legacy – without adding to your workload.

Book a discovery call in the featured section!

Remember, your story has the power to change lives and transform industries. It's time to share it with the world.

AT&T

Lead team of 7 product owners and data analysts in identifying, development and executing new billing/payments and registration features and processes to enhance the digital platform experience for AT&T Business wireline enterprise customers. Reduced feature development time by 50% for team in 2022. Promoted from Lead Product Manager in Jan 2022.

Created first-ever advanced analytics framework for tracking and analyzing Business Center profile and registration ticket types and trends on a daily, weekly and monthly basis. Framework included new 20+ data values and pulls together 3 different reports to provide updates resulting in new level of data insights, a reduction in issue/defect backlog by 64% between May and September 2022, reduced time to trend analyses output by 50%, decreased registration escalations to senior leadership by 75% and newly established series of key metrics to baseline team performance in future.

Associate Director of Technical Product Management - Wireline Platforms - AT&T Business

Oversees the digital transformation of AT&T Business’s wireline billing and payments platform for enterprise customers that generates $2B in monthly revenue. Orchestrates people, process and platform change management efforts across business unit and leadership lines to simplify user experiences, accelerate operational efficiencies and increase cost savings.

Lead, Product Management and Development - Business Digital Experience - AT&T Business

Headed development and implementation of streamlined unit cost data analyses strategy in a cross-functional team environment that optimizes capital efficiencies across a multi-billion dollar network infrastructure value chain. 

• Led the build-out of an integrative metrics framework that combines financial and operational data variables from sales, field operations, technology services, and engineering business units across commercial and consumer product lines to provide enhanced insights to leadership that so far has resulted in the ability to drive more detailed and rapid decision-making capabilities for 16% of monthly capital spend. 
•  Facilitated change management process in new process approach across multiple teams to ensure alignment to leadership goals and drive unit cost initiative roadmap milestone by working with key stakeholders and collaborating across groups on team-specific business and technical requirements.

Senior Financial Analyst

Selected for AT&T’s highly competitive, flagship Leadership Development Program (LDP), an executive education initiative designed to build future enterprise leaders through hands-on experiences in different areas of the organization, executive mentorship with C-Suite and officer level executives and strategic training via Harvard Business School Executive Education curriculum.

Developed cross-functional expertise across business units, strengthening leadership skills in product strategy, customer-centric design, data-driven decision-making, and large-scale transformation initiatives.

Leadership Development Program

Acted as critical member of product management team that facilitates and leads 1st successful, cross-functional initiative to deliver multi-million-dollar, strategic framework and concept that guides the scaling of data-driven decision making through the enterprise for self-service analytics and artificial intelligence tools in 2020. 

•	Managed and facilitated roadmap development and milestone execution across product, data platform, engagement, communication and other teams through consistent stakeholdering, collaborative brainstorming sessions and prioritization methodologies. All milestones achieved on time and to leadership expectation. 
•	Fostered transformation of product team-data platform team partnership from technology-centric siloes to user-centric collaboration through the use of aligned roadmapping and leading team meetings to streamline one clear and shared end-goal and vision for self-service at the Chief Data Office. 
•	Created and led executive level, 2-day ideation workshop to evaluate future of self-service initiative. Results in 1st aligned version of vision state, mission, budget estimates and methodology across key stakeholders.

Technology Solutions Manager - AI Solutions

Led team of 12 network technicians in troubleshooting of circuitry across US. Utilized data analytics to develop tools and processes allowing team to be more effective at a lower cost per ticket and increase customer satisfaction.

•	Established first consistent metrics platform for product line escalations contributing to 3.5% and 5.1% MoM average decrease in Level 4 and Level 1 escalated ticket counts respectively.
•	Combined 5 different technician performance metric sources into one unified report to produce new insights that management uses to customize team coaching efforts for 50+ technicians on day, evening and deep night shifts. 
•	Generated quarterly analyses that enables management to make data-driven decisions in new ways – Q4 2018 analysis identified 38 customer IDs that cause 85% of center escalations. In response, management created new ticket handling strategy that decreased technician assignment redundancies by 50%.

Manager of Network Operations

University of Arizona, Eller College of Management

Double masters candidate for MBA - Marketing and MIS - Business Intelligence at the University of Arizona's Eller College of Management. Concentrations in business intelligence, cyber security and marketing. Strive to build stronger interactions and consistent relationships between organizations and consumers in the digital landscape through the implementation of qualitative and quantitative tactics.

Graduate Assistantships in: 
• Eller MBA Program Operations
• Eller MBA Digital Marketing 
• Project Management
• International Economics

MBA, MS-MIS Candidate + Graduate Assistant

T-Mobile

Acted as a cross-functional team member to lead internal initiative to identify T-Mobile’s unique position in consumer and industrial IoT markets, articulate value propositions, develop the omni-channel go-to-market framework, and brand storyline. 

•	Developed omni-channel marketing and sales frameworks to support new IoT roadmap strategy for 300,000+ IoT customers as well IoT training for 100+ business managers.
•	Contributed to product management efforts in launch of new B2B Internet of Things (IoT ) device, SYNCUP Fleet, which included marketing content creation, data flow mapping and user experience critique and revision.
•	Modelled an integrated and streamlined product, financial, network, and web data pipeline from currently siloed sources.
•	Created and delivered series of recommendations to senior vice presidents of IoT business unit to increase efficiency within product development lifecycle process and grow IoT strategic roadmap in consumer and industry sectors.

Strategy and Marketing Intern, Internet of Things Division

CVS Health

•	Collaborated with cross-functional teams and oversaw development and implementation of new internal Talent Acquisition website + content strategy and messaging systems distributed to 50,000+ corporate colleagues.
•	Increased communication outreach capabilities by 400% within the CVS Health Human Resources department including diversifying email messaging, feature photo /video development and social media content.
•	Contributed to the analysis of cost per hire metrics associated with candidates across all digital promotion channels and shift strategy to achieve set goals and stay within budget.

MBA Intern, Employer Advertising and Marketing, Talent Acquisitions

Principal strategist in growing large range of media buyer accounts (average $700K/monthly revenue) across email, display, social, search and mobile channels. Support development of junior members of high-performance team. Analyze and forecast media trends based on statistical patterns for verticals and promotional channels.

•       Lead strategist in campaign testing and recommendations for 300+ media buyer accounts ($700K/mo. revenue) across email, display, social, and mobile channels. 
•	Instrumental in distributing $21.1M in online ads and led entire digital traffic dissemination process for 350+ campaigns through development and delivery of targeted strategy.
•	Contributed to consistent addition of new clients and steady expansion of existing accounts.
•	Enhanced continuing education of affiliate management team in digital habits, newly formed promotional methodologies and advertisement strategy 
•	Promoted from Affiliate Manager (2011 – 2013) based on exemplary performance and growth of client base. 
•	Captured 121% network growth, generated 110% boost in active client base and initiated aggressive expansion in media buying distribution channel that resulted in promotion from affiliate manager to senior affiliate manger in company. 
•	Proactively determined opportunities in different digital media markets and implemented various business development initiatives to expand book of business that aligned with company growth goals.

Senior Affiliate Manager

•	Recruited, managed and grew publisher accounts in online verticals including email, display, contextual, mobile, social and search. Expanded active client base by 110% and increased book of business revenue by 87% between 2011 and 2013.  
•	Managed and oversaw development and implementation of campaigns in CPA, CPC, CPI and CPM models. 
•	Reported, researched and recommended best performing online campaigns to affiliates via analytical tracking platforms and coordinate improvements and optimization to currently running platforms

Affiliate Manager

Symbolic Action

Led daily studio operations, team of interns and strategic planning for $2M digital network business. Coordinated content and strategy for 50+ social media marketing campaigns and digital content production. Right-hand support to CEO on business development and marketing planning/execution.  
•  Catalyzed 200% reduction in bank fees through efficient bookkeeping execution
• Managed daily office operations, oversaw studio management and directed intern team
• Managed company receivables and payables.
• Coordinated more than 30 social media marketing campaigns and responsible for digital content production for 2 websites
• Reported to the CEO and provided support in business development and marketing strategy development and implementation.

Controller/Office Manager/Production Coordinator

Tracey Mattingly, LLC

Tracey Mattingly, LLC represents top make-up, hair and nail artists in the entertainment industry, Clients include A-list celebrities, reputable advertising agencies and large production houses. 

Responsibilities included:
• Maintaining office environment and schedules 
• Engaging and following up on finances and invoices 
• Public relations with advertising agencies, beauty companies, media and artists
• Business development and outreach for product exchange and feedback
• Coordinating and maintaining social network sites and company website

Agent's Assistant

3 Ball Productions

• Worked with a production team of more than 60 people on VH1's s "Dad Camp" and for other related pilots

Production Assistant

University of North Carolina at Chapel Hill Student Television

•	Create &amp; lead short &amp; long form video projects; sitcoms, dramas, PSAs, sketch comedies, etc. 
•	Supervise all steps of production, training crew members, directing actors. 
•	Community Relations Liaison- organize STV show/event promotions &amp; executive contact between studio &amp; various campus organizations, businesses, events &amp; associations.

Executive Producer

Flying Flounder Productions

•	Coordinate castings, manage tight deadlines, conduct shoots, edit projects, supervise new/social media sites
•	Lead publicity projects &amp; DVD distributions for business, manage the quarterly newsletter (writing articles, designing layouts, editing photos, etc.)
•	Assist in scriptwriting, storyboarding &amp; production of in-house narratives, documentaries, PSAs, corporate videos, instructional videos, music video etc.

Associate Producer

I build up great teams who build up great products || Digital Transformation, Product Management, Data Analytics, Marketing || Technology, Media, Telecommunications, B2B

I love to hit the digital “refresh” button on antiquated products, processes, and strategies. 

What does this mean exactly? All my passion, energy, and bad jokes go into making things bigger, better, faster, stronger (*cue the Daft Punk song for effect*). That’s the change I’m talking about, and love making happen.

Businesses are growing at exponential rates today. Businesses continuously need a person to lead the charge on product management and change management strategies in digital transformation initiatives. I’m that person. 

What role do I fit into the schema of things? A digital changemaker, a B2B product (or process or people) leader, a transformation strategist, the list goes on. Whatever the role, I’m here for the incredible results that happen at the intersection of technology, creativity, and business, but truth be told, I stay for the humans. 

Whether it's aligning customer pain points to functional requirements or stakeholdering with different teams to drive toward a single vision, or designing the different touchpoints in a user flow, I love every step of the transformation journey that products, processes, and people go through. What’s more, I strive to tell the story of these transformations to different audiences. There’s nothing quite like connecting to an audience through the right content and context to drive toward a common goal. 

I love talking about the convergence of business, technology and design through the lens of real-world, day-to-day digital transformation journeys. You see this is what I write and talk about. Topics span greatly, and I love the variety: leadership development, product management, transformation strategy, change management, digital marketing, content strategy, UX, personal and professional growth, productivity hacks, and beyond. 

Regardless of where you are in life, let’s connect. You have skills, know-how, passions, and a story. So do I. Let’s see where that leads us. Probably somewhere marvelous.  

Find some time on my Calendly: 
https://calendly.com/meganshulby/30min

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Alex Huhn

Megan Shulby

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