Alex Kudelka

I am a hands-on go-to-market leader who helps growth-stage companies turn
partially structured sales teams into disciplined, scalable revenue engines. I
specialize in leading companies from ±$1M ARR through $45M+ ARR,
building the systems, teams, and performance culture required for predictable
growth.

I have done this multiple times in SaaS and technology-driven businesses. I've
led sales organizations of up to 45 people, partnered directly with CEOs, and
boards, and built playbooks that allow teams to scale across regions without
losing quality or accountability.

My strength is operating in the middle of growth: when the company has
momentum, but the sales motion is inconsistent, the data is noisy, and leadership
needs clarity, control, and results.

Co-Founder & CRO

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

OutDo

As a Senior Strategist at Outdo, I lead the planning, creation, and optimization of full-funnel marketing strategies for coaches looking to scale their businesses. My role is focused on generating predictable sales and identifying growth opportunities at every stage of the customer journey—from brand positioning to lead generation and conversion.

Key Responsibilities:
	•	Develop and manage comprehensive marketing funnels tailored to coaching businesses
	•	Design and validate offers, lead magnets, and messaging based on market research and audience insights
	•	Oversee execution of campaigns across paid media, email marketing, and content strategies
	•	Analyze funnel performance to optimize for conversion and lifetime value
	•	Collaborate with creative, media, and tech teams to ensure cohesive execution and iteration

Senior Strategist

•	Provided strategic consulting to optimize webinar growth for coaching clients, delivering tailored solutions to maximize engagement and revenue.
	•	Oversaw cross-functional teams, including design, tooling, copywriting, social media, and account management, ensuring seamless execution of growth initiatives.
	•	Advised clients on webinar strategies, audience acquisition, and performance tracking, leveraging data-driven insights to inform decision-making.
	•	Coordinated with marketing and technical teams to implement scalable solutions, increasing efficiency across projects.
	•	Delivered actionable recommendations to enhance client branding, messaging, and overall webinar success.

Project Manager

Plim.ag

- Develop and execute comprehensive project plans, defining scope, objectives, timelines, and resource requirements.
- Act as a bridge between the marketing agency and clients, ensuring clear communication, addressing concerns, and providing regular updates.
- Coordinate cross-functional teams, fostering collaboration among graphic designers, copywriters, and digital marketers to achieve project goals.
- Efficiently manage and allocate personnel, time, and budget resources to meet project milestones.
- Monitor project timelines closely, proactively identifying and addressing potential delays to keep projects on track.
- Identify and manage project risks, developing strategies and contingency plans to ensure successful project outcomes.
- Ensure final deliverables meet high-quality standards through thorough review, feedback, and necessary adjustments.
- Conduct evaluations to assess project success, identify areas for improvement, and gather feedback for continuous enhancement.
- Stay abreast of industry trends and best practices, suggesting improvements in processes and methodologies for enhanced project management efficiency

- Positive Client Experience Leadership: Onboarding, Relationship-building, Proactive Communication
- Account Oversight: Goal Alignment, Collaboration Facilitation
- Client Education: Insights, Training, Resource Optimization
- Issue Resolution: Swift Problem-solving, Liaison Role
- Renewal Management: Satisfaction Assessment, Improvement Identification
- Opportunity Identification: Additional Services, Collaboration with Sales
- Feedback Utilization: Continuous Improvement, Metrics Measurement

Customer Success Specialist

The Shack Restaurant

- Prepare and cook dishes following recipes.
- Manage designated kitchen stations.
- Assist in menu development.
- Maintain food quality and presentation.
- Keep the kitchen clean and organized.
- Help manage inventory levels.
- Support and guide junior staff.
- Follow kitchen procedures and standards.
- Work efficiently during busy times

Commis Chef

- Washing dishes and kitchen utensils.
- Keeping the kitchen clean and sanitized.
- Helping chefs with basic food prep and plating.
- Receiving and storing food deliveries.
- Being flexible and assisting where needed.
- Helping with customer service tasks.

Kitchen Porter

Mercadomoveis ltda

- Set goals, define effective sales strategies.
- Motivate, train, set targets for sales team.
- Ensure high-quality service, address inquiries.
- Monitor, control stock levels, prevent shortages.
- Create appealing displays, optimize store layout.
- Monitor performance, analyze trends, report to management.
- Develop and manage sales budget for profitability.
- Coordinate with marketing, purchasing, and operations.
- Provide ongoing training to enhance skills.
- Conduct regular reviews for constructive feedback.
- Ensure adherence to company policies and regulations.
- Plan and execute events to drive traffic and sales.

Retail Sales Manager

Hi there! I'm Fernando, currently a Project Manager at OutDo Growth. I lead diverse projects, ensuring they are completed on time and within budget, while aligning with the company's strategic goals. 

My career began at 17 as a supermarket shelf stocker, where I quickly moved up to a supervisory role. At Mercado Móveis, I progressed from salesperson to manager, consistently exceeding targets and achieving top profitability. 

In Dublin, I developed key skills in teamwork and time management as a head chef. Back in Brazil, I balanced teaching English with earning a degree in Interior Design Technology.

With strong leadership, adaptability, and project management skills, I'm excited to contribute to your organization’s success. Let’s connect and explore how I can help meet your project needs.

taplio

The Battle

Alex Kudelka

Fernando Dums

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