Alex Kudelka

OutDo

Founder

Glassfy

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

Co-Founder & CRO

Bitrise

Continuous integration and delivery built for mobile: Automate iOS and Android builds, testing and deployment from your first install to the one millionth.

Vice President of Sales

Doodle AG

Vice president of Revenue 

Algolia

Director of Global Business Development

VirtualWorks

Regional Sales Manager

RunMobile

Business Development Manager

BeeSocial

BeeSocial is a multi-platform "Living" Social Network. We utilise a combination of interested (likes and dislikes) from multiple users social resources to create a recommendation engine for events/activities for the user to enjoy! 

Have no idea what to do this Friday night? Our logic matches from a specific user for example... "Like = Thai food" + "Dislikes = Midtown Atlanta" + "Favorite = Red curry", along with custom logic like coupons available to recommend the best matches for you!

Corus360

Sales And Marketing Associate

I’ve spent over a decade helping SaaS companies go from $0 to $20M+ in ARR — first as an early employee at places like Algolia and Bitrise, and now as Co-Founder at OutDo.

Today, I help solopreneurs become true founders — giving them the strategy, structure, and support to scale their business past the $1M mark and beyond without burning out on endless tactics and lack of a pathway to get there. 

We’ve helped dozens of solopreneurs build a predictable market engine that generates leads and revenue every month - while they get to focus on what they do well - their craft. 

If you’re stuck in the “more content, more calls, more tactics” loop or simply just "stuck"... reach out.

Also, one day I received feedback from a cheeky person to say in my profile that I live part-time in the UK so that I am more genuine. So here it is! :)

~4 months to validate a client's low, mid, and high ticket business model. Their services range from ~$50 to ~$3k/month. Here is how to think about it: 

I like posting about earlier-stage clients because it is really just an insane vibe, helping these founders build a scalable business model. More personal. More fun. 

First: 

Decide what kind of business you want to create. If you are massively influenced, motivated, and empowered by large group coaching - do it. That isn't for everyone. 

This clients priorities were:
- A large predictable newsletter base (to build brand equity and value)
- A scalable low-ticket offer that helps weed out freebie buyers and also subsidizes paid ad spend
- A scalable mid-ticket offer that provides immense value and is easy to upgrade to from low-ticket 
- A high-ticket offer for the fun projects he enjoys, working with a few key clients per month 

Second: Who buys what?

Well. You needed to have decided your ICP and Positioning first to get all of these inputs to validate at least the direction. So here, we have directional validation. Then you refine. For example: Ensure you know what offer you are serving to who. 

If your offers are built for fundamentally different ICP's, you're doing it wrong. They should be split up by either A) maturity level or B) trust building. 

In this case, it's mostly for maturity. His ICP is either very early stage founders who do not have a high-ticket budget but desperate need (like high-ticket). On the other end there are established founders years in with teams scaling global brands who need their services (same problem as low ticket.) For those who do not fit high-ticket (90% of your market) you give them a low-risk way to see value (~$25-100) and then a no-brainer mid-ticket to help them take that project over the line ($500-1,000 for a 4-hour workshop, for example.) 

Third: Predicability 

The low and mid-ticket should be entirely supported by a mostly hands-off funnel powered by ads and a strong downstream motion with email marketing. In this case, we have a powerful 3.5% CTR/15% Purchase rate on the low-ticket page and a $2-5/subscriber newsletter campaign to fill the newsletter with future ICP buyers. 

This isn't the cheapest route to go because it involves paying, and for owners who have a very small audience, but it helps you crack your model in <6 months instead of what takes some people... years.

Founders who try to get out of their business too early, tend to fail. Founders who stay involved and lead (employees or even outsourced teams), win. 

It’s a trend I’ve seen in OutDo but also in general. Previously in software it was the same. 

You’d see founders check-out after Series A or B after hiring “key executives” but realized later on that at the end of the day it’s still their business - their mission. 

The founders who decided to manage themselves out or delegate too much and put all that responsibility on their teams or hired vendors simply lost touch and then blame their team. When in reality… that was your one main job as a founder. 

It’s a fine line, delegation vs managed out.

Would you pay ~$125/meeting to speak to your ideal client who's in the consideration or buying stage? It's possible. Here is a quick walkthrough: 

It is what the right targeting, value prop, and budget can produce for high-ticket sales. 

Don't get me wrong. Great content will forever and always be the long-term insurance for building a powerful coaching, advisory, consulting, or even software brand. (Software is doing this every day with founders and execs leaning more into content.)

This is a live campaign I wrote about a few months ago. When we started testing LinkedIn ads for coaching and consulting, founders were looking to have predictability in the pipeline for their high-ticket 1:1 and b2b deals.

We started testing, and the results have stayed fairly consistent with the key learnings being:
- Hook, Trust, and Value: If you have an undeniable hook, explain the value of your knowledge and build trust with messaging that proves your skillset - you will get opportunities. Often clients struggle with knowing their own value, sometimes we can help with that, but sometimes they're disconnected to the reality of the true impact of their offering, and that can make this part very hard and "noisy" - thus - low outcomes. 

- Audience: Start broad enough, we sometimes go >100k in an audience size to learn, especially in the early days, and eventually get this down below 50k. And well, at the end of the day, LinkedIn allows you to go 5x further down targeting than Meta. Company size, geography, role, etc. Unlike Meta. 

- Budget: It isn't for the shy. You need to be willing to spend $100+ per day to truly see valuable results and be ready to risk waiting for $2-3k in spend to start seeing a measurable outcome. 

If you have those, you will surely have a high chance of repeatable $100-200 meetings, and with a win rate of 33% and an ACV of $5k+, it makes it tempting not to try. 

DM me if anyone has questions or would like to see a campaign in action.

Recently started coaching Simon and he’s a reminder of the rewarding experience when you work with people who deeply care about building something meaningful but competing with an artificial clock. 

He and his businesses are proof of his great balance between tactical thinking, vision, and growth mindset. 

For my UK founders out there drowning in bottlenecks and broken shstems - you know we’re to go!

End of November means it's monthnotes time for me. It's a bumper one this month as I seem to have crammed in a lot. Honourable mentions and thanks this month to Alex Kudelka Sarah Harris (MBACP) Tim Deeson Jachim Gobien Enya Lynch.

It’s a wet November day and once again I’m sitting down to reflect on the month. I realise I say this most months, but once again it feels like it’s b

Open article: Monthnotes - November 2025 by Simon Wakeman • 5 min read

Artist Lab Group

Founded Artist Lab Group, which includes The Studio, an innovative production company, The Edition, a publishing house, and The Campus, an artist training campus. Spearheaded the development of creative projects that merge artistic vision with market trends. Established a platform for emerging artists, launching over 50 successful projects in the first year. Cultivated partnerships with industry leaders, boosting visibility and creating opportunities for collaboration.

Artistlab Studio

As Chief Creative Officer of Artist Lab Studio, I lead the creative vision and oversee the development of original content across film, television, and digital media. I guide projects from concept to execution, ensuring each aligns with our artistic standards and market potential. I collaborate with writers, directors, and producers to craft compelling narratives, while fostering partnerships that expand our reach and impact.

Chief Creative Officer

NM1812

1:1 with founders, artists, and vision-driven individuals to develop narrative clarity, brand positioning, and strategic execution.
I bring a mix of storytelling mastery, deep psychology, and business acumen to help clients go beyond surface-level storytelling, and build something that lasts.

Storytelling & Creative Strategist

L'Atelier Productions

Film Producer

Ideal Glass Productions

Film Director

La Ruche

Your story isn't landing. Your audience scrolls past. And meanwhile, your competitors with weaker products are stealing the attention that should be yours.

I know this pain because I've lived it.

I've been rejected by the system. And applauded by it. The difference? Story.

I direct films and help founders build movements through cinematic storytelling. I remember those awkward pitches where I stumbled every single time. The bitter sting of rejection from film school. The heartache. The anger. The frustration of not knowing what to say to make people connect.

I was drowning in self-doubt when my grandma pulled me aside and said, "They can't reject what they don't understand." That's when I stopped trying to fit in and built my own table instead.

Years later, I was walking the red carpet and it finally clicked. The story I was so desperately hiding wasn't my weakness. It was actually my biggest asset.

Now I help founders, entrepreneurs, coaches and creators uncover the story they've been hiding and turn it into a magnetic brand.

Still while running a production company on two continents, opening a film school and launching a publishing company. More of that for another time

Most founders have gold they refuse to mine. They are are hiding their greatest asset. Cosplaying someone else's narrative. Forgettable by default.

That's why I wrote "Story or Be Forgotten." Because I'm tired of seeing founders with great, brave, innovative ideas give up because they're rattling off bullet points made of random facts instead of stories that move people. I'm tired of watching brilliant minds waste hours creating content no one remembers. The painful silence after a pitch. The lost deals. The slow death of dreams that deserved better.

Through my cinematic storytelling system, we transform businesses from invisible to unforgettable:
→ We uncover the real story you're here to tell & build your emotional arc
→ Shape it into your signature voice
→ Map it across brand, content, and offers. 

This blend of clarity and emotion is what builds connection and drives growth.

Your story isn't a nice-to-have. It's your most powerful asset in a saturated market.

Behind every unforgettable brand is an unforgettable story. Your audience is waiting. Don't let someone else tell your story first.

Want storytelling insights? Subscribe to my weekly newsletter, The Sunday Storyteller Club.

Ready to build a brand that feels like home and sells like hell? Book a call. Link in my featured.

Théo Mahy-Ma-Somga

Black Friday is in ten days and 90% of founders are about to make the same mistake that leaves them looking desperate.

"50% OFF!" "LIMITED TIME!" "DON'T MISS OUT!"

All caps. Urgency everywhere. Zero differentiation. Black Friday isn't about who screams loudest. It's about who sounds most like themselves while giving concrete value.

The brands that win aren't the ones with the biggest discounts. They're the ones with the clearest story. A story that makes people feel something real and take action.

Your audience has already seen 20 "LIMITED TIME OFFERS" before breakfast. So how do you stand out? 

You don't sell harder. You sell clearer. Why should someone choose you over everyone else screaming in their inbox?

As a narrative strategist and film director, I've found three key principles that could help your brand messaging:

1. Lead with the transformation, not the discount

Bad: "50% off our course this weekend only!"
Better: "This Black Friday, I'm opening 20 spots for founders ready to stop sounding like everyone else."

The discount is secondary. The outcome is primary.

2. Use real scarcity, not manufactured urgency

Bad: "ONLY 3 HOURS LEFT! Timer expires at midnight!"
Better: "I can only take 10 new clients this quarter without compromising 
quality. Black Friday is when I open those spots."

Fake urgency repels. Real limitations attract.

3. Tell the story behind your offer

Bad: "Black Friday sale starts now!"
Better: "Last Black Friday, I was scrambling to make rent. This year, I'm stable enough to open access to the work that changed everything for me. If you've been waiting, this is why I'm doing it."

People don't buy discounts. They buy into stories that resonate.

See the difference? One sounds like everyone. The other sounds like you.

Let's do something different. Drop your Black Friday offer in the comments below. Exactly as you plan to pitch it.

I'm curating the best ones into a thread so we can all see what value-driven Black Friday actually looks like.

Plus, I'll give you one specific way to make yours sound less like everyone else and more.

Narrative Equity for High-Performing Founders & CEOs | Story, Messaging, Investor-Ready Clarity | | Author of “Story or Be Forgotten” | Award-winning Filmmaker turned Strategist

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The Battle

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