Alex Kudelka

OutDo

Founder

Glassfy

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

Co-Founder & CRO

Bitrise

Continuous integration and delivery built for mobile: Automate iOS and Android builds, testing and deployment from your first install to the one millionth.

Vice President of Sales

Doodle AG

Vice president of Revenue 

Algolia

Director of Global Business Development

VirtualWorks

Regional Sales Manager

RunMobile

Business Development Manager

BeeSocial

BeeSocial is a multi-platform "Living" Social Network. We utilise a combination of interested (likes and dislikes) from multiple users social resources to create a recommendation engine for events/activities for the user to enjoy! 

Have no idea what to do this Friday night? Our logic matches from a specific user for example... "Like = Thai food" + "Dislikes = Midtown Atlanta" + "Favorite = Red curry", along with custom logic like coupons available to recommend the best matches for you!

Corus360

Sales And Marketing Associate

I’ve spent over a decade helping SaaS companies go from $0 to $20M+ in ARR — first as an early employee at places like Algolia and Bitrise, and now as Co-Founder at OutDo.

Today, I help solopreneurs become true founders — giving them the strategy, structure, and support to scale their business past the $1M mark and beyond without burning out on endless tactics and lack of a pathway to get there. 

We’ve helped dozens of solopreneurs build a predictable market engine that generates leads and revenue every month - while they get to focus on what they do well - their craft. 

If you’re stuck in the “more content, more calls, more tactics” loop or simply just "stuck"... reach out.

Also, one day I received feedback from a cheeky person to say in my profile that I live part-time in the UK so that I am more genuine. So here it is! :)

~4 months to validate a client's low, mid, and high ticket business model. Their services range from ~$50 to ~$3k/month. Here is how to think about it: 

I like posting about earlier-stage clients because it is really just an insane vibe, helping these founders build a scalable business model. More personal. More fun. 

First: 

Decide what kind of business you want to create. If you are massively influenced, motivated, and empowered by large group coaching - do it. That isn't for everyone. 

This clients priorities were:
- A large predictable newsletter base (to build brand equity and value)
- A scalable low-ticket offer that helps weed out freebie buyers and also subsidizes paid ad spend
- A scalable mid-ticket offer that provides immense value and is easy to upgrade to from low-ticket 
- A high-ticket offer for the fun projects he enjoys, working with a few key clients per month 

Second: Who buys what?

Well. You needed to have decided your ICP and Positioning first to get all of these inputs to validate at least the direction. So here, we have directional validation. Then you refine. For example: Ensure you know what offer you are serving to who. 

If your offers are built for fundamentally different ICP's, you're doing it wrong. They should be split up by either A) maturity level or B) trust building. 

In this case, it's mostly for maturity. His ICP is either very early stage founders who do not have a high-ticket budget but desperate need (like high-ticket). On the other end there are established founders years in with teams scaling global brands who need their services (same problem as low ticket.) For those who do not fit high-ticket (90% of your market) you give them a low-risk way to see value (~$25-100) and then a no-brainer mid-ticket to help them take that project over the line ($500-1,000 for a 4-hour workshop, for example.) 

Third: Predicability 

The low and mid-ticket should be entirely supported by a mostly hands-off funnel powered by ads and a strong downstream motion with email marketing. In this case, we have a powerful 3.5% CTR/15% Purchase rate on the low-ticket page and a $2-5/subscriber newsletter campaign to fill the newsletter with future ICP buyers. 

This isn't the cheapest route to go because it involves paying, and for owners who have a very small audience, but it helps you crack your model in <6 months instead of what takes some people... years.

Founders who try to get out of their business too early, tend to fail. Founders who stay involved and lead (employees or even outsourced teams), win. 

It’s a trend I’ve seen in OutDo but also in general. Previously in software it was the same. 

You’d see founders check-out after Series A or B after hiring “key executives” but realized later on that at the end of the day it’s still their business - their mission. 

The founders who decided to manage themselves out or delegate too much and put all that responsibility on their teams or hired vendors simply lost touch and then blame their team. When in reality… that was your one main job as a founder. 

It’s a fine line, delegation vs managed out.

Would you pay ~$125/meeting to speak to your ideal client who's in the consideration or buying stage? It's possible. Here is a quick walkthrough: 

It is what the right targeting, value prop, and budget can produce for high-ticket sales. 

Don't get me wrong. Great content will forever and always be the long-term insurance for building a powerful coaching, advisory, consulting, or even software brand. (Software is doing this every day with founders and execs leaning more into content.)

This is a live campaign I wrote about a few months ago. When we started testing LinkedIn ads for coaching and consulting, founders were looking to have predictability in the pipeline for their high-ticket 1:1 and b2b deals.

We started testing, and the results have stayed fairly consistent with the key learnings being:
- Hook, Trust, and Value: If you have an undeniable hook, explain the value of your knowledge and build trust with messaging that proves your skillset - you will get opportunities. Often clients struggle with knowing their own value, sometimes we can help with that, but sometimes they're disconnected to the reality of the true impact of their offering, and that can make this part very hard and "noisy" - thus - low outcomes. 

- Audience: Start broad enough, we sometimes go >100k in an audience size to learn, especially in the early days, and eventually get this down below 50k. And well, at the end of the day, LinkedIn allows you to go 5x further down targeting than Meta. Company size, geography, role, etc. Unlike Meta. 

- Budget: It isn't for the shy. You need to be willing to spend $100+ per day to truly see valuable results and be ready to risk waiting for $2-3k in spend to start seeing a measurable outcome. 

If you have those, you will surely have a high chance of repeatable $100-200 meetings, and with a win rate of 33% and an ACV of $5k+, it makes it tempting not to try. 

DM me if anyone has questions or would like to see a campaign in action.

Recently started coaching Simon and he’s a reminder of the rewarding experience when you work with people who deeply care about building something meaningful but competing with an artificial clock. 

He and his businesses are proof of his great balance between tactical thinking, vision, and growth mindset. 

For my UK founders out there drowning in bottlenecks and broken shstems - you know we’re to go!

End of November means it's monthnotes time for me. It's a bumper one this month as I seem to have crammed in a lot. Honourable mentions and thanks this month to Alex Kudelka Sarah Harris (MBACP) Tim Deeson Jachim Gobien Enya Lynch.

It’s a wet November day and once again I’m sitting down to reflect on the month. I realise I say this most months, but once again it feels like it’s b

Open article: Monthnotes - November 2025 by Simon Wakeman • 5 min read

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