Alex Newmann

Newmann Consulting Group

We focus in 3 areas:
1. Transitioning out of founder led sales into a repeatable and scalable sales process with a team
2. Fix and identify gaps & process break downs that former CROs/VP of Sales missed during their time
3. Coach founders and sales leaders to accelerate sales through their people

What you'll gain:
1. Accurate revenue forecasting
2. Repeatable sales process
3. Metrics-driven sales approach
4. Training from prospecting to closed won + upsells
5. Sales leadership coaching system
6. Interview assistance for key sales hires & leadership
7. Aligned GTM teams focused on a single goal

Visit alexnewmann.com to learn more

DM me or use: https://meetings.hubspot.com/alex2222/intro-with-alex to book time directly

Founder & CEO

Victory Hub

1st: Nail founder led sales
2nd: Set up your GTM engine so you can hire sellers
3rd: Transition from founder-led selling to a sales team motion

Accelerate your sales while setting up the systems you will need in order to scale. From Founder led to Sales led... that's Victory Hub.

Apply at victoryhub.io

Founder

NextGen Venture Partners

NextGen Venture Partners typically invests $1-2 million in seed-stage companies. Venture Partners are founders and innovators across the country whose expertise support NextGen's portfolio growth.

Venture Partner

Sales Assembly

Featured Thought Leader

Techstars

Mentor

Workbox Company

From Start to Scale

Hear from CEOs, founders, sales leaders, and investors how they built their businesses from the early days through scale. Learn about their best bets and wish I could take backs. We dive into strategies, tactics, and would do agains. Available wherever you listen to podcasts

Podcast Host

VentureSCALE

Galvanize Inc

Catapult Chicago

Transitioning founder-led sales teams into repeatable & scalable sales orgs | Growth & sales audits to identify gaps & bottlenecks | Sales Coach

Transitioning out of founder-led sales and into a scalable and repeatable sales team motion is tough. Have you tried to hire a VP of Sales and bet they could figure it out only to realize a costly mistake. Are you dealing with poor sales hires, missed revenue targets, no predictability and struggling to figure out how to make the transition?

Hi, Im Alex and here's how I help:

It starts with a sales assessment and diagnostic in your sales and GTM team and process. We dig into people, process, systems, enablement, strategy, hiring, and performance. We identify why the team is not selling, holes in your sales and marketing processes, and pinpoint what is stopping you from accelerating sales and building a high performing sales team.

These questions should be happening in your mind or I am the wrong person:
- I mis-hired multiple sellers and it is hurting growth
- I cannot transition out of founder led sales. The team is not generating enough business or new opportunities
- The VP of Sales I hired is not working out. Or, I fired my VP of Sales as the team was not selling
- My forecasts are inaccurate and consistently wrong. Im frustrated, the board is frustrated, what do I do?
- My revenue is peaking at $X million and I cannot break through it. Im not sure what else to do
- My sales process isn't working. The data is wrong. KPIs are needed, but something isnt't working right
- I need to generate more meetings and opportunities and what we have been doing isn't working

👉🏻  Learn more at: alexnewmann.com

When we're done together, you'll have:
- a metrics-driven sales process that is repeatable and easy for others to follow
- accurate revenue forecasting dashboards, reports and KPIs
- KPIs to measure business health, growth, and identify issues
- Messaging that has been tested and converts
- A prospecting motion that generates new customers
- Onboarding & training plan that decreases ramp time + gets new hires productive fast
- Sales leadership role hired, trained, and productive executing the playbook
- New Customers!!!
- A documented sales playbook that new & existing reps can follow and execute against

Outside of work, I'm an avid skier, martial artist, wakeboarder, reader, & traveler. 

50+ testimonials below 
DM me directly or book time on my website

We focus in 3 areas:
1. Transitioning out of founder led sales into a repeatable and scalable sales process with a team
2. Fix and identify gaps & process break downs that former CROs/VP of Sales missed during their time
3. Coach founders and sales leaders to accelerate sales through their people

What you'll gain:
1. Accurate revenue forecasting
2. Repeatable sales process
3. Metrics-driven sales approach
4. Training from prospecting to closed won + upsells
5. Sales leadership coaching system
6. Interview assistance for key sales hires & leadership
7. Aligned GTM teams focused on a single goal

Visit alexnewmann.com to learn more

DM me or use: https://calendly.com/alex-newmann/discuss-my-company to book time directly

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

My AVP at Salesforce to me on last day of the fiscal year: “Thank you for not listening to me.” 😐

Let’s roll the clocks back 9 months prior.

I took over an account. Not just any, but the largest bank in the country.

My AVP - who was the AE on the account years ago - pulled me aside my first few weeks in role and said, 

“Salman, just take down the small deal in this account. We’ve sold them almost everything.” 

Not exactly what I wanted to hear from my AVP when I took over the account.

They’d already invested quite a bit with us, I get it. But I had a quota to hit. A big one.

Nobody thought we could sell them more. 

There was a small opp… and they recommended I just take it down

and move on.

……………………………………………..

Well, here’s what I did to prove them wrong 👇


BACKGROUND CHECK

- spoke to the CSM, SE, Core teams
- specialists, external partners, SI’s, etc…
- to get the lay of the land across the account


- identified a segment that had whitespace
- it was their Wealth management division


BUILT A POINT OF VIEW

- did some initial digging and discovery
- built PoV on how they may be losing rev to competiton
- because of insights not captured in real-time on digital channels


STARTED WITH THE PROBLEM

- focused on this business challenge
- uncovered a exec priority at risk because of problem
(increased market share)


MULTITHREAD

- the PoV + disco helped gain meetings with Dir/VPs
- leveraged our internal x-functional teams
- SE, CSM, Business Value, Product mgmt, etc…


VALIDATION + ALIGNMENT

- business problem, impact to the business
- uncovered metrics important to each stakeholder 
- how said metrics were being affected by problem
- impact to business if nothing actioned on


CUSTOMER’S BEST INTEREST BEFORE OURS

- shared pros and cons to each option
- options included ones that wouldn’t work in our favor
- we didn’t take one side or other, which built trust


CO-CREATED BUSINESS CASE

- with our champion
- got buy-in from each stakeholder


MUTUAL PLAN

- which was truly MUTUAL 


NO BUDGET WAS ALLOCATED

- we uncovered a problem that put a priority at risk
- they dug up budget from other areas of business

………………………………………..

The result?

Our champion achieved the 1% club, because of the impact the platform had on their segment.

I closed one of the largest deals of my career 

because our internal teams worked together to solve a big problem.

Hit almost 200% of my number (when I was told to take down the small deal)


The deal came on the last day of the fiscal year and the AVP sent me a message,

“Thank you for not listening to me”

………………………………………………………

I took my AVP’s statement at the start of the year as a challenge.

Don’t let a few words stop you from accomplishing something you believe you can do.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

graphical user interface, text, application, chat or text message

If I started a new AE role tomorrow, I wouldn’t open the CRM.

I wouldn’t review the product slides (for now). 
I wouldn’t watch demos of features & function. 

Here’s what I would do instead in my first two weeks (and why it works) 👇


1. Find the top 3 AEs in the org
 Buy them a coffee (virtual or not) and ask:
 → “What are you doing that others aren’t?” → “What would you do differently if you had to start over?”
 I used to let ego get in the way of these convos.
 I realized: replicating what already works saves you months of trial and error.


2. Skip product enablement (for now)
 You’ll get flooded with features anyway.
 Start with problem enablement.
 Build a simple doc:
 → choose 3-5 buyer personas → list out real problems they face
→ (not capabilities, jargon or buzzwords)
→ understand how they typically tackle them today → map out the negative impact on them and business  → identify what metrics they care about/how affected 
Document how those problems show up in their world.
 This helps you speak the prospects language, when everyone else is just pitching features.

Prospects will think “this person gets me”.


3. Study your competition (and status quo) 
Not just from a deck, go deeper:
 → where they win → where they fall short → what your product does better → what problems your differentiators actually solve

👆 that last one is the most important
 You can’t stand out if you don’t know what you’re up against.


4. Master 3 customer stories
 Not surface-level. Break it down:
 → what problem were they facing → what negative impact it had (think metrics)
→ bonus points if there was a priority it put at risk → what changed after they used your product → what were the positive business outcomes

(make the champion the hero)


5. Meet your internal teams
 SDRs, SEs, CSMs, Legal, Deal Desk, Partner team, etc
 Ask them: “What can I do to make your life easier?”
 It builds trust fast, and that pays off when deals get complex.

…………………………………

Do these 5 things and you won’t just ramp up super fast 
you’ll build your internal brand.


P.S. Problem Enablement (2) is an absolute game changer… my clients ramp up SO much faster

Got a verbal from a prospect, “We’ve decided to move forward with your platform.” My response:

“Sounds great! I’ll send over an order form later today.”

I forecasted the deal for the month and told my manager the good news.

Got the internal approvals and sent it out.

One day passed. Nothing. Two days. Crickets.

Finally got a hold of them:

“When can we expect a signed order form?”

Prospect: “It’s not that simple. We’ll need to go through vendor approval. You’ll also be hearing from InfoSec to fill out some forms. Plus, we need to get in touch with legal to discuss the MSA.”

Me: “How long do you think that’ll take?”

Prospect: “I’ve seen it take as little as 6 weeks and as long as 6 months.”

Head down. I had to break the news to leadership on a deal I’d committed

👆 This situation happened more than once for me earlier in my career. Lesson learned.

................................................

Don’t assume a deal is done because a prospect gives you the thumbs up.

It’s on us to uncover their buying process, early.

You could try something that sounds like this:

You: “Linda, you’ve been with the company for 5+ years. Fair to assume you’ve been part of evaluations like this in the past?”

Prospect: “Yup.”

You: “Could you walk me through how you typically evaluate, decide, and purchase tech? What are the steps and who’s involved?”

..................................................

Or something like this, for more complex deals:

“Linda - working with customers like you, I’ve noticed that once a platform gets the green light, there’s often a vendor onboarding process

which could include InfoSec, privacy assessments, and potentially getting legal involved.

Is that something you anticipate and if so could you walk me through the process and who’s involved?”

...................................................

Get ahead of the process in your deal cycles.

It’ll save you a headache and heartache.


P.S. who’s heading over to Sales Enablement Summit in downtown Toronto today?

See you there!

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Salman Mohiuddin

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