Alex Roggero

• 10+ years of experience in B2B SaaS Sales & Marketing
• Speaker at 100+ international events
• Founder, Partner and CEO of Startups
• Extensive knowledge of the European B2B SaaS market
• Ambassador for 10+ international startups, events, and associations
• Novel writer, musician and art lover

CMO & Co-Founder

Alex Roggero️

Callbell

Callbell is a SaaS platform for customer communication via direct messaging apps, such as WhatsApp, Facebook Messenger and Telegram.  Proudly helping 500K+ users and 2100+ paying companies around the world 🌎 together with a 100% remote dream team based between Argentina, Peru, Brazil, France, Portugal, Spain, Colombia, India and Italy 🏡

Find out more and start for free at: https://www.callbell.eu/

Chief Executive Officer

Brevo

As a Country Manager, I am rensponsible to meet the growth expectations for SendinBlue in the Italian market (40% YoY). My key assignments include:

• defining a localized marketing strategy and to ensure its execution
• controlling the Country’s P&L.
• developing strategic partnerships 
• attending conferences and events 
• acting as the company’s spokesperson


SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. Our platform combines a robust suite of email and SMS messaging services within a single, user-friendly solution.

Country Manager

Teamleader CRM

Within the company, I've been the first Italian Sales Rep. hired to open and to scale the Italian market and to contribute to the growth of the International Team, along with France, Spain and UK;

My main duties are related to the:

• generation, qualification, management and closing of the first Italian leads adopting Teamleader 
• research of new partnerships and development of the resellers/partners network
• support to the prospect during the whole sales process and post sales 
• business development and implementation of growth strategies
• promotion, diffusion and implementation of the CRM within Italian SMEs  and Enterprises


About the company: Teamleader incorporates CRM, project planning and invoicing into one simple and intelligent tool that helps businesses work smarter. Combining CRM, project management and invoicing with an intuitive software solution, Teamleader enables your team to collaborate, organize and build your business.

Sales Executive

Business Developer

Belgian-Italian Chamber of Commerce

The main tasks performed at the European & Commercial Consultancy Office were related to the:

• Monitoring and analysis of European Tenders and Calls for Proposal
• Supporting the management of the EU OPEN EYE projects  (Erasmus for Young Entrepreneurs)
• Searching for new clients for the consultancy service;
• Prospection of funding opportunities for the European Desk;
• Participation at events of the Belgian – Italian Chamber of Commerce;
• Writing articles for the magazine InfoItalie;

Junior Consultant at European & Commercial Consultancy Office

Customer Support @ Callbell 🛎️

Bootstrapping Callbell, a SaaS platform for customer communication via messaging apps, such as WhatsApp, Facebook Messenger, Instagram Direct and Telegram. Currently at > $6M Annual Recurring Revenue, proudly helping 500K+ users and 2100+ paying companies around the world 🌎 together with a 100% remote dream team based between Argentina, Peru, Brazil, France, Portugal, Panama, India, Spain, Venezuela, Colombia and Italy 🏡

About Callbell:

• Funded in October 2019
• 44 team members, 100% remote and fully bootstrapped
• 2100 paying companies, > 15000 agents working with the platform on a daily basis
• >$6 M Annual Recurring Revenue, growing 8% MoM. Always been profitable.
• <1% Net Churn rate 
• Joined Synacti in December 2024 

Previously:

In April 2016, I moved to Ghent, Belgium to start-up and open the Italian market for Teamleader CRM, from 0 to 300+ paying customers. After one year the team had grown from 2 to 12 people and we had opened an office in Milan to act locally and to help Italian SMEs go digital 💡

In January 2018 I joined SendinBlue (now Brevo) to break into the Italian market in order to help as many companies as possible to build and grow meaningful relationships with their customers using email and sms marketing and automation 📧

I left the company in April 2019 to go, together with Gianluca, full time on Callbell 🧑🏻‍🤝‍🧑🏻

I am someone who thinks entrepreneurially and constantly seeks to continue learning and improving; I love to relate and cooperate, share ideas and efforts and commit intensely in what I do. 

I fluently speak English, Spanish and Italian. I am now learning French and Portuguese :)

taplio

The Battle

Alex Roggero️

Carlo Morandi

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