Alex Roggero

• 10+ years of experience in B2B SaaS Sales & Marketing
• Speaker at 100+ international events
• Founder, Partner and CEO of Startups
• Extensive knowledge of the European B2B SaaS market
• Ambassador for 10+ international startups, events, and associations
• Novel writer, musician and art lover

CMO & Co-Founder

Alex Roggero️

I work on business strategy and growth initiatives for technology-driven organizations operating across international markets.

With 7+ years of experience across APAC, LatAm, Canada, and Europe, I’ve supported companies in the insurtech and AI-enabled SaaS space, working with startups, early-stage venture capital, and open innovation platforms. My focus has been on go-to-market strategy, commercial execution, and cross-functional coordination.

I bring a strong capability in:
	•	Translating technology and data into strategic business decisions
	•	Managing complex, multi-market projects
	•	Supporting leadership teams in market entry, partnerships, and scaling

Living and working in Japan for 5 years deeply shaped how I operate: I approach sales with structure, respect for context, and long-term thinking. I’ve managed international operations spanning Europe, APAC, and the U.S., often acting as the cultural and operational bridge between teams.

I speak 4 languages (EN, ES, IT, JP) and build networks through empathy, trust, and consistency.

In parallel, I co-founded a premium mezcal distribution company in Chile, designed around circular economy principles, giving me hands-on experience in entrepreneurship beyond tech.

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The Battle

Alex Roggero️

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