Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

Running the largest 1:1 Meetings event in B2B Software

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

🚀 𝐈 𝐚𝐝𝐯𝐢𝐬𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐂𝐄𝐎𝐬, & 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐨𝐧 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 & 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐀𝐈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞𝐬 𝐭𝐨 $𝟏𝟎𝟎𝐌+ | 𝐂𝐡𝐢𝐞𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, 𝐂𝐡𝐢𝐞𝐟 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐟𝐟𝐢𝐜𝐞𝐫, & 𝐂𝐡𝐢𝐞𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 | 𝐊𝐞𝐲𝐧𝐨𝐭𝐞 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 | 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐞𝐧𝐭𝐨𝐫

I am the Founder & CEO @ Aetheris Ventures: building AI-powered growth engines that turn early stage potential into market leaders. I've architected revenue strategies that have scaled companies from pre-seed to IPO, including one unicorn exit! 🦄 

🔗 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲: https://angeleymullins.org/advisory
🔗 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 : https://angeleymullins.org/speaking
🔗 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 : https://angeleymullins.org/mentoring

I have been a Chief Commercial Officer, Chief Marketing Officer, and Chief Growth Officer building 4X scale ups in addition to leading revenue-generating engines for some of the world's most successful technology brands, including Amazon, Intuit, and GoDaddy. I was recognised by Crunchbase, as one of the most influential women in sales, highlighting my ability to use an inbound demand generation engine to scale digital revenue growth. My revenue strategies are perfect for: 

✅ B2B SaaS and E-Commerce Founders & CEOs scaling GTM & Revenue from $0 to $50M ARR
✅ Companies looking to build a brand or grow brand awareness to generate revenue
✅ CEO's who want to increase pipeline conversion out of existing revenue engines to $100M+ ARR

I have a passion for Brand & Content to drive revenue and have been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. I am also a frequent keynote speaker and podcaster with communities including: SaaStock, Turing Fest, SaaSiest, ARRtist, SheCanCode, CMO Alliance, Cognism, and many others.

I am passionate about scaling purpose- driven tech, using technology to give back to the community and mentoring the next generation of leaders. I hold multiple board and advisory roles including: World Bicycle Relief, The Female Factor, Coders Beyond Borders, and The Revenue Marketing Alliance among many others. I have a special interest for advancing the conversation around women in leadership and diversity at the executive level.

✅ Follow me for actionable insights on: 

➡️ GTM & AI Growth Strategy in both B2B SaaS & D2C
➡️ Commercial Leadership & Revenue Scaling
➡️ Marketing & Brand Positioning
➡️ AI in Marketing & Content Engines 
➡️ Women in Leadership & Women in Tech
➡️ Pitch Decks & Winning Investment

Angeley Mullins

This week I had the pleasure of attending the Women of SaaS Berlin New Year's Reception hosted at EY alongside some of the most inspiring women in the SaaS ecosystem! 🚀 

We tackled a question that's on everyone's mind: Is AI spelling the end of implementation partners, or the beginning of something new? The panel with voices from EY, Snowflake, and DeepL brought sharp, honest perspectives that sparked so many questions and insights. 

However it was the conversations between the conversations that stayed with me most. The energy in that room was a reminder of why community matters... especially in an industry moving as fast as ours. 

This year is all about building stronger networks, asking harder questions, and making 2026 the year we lead with intention.🔥 

Thanks to Julia Goelles for building such a wonderful community and to Stefania Guglielmetto, ✨Ananya Chattaraj, & Cindy Fiorella Rojas on the Women of SaaS Berlin Team for hosting such a great event! ❤️ 

Here's to all the amazing women from the event: w/Adriana Carmona Beltran, Busayomi Omotosho, Tatjana Pohl, Janina Schütz, Sina Landorff, Victoria Scholz, Sofia Lenkova, Ksenia Nuykina, Tannya Gaxiola, Viktoria Pap, Lisumi Dogo, Farah Zehra, Elena Gilbert, Edina Seibel, Paola A. Villegas E. , MBA, Angelina Lesnikova, PhD, Katrin Daller, and so many others!

Founder & CEO @ Aetheris Ventures: I help CEOs build and scale their growth engines to $100M+ | Keynote Speaker, AI GTM & Marketing Strategist, Board Member, Empowering Female Leaders, Crunchbase Most Influential Women

I am honored to be named a CMO to Watch in 2026 by CMO Alliance 🔥 

But more than the recognition, this one feels meaningful because of what it represents. Leadership that drives real results looks like: 

✅ Clarity on the mission, so everyone knows why the work matters
✅ Compassion in the hard moments, not just the wins 
✅ Trust that empowers people to take creative risks 
✅ A culture where feedback flows both ways

Revenue is the outcome. People are the engine. ❤️ 

In my career I have been a multiple time, CMO, CGO, CCO, etc, however I have learned one important thing: the CMOs and marketing leaders making the biggest impact right now are not just brilliant strategists, they are human first leaders who understand that motivation is not manufactured, it's earned.

You can see the full list of CMOs here: https://lnkd.in/dzj6JS5U

Proud to be part of a generation of marketers redefining what leadership looks like and what it's capable of driving. w/ Cecilia T., Emma Buitendag, Jacqui Morgan, Bryony Pearce, Aisha Lawlor, Rose Johnstone, Martha Harris, Richard King, Islam Gouda, Liza Adams , Toni Allen FCIM , Carolyn Bao, Ro Bocking-Wood , Aviv Canaani, Karen Chalmers, Kelly Cheng, Shelley Diamond , Jamie Domenici , Carlota Feliu Argila , Adrian Fulle, ALM, Rosie Guest, Bonnie Habyan , Steve Keifer, Kae Kronthaler-Williams, Jamie Labov, Jean Lawrence, Anders Lindstrom, Sonal Mane,  and everyone else on the list! 

Also a shout out to some of the fabulous marketing leaders who are making waves this year: w/ Jennifer Hoffman, ✨Ananya Chattaraj, Stefania Guglielmetto, Michal Lasman, Cindy Fiorella Rojas, Monika Vo, Joy Corkery, Merve Alsan, Elodie LABROUSSE, Mayuri Reddy, Franziska Heyde, and so many others! 

What does compassionate, revenue-focused leadership look like on your team? Let me know in the comments! 👇

Great startups & scale-ups always talk about expanding to global markets. But getting there takes more than ambition... it takes the right go-to-market strategy (GTM) to match. 🚀

That's why I'm excited to be joining the jury of the Next Market Accelerator hosted by ﻿Weglot!! The first edition drew nearly 200 qualified applications. The expansions that followed were real, measurable transformation inside the program. This time I will be helping select the 5 established B2C companies that join this year's cohort. 🔥

I am proud to judge this year's cohort alongside a POWERHOUSE group of advisors, mentors, and operators including: 
1️⃣ Blaise Matuidi : FIFA World Cup Winner & Founder Origins
2️⃣ Frédéric Mazzella : Founder & President at BlaBlaCar
3️⃣ Lisanne Dorn Bota : SVP Commercial at Sony Music Entertainment
4️⃣ Charlie Perreau : Head of Tech/Media Startups at Les Echos
5️⃣ Guillaume Rostand: CMO at Liligo
6️⃣ Joe Glover: Co-Founder at The Marketing Meetup
7️⃣ Andrea Vaugan : Founder at Wyngs.co - 🇫🇷  + 🇩🇪 🇦🇹🇨🇭
8️⃣ Melanie Krause: Founder at Haus of Growth.

The program is being sponsored by Weglot in partnership with Mollie & BOLD. 

What this program offers isn't hype. It's rigor:
✅ Intensive working sessions. 
✅ Direct access to experienced operators. 
✅ Expert support across growth, payments, legal, and strategy. 
✅ Up to €10,000 in funded expert resources. 
✅ Three months to turn international ambition into a structured, executable market entry plan.

It’s designed for companies that already have strong domestic traction and are ready to approach international growth with structure, clarity, and discipline.

𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐫𝐞𝐰𝐚𝐫𝐝 𝐭𝐡𝐞 𝐛𝐨𝐥𝐝. 𝐈𝐭 𝐫𝐞𝐰𝐚𝐫𝐝𝐬 𝐭𝐡𝐞 𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝. 💪 
If international growth is your next lever , this is the room worth being in. 🔥 

If you are a Founder or CEO looking to scale internationally you can apply here: https://lnkd.in/dSc-s79Q

Thanks to the amazing team at Weglot for hosting this program: w/ Elodie LABROUSSE, Augustin P., Eugene Ernoult, Elizabeth P., Pierre FERTOUT, Merve Alsan, Rayne A., Thomas Fanchin, Noemie R., Marie Terrou, and so many others on the Weglot team! 

Here's a shout out to some of the amazing Founders & CEOs who are building the future of tech: w/ Vera Matisovits, Tanja Danner, Aykut Atli, Jennifer Baum-Minkus, Audrey Vincent, Tian Yao, Ale Wiecek Rojo, Katie Payne, and so many others! For all the investors and accelerators out there, please pass this onto your founder community 🔥 Nina Wöss, Glory Eromosele, and more!

Germany is one of the fastest growing tech markets in Europe, however there are still so many people asking about how to come here and succeed 🇩🇪

I recently had the privilege of being featured in a video by Johanna Rüdiger, one of my favourite journalists at Deutsche Welle all about how to find a job in Germany. It's one of those conversations I wish I'd had when I was starting out here 🔥 

Whether you are a developer, data scientist, marketer, designer, or product manager looking to make your move to Germany, this one's for you! I had the pleasure of giving this interview with the fabulous Diana Abdrakhmanova and here is what we cover: 

✅ What the German tech job market actually looks like
✅ How to position yourself as an international candidate
✅ The mistakes most people make (and how to avoid them)
✅ Practical steps to land your first role

Germany is one of Europe's most exciting tech hubs right now: Berlin, Munich, & Hamburg are growing fast. Last week we also talked about the tech industry specifically in Berlin and its capacity to dominate the European Tech scene at an event at The Delta, called, " Berlin auf die Eins" sponsored by BAD1. To all the international talent out there... we need your skills! To everyone who is already in Germany, thank you for your support of the fabulous international talent coming here. ❤️ 

This is an opportunity to give a shout out to all the organisations, groups, and people who are supporting this amazing ecosystem: w/ 2hearts, Elnura Ashimova, Min-Sung Sean Kim, International Women in Berlin, Bruna Silva, Grace - Accelerate Female Entrepreneurship, Leonie Moos, Flämingo Startup Hub, Merantix AI Campus, HubSpot For Startups, Fabian Hartmann, Fernanda Bosmediano, Strong&Proud, Amela, Anais Cisneros, Busayomi Omotosho, ProductDive, Mayuri Reddy, Chiedza M., Alexandra Buys, Kave Bulambo (She/Her), Veronica Louis, Jana-Josephine Chowdhury, EWOR, Sina Landorff, Avomind Connect: Founders & Friends Berlin Meetup, and so many others!! 

A huge thank you to Johanna Rüdiger for having me. She's doing incredible work helping international professionals navigate their careers and lives in Germany. 🇩🇪

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