Alexander Theuma

Founder and Editor-in-chief

BackFuture

Having built the largest SaaS Community in Europe and expanding into US and beyond with SaaStock I've made the move into Venture Capital to add further value to the early stage B2B SaaS founders with capital and pay it forward LPs, enabling the future of SaaS.

General Partner

SaaStock

Our mission is to accelerate the growth of AI & SaaS companies by helping them connect, adapt, and thrive in the AI-powered future of software.

SaaStock is the Community/Conference where SaaS founders and their teams master the shift to AI-native growth.
In an era defined by automation, velocity, and complexity, we bring clarity through world-class conferences, strategic content, and high-intent connections that drive real business outcomes.
Whether you’re building your first AI feature or rearchitecting your go-to-market, SaaStock gives you the frameworks, relationships, and energy to scale with confidence.

Founder

SaaStock Founder Membership (SFM)

A Private Members Organisation of SaaS Founders , on the journey to $100MM ARR, helping each other scale faster together through supportive peer groups, network and workshops

The SaaS Revolution Show

The SaaS Revolution Show is a weekly podcast for SaaS Founders who are on their journey to $10MM ARR+ We interview those that are doing it or have done it to share their lessons and advice.

Podcast Host

SaaScribe

SaaScribe is an online publication for the SaaS Startup Community by the SaaS Startup Community. The vision is to provide a forest of awesome content around B2B SaaS that will help those within the SaaS Startup community learn every day in the hope that we all become SaaS experts.

I also host a weekly podcast, The SaaS Revolution Show, talking SaaS with the leading lights of the SaaS Industry.

SaaScribe organises local SaaS Meetups and a larger event is in the works. Watch this space

Odin

Odin (Formerly Parallels Service Provider Business) is a worldwide leader in hosting and cloud service enablement. Odin enables service providers to rapidly launch and efficiently deliver the most profitable Cloud services by automating the delivery of the broadest set of solutions demanded by small businesses.

I was the Sales lead for our Odin Service Provider Automation platform, focusing on new strategic opportunities, within Northern Europe.

Key Account Manager - Strategic Accounts - EMEA

SIPhon Networks

SIPHON focuses solely on Unified Communications (UC) technology and specifically addresses innovative new solutions that deliver significant value to our customers in terms of increased revenues, improved efficiency and cost reductions. We do this by combining world class solutions from key technology vendors in the advanced VoIP and UC marketplace and by delivering a very comprehensive Consultancy and Services package with each product delivered. We have developed strong relationships with our technology partners and each partner is a leading player in their technology domain allowing SIPHON Networks to offer multiple best-in-breed solutions. 

SIPHON = Unified Communications Innovation & Delivery

I was responsible for multiple core network products and service sales (Acme Packet, Broadsoft, IPTEGO, Leonid Systems)

Sales Manager

Applied Communications

Applied Communications offer Business Development and Professional Services to Vendors and Carriers who wish to establish or enhance sales presence in EMEA. Applied has a proven team in starting new vendor business in Europe and has specific expertise in IP and SIP based technology. We offer flexible work packages and have competence across sales, technical sales, engineering, project management, training and recruitment. Our commercial model is directly linked to performance and results and we are already adding value to several technology vendors and carriers, today.

Covergence

Sales Manager for Northern Europe for Access Edge Session Border Controller Vendor, Covergence Inc

Sales Manager Northern Europe

NexTone

NexTone were a Session Border Controller Vendor at the vanguard of VoIP peering. I was responsible for Inside Sales for EMEA.

Inside Sales Manager

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


Linkedin reminds me today its 10 year anniversary of SaaStock.

10 years since i took the leap to become a first time founder and creating an event and community business, something i’d never done before.

The first SaaStock was magical whilst it filled me with anxiety throughout.

Timing was everything. 

We’ve had tailwinds and faced headwinds.

10 years of growing the business, building a team, expanding internationally.

Showing up every day.

2 years during covid of trying to survive and providing value to our community when there was no in person. Never giving up.

Seeing some new products fail.

Seeing SaaStock Founder Membership (SFM) deliver value.

Working with amazing colleagues present and past.

10 years of looking forward to tomorrow on a Sunday night.

10 years of some exceptional memories and friendships forged.

It’s been hard. It can be exhausting. I’m getting some grey hairs (probs just age). I’ve put on weight, i’ve lost weight.

Yet the Why we do what we do. The purpose is so compelling and rewarding. I feel like I have the best job in the world (most days).

And whilst Linkedin says 10 years. It’s really day one again.

We’ve re-imagined SaaStock. A new program centred around 1:1 meetings and peer to peer learning.

It’s just the start of a new era at one of the most exciting times in B2B Software.

The fire is just as bright as it was 10 years ago.

Love to all our customers and SaaStockers over the years. I’m ready to build the future with you.

Running the largest 1:1 Meetings event in AI & SaaS

SaaS is dead!

Unless you’re actually building it.

Last night I sat at a table of SaaS founders where "dead" looked more like “doubling.”

One founder — fully bootstrapped — was at $8M ARR in April.
 Last night? $13M ARR.

Another I hadn’t seen in a year.
Now sitting at $16M ARR.

No outside capital.
No hype cycle.

Just leaning into tailwinds, building systems, and shipping value.

Add in founders at $5M ARR, $7M ARR — same story:
Quiet execution > loud predictions.

It’s funny — people keep declaring SaaS over.

Meanwhile, the builders I know are compounding.

There’s nothing better than breaking bread with founders who are doing the work.

JSESSIONID

(7) Post | Feed | LinkedIn

li_at

We just closed our first ever 3-year deal.

10 years of SaaStock. Thousands of sponsors.
But never this.

Sure — we’ve always had loyal partners. Some have come back 7 or 8 years in a row, no questions asked.

But every time we tried to turn that into a multi-year commitment…
it ended up becoming “let’s just renew next year.”

So what changed?

The product changed. Not the pitch. Not the deck. The product.

Our Hosted Meetings program delivered more value — faster — than anything we’ve ever built.

Not for everyone. But for the ones it works for… it really works.

This customer ran 20 hosted meetings at SaaStock Europe last month.
They closed deals on site.
They got instant ROI.

And that’s why they just committed to:
 🔥 300 hosted meetings over the next 3 years
 🔥 at this year’s rate
 🔥 locked in

A 3-year deal wasn’t something we pushed.

It was something the results pulled into existence.

Product > persuasion.
Outcome > optimism.
Proof > promises.

On to the next one. 🙌

Look who's talking.

Or should I say speaking at SaaStock USA 2026, next April in Austin.

We've just published the first 10 speaker drop and I hope you like it as much as I do:

Manny Medina, Co-founder & CEO, Paid
Nathan Latka, Founder & CEO, Founderpath
Kady Srinivasan, CMO, You.com
Krish Ramineni, Co-founder & CEO, Fireflies.ai 
Adam Robinson, Founder & CEO, RB2B
Colin Nederkoorn, Founder & CEO, Customer.io
Jen Igartua, CEO Go Nimbly
Tanay Kothari, Co-founder & CEO, Wispr Flow
Richard White, Founder & CEO, Fathom
Anne Giviskos, SVP - Strategic Finance Leader & CAO, Navan

A mix of Unicorn Founders, $100M ARR companies, Bootstrappers and VC backed businesses. GTM & Finance leaders and dare I say influencers.

Something they all have in common? They are building the future of B2B Software.

I'm also a customer of 5 out of the 10, which had nothing to do with their selection.

Join me in the front row for their sessions at SaaStock USA in April, as well as Meetup our 1:1 meetings program and Tabletalks, our peer to peer learning program.

Save the dates, get your tickets, learn and meet with the best at SaaStock USA 2026.

Hands down one of the coolest and nicest folks to work with. Trying to grow and manage the founders' community at SaaStock by doing outbound, managing inbound interest, maintaining Hubspot, curating events and a lot more.

Lead - SaaStock Founder Membership

Sales 101

Chief

Factors.ai

Loved everything here, had to move on cuz was busy getting married and could not be in the office setting 5 days a week or 4 or even 3. All in all, was prepping for a fat wedding and had tons of fun.

Account Executive

Peakflo (YC W22)

Grateful for the CEO to trust me and offer an AE role, met some of the coolest Indonesians, made 2 friends for life. 

Did an okay job in closing given it was my first AE role, could have done better NGL, but was working a bit too much, started to get mentally and physically exhausted, office politics started to happen, heard leadership bitched about me to a newly joined AE ( he told me lmao, I was the one onboarding him ) and that was the end of it. 

Quit and chilled for like 3 months. Closed some good logos though, one of which was a $31K ARR deal.

yellow.ai

They totally snatched me from Skit, along with my the then boyfriend, now husband. 

Did the same sh*t as Skit.

But this time, not just Big Banks, also worked on Big Retail. Everything was Big because back then conversational bots were hella expensive and only Big companies were doing it.  

Wanted to become an AE, was confident will do a good job, management didn’t want to promote, Boom I quit without a job at hand. 

Made some fine commission money to get me going.

Enterprise SDR

Skit (previously Vernacular.ai)

Found myself the first SaaS sales role during the pandemic. 

Proud of myself for not knowing what SaaS or SDR really was, to learning about it, to finding a job on LinkedIn within 10 days of trying.

Made a cover letter without chatGPT ffs.

Generated ‘don’t remember the number but decent enough’ meetings with CXOs at Big Banks in India.

Skit builds conversational bots to reduce ‘inefficiency’ in contact centres led by humans. Tsk!

Zomato

Onboarded over 10k+ restaurants on Zomato's platform. Used to make calls, send agreements, made sure documents and certificates were in place, worked with the content/menu team to take them live for you all to order cheesecake shamelessly at 2 am after rolling one.

Got bored, moved to another place.

Heyyoo!!

Welcome to one of the awesomest LinkedIn of a sales person.
Not saying I am the awesomest sales person, YET. 

I started sales by accident like 99% of us, when I did not want to continue with my chosen subject in graduation. 

Eventually fell in love with this profession. Recently started learning & upskilling, after a few realisations.
I have sold multiple SaaS products to C-level execs, sweet <3

Currently on a mission to be the best AE in the market.

Other than this, I run 3 sales communities catering to 400+ SDRs and AEs in India to enable more people with knowledge and confidence. 

Update-
Doing communities full time now. Don't have a fixed plan to 'where do you see yourself in 5 years?' May be I'll be on TV, and you'll see me. Who knows!

Thanks for reading, for anything else, please email if you wish to - astha.thk@gmail.com

Astha Thakur

After attending 10+ in office sales mixers, I can say this one tops the chart. 

It had everything. From talk of sales to unwinding with a tall glass, from quizzes to debates. We all felt like a kid, rushing across the hall, giggling and tippy tapping. 

And, Mihir, you did a fantastic job at Rapid fire, I truly loved your example of Vendr. We need more leaders to speak their heart out and spend time with the eco-system. 

Thanks to everyone for joining us with Wayground (formerly Quizizz), it was truly an evening well spent. The goodie bag made me happy. 

Thanks Nishant Gayatri Priyanka <3

#sales #mixer #wayground #sales101

Yo AEs in Bangalore, I have a cool evening planned for us to hang out and chill. 

Idea is very simple - meet, get to know each other,  have a drink & groove,  ask anything you might need to do your job better, and say your bye. 

We have some cool swags to share too. That's all. 

See you folks then?

RSVP here please - https://luma.com/yjqr7fp3

#sales #event #sales101 #wayrgound #accountexecutives #bangalore

Hiya folks, 

Sales 101 is helping an early stage MarTech startup hire their founding SDR. 

Key attributes:
1. Founding SDR
2. US shift
3. Salary no bar, will pay what it takes to get the right guy or girl
4. Seed funded with paying customers

We need someone with at least 1 year of outbound SaaS experience in US. 

Please reach out if you fit the bill, if you don't, expect delayed or no response. 

#sales #hiring #sales101 #community #SaaS

Let's gooo 🚀

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The Battle

Alexander Theuma

Astha Thakur

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The Battle

Alexander Theuma

Astha Thakur

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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