Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

I️ help Top 1% C-Suite operators turn reputation into momentum inside an exclusive, high-trust executive community.

If momentum has stalled, it is not a motivation problem.  It is a signal problem.

By the time your name reaches the CEO of a $10M-$2B company, skill is assumed. Value is comparable. Everyone in your space sounds competent.

What remains is reputation risk.  

At the moment of selection, the question in every ultimate decision maker's head sounds like:

“Is this the safest bet for me to choose?”
"Have they done this before, at my scale, in my context?"
"Has someone I trust seen them do it first hand?"

They will Google you. 
They will do a quiet back-channel reference to someone you both know.
(Even though HR and Legal told them not to)

I know this because I have spent 15 years inside thousands of executive conversations as a recruiter, advisor, and trusted peer, watching how middle market CEOs decide who to trust when growth, reputation, and income are on the line. 

Here is the pattern:

The ones who get chosen are not the leaders doing more networking.
They are the ones who reduce hesitation.

They give the right people clear language to advocate for them when it matters.

Signals that make them safer to choose.

Everyone else burns energy fixing the wrong problem. Polishing slide decks. Staying busy. Confused about why momentum stalls.

Most coaching, fractional, advisory, or full time executive opportunities are never posted. 
They live inside a small, identifiable part of your existing network, often second and third degree trust circles.

This is how influence actually moves inside markets.

This work applies to CEO-led growth and reputation decisions in established middle market companies.
It is not designed for early-stage businesses under $5M, bankruptcy or distress scenarios, or operational cash-crisis decisions.

That is my work.

Inside SuiteC, I built a system that shows B2B founders, senior executives, and fractional advisors how they are being read by Boards, CEOs, and ultimate decision makers-  and which signals they are sending that are accidentally increase risk instead of reducing it.

I write the words CEOs perk up to so you stop fixing the wrong problem.

So you become easier to name, easier to recommend, and easier to trust.

This work is for people whose outcomes are decided in CEO-led middle market rooms ($10M–$2B) and who want more wealth, more freedom, or more influence without more networking.

Bea Sonnendecker

Networking isn’t about how many people you know.

It’s about how well you know them.

Too many think it’s:

- Swapping business cards
- Collecting LinkedIn connections
- Saying “Let’s stay in touch” and never do

But real networking?

- Starts with care
- Grows with trust
- Lasts through value

The strongest networks aren’t built fast.
They’re planted like seeds and watered over time.

One strong connection > 100 empty ones.

Remember:
People help people they know, like, and trust.

Build relationships…
Not contact lists.

P.S. Which connection in your life has turned into something meaningful over time?

👑 Follow for more on meaningful growth.
♻️ Share this with someone building their circle right.

Featured in Forbes | When momentum stalls, it’s a trust problem. I fix that.

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Most people disappear after the first ‘connection.’
They connect once, then never show up again.

But real networking?
It’s built by staying in touch gently, over time.

Here’s how to do it (without being annoying):

1. Pick a simple habit
- Check in every week or two.
- Even a short message works.

2. Change your way of talking
- Text, voice notes, or video.
- Keep it human.

3. Be real, not random
- Only message when something feels right.
- No forced check-ins.

4. Show up when they need you
- Hard day? Send a note.
- Offer support early.

5. Celebrate small wins
- Even a little progress deserves a cheer.
- People remember that.

6. Ask and actually listen
- Don’t rush the reply.
- Let them share what matters.

Remember:

People stay close to those who make them feel seen.
Don’t vanish.

Be someone they look forward to hearing from.

P.S. Which of these 6 do you already use? Or which one will you start today?

👑 Follow me for more practical posts like this.
♻️ Repost to help someone build stronger connections.

You only need 1 honest moment to start a real connection.

Not a pitch.
Not a script.
Not a fake smile.

Just 1 clear moment where you see the other person…
and show them you’re not here to impress…

you’re here to talk.

That’s how networking works when you’re not trying to “network.”

Here’s what actually helps:

– Ask about their story
– Say what helped you
– Give value without asking back
– Follow up in weeks, not minutes

No hacks.
No pressure.

Just 7 small moves that feel like you…
not a version of you that’s trying too hard.

Networking doesn’t need a script.
It needs a spark.

P.S. What’s one move you wish you tried sooner when meeting new people?

♻️ Share this with someone who overthinks networking.
👑 Follow me for more real-talk cheat sheets like this.

How to network without feeling fake:

Executives in Transition: 

There is an 80% probability 
that your next meaningful opportunity
will come from a handful of people 
that you already know. 

Your entire trust network caps out at about 150 people.

The simple playbook:

1. Decide what you want your network to do for you
2. Identify the 5–20 people who can actually make that happen
3. Give them one clear sentence to repeat about you in rooms you are not in

Then let momentum do the work.

This works because 
the highest-upside opportunities
already live inside your network.

Yet almost everyone does the opposite when pressure hits.  
They chase brand-new people.

The move is not more outreach.
It is activating the right relationships you already have.

Depth beats volume.
Every time.

SuiteC

Featured in Forbes | Executives with big goals need only 5–15 people to unlock momentum. I show them who.

Networking isn’t a trick.

It’s how good work finds you before you’re even looking.

Here’s what I do to keep it simple:

— Keep my profiles up to date
— Follow up with care, not push
— Reach out with a kind, short note
— Say what I’m working on (not just what I want)
— Join chill spaces where people already help each other

Most leads don’t come from fancy events.
They come from tiny moments…

- A message
- A thank you
- A quick share

If you’re quiet right now, start small.
People remember how you show up.

P.S. How many people did you check in with this month?

👑 Hit follow if you’re growing your network the human way.
♻️ Send this to a friend who’s one intro away from a big break.

When things get messy, people bring me in to…

The author can see how you vote. Learn more

When someone lands on my LinkedIn, it’s clear…

You get to choose your pilot. Who do you pick?

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The Battle

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Engagements

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