Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

I help high-growth DTC and subscription-led CPG brands hire Growth, Performance, and Lifecycle marketing talent — typically at Manager to VP level — covering the roles that directly impact growth, retention, and revenue.

I founded Acquire after seeing too many strong consumer brands struggle to hire marketers who truly understand the balance between brand building and performance. Since 2018, we’ve partnered with 50+ DTC/CPG brands across Pet, Health & Wellness, Food & Beverage, Beauty, and Home Goods, supporting everything from first key marketing hires through to leadership appointments.

Recent US and UK work includes:
→ California Olive Ranch (US): Senior Performance Marketing Manager — shortlist in 10 business days, placement in 5 weeks  
→ We Feed Raw (US): Multiple Growth, Performance, and Lifecycle marketing hires  
→ PetLab Co: Growth marketing team build-out  
→ Ruggable, Beauty Pie, SURI, Franklin Pet Food, and other subscription-led brands

WHY BRANDS WORK WITH US:
✓ Deep specialisation in DTC/CPG and subscription economics (CAC, LTV, retention, omnichannel growth)  
✓ Speed without compromise — typically 10 business days to shortlist vs 4–6 weeks industry standard  
✓ Quality over quantity — usually 5–8 genuinely interview-worthy candidates, not 20 “maybes”  
✓ Long-term partnerships — not transactional recruitment  
✓ Network advantage — direct access to a private community of 300+ Growth, Performance, and CRM marketing leaders

While our strongest track record sits in Growth, Performance, and Lifecycle marketing, many of our client relationships naturally extend into brand, creative, product, and data hires as teams scale.

My personal focus is Growth, Performance, and Lifecycle marketing roles, from first key hires through to leadership appointments. Acquire also supports product, design, data, and engineering hires when clients need broader capability.

I’m now focused on building out Acquire’s US operations, working with DTC and subscription brands across NYC, LA, Austin, and remote-first teams.

If you’re a Founder, CMO, or Head of Growth at a DTC or subscription-led CPG brand and are hiring marketing talent — happy to connect.

📩 Alex@AcquireDigitalTalent.com  
📅 https://calendly.com/alex-marriner/consultation-call  
☎️ US: +1 929 534 6862 | UK: +44 (0)7583 648 612

Alex Marriner

Being a CMO today is harder than it’s ever been.

The role has changed dramatically over the last few years.

Brand. Performance. Data. AI. Leadership.
All critical. All moving fast.

No one can realistically be across everything, yet the expectation often is.

That’s why I started running small community groups for senior marketing leaders five years ago.

A space to share, ask, learn, and realise they’re not the only ones figuring it out as they go.

It’s amazing what happens when people drop the guard of “having to know it all.”

Real conversations. Shared experience. Better leadership.

Even the most experienced marketers need people they can learn from.

None of us has it completely nailed.

And that’s the point.

Founder @ Acquire | Growth, Performance & Lifecycle Marketing Search for High-Growth DTC & Subscription Brands | Pet, Wellness & CPG | UK & US

Even the best growth marketers can’t do everything, and that’s ok.

I still see brands trying to hire one person who can do everything — Meta, Google, SEO, CRM, retention, analytics.

In reality, even the best growth marketers have their sweet spot.

If someone’s great at hands-on paid media, they’ll probably lean deep into that. 

If they’ve got experience across every channel, it’s usually because they’ve managed agencies or specialists, not because they personally ran every campaign.

There’s nothing wrong with that. It’s just about knowing what you actually need.

When a company tries to cram every channel into one job, they either overpay for the wrong person or under-resource the role completely.

Build your team around focus, not fantasy.

You’ll get better work and happier marketers.

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