Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Sievli

Cobuild

Co-Founder

Check

Managing Partner

Emplifi

- Work across the entire product design life cycle from discovery to delivery
- Collaborate closely with your product owners in discovering, defining and developing both big and small product features.
- Audit and validate designs to industry standards

- - Aligning customer experience strategies with marketing initiatives. as well as informing customers about new product features and functionalities.
- Analyzing customer feedback on product ranges and new releases, as well as preparing reports.
- Collaborate with engineers, data analysts, and other designers, as well as product marketing and customer advocacy in iteratively delivering product improvements to our customers
- Cover both interaction/UX and visual/UI design, as well as related activities like research and customer interviews
- Be the voice of our customers and advocate for their needs and abilities. 
- Actively contribute to ongoing improvements of the design team's processes, culture, and tools, including our design system.

Live Commerce: Lead Product Designer(UX/UI)

Go Instore

- Guide the design process throughout the project, as well as dig into wires alongside your team.
- Drive stakeholder presentations and discussions of your team’s work.
- Work with Product Owners and Engineers to scope project requirements.

Senior Product Designer - Live Commerce

- Lead the design of products and provide creative direction to the design team.
- Develop and implement design strategies that align with business goals and customer needs.
- Conduct user research and usability testing to gather insights and inform design decisions.
- Create wireframes, prototypes, and high-fidelity designs that effectively communicate design concepts and solutions.
- Collaborate with cross-functional teams, including product managers, engineers, and marketers, to ensure product designs are feasible, functional, and meet business objectives.
- Continuously iterate and improve product designs based on user feedback, market trends, and technology advancements.
- Mentor junior designers and provide guidance and feedback to improve their design skills and knowledge.

Design Consultant(UX/UI)

Virgin

- Conducting user research and analysis to understand user needs, goals, and behaviors.
- Creating user personas, user flows, wireframes, and interactive prototypes to design intuitive and effective user interfaces.
- Collaborating with cross-functional teams, including product managers, engineers, and stakeholders, to ensure designs meet business and user requirements.
- Conducting usability testing and gathering feedback to improve the user experience.
- Keeping up-to-date with the latest design trends, technologies, and best practices in the industry.
- Providing design guidance and mentorship to other designers or teams as needed.
- Communicating design decisions and rationale effectively to stakeholders and team members.
- Conducting design workshops and training sessions to enhance design thinking across the organization.
- Ensuring that the designs adhere to brand guidelines and visual standards.

Design Consultant (UX/UI)

Brand By Polar

Lead Designer

Hikvision  West Africa  -  Synergetic Global Systems Ltd

*Collaborated with international design team on product ideas
*Developed marketing campaign materials for West African region
*Collaborated with international design team to develop events campaigns 
*Created wire frames and prototype for companies website and updates.
*Integrated website upgrade

Visual Designer

TP-Link Technologies Co., Ltd West Africa - Neptech ltd

I am Dominic, a London-based product design leader with over a decade of experience, known for blending the art and science of design to fuel business growth. My expertise lies in strategically aligning product development with both business objectives and personalized user experiences, leading to increased product adoption, higher retention rates, and significant revenue growth.

As an authority in personalization, I specialize in crafting tailored digital solutions that meet the unique needs of each user, driving engagement and loyalty. My approach transforms traditional design into a dynamic, personalized experience that enhances user satisfaction and strengthens brand equity.

I have strategically partnered with global brands to:

Expand into the sub-Saharan region of Africa, America, and Europe
Increase equity value to be among the Fortune Global 500
Boost ARR by up to 30%
Elevate user retention by 60%, leveraging personalized design experiences

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Alexander Theuma

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