Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

Running the largest 1:1 Meetings event in B2B Software

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Starnus - Your AI employee in sales

X - https://x.com/k_mansourizadeh

Khashayar Mansourizadeh

We hit #1 on Product Hunt (and #4 Product of the Week) Here’s what we actually did:

Pre-launch (this was ~80% of the result)
 About 3 weeks before launch, we showed up in the Product Hunt community daily: commented on other launches, supported founders, and learned what “good” looks like (taglines, galleries, maker comment, positioning).
 In parallel, we built a small audience on LinkedIn/X so launch day wouldn’t be from zero.

We also pre-wrote everything: maker comment, scheduled posts, community announcements, emails/DMs, and even backup “results” posts depending on where we landed.

Launch day (the first hours decide everything)
 PH resets at 12:01am PT. Most visitors only see the top products — if you’re not visible early, the organic PH crowd may never find you.

We split roles:
I stayed on Product Hunt and replied to every comment within minutes.
Ayda handled outreach and updates outside PH.
We used Starnus to send personalized LinkedIn messages and emails to, each timed by timezone. Not one template. That freed up our entire day to focus on PH engagement.

After launch (don’t waste the momentum)
 We sent personal thank-yous, added the PH badges to our site, submitted to directories, and followed up with every signup.

 Offering founder calls converted way better than other things.

Biggest mistake: we didn’t have a Slack/Discord community ready to capture the attention.

I put the full playbook in a Notion doc (timeline, tools, templates, checklist, and mistakes).
 
Comment “PLAYBOOK” and I’ll DM it.

#ProductHunt #BuildInPublic #SaaS #StartupLaunch #FounderLife #AItools #B2BSaaS #IndieHacker

If you can’t describe your ICP in one sentence, outbound won’t scale.
It’s that you don’t have a clear ICP + a repeatable system.

In this short video, I break down a simple outbound framework that helps you scale LinkedIn outreach + cold email without losing visibility (and without living in spreadsheets or CRM admin).

What you’ll learn:

✅ How to define your Ideal Customer Profile (ICP) fast
✅ How to run weekly outbound experiments to validate ICP + messaging
✅ How to build a scalable outbound system across LinkedIn and email
✅ How to track outreach activity, replies, and performance automatically
✅ Practical tips to improve reply rates and stay consistent
This is for founders, operators, and B2B growth teams who want outbound sales automation that actually stays organized.

🎯 Built for founders, operators, and growth teams

#outboundsales #icp #idealcustomerprofile #linkedinoutreach #coldemail #salesautomation #leadgeneration #b2bsales #salesops #demandgeneration #growth
https://lnkd.in/ep_SdND5

Open video: How to Build a Professional Outbound Automation System (LinkedIn + Email) on youtube.com

How to Build a Professional Outbound Automation System (LinkedIn + Email)

taplio

The Battle

Alexander Theuma

Khashayar Mansourizadeh

Followers

Posts

Engagements

Likes

Performance ScoreAlexander Theuma's LinkedIn Performance

Performance ScoreKhashayar Mansourizadeh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alexander Theuma

Khashayar Mansourizadeh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

Performance ScoreKhashayar Mansourizadeh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlexander Theuma's LinkedIn Performance