Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Engineer by craft, entrepreneur by passion—building products that matter | 150+ products built | Founder of Crayon’d | Innovator | Mentor | Venture studio in the making 🎯

I shipped my first edtech product on a floppy disk when I was just 17.

It was 2001, and as a student entrepreneur, I set out to solve a simple problem—

Helping my peers learn vocabulary faster.

Who knew that tiny floppy disk would spark a lifelong passion for:

Technology
Innovation &
Problem-solving

Today, with 150+ products built across 12+ industries, I’ve learned that building impactful solutions requires more than technical skills—

It’s about:

Resilience
Purpose
People

Every failure, every connection, and every opportunity has shaped me into four things:

𝘛𝘦𝘤𝘩𝘯𝘰𝘤𝘳𝘢𝘵. 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳. 𝘊𝘩𝘢𝘯𝘨𝘦-𝘮𝘢𝘬𝘦𝘳. 𝘔𝘦𝘯𝘵𝘰𝘳.

✅ 𝐀𝐬 𝐚 𝐓𝐞𝐜𝐡𝐧𝐨𝐜𝐫𝐚𝐭

For over two decades, technology has been my craft and calling.

- Built 150+ products for startups, scale-ups, and enterprises.
- Led ERP implementations and created cutting-edge solutions.
- Delivered transformative products across North America, APAC, EMEA.

✅ 𝐀𝐬 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫

Entrepreneurship wasn’t a choice—it was a calling.

- Bootstrapped five startups in edtech, mobility, ERP, and digital transformation.
- Founded Crayon’d, partnering with startups and enterprises to create scalable products.
- Built strong, people-first cultures that drive organic growth.

𝘍𝘢𝘪𝘭𝘶𝘳𝘦𝘴?

Well, I’ve had my share.

But as a first-generation entrepreneur from a humble background I learned to embrace failure. 

My mantra—

“𝘍𝘦𝘢𝘳 𝘰𝘧 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘩𝘢𝘴 𝘬𝘪𝘭𝘭𝘦𝘥 𝘮𝘰𝘳𝘦 𝘥𝘳𝘦𝘢𝘮𝘴 𝘵𝘩𝘢𝘯 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘪𝘵𝘴𝘦𝘭𝘧.”

✅ 𝐀𝐬 𝐚 𝐂𝐡𝐚𝐧𝐠𝐞𝐦𝐚𝐤𝐞𝐫

I believe in using technology to solve meaningful problems.

Some of the initiatives I’ve launched:

𝐔𝐝𝐡𝐢𝐫𝐚𝐦: A geo-based platform for blood donations.
𝐁𝐞𝐓𝐡𝐞𝐓𝐫𝐞𝐞𝐇𝐮𝐠𝐠𝐞𝐫: An afforestation drive to fight global warming.
𝐀𝐯𝐚𝐬𝐚𝐫𝐚𝐦 108: A solution to help ambulances clear traffic efficiently.

I’m driven by the belief that—

“𝘛𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘴 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘴𝘩𝘢𝘱𝘦𝘥 𝘣𝘺 5% 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘵𝘩𝘦 𝘳𝘦𝘴𝘵 95% 𝘭𝘪𝘷𝘦 𝘪𝘯 𝘪𝘵.”

✅ 𝐀𝐬 𝐚 𝐌𝐞𝐧𝐭𝐨𝐫

Early in my journey, I lacked exposure and mentorship. 

Today, I strive to give back by:

Guiding young talent, especially those overlooked by traditional systems.
Inspiring first-time founders and student entrepreneurs.

𝘔𝘺 𝘮𝘪𝘴𝘴𝘪𝘰𝘯?

To build the next generation of leaders.
To help them embrace entrepreneurship as a path to impact.

...

Bold ideas deserve world-class execution. 

Let’s collaborate to design, build & scale something truly extraordinary 🤝

Email: makesh@crayond.com

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Alexander Theuma

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