Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Product Marketer | Helping SaaS Companies Grow Exponentially | Building Micro-SaaS | Builder : Clipboard Archive (Chrome Extension)

Thanks for being here : )

I’m Nihal - #TheSaaSGuy 😎

So much in love with SaaS that I end up bringing every conversation to SaaS products. Sometimes also convince you on purchasing few (lol just kidding)😂😂

The best thing I can do for your business is execute GTM strategies 🚀 with no fluffy ideas; keeping it real and straightforward

I’m also good with handling SEO, PPC, Google ads & social media marketing.

Throughout my career, I’ve taken initiatives to set marketing operations in the right direction (of course channeling it towards ROI), whether it is taking a leadership role or handling multiple projects/clients at the same time, I don't leave any stone unturned. 

The three Mantras I follow in my Day to Day life to make things work 

Listen More, 👂

Know More,

Do More,

According to me, Marketing is a mix of science 🔬 and art 🎨 . Therefore you can see an innovative storyteller 🧞 with a data driven approach in me while brainstorming for marketing plans. 

I am best at understanding the user requirements/inputs and giving them a tailor-made solution based on their buyer’s persona or ideal customer profile.  

I love to solve problems of real business in a competitive market.

Things I’m Updating on Day to Day Basis 

🧘🏻‍♂️ Product Positioning 
🚀 GTM Strategies. 
💰Demand Gen 
 📊Product Adoption 

Toys I am fond of : 

Email Marketing - Sendgrid, Zoho Mail, MailModo, Mailchimp, 
WhatsApp Marketing - Gallabox 😅 (Shameless plug)
CRM - Zoho, Hubspot
Marketing Automation - Zoho, Hubspot

In my current role at Gallabox, I've been executing new SaaS product launches, setting up GTM strategies, and fostering a community centered around shared values rather than mere sales.

On a side note: I was featured in the Bullseye Framework article for SaaS SEO strategies. 
Trust me It’s me -> https://www.designwithvalue.com/bullseye-framework

On a typical weekend you can find me playing Cricket, attending SaaS Events & Meetups, connecting with like-minded people, and talking with them for hours. 

What say now?

Can we get some Coffee or a plate of Biryani (I’m Fond of it 😂) to talk about Growth Hacking, B2B SaaS Marketing, GTM Strategy, Performace Marketing or Building your Event Strategy 

Hit me up or just email me : reachoutnihal@gmail.com

You can easily book calls with me, Right here : https://calendar.app.google/CPjKX5uajWpxXdvLA

Nihal Ahamed M

I started planning ABM for 2026.

What surprised me wasn’t the lack of content.

It was the lack of useful content. Most ABM advice is already outdated.

What worked even a year ago doesn’t fully apply today.

AI has compressed learning cycles and broken old playbooks faster than most teams realize.

The result:

 Plenty of opinions with no data.
 Plenty of recycled “best practices.”
 Very little you can actually benchmark your performance against.

What helped me cut through the noise was the LinkedIn ABM benchmark data from ZenABM.

It’s based on campaigns from 33 companies. Not theory. Not one-off case studies.

Here's what stood out for me:

✅ Where teams are overestimating performance
✅ What’s actually working right now on LinkedIn ABM
✅ What “good” looks like when it comes to reach, engagement, and efficiency
✅ A realistic baseline to compare your own ads against instead of a gut feel

This kind of data changes how you plan. It helps you stop guessing and start calibrating.

If you’re building or scaling an ABM program for 2026, this is worth a read:
https://lnkd.in/gQZtiKqH

If you’re actively planning ABM for Q1, I’d love to compare notes and brainstorm what’s next.

#ABM #LinkedInAdsBenchmarkReport #ZenABM

Nihal Ahamed  M

Open article: 2026 LinkedIn ABM benchmarks report | ZenABM by zenabm.com

LinkedIn ABM Benchmarks Report 2026 - ZenABM

2026 LinkedIn ABM benchmarks report | ZenABM

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Alexander Theuma

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The Battle

Alexander Theuma

Nihal Ahamed M

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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