Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Studio Graphene

We are Studio Graphene. 
We are inventors, experimenters and creatives. 
We turn ideas into show-stopping designs, and designs into market-ready products.
We invent new ways of using existing technology, and deliver apps, websites and IoT software to ambitious start-ups and cutting-edge enterprises.

We are the Studio of Better Things.

Bank of America Merrill Lynch

Consultant

Capco

Principal Consultant

Accenture

Consultant - Systems Integration & Technology

Starting my career at Accenture, working with a number of the largest global banks on the delivery of technology transformation programmes, I realised how much scope there was for large businesses to enhance their product and service by leveraging digital technology.

This gap was accelerated when PSD2 (a European Directive to produce safer and more innovative payment services) became effective, accelerating the open banking movement. 

As banks did not capitalise on addressing this challenge and became a part of this movement, startups took the opportunity to address opportunities created as a result of this change in the financial services landscape.

Having spent almost a decade delivering technology projects, I realised there was clearly a need to address a barrier that stood in the way of businesses trying to build new digital products that addressed changes in consumer needs and the broader industry within which they operated - there was an assumption that innovation is fraught with too much risk, requires too much time and involved venturing into uncharted territory that is not safe.

I realised that an interdisciplinary delivery capability that brought in the necessary skills to deliver on blank canvas products, to a high standard, at speed and in a cost-effective manner would address this pre-conceived notion that innovation was scary, expensive and slow. 

In 2014, Studio Graphene was born, to help businesses deliver on their game changing ideas. We sought to centralise delivery of digital products for clients through our in-house team of digital strategists, creatives, user experience specialists, software engineers and analysts. 

Since its inception, the Studio Graphene team has grown into a talented and experienced group of more than 130 individuals skilled at ensuring clients can effectively bring their ideas to life, working at speed to deliver leading products that go beyond fulfilling our promises to clients. 

We’ve worked with banks, ambitious businesses and purpose driven startups and fintech services all around the world, with our portfolio stacked with the very best in design, engineering and domain expertise. 

At Studio Graphene, we’re looking to work with those that want to do something about their ideas and prove to the world that digital innovation can have an incredibly positive impact on the world we live in.

Sound like something that you would be interested in talking about? Get in touch, me and my team are excited to meet you!

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Alexander Theuma

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The Battle

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