InfoTrust

InfoTrust is a digital analytics consulting, data governance, and technology company with a broad range of Google Partner Certifications. Our team works with many of the largest brands in the world. From San Francisco to Dubai, InfoTrust specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their business.

InfoTrust is a certified Google Marketing Platform Sales Partner and Google Cloud Partner.

Our product division is the engineering team behind Tag Inspector, a tag audit platform designed for marketers who manage large sites or multi-brand enterprises.

Chief Executive Officer

Abundance360

Member of Abundance360. Abundance360 is Singularity University’s highest-level program run by Singularity Founder Peter H. Diamandis, MD. This year-round leadership program is designed for founders, executives, and investors who are ready to create meaningful impact and leave a legacy.

Patron Member

Member

InfoTrust Ventures

Co-Founder, Advisor, Mentor

Queen City Angels

Investor Member

Project Management Institute - Southwest OH Chapter

VP of Communications

attachmate corp

Had a number of positions with Attachmate corporation including Product Management, Project Management and Software Engineering

Product manager, Consultant, Software Engineer

Attachmate

Engineering Intern

As the CEO and co-founder of InfoTrust, I built a globally recognized digital advertising technology partner for 50+ Fortune 500 companies and 15/100 Most Valuable Brands in the world.

My mission is to encourage more organizations to integrate philanthropy into their daily business practices. This isn’t about political causes that fluctuate with the changing winds or following government regulations but about making work meaningful, bringing purpose, and creating a lasting connection between business success and positive impact.

We are proud to be recognized with multiple awards, including being named Best Small Workplace by Fortune, AdAge, and Inc.

Beyond my business accomplishments, I'm a 2x bestselling author, a contributor to numerous professional magazines, and a member of Abundance360, EO, YPO and Strategic Coach. 

I am passionate about creating meaningful impact and leaving a legacy through my work, leadership, and philanthropy.

I am a co-Founder of InfoTrust Foundation.

I serve on several local foundation boards, including the Cincinnati Children's Hospital Foundation Board and the UC College of Business Alumni Board.

I am a 3xDad, 1xHusband, global traveler, learning junkie, Star Wars geek and forever kid at heart.

Alex Yastrebenetsky

Overseeing our Consumer Brands department, comprised of five teams working with our D2C and CPG & Multibrand enterprise clients.

Head of Industry, Consumer Brands

Managing our Direct-to-Consumer team and accounts. My role is focused on advancing our clients’ digital analytics maturity in a privacy-centric way.

Manager, D2C Industry Team

Strategist, Team Leader - D2C

Senior Analytics Consultant

Liquid Interactive (Agency)

Liquid Interactive's first data analyst, leading the operations and delivery of all data analysis and business intelligence offerings. Worked closely with a cross-functional team of developers and digital marketers. 

• Led sales team in identifying opportunities, scoping, and selling digital analytics projects.
• Built and directly managed over 20 relationships with clients leveraging weekly, monthly, quarterly, campaign and/or ad hoc reporting on a monthly recurring revenue basis.
• Designed tailored digital analytics strategies and tracking solution designs for enterprise clients in varying industries, including CPG, Telecom, Education, Manufacturing. Transportation, Banking, D2C and B2B services
• Pioneered the first digital analytics transformation project complete with platform audits, vendor evaluations and implementations, use case development for a CDP, and data integration services.
• Delegated work and provided training to a cross-functional team of digital marketers and developers, leading the successful completion of tasks

Specialized skills:
- Digital Analytics Transformations
- Data Visualization
- Tag Management Solutions
- Web Analytics and Reporting
- App Analytics
- Testing and Optimization
- Statistical Analysis
- Campaign Tracking and Attribution
- Heuristic Analysis
- UX/UI Analysis
- CRM Analysis
- Surveying/Zero-Party Data Collection

Data Analytics Practice Lead

Strategist on our Digital Marketing team focused on Website Analytics, Tag Management, Data Visualization, Advanced Analytics and Reporting; Supported SEO, SEM, Social Channel Management, and Content Creation

Digital Marketing Strategist

Managed the following tactics for clients:

- Paid and Organic Channels, including
--- LinkedIn, Facebook, Instagram
--- Google My Business
--- Search Console
--- Google Paid Search and Display
--- YouTube Advertising

- Social Listening Technology
- SEO Optimization
- Marketing Performance Reporting in Google and Adobe

Digital Marketing Associate

Social channel management, reporting and research.

Digital Marketing Intern

Target

Key responsibilities:
- Team Leadership: Lead, coach, and develop store associates.
- Guest Experience: Ensure high standards of customer service and resolve guest concerns.
- Operations Management: Oversee daily operations, including inventory and cash handling.
- Sales and Profitability: Drive sales and manage merchandising strategies.
- Training and Compliance: Train team members and ensure safety and policy compliance.
- Performance Monitoring: Analyze performance metrics and implement improvement plans.
- Collaboration: Work with other store leaders to achieve overall goals.

GSTL - Front End Manager

Balancing safe from day to day sales, preparing funds for the following sales day, preparing deposits and cash fund advances.

Cash Office Lead

Handling returns, payments, sorting merchandise for resale, boxing defective items to be sent to other retailers or donated, preparing photo orders

Guest Services/Photo Lab Team Member

Seasonally hired cashier team member for fourth quarter

Seasonal Cashier Team Member

Moravian College

Peer Tutor for private and drop-in/group tutoring for Econometrics and Statistical Analysis, Calculus, and Economics

Peer Tutor

Fig Industries

Social channel posting and establishing the first data analysis system to monitor and forecast average number of elapsed days before delivery replenishments

Marketing Communications Specialist

Subway

Inventory, handing money in safe for refilling register, preparing catering orders and duties

Assistant Manager

As Head of Industry for our Consumer Brands team at InfoTrust, I specialize in guiding our clients toward the optimal path of digital analytics maturity with a strong focus on privacy-centric solutions. InfoTrust is a leading digital analytics consulting, data governance and technology company, working with globally-recognized brands.

Throughout my career, I have excelled in crafting strategic solutions tailored to our clients' unique needs, fostering their digital analytics evolution. My role includes leadership responsibilities for the various Consumer Brands teams across our CPG and D2C enterprises, ensuring top-notch service delivery and client satisfaction.

Having navigated the intersection of marketing and technology teams, I offer a well-rounded perspective on developing effective analytics programs. My commitment is to lead teams towards innovative solutions, empowering them to derive actionable insights from their data.

taplio

The Battle

Alex Yastrebenetsky

Courtney Fenstermaker

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