InfoTrust

InfoTrust is a digital analytics consulting, data governance, and technology company with a broad range of Google Partner Certifications. Our team works with many of the largest brands in the world. From San Francisco to Dubai, InfoTrust specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their business.

InfoTrust is a certified Google Marketing Platform Sales Partner and Google Cloud Partner.

Our product division is the engineering team behind Tag Inspector, a tag audit platform designed for marketers who manage large sites or multi-brand enterprises.

Chief Executive Officer

Abundance360

Member of Abundance360. Abundance360 is Singularity University’s highest-level program run by Singularity Founder Peter H. Diamandis, MD. This year-round leadership program is designed for founders, executives, and investors who are ready to create meaningful impact and leave a legacy.

Patron Member

Member

InfoTrust Ventures

Co-Founder, Advisor, Mentor

Queen City Angels

Investor Member

Project Management Institute - Southwest OH Chapter

VP of Communications

attachmate corp

Had a number of positions with Attachmate corporation including Product Management, Project Management and Software Engineering

Product manager, Consultant, Software Engineer

Attachmate

Engineering Intern

As the CEO and co-founder of InfoTrust, I built a globally recognized digital advertising technology partner for 50+ Fortune 500 companies and 15/100 Most Valuable Brands in the world.

My mission is to encourage more organizations to integrate philanthropy into their daily business practices. This isn’t about political causes that fluctuate with the changing winds or following government regulations but about making work meaningful, bringing purpose, and creating a lasting connection between business success and positive impact.

We are proud to be recognized with multiple awards, including being named Best Small Workplace by Fortune, AdAge, and Inc.

Beyond my business accomplishments, I'm a 2x bestselling author, a contributor to numerous professional magazines, and a member of Abundance360, EO, YPO and Strategic Coach. 

I am passionate about creating meaningful impact and leaving a legacy through my work, leadership, and philanthropy.

I am a co-Founder of InfoTrust Foundation.

I serve on several local foundation boards, including the Cincinnati Children's Hospital Foundation Board and the UC College of Business Alumni Board.

I am a 3xDad, 1xHusband, global traveler, learning junkie, Star Wars geek and forever kid at heart.

Alex Yastrebenetsky

As a Senior Digital Analytics Consultant at InfoTrust, I specialize in enhancing analytics architecture, devising strategic solutions, & providing education to elevate clients' digital marketing efforts. I manage the entire measurement process, from KPI definition & measurement design to implementation, testing, validation, reporting, & generating actionable insights.

• Client Relationship Management: Overseeing client relationships & leading advanced Analytics implementations (UA/GA4), including conducting thorough audits & troubleshooting existing configurations.

• Strategic KPI Development: Identifying client objectives, creating robust KPI frameworks, & aligning appropriate analytics solutions to ensure accurate & reliable tracking & reporting of key metrics.

• Analytics Audit & Enhancement: Producing detailed analytics audit reports to rectify or advance tracking enablement & data collection architectures.

• Implementation QA & Validation: Conducting troubleshooting, QA testing, & validating analytics implementations using various testing tools.

• Collaboration with Technical Teams: Communicating effectively with IT, engineering, & other technical teams to enhance or rectify data collection methods.

• Insightful Reporting: Delivering ad hoc reports & regularly sharing insights with clients to enable informed decision-making.

• Client Education & Training: Educating clients on app & web measurement solutions, server-side technology, & available options for downstream integrations to maximize the value derived from analytics.

• Customized Training Delivery: Providing tailored training on the Google Marketing Platform suite, including Google Analytics (GA4), Google Tag Manager (GTM), & Looker Studio, to enhance client proficiency & effectiveness in utilizing these tools.

By leveraging my expertise in business analytics & data strategy, I empower clients to make data-driven decisions & achieve their digital marketing goals.

Senior (Lead) Digital Analytics Consultant

As a Digital Analytics Consultant at InfoTrust, I optimized client performance through expert analytics solutions. My role encompassed a range of responsibilities, each aimed at enhancing data-driven decision-making and ensuring robust analytics implementation.

• Client Objective Identification: Collaborating with clients to identify objectives and map/integrate analytics solutions to align with their business goals.

• Performance Data Tracking: Ensuring that all required data could be reliably tracked and reported within Google Analytics, providing clients with accurate and actionable insights.

• Technical Audits: Producing comprehensive technical audit for corrective or advanced GA tracking and data collection architecture, adhering to best practices.

• Analytics Implementation: Assisting clients in implementing Google Analytics and Google Tag Manager, ensuring appropriate configurations for accurate data capture.

• Deployment Testing and Validation: Testing and validating implementation deployments to ensure reliable data collection that meets defined expectations and standards.

• Ad-Hoc Analytics: Performing ad-hoc analysis for clients, documenting all inquiries and solutions throughout project engagements to maintain transparency and consistency.

• Client Education: Assisting in educating clients on the importance of online measurement, providing best practice guidance for technical aspects of analytics, and enhancing their understanding of analytics tools and techniques.

• Campaign Tagging: Providing consultancy on campaign tagging and additional on-site tracking, ensuring comprehensive collection of marketing data and user interactions.

• Reporting: Building dashboards that assess KPIs and inform marketing actions clients can undertake for improved performance.

This role honed my expertise in digital analytics, client communication, and technical implementation, enabling clients to leverage data for strategic decision-making and business growth.

Digital Analytics Consultant

PALO Creative

As a Digital Marketing Analyst at PALO Creative, I played a key role in developing and executing comprehensive digital marketing strategies to drive client success. My responsibilities included:

• Keyword Research & Competitive Analysis: Conducting in-depth keyword research and competitive analysis to formulate integrated SEO and paid media strategies tailored for agency clients, enhancing visibility and engagement.

• SEO Strategy Development: Creating, justifying, communicating, and implementing effective SEO strategies across teams to boost organic search performance and ensure alignment with client goals.

• Content Audits & Strategy: Performing detailed content audits to analyze performance, assess information architecture, identify content gaps, and inform a robust content strategy for improved user experience and search rankings.

• Website Audits & Tracking Plans: Executing comprehensive website audits and developing cohesive tracking plans. Utilizing Tag Manager to enhance conversion tracking granularity, site analytics, remarketing efforts, and more.

• Custom Real-Time Dashboards: Creating custom, real-time dashboards for clients, integrating data from multiple platforms into a single, robust reporting dashboard to provide actionable insights and facilitate informed decision-making.

• Internal Ad Performance Dashboard: Developing an internal ad performance dashboard, significantly improving agency efficiency and saving up to 20 hours per month on client reporting.

This role honed my skills in SEO, paid media, content strategy, web analytics, and data visualization, enabling me to deliver data-driven insights and optimize digital marketing efforts for clients.

Digital Marketing Analyst

Acadium

• Designed and implemented a digital marketing strategy aligned with business objectives, leveraging KPIs to measure and optimize success across digital channels.

• Developed and executed data-driven content marketing strategies to enhance brand engagement, managing a strategic editorial calendar and optimizing multi-channel distribution for maximum reach and conversions.

• Conducted in-depth keyword research and competitive SWOT analysis to uncover high-value SEO opportunities, boosting organic traffic and enhancing search visibility.

• Conducted market research and competitor analysis to identify trends, audience behaviors, and performance benchmarks, driving data-informed strategy.

Digital Marketing Strategist

Youngstown State University

• Designed and facilitated training sessions on course development, digital pedagogy, and accessibility best practices to enhance faculty effectiveness.

• Designed, developed, and optimized curriculum for online, hybrid, and face-to-face courses in collaboration with faculty, ensuring alignment with instructional best practices.

• Conducted course reviews and provided data-driven feedback to optimize curriculum and instructional effectiveness.

• Partnered with the Department of Cyberlearning, the Institute for Teaching and Learning, and YSU Information Technology Services to help faculty leverage digital tools for engaging instruction.

Instructional Technology Assistant

The Goodyear Tire & Rubber Company

• Standardization of hardware components to reduce the number of spare  parts required by each plant globally. 

• Collaborated with engineering team, equipment and control suppliers, and vendors to support  an  ongoing software development project.

• Aptitude and proficiency for developing real world applications such as designing graphical user interface (GUI) systems, modifying and updating existing software, and CTI documentation.

Electrical Engineering Intern

Zekelman Industries

• Conducted mechanical properties testing for quality assurance of all pipe and tubing products.

• Assured quality control by administering daily  statistical process control analysis (SPC).

• Ensured all chemical properties of plant processing  tanks were in accordance with company regulations.

Quality Assurance Intern

Vector Marketing

• Responsible for managing and supervising training workshops for new sales representatives.

• Serviced existing accounts, obtained and processed orders, and secured new accounts by planning and organizing work schedule, focusing on pre-existing or potential sales outlets.

Assistant Manager

I’m a Senior Digital Analytics Consultant passionate about helping brands unlock smarter decisions through data. With a background in GA4, GTM, Looker Studio, and Consent Management tools like OneTrust, I specialize in building scalable measurement strategies that align with marketing, product, and compliance goals.

I thrive at the intersection of strategy, technical implementation, and client collaboration—working closely with cross-functional teams to turn business objectives into measurable outcomes. Whether it’s designing KPI frameworks, troubleshooting data discrepancies, or optimizing tag configurations, I bring clarity to complexity and a strategic, solutions-focused approach to every project.

Outside of work, I’m a curious problem-solver who loves exploring national parks, diving into personal development, and discovering meaningful insights—both in life and in analytics.

Let’s connect if you’re passionate about data, privacy, or building smarter measurement foundations.

taplio

The Battle

Alex Yastrebenetsky

Payton Maurer

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