Ali Salman

WorkSpace Modular Structures

Ali Salman is the CEO of Workspace Modular Structures, a company dedicated to setting new standards in modular construction through innovative design and business integrity. Ali’s leadership has been instrumental in delivering scalable, sustainable, and rapidly deployable infrastructure modular solutions across various sectors, including energy, healthcare, housing, and disaster relief.

Partner & CEO

Modular Building Institute

Spearheading research collaborations to bridge academic innovation and industry application in modular construction.

Leading initiatives that transform theoretical advancements into scalable, real-world modular and prefabrication solutions.

Actively engaging with top industry experts to produce white papers, design standards, and best practices that elevate the global modular construction sector.

Chair of MBI Research & Development Council

Lawtiq.com

Foreign Direct Investment & Business Immigration Advisory Firm

Partner

BIG Properties Group

Real Estate Investments - Explore lucrative commercial properties and cash flowing businesses that offer great investment potential. Whether it's office spaces, retail outlets, or industrial buildings, cash flowing businesses we help you make sound investment decisions.

Northgate Modular

Indigenous Partnerships Lead

Drove revenue growth and market expansion through strategic partnerships, especially with Indigenous communities, governments, and resource sector clients.

Led business development for turnkey modular solutions across mining, energy, education, healthcare, and workforce housing sectors.

Oversaw large-scale modular projects, negotiating multi-million dollar contracts while ensuring cultural alignment and community benefit agreements.

Developed marketing and sales strategies that increased lead generation and conversion rates, contributing to double-digit revenue growth.

Strengthened Northgate’s brand presence as a preferred modular solution provider for northern and remote projects.

Director Strategic Growth, Marketing & Sales

Cormode & Dickson Ltd.

Leading Modular Construction Division 

Built and scaled the modular construction division, delivering high-value projects across petroleum, industrial, commercial, institutional, and residential sectors.

Managed cross-functional teams, ensuring projects were completed on time and under budget, while meeting stringent safety and quality standards.

Secured strategic partnerships and repeat business from top-tier clients, growing division revenue by over 40% during tenure.

Provided design-build solutions tailored to clients' evolving needs, integrating future-proof modular construction methods.

Vice President of Modular Division

Keylo Inc

Advised on modular housing projects aimed at increasing affordable homeownership across Canada.

Collaborated with developers and investors to structure modular real estate deals, focusing on innovative financing models and efficient construction techniques.

Helped clients navigate regulatory landscapes and optimize project viability using prefab solutions.

Modular Housing Consultant

Director of Business Development

Gaps AI

Launched and scaled a digital growth agency specializing in AI-driven marketing strategies, digital transformation, and lead generation.

Built a client portfolio including startups, SMEs, and enterprises across Canada, helping companies achieve measurable revenue growth.

Successfully exited after acquisition, delivering shareholder value and client continuity.

Co-Founder - Sold

Extreme PIta

Operated and scaled six high-performing franchise locations, consistently ranked among the top in Western Canada.

Managed over 45 employees, handled P&L, inventory, vendor relations, and multi-location operations.

Implemented local marketing campaigns resulting in a 17% sales increase in Northern Alberta.
Successfully sold business to MTY Group.

Franchisee (6 locations) - Acquired

As Managing Partner at BIG Business Brokers, I lead a coast-to-coast team sourcing and closing mid-market acquisitions—$1 M to $50 M—for family offices, private equity, and entrepreneurial buyers. From hotels and gas stations to manufacturing firms, we package deals that de-risk the buy-side and maximise seller exits. My edge: hands-on operating and turnaround experience, giving clients board-level insight with an owner’s hustle.

Modular Visionary Fixing the Housing Gap
As CEO of Workspace Modular, I spearhead scalable, factory-built solutions—workforce housing, schools, clinics, and mixed-use projects—that slash timelines and costs while meeting CSA and local code. Our “design-for-repeatability” approach fast-tracks approvals and turns real estate into an off-the-shelf asset class.

Why Work With Me?
End-to-End Execution: From due diligence and capital stack design to post-close value creation.
Network Depth: 32 k+ investors, developers, and C-suite contacts across North America.
Data-Driven: Financial modelling, market analytics, and rigorous risk filters on every file.

15 years in operations, construction, and asset management—so strategies actually work in the field.

Let’s Build & Buy
Acquirers & Sellers: DM for confidential deal flow or exit planning.
Developers & Municipalities: Talk to me about plug-and-play modular projects that solve density and ROI.
Partners & Talent: Always scouting sharp minds who want to scale big ideas.

Fractional CMO

Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

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#founderled
#salesstrategy
#strategy

Strategist + Narrative Designer | Helping experts close more deals with clarity, structure and story. Creator of The Klos.ing System™

Sales should feel calm.

But most treat it like combat.

Most people think sales is about pressure.
Scripts. Objections. Manufactured urgency.

I have never sold that way.
I close deals without being a closer.

Because people do not buy pressure. They buy a thesis.

When a founder understands the thesis behind the offer, the decision becomes obvious.
 
Once the narrative clicks, the call is simply confirmation, not persuasion.

Here is what I do instead:
- async VSLs that teach the thesis
- narrative clarity before the call
- trust built through evidence
- calm conversations

The surprising result?
 Better close rates.
 Better clients.
 Zero pressure.

Founders can adopt the same model.

Lead with the thesis.
Show the narrative.
 
Let clarity do the heavy lifting.

People do not need you to act like a closer.
They need you to help them see the thesis.
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#founders
#remotesales
#clarityfirst

Off-market doesn’t mean offline.

It means intelligently online.

The most sophisticated deals today aren’t found through networks alone.

They’re engineered through data, insight, and digital origination systems.

Capital now connects through intelligence, bringing off-market demand to light with speed and discretion.

- data-driven origination
- Institutional-grade alignment
- digital transparency at scale

The future of private markets is digital.
 
The edge belongs to those who know where capital wants to go next.

#capitalorigination #infrastructure #privatemarkets

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

The private markets are changing fast.

Alignment is the new advantage.

Institutional investors want speed and transparency.

Founders and operators want capital and credibility.

Between those two worlds lies the new frontier, where strategy and execution move in sync.

That’s where we operate.

Elite capital advisory today isn’t about access.

It’s about alignment, at speed and scale.

#privateequity #capitalmarkets #infrastructure #energytransition

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Ali Salman

Danny Mallinder

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The Battle

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Danny Mallinder

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

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