Ali Salman

WorkSpace Modular Structures

Ali Salman is the CEO of Workspace Modular Structures, a company dedicated to setting new standards in modular construction through innovative design and business integrity. Ali’s leadership has been instrumental in delivering scalable, sustainable, and rapidly deployable infrastructure modular solutions across various sectors, including energy, healthcare, housing, and disaster relief.

Partner & CEO

Modular Building Institute

Spearheading research collaborations to bridge academic innovation and industry application in modular construction.

Leading initiatives that transform theoretical advancements into scalable, real-world modular and prefabrication solutions.

Actively engaging with top industry experts to produce white papers, design standards, and best practices that elevate the global modular construction sector.

Chair of MBI Research & Development Council

Lawtiq.com

Foreign Direct Investment & Business Immigration Advisory Firm

Partner

BIG Properties Group

Real Estate Investments - Explore lucrative commercial properties and cash flowing businesses that offer great investment potential. Whether it's office spaces, retail outlets, or industrial buildings, cash flowing businesses we help you make sound investment decisions.

Northgate Modular

Indigenous Partnerships Lead

Drove revenue growth and market expansion through strategic partnerships, especially with Indigenous communities, governments, and resource sector clients.

Led business development for turnkey modular solutions across mining, energy, education, healthcare, and workforce housing sectors.

Oversaw large-scale modular projects, negotiating multi-million dollar contracts while ensuring cultural alignment and community benefit agreements.

Developed marketing and sales strategies that increased lead generation and conversion rates, contributing to double-digit revenue growth.

Strengthened Northgate’s brand presence as a preferred modular solution provider for northern and remote projects.

Director Strategic Growth, Marketing & Sales

Cormode & Dickson Ltd.

Leading Modular Construction Division 

Built and scaled the modular construction division, delivering high-value projects across petroleum, industrial, commercial, institutional, and residential sectors.

Managed cross-functional teams, ensuring projects were completed on time and under budget, while meeting stringent safety and quality standards.

Secured strategic partnerships and repeat business from top-tier clients, growing division revenue by over 40% during tenure.

Provided design-build solutions tailored to clients' evolving needs, integrating future-proof modular construction methods.

Vice President of Modular Division

Keylo Inc

Advised on modular housing projects aimed at increasing affordable homeownership across Canada.

Collaborated with developers and investors to structure modular real estate deals, focusing on innovative financing models and efficient construction techniques.

Helped clients navigate regulatory landscapes and optimize project viability using prefab solutions.

Modular Housing Consultant

Director of Business Development

Gaps AI

Launched and scaled a digital growth agency specializing in AI-driven marketing strategies, digital transformation, and lead generation.

Built a client portfolio including startups, SMEs, and enterprises across Canada, helping companies achieve measurable revenue growth.

Successfully exited after acquisition, delivering shareholder value and client continuity.

Co-Founder - Sold

Extreme PIta

Operated and scaled six high-performing franchise locations, consistently ranked among the top in Western Canada.

Managed over 45 employees, handled P&L, inventory, vendor relations, and multi-location operations.

Implemented local marketing campaigns resulting in a 17% sales increase in Northern Alberta.
Successfully sold business to MTY Group.

Franchisee (6 locations) - Acquired

As Managing Partner at BIG Business Brokers, I lead a coast-to-coast team sourcing and closing mid-market acquisitions—$1 M to $50 M—for family offices, private equity, and entrepreneurial buyers. From hotels and gas stations to manufacturing firms, we package deals that de-risk the buy-side and maximise seller exits. My edge: hands-on operating and turnaround experience, giving clients board-level insight with an owner’s hustle.

Modular Visionary Fixing the Housing Gap
As CEO of Workspace Modular, I spearhead scalable, factory-built solutions—workforce housing, schools, clinics, and mixed-use projects—that slash timelines and costs while meeting CSA and local code. Our “design-for-repeatability” approach fast-tracks approvals and turns real estate into an off-the-shelf asset class.

Why Work With Me?
End-to-End Execution: From due diligence and capital stack design to post-close value creation.
Network Depth: 32 k+ investors, developers, and C-suite contacts across North America.
Data-Driven: Financial modelling, market analytics, and rigorous risk filters on every file.

15 years in operations, construction, and asset management—so strategies actually work in the field.

Let’s Build & Buy
Acquirers & Sellers: DM for confidential deal flow or exit planning.
Developers & Municipalities: Talk to me about plug-and-play modular projects that solve density and ROI.
Partners & Talent: Always scouting sharp minds who want to scale big ideas.

Fractional CMO

Times School of Higher Education

Associate Professor

Rapid Boost

Detail-oriented SEO Content Specialist with proven experience delivering clear and compelling copy for eCommerce brands. Strong sense of customer focus and know-how to create targeted content that is high-quality, engaging, and accurate. As a digital marketing specialist, I have helped many mid-size brands in the North American market find their voice by creating meaningful content based on robust research and understanding of their target audience. 

Working with the c-suite of clients to develop their digital marketing strategy, including determining their vision and mission, core messages and their frequency, target audience and digital channels to employ.
▪ Creating engaging, customized content for use across social media platforms – websites, blogs, specialty pages, newsletters, podcasts, and video scripts for and other online channels for B2C and B2B clients across a variety of sectors, including legal and financial services, health and wellness, mental health, beauty and cosmetics, consumer durables and fine jewellery.
▪ Developing and maintaining distinct brand voices for up to 40 brands/clients.
▪ Ideating, researching, and writing for content-centric campaigns, along with editing and quality assurance of the content generated by the team. Extensive consumer and industry research on clients’ products and services.

Senior Content Writer

University of Sheffield

Divya's PhD research presents a comparative exploration of the Role Perceptions and Journalistic Practices of war reporters working in India and the UK - covering wars in Kargil, Kosovo, Afghanistan and Iraq. Adopting Field Theory and Boundary Maintenance as analytical tools, it explores how reporters in India and the UK enforce their self-perceived identity criteria and occupational practices within the field of war reporting. The theoretical framework is developed around concepts of role perceptions, journalistic neutrality, the social construction of reality and models of news media performance.

PhD Candidate

The Masters course covered areas such as Politics & Public Opinion, Communicating with the Media, News & Civil Society, Global Journalism and Writing for the Media. There was a strong emphasis on being able to write and communicate effectively, this involved writing news articles, press releases, giving presentations and TV interviews.

MA in International Political Communication

Print: Yuva Magazine (a pan-India, fortnightly English magazine covering youth issues, current affai

Authored feature stories on Indian politics, socio-economic conditions in India, and civil society issues.

Designation: Freelance Writer

Broadcast: Headlines Today (24 hours English News Channel, broadcast across India; part of the India

Focus areas: Civil aviation, politics, healthcare.

Covered the ‘Amarnath Land Row’ and the ‘Idgah March’ in Srinagar (Major riots in the conflict-ridden state of Jammu & Kashmir).

Traveled to flood affected areas / and embankments in the interiors of Bihar State in 2008 to cover the country’s worst floods in decades. Monitored and reported the condition of life and property, nature of the flow of aid, and the timeliness of state and private action. 
Covered the Indian Parliament sessions and the famous no-confidence motion of 2008 and its aftermath.

Traveled extensively to cover the Chattisgarh State Assembly Elections in 2008. Researched and presented stories on: Salwa Judum (state supported civilian militia, which is now illegal) and the Naxalite movement in the state. 

Covered the Delhi Assembly Elections in 2008, and identified how a state party, namely the Samajwadi party, was using social engineering to damage national political parties such as the BJP and Congress.

Reported on the Indian Aviation Industry’s biggest private sector strategic alliance between Kingfisher Airlines and Jet Airways in 2008. 

Covered the worst Swine flu attacks in Delhi in 2009 in which 980 people died and more than 27,000 were tested positive for the flu.

Correspondent

Bennett Coleman and Co. Ltd. (Times Group) Mumbai Mirror (the largest compact English newspaper in M

Covered civil aviation, city affairs, and crime for the paper

Senior Correspondent

The Times Group (Bennett, Coleman & Co. Ltd.), Times Now

Civil aviation, infrastructure, health, crime, terrorism

Covered the mergers in the aviation industry between Air India and Indian Airlines, Jet Airways and Sahara, Kingfisher Airlines and Air Deccan.

Researched and reported on aviation stories concerning civil society such as how landings at major Indian airports were becoming unsafe due to non-inclusion of new taxiways on maps used by pilots resulting in confusion and emergency landings.

India Today, Today (Delhi’s afternoon English language tabloid; owned and published by the India Tod

Handled both reporting and desk and headed Features in absence of the Features’ Editor; covered entertainment, theatre, art, books, university politics, food, health, pets etc.

Reporter cum Sub-editor

As a Digital Marketing Specialist with a robust academic background, including a Ph.D. in Media and Communications from the University of Sheffield, I bring a unique blend of scholarly insight and practical experience to the digital marketing realm. Currently leading client success at DentHire Canada, I have propelled dental industry marketing to new heights, achieving a 50-60% surge in client acquisitions through targeted strategies that blend SEO mastery, compelling content creation, and data-driven email marketing campaigns.

My tenure as Senior Content Manager at Rapid Boost Marketing Canada saw me spearhead digital campaigns for over 50 North American brands. There, I not only retained a 96% client base but also transitioned 15 clients to premium services. My expertise encompasses crafting SEO-optimized, engaging content across various digital platforms, including blogs, social media, and newsletters, tailored to sectors ranging from legal services to health and wellness.

Before my pivot to digital marketing, my academic career, underscored by my doctoral research on war reporting, honed my analytical skills, and deepened my understanding of media's impact on society. This scholarly work, complemented by my practical experience as a broadcast and print journalist in India, has equipped me with an unparalleled ability to navigate complex narratives and transform them into compelling digital content.

In addition to my professional roles, my academic endeavours as a Research and Teaching Assistant at the University of Sheffield have enriched my skills in research, analysis, and education—translating complex ideas into accessible knowledge. This blend of research acuity and practical marketing application sets a solid foundation for my mission: to craft meaningful, audience-engaged content that elevates brand visibility and drives strategic objectives.

Let's collaborate to harness the power of digital marketing, leveraging my combined expertise in SEO content writing, digital storytelling, and analytical research to create impactful narratives that resonate with audiences and achieve your marketing goals.

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The Battle

Ali Salman

Divya Jha

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