Ali Salman

WorkSpace Modular Structures

Ali Salman is the CEO of Workspace Modular Structures, a company dedicated to setting new standards in modular construction through innovative design and business integrity. Ali’s leadership has been instrumental in delivering scalable, sustainable, and rapidly deployable infrastructure modular solutions across various sectors, including energy, healthcare, housing, and disaster relief.

Partner & CEO

Modular Building Institute

Spearheading research collaborations to bridge academic innovation and industry application in modular construction.

Leading initiatives that transform theoretical advancements into scalable, real-world modular and prefabrication solutions.

Actively engaging with top industry experts to produce white papers, design standards, and best practices that elevate the global modular construction sector.

Chair of MBI Research & Development Council

Lawtiq.com

Foreign Direct Investment & Business Immigration Advisory Firm

Partner

BIG Properties Group

Real Estate Investments - Explore lucrative commercial properties and cash flowing businesses that offer great investment potential. Whether it's office spaces, retail outlets, or industrial buildings, cash flowing businesses we help you make sound investment decisions.

Northgate Modular

Indigenous Partnerships Lead

Drove revenue growth and market expansion through strategic partnerships, especially with Indigenous communities, governments, and resource sector clients.

Led business development for turnkey modular solutions across mining, energy, education, healthcare, and workforce housing sectors.

Oversaw large-scale modular projects, negotiating multi-million dollar contracts while ensuring cultural alignment and community benefit agreements.

Developed marketing and sales strategies that increased lead generation and conversion rates, contributing to double-digit revenue growth.

Strengthened Northgate’s brand presence as a preferred modular solution provider for northern and remote projects.

Director Strategic Growth, Marketing & Sales

Cormode & Dickson Ltd.

Leading Modular Construction Division 

Built and scaled the modular construction division, delivering high-value projects across petroleum, industrial, commercial, institutional, and residential sectors.

Managed cross-functional teams, ensuring projects were completed on time and under budget, while meeting stringent safety and quality standards.

Secured strategic partnerships and repeat business from top-tier clients, growing division revenue by over 40% during tenure.

Provided design-build solutions tailored to clients' evolving needs, integrating future-proof modular construction methods.

Vice President of Modular Division

Keylo Inc

Advised on modular housing projects aimed at increasing affordable homeownership across Canada.

Collaborated with developers and investors to structure modular real estate deals, focusing on innovative financing models and efficient construction techniques.

Helped clients navigate regulatory landscapes and optimize project viability using prefab solutions.

Modular Housing Consultant

Director of Business Development

Gaps AI

Launched and scaled a digital growth agency specializing in AI-driven marketing strategies, digital transformation, and lead generation.

Built a client portfolio including startups, SMEs, and enterprises across Canada, helping companies achieve measurable revenue growth.

Successfully exited after acquisition, delivering shareholder value and client continuity.

Co-Founder - Sold

Extreme PIta

Operated and scaled six high-performing franchise locations, consistently ranked among the top in Western Canada.

Managed over 45 employees, handled P&L, inventory, vendor relations, and multi-location operations.

Implemented local marketing campaigns resulting in a 17% sales increase in Northern Alberta.
Successfully sold business to MTY Group.

Franchisee (6 locations) - Acquired

As Managing Partner at BIG Business Brokers, I lead a coast-to-coast team sourcing and closing mid-market acquisitions—$1 M to $50 M—for family offices, private equity, and entrepreneurial buyers. From hotels and gas stations to manufacturing firms, we package deals that de-risk the buy-side and maximise seller exits. My edge: hands-on operating and turnaround experience, giving clients board-level insight with an owner’s hustle.

Modular Visionary Fixing the Housing Gap
As CEO of Workspace Modular, I spearhead scalable, factory-built solutions—workforce housing, schools, clinics, and mixed-use projects—that slash timelines and costs while meeting CSA and local code. Our “design-for-repeatability” approach fast-tracks approvals and turns real estate into an off-the-shelf asset class.

Why Work With Me?
End-to-End Execution: From due diligence and capital stack design to post-close value creation.
Network Depth: 32 k+ investors, developers, and C-suite contacts across North America.
Data-Driven: Financial modelling, market analytics, and rigorous risk filters on every file.

15 years in operations, construction, and asset management—so strategies actually work in the field.

Let’s Build & Buy
Acquirers & Sellers: DM for confidential deal flow or exit planning.
Developers & Municipalities: Talk to me about plug-and-play modular projects that solve density and ROI.
Partners & Talent: Always scouting sharp minds who want to scale big ideas.

Fractional CMO

Elysian Stays LLC

In my role as Director at Elysian, I oversaw tenant relations and lease agreements to ensure a positive experience for both landlords and tenants. 

By implementing strategic consulting services, we were able to secure long-term leases, increase occupancy rates, and drive investor returns for Landlords. While ensuring a profitable business on the front-end.

Director

Advertize.io

Training and Strategy across a portfolio of ~$2.5M Monthly

Advertize.io is the global leader in IGSO Marketing leading campaigns with Russel Brunson, K-Swiss, Rich Dad Education & more.

Consultant

HS Property Holdings LLC

- Working cross-functionally with CX team, Interior Design team, Housing Coordinators & more
- Manage 25 Short-Term, Mid-Term & Long-Term Stays/Units 
- Creating an Environment for Operational Efficiency within Buildings & Cities within our Portfolio
- Negotiating with Landlords/Tenant Boards  
- Build-Out & On-Boarding of New Units

Consultant/Operator

Freight Crossings

Building a Manifest Processing software to service the North American freight business. 

Achieved significant milestones including onboarding our first customer, fundraising to our goal as well as engaging in partnerships with industry giants. 

We are on pause for now but will be back in the future.

Co-Founder

YouPay

Within a short-time, I was able to secure two massive brands, one of which effectively doubled YouPay's expected Revenue. 

It was role that required a Jack-of-All Trades mentality and although cut-short due to funding and a change in the enrolment process for new clients, I'm happy to have been part of a great team!

Head of Merchant Acquisitions

Shopify

Guiding emerging Merchants through the Shopify PLUS EcoSystem, to capitalize on Shopify Plus' partnerships for sustainable scalability & make e-commerce better for everyone! 

* Held Quota of $250k per month 
* Liaison with Shopify Plus App Develepers, Partners and more to establish a GTM strategy for new logo's 
* Avg. of 110% to target over 4 Quarters  
* Working with A-List Celebrity Brands such as Joe Rogan's x CBDMD, Gigi Hadid's Guest In Residence & more
* Leveraged internal partners, Solution Engineers, Partner Managers, etc., to provide full-spectrum experience for new logos

Account Executive

Actively manage sales cycles from beginning to end working with small-to-mid sized businesses in Canada with employee counts of 1-49. My role is to be a Solutions Consultant for the many on-going needs of my clients and the ever-changing legislation related to Payroll, Time & Attendance and Human Resources in Canada. 

• 137% to Quota 2021 Fiscal - President's Club Winner 
• 125% to Quota 2019 Fiscal
• 45% Close Rate - Inside Sales Leader in Close Rate (%)
• Mentors new hires to become high achievers (Previous 4 Mentees went on to finish 80-100% to plan)
• Serves as a liaison between the new client and ADP support groups throughout the on-boarding cycle
• Qualifies and consults clients, inbound leads, on solutions that align most with the Clients business goals
• Assist sales team in prospecting sessions to teach best practices for achieving their goals via coaching,
 presenting or leading by example

District Manager

Tesla

Every quarter is what is known is a Tesla Year. That is statement alone carries enough weight to understand the day-to-day at Tesla. I had the honour and ability to  lead the Canadian Inside Sales team with the most deliveries (conversions) during the fiscal year of 2018 while producing net sales of over $45.6M in first year in Inside Sales role with an Average Sales size of $81,867.15

Given my immediate success on the Sales and Account Management side of the business, I was quickly pushed to lead initiatives to audit the efficiency of Internal Processes within Tesla. Provided consultancy on the efficiency of  all Tesla Direct Ship deliveries. Which entailed a vehicle being delivered to the home of Tesla customers. I was able to create and successfully instil a process that is utilized across Canada to ensure vehicles were delivered via Tesla Direct Ship with a high level of customer satisfaction, which had been an long-standing issue. Customer Satisfaction increased by 150% within Q4 2018 and Q1 2019, sample size of roughly 150 deliveries. 

With the help of Vincci Liu, Logistics Specialist at the time, Vehicle Delivery efficiency increased from a typical turnover of 3-5 weeks to a guaranteed delivery within 0-2 weeks of the vehicles arrival to a Service Centre, based on customer availability. 

In addition, I generated reports, via Salesforce & Tableu, to determine process/sales efficiencies with management as well as working  closely with F&I Manager, Taha Palwala to assist in providing approvals/contracts for clients via RouteOne.

Inside Sales Team Lead

Koodo

- Designated as #2 Ranked Sales Associate in Canada, having started in February 2017

- Attended Celebration of Stars for Top performing associates for the fiscal year of 2017

- Lead store with most Activations, Renewals, Attach ratio and Warranty ratio at the end of fiscal 2017

- Provided feedback for coworkers and assisted management in coaching coworkers to meet and exceed their goals

Sales Associate

XMC - CANADA's OFFICIAL SPONSORSHIP AND EXPERIENTIAL MARKETING™ AGENCY

- Lead rebranding initiatives for JustEats
- Assisted in hiring, employee retention and training for JustEats and Weber activations

Brand Ambassador/Team Leader

At Elysian, our team has enhanced tenant satisfaction and maximized occupancy rates through tailored consulting, a testament to my commitment to fostering robust landlord-tenant relationships. My decade-long journey in sales and customer relationship management has culminated in a proven track record of strategic business developments and transformative growth strategies.

As the owner of Creators to Educators, we take pride in helping content creators curate and educate, ensuring their messages resonate powerfully with their intended audiences. Balancing creativity with strategy, my expertise lies in driving both brand positioning and audience engagement, always with an eye towards sustainable monetization.

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The Battle

Ali Salman

Ibrahim M. Chaudhry

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