Value Reacher Inc.

Value Reacher is a consulting and training firm specializing in driving value and empowering performance for businesses and individuals. With a focus on delivering tangible results and sustainable growth, we partner with organizations to achieve business objectives and thrive in a dynamic market.  

For amazing professionals and entrepreneurs like you,

Great news! You don’t need to choose between success and stress. In fact, just apply these 10 simple tips that I've extracted from my 20-year experience journey around the world as a diplomat to elevate you from a state of minimal impact to a state of ambassadorship. 
Download the free PDF now: https://www.valuereacher.com/resources.

Come work with me:
I offer three programs designed to help you regain passion and purpose in life and work at different stages of your journey.
https://www.valuereacher.com/coaching

Hit JOIN this elite circle to boost your confidence in this modern world: https://www.facebook.com/groups/valuereacheracademy.

CEO, Founder and Principal Consultant & Coach

M-Bridge Culture Integration Society for Professionals

Leveraging over 20 years of international experience and strategic leadership, I am passionate about empowering professionals for success. Strengthening relationships with government agencies and academia leads to innovative collaborations. Through coaching, training programs, and community building, I offer a high-performance approach to elevate society’s profile and increase its impact.

Director of the Board - Public Affairs and Administration

FH International High School

With two decades as a diplomat spanning three continents and expertise in strategy, advocacy, and public affairs that has led to successful collaborations across sectors in Canada and globally, I bring a wealth of international connections and multilingual proficiency to enhance FH’s global profile.

Director of Public Relations

Ministry of Foreign Affairs, Taiwan (R.O.C.)

Responsible for a dynamic operation that translated complex information into compelling messages and stories and ensured my team had all the required equipment and knowledge to be successful.
· Designed strategies for print publications (English and Spanish),  web, and social media presence (Twitter, Facebook, and Instagram) with an organic reach of up to 260 million and followers increasing by double digits to 350K+.
· Managed a cross-functional team of 30 professionals who optimized 9 language news websites and 20 related social media accounts through editorial calendar and best practices based on data analytics.
· Oversaw all stages of the publishing process to ensure content with integrity and credibility.

Editor In Chief, Foreign Language Publications

Taipei Economic and Cultural Office in Toronto

Managed a multi-tasking team that liaised with three levels of government, academia, and media outlets to align global priorities and promote business opportunities in Toronto. 
• Partnered with stakeholders and solicited nearly half-million pieces of PPE through 20+ batches of donations to Ontario.
• Led multiple delegations to travel abroad and advance public relations and business interests. Involved in ministerial-level meetings for 10+ Ontario ministries.  
• Launched integrated campaigns through exclusive interviews with Globe and Mail/ CBC/ CTV, and 40+ op-eds published in national newspapers in Canada as well as car parades/walks in downtown Toronto.
• Organized conferences (e.g. climate change, healthcare, infrastructure/public transit, waste management) & secured major grants （$400K+) for post-secondary, benefiting 1,000+ attendees each year.
• Partnered with governments in Canada, private sectors, and the community to foster cooperation and partnerships in areas of healthcare, financial regulation, long-term care, infrastructure, education, trade, and indigenous affairs. 
• Initiated the establishment of an alumni association in Toronto and continued engagement with volunteers and stakeholders across sectors.

Director of Public Affairs

Responsible for policy development and execution with a budget of $2.6 million to bolster international trade and investment.  
• Developed program operational plan and set KPIs to track the performance of 100+ offices worldwide. 
Initiates and manages critical relationships and partnerships with senior leaders and managers across departments to provide expertise and enable collaboration on initiatives.
• Tailored 6 business visits for the diplomatic corps, where 40+ companies were met to discuss how to remain competitive in the global supply chains.
• Connected with business leaders from various sectors (clean energy, precision machinery, aerospace, shipbuilding, advanced agriculture, logistics, healthcare, and medical supplies) and bolstered business matchmaking.

Manager, Trade and Investment Promotion

Developed the negotiation strategy to result in a bilateral agreement. Launched marketing programs for large events such as “Canada Blooms, Taipei Garden” attracting thousands of attendees. Secured major grants for post-secondary education in Ontario.
·Negotiated a reciprocal driver’s license agreement between Taiwan and Ontario which led to the conclusion of the agreement and benefited thousands of students and residents in Ontario.
·Influenced the policy decision resulting in the Canadian Visa Waiver program boosting two-way tourism and ease of doing business. 
·Sponsored 20+ cultural events and worked with Toronto-based media outlets for marketing and press events.

Senior Assistant Director of Public Affairs

Oficina Económica y Cultural de Taipei en España

Managed HR (interviewing, hiring, and training), property management, and general
administrative services (contracts, equipment, and supplies). Ensured corporate governance and operation compliance with laws and regulations. Drafted political and economic reports, speeches, and media materials. Handled inquiries from the public and communities.

Press Secretary

Project management from inception to completion for 3 official visits with up to 160 delegates to 10+ countries with attention to detail for all correspondence, protocols, and logistics.

Officer, Department of Central and South American Affairs

Took one-year intensive courses in the language and culture of the Hispanic world at the Complutense University of Madrid to advance foreign language skills.

Officer

Hi, I'm Alicia, a 20-year Diplomat turned entrepreneur with private-sector experience in international trade and foreign policy. Based in Toronto, I've counselled education institutions and non-profits on multicultural integration in Canada. I partner with founders and companies to leverage themselves to amplify their values and increase their impact globally.

A little bit about me:

A versatile professional at the intersection of communications, coaching, and international trade—the result of a decades-long career advancing a rich blend of skillset including strategy, advocacy, public affairs, business development, and issue management. Competent in engaging with stakeholders at all levels across government, the private sector, academia, nonprofits, and the indigenous community. In partnership with the government, post-secondary, and communities to address major public health issues in Canada. Proven track record in integrated campaigns through traditional and digital channels, catalyzing innovation and new business, and prospecting and securing major grants. Journeying across Europe, North America, and Asia. Communicating with people from different countries at all levels and speaking multiple languages.

Key achievements include:
• Led a team of 30 professionals in print publications, social media, graphic design, photography, marketing, content creation, and data analytics monitoring, achieving an organic reach of up to 260 million impressions and increasing followers by double digits to 350K+.
• Experienced in issue management (e.g. food safety) in a government-industry-public setting.
• Built reliable and trusted relationships with senior officials, university executives, and opinion leaders, conducting public opinion consultation, and organizing delegations and media/ academic trips to advance public affairs.
• Launched integrated campaigns through primetime interviews with Globe and Mail/ CBC/ CTV, and op-eds published in national newspapers in Canada.
• Strategic communications resulted in bilateral agreements that benefit people and ease of doing business between Taiwan and Canada.

Professional experience complemented by a Master of Political Science and International Relations and a Senior Executives program at Harvard Kennedy School. Consistently demonstrate leadership, critical thinking, project management, and interpersonal communication to perform in the best interests and build shared values.

My mission is to help high achievers find the richest parts of their lives.

Let's connect!🚀

Alicia YH Wang

Zendesk

WEM Success Consultant

QA Success Consultant

All Day Tea Club

• Committed to sourcing the highest quality Taiwanese mountain tea while prioritizing sustainable practices to minimize environmental impact and support local ecosystems.

• Leveraged a global platform to introduce the unique flavours and cultural heritage of Taiwan's mountain tea to tea enthusiasts around the world, building brand awareness and customer loyalty.

• Directed potential customers to explore the full product range and brand story through the website, www.alldayteaclub.com, ensuring a seamless and informative online shopping experience.

Co-Founder

Muscles and Tussles

• Conceptualized and executed digital content strategies that resulted in a 150% increase in organic traffic over a 12-month period, solidifying the blog's position as a go-to resource for lifestyle, travel, and men's style content.

• Managed all aspects of content production, from ideation to publishing, including writing, photography, videography, and editing, ensuring a consistent brand voice and high engagement across platforms.

• Collaborated with brands on sponsored content, integrating product placements seamlessly into blog posts and social media, which drove a 30% increase in affiliate revenue and strengthened brand partnerships.

Creative Director / Digital Content Producer

• Leveraged expertise in Compliance, Fixed Operations, Customer Success, and CRM to ensure alignment with client business requirements, enhancing system utilization and driving operational efficiency.

• Collaborated with key management to review performance reports, identify process workflow gaps, and recommend best practices, resulting in significant improvements in margins, sales, and overall productivity.

• Acted as an advocate for clients by providing tailored training on operational solutions, collaborating on-site associates, and advising on industry best practices to maximize business results and client satisfaction.

Business Process Consultant

Shopify

• Drove process compliance by co-creating the Intellectual Property documentation playbook, ensuring full operational compliance across multiple teams. This initiative resulted in the successful removal of over 90,000 pieces of infringing content in 2023, significantly reducing Shopify's exposure to legal risks.

• Optimized analyst performance by championing the adoption of new tooling and real-time reporting systems through agile methodologies (Kanban, Scrum), which reduced case resolution times by 80%. This efficiency gain positioned the team as a leader in operational excellence within the organization.

• Led cross-functional collaboration initiatives involving Product, Engineering, Trust & Safety, Support, and Money Product teams, creating streamlined workflows and alignment on escalation processes. This collaborative approach enhanced overall team performance and significantly improved service delivery metrics. (Relevant tools: Github, Asana, Trello, Miro, Zendesk, Tableau, Looker Studio, Mode Analytics, SQL, SPSS, Power BI)

Policy Analyst

Policy Operations Specialist

IP Operations Specialist

• Conducted daily live training sessions via Zoom and Google Meet, equipping clients with the knowledge to maximize the value of Shopify's product suite. Collaborated with Sales and Customer Enablement teams to ensure smooth transitions and high customer satisfaction, contributing to an improved client retention rate.

• Implemented proactive strategies to maintain account health, leveraging in-depth knowledge of SaaS products, Zendesk, and Salesforce. This approach reduced customer churn and ensured continued client satisfaction across a diverse portfolio of merchants.

• Contributed to the customer-facing knowledge base and documentation by creating detailed guides and FAQs, which empowered clients to resolve issues independently. This initiative improved customer engagement and reduced support ticket volume. (Relevant tools: Google Suite - Sheets, Docs, Slides, MS Suite - Excel, Word, PowerPoint, Visio, and Project)

Customer Success Manager

HigherMe

• Developed and delivered strategic roadmaps for client onboarding, which led to a 40% increase in new customer acquisitions in 2019. This growth was driven by tailored onboarding experiences that addressed client-specific needs.

• Strengthened client relationships by prioritizing proactive communication and long-term relationship building, which resulted in a 25% reduction in churn between 2018 and 2019. This focus on customer engagement ensured sustained client satisfaction and loyalty.

• Engaged with key stakeholders and executives to align on customer success initiatives. This collaboration led to a 45% improvement in client engagement and satisfaction by ensuring that customer outcomes were consistently met or exceeded.

Client Success Specialist

Taipei Economic & Cultural Office

(http://www.taiwanembassy.org/CA/YYZ)

• Optimized Diplomatic operations by managing the Director General’s calendar, coordinated high-priority appointments, and handled sensitive diplomatic correspondence, ensuring seamless day-to-day operations. Streamlined communication between internal departments and external stakeholders, including government officials and NGOs, to maintain strong international relations.

• Planned and coordinated receptions, meetings, and conferences, adhering to diplomatic protocols and managing all logistical aspects. Ensured events ran smoothly, reflecting positively on the consulate and strengthening relationships with international partners.

• Conducted in-depth research on Taiwan’s foreign policy, economics, and culture, preparing detailed briefing materials that informed the Director General’s decisions. Reviewed Mandarin-to-English translations, providing cultural insights and ensuring accurate communication in high-stakes diplomatic meetings.

Assistant To The Director General

AMC Group

• Edited and reviewed textbook and magazine content, ensuring accuracy, grammar correctness, and appropriateness for all educational levels, including TOEIC materials. This meticulous attention to detail helped maintain high standards in educational publishing.

• Evaluated demos for potential clients across various educational levels (AP, 4U, ED) and created tailored presentations, ensuring that content met the specific needs of each audience. Organized WebEx meetings to support seamless communication and collaboration with clients and coworkers.

• Conducted thorough research on diverse topics, summarizing findings for inclusion in textbooks and magazines. Interacted with educators and teachers, discussing efficient learning methods and providing insights to enhance educational strategies.

Editor

Club Monaco

• Built strong relationships with clients by creating personalized outfits and upselling accessories, leading to increased average transaction values and enhanced customer satisfaction.

• Proactively kept clients informed about new collections and products, fostering loyalty and repeat business through consistent communication and attention to their fashion preferences.

• Ranked #1 for sales per hour in the regional district for May, June, and September 2012, demonstrating exceptional sales skills and a deep understanding of client needs in a competitive retail environment.

Stylist

As a seasoned professional with over 7 years of experience in e-commerce and SaaS, I excel at driving growth, streamlining operations, and crafting data-driven strategies that deliver tangible results. My journey spans policy & business analysis, customer success, and content creation, each honing my ability to navigate complex challenges and foster innovation.

At Shopify, I played a key role in shaping IP policies that empowered merchants and ensured compliance. By co-creating an Intellectual Property playbook, I helped remove over 90,000 infringing pieces of content, mitigating legal risks. Additionally, I optimized team performance with agile methodologies, reducing resolution times by 80% and positioning the team as an operational leader.

In addition to my professional experience, (after living and working in Taipei) I co-founded All Day Tea Club, combining my passion for sustainability with business acumen to bring high-quality Taiwanese mountain tea to a global audience. This venture deepened my expertise in brand development, e-commerce, and customer engagement.

Beyond this, I have been the Creative Director and Content Producer for my blog, Muscles and Tussles, since 2014. Through this platform (which started on WordPress), I explore lifestyle, travel, and style topics, creating content that resonates with a diverse audience - while simultaneously sharpening my digital marketing, content strategy, and audience engagement skills.

Core competencies:

• Policy Analysis & Development: Crafting policies that drive compliance and innovation.
• Customer Success: Enhancing satisfaction through strategic onboarding and proactive communication.
• E-commerce & SaaS Expertise: Leveraging insights to inform decisions and optimize operations.
• Data Analysis & Visualization: Translating complex data into actionable business insights.
• Content Creation & Brand Development: Building compelling narratives for global audiences.
• Cross-Functional Collaboration: Leading initiatives that align teams and enhance efficiency.

I’m always eager to connect with forward-thinking professionals and organizations seeking a dynamic partner to tackle new challenges and achieve impactful growth. Whether you're looking for a consultant to optimize your e-commerce strategy or a collaborator to bring fresh ideas to the table, I’m ready to help you succeed.

Let’s connect and explore how we can work together!

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The Battle

Alicia YH Wang

Abdulla Khatib

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