Value Reacher Inc.

Value Reacher is a consulting and training firm specializing in driving value and empowering performance for businesses and individuals. With a focus on delivering tangible results and sustainable growth, we partner with organizations to achieve business objectives and thrive in a dynamic market.  

For amazing professionals and entrepreneurs like you,

Great news! You don’t need to choose between success and stress. In fact, just apply these 10 simple tips that I've extracted from my 20-year experience journey around the world as a diplomat to elevate you from a state of minimal impact to a state of ambassadorship. 
Download the free PDF now: https://www.valuereacher.com/resources.

Come work with me:
I offer three programs designed to help you regain passion and purpose in life and work at different stages of your journey.
https://www.valuereacher.com/coaching

Hit JOIN this elite circle to boost your confidence in this modern world: https://www.facebook.com/groups/valuereacheracademy.

CEO, Founder and Principal Consultant & Coach

M-Bridge Culture Integration Society for Professionals

Leveraging over 20 years of international experience and strategic leadership, I am passionate about empowering professionals for success. Strengthening relationships with government agencies and academia leads to innovative collaborations. Through coaching, training programs, and community building, I offer a high-performance approach to elevate society’s profile and increase its impact.

Director of the Board - Public Affairs and Administration

FH International High School

With two decades as a diplomat spanning three continents and expertise in strategy, advocacy, and public affairs that has led to successful collaborations across sectors in Canada and globally, I bring a wealth of international connections and multilingual proficiency to enhance FH’s global profile.

Director of Public Relations

Ministry of Foreign Affairs, Taiwan (R.O.C.)

Responsible for a dynamic operation that translated complex information into compelling messages and stories and ensured my team had all the required equipment and knowledge to be successful.
· Designed strategies for print publications (English and Spanish),  web, and social media presence (Twitter, Facebook, and Instagram) with an organic reach of up to 260 million and followers increasing by double digits to 350K+.
· Managed a cross-functional team of 30 professionals who optimized 9 language news websites and 20 related social media accounts through editorial calendar and best practices based on data analytics.
· Oversaw all stages of the publishing process to ensure content with integrity and credibility.

Editor In Chief, Foreign Language Publications

Taipei Economic and Cultural Office in Toronto

Managed a multi-tasking team that liaised with three levels of government, academia, and media outlets to align global priorities and promote business opportunities in Toronto. 
• Partnered with stakeholders and solicited nearly half-million pieces of PPE through 20+ batches of donations to Ontario.
• Led multiple delegations to travel abroad and advance public relations and business interests. Involved in ministerial-level meetings for 10+ Ontario ministries.  
• Launched integrated campaigns through exclusive interviews with Globe and Mail/ CBC/ CTV, and 40+ op-eds published in national newspapers in Canada as well as car parades/walks in downtown Toronto.
• Organized conferences (e.g. climate change, healthcare, infrastructure/public transit, waste management) & secured major grants （$400K+) for post-secondary, benefiting 1,000+ attendees each year.
• Partnered with governments in Canada, private sectors, and the community to foster cooperation and partnerships in areas of healthcare, financial regulation, long-term care, infrastructure, education, trade, and indigenous affairs. 
• Initiated the establishment of an alumni association in Toronto and continued engagement with volunteers and stakeholders across sectors.

Director of Public Affairs

Responsible for policy development and execution with a budget of $2.6 million to bolster international trade and investment.  
• Developed program operational plan and set KPIs to track the performance of 100+ offices worldwide. 
Initiates and manages critical relationships and partnerships with senior leaders and managers across departments to provide expertise and enable collaboration on initiatives.
• Tailored 6 business visits for the diplomatic corps, where 40+ companies were met to discuss how to remain competitive in the global supply chains.
• Connected with business leaders from various sectors (clean energy, precision machinery, aerospace, shipbuilding, advanced agriculture, logistics, healthcare, and medical supplies) and bolstered business matchmaking.

Manager, Trade and Investment Promotion

Developed the negotiation strategy to result in a bilateral agreement. Launched marketing programs for large events such as “Canada Blooms, Taipei Garden” attracting thousands of attendees. Secured major grants for post-secondary education in Ontario.
·Negotiated a reciprocal driver’s license agreement between Taiwan and Ontario which led to the conclusion of the agreement and benefited thousands of students and residents in Ontario.
·Influenced the policy decision resulting in the Canadian Visa Waiver program boosting two-way tourism and ease of doing business. 
·Sponsored 20+ cultural events and worked with Toronto-based media outlets for marketing and press events.

Senior Assistant Director of Public Affairs

Oficina Económica y Cultural de Taipei en España

Managed HR (interviewing, hiring, and training), property management, and general
administrative services (contracts, equipment, and supplies). Ensured corporate governance and operation compliance with laws and regulations. Drafted political and economic reports, speeches, and media materials. Handled inquiries from the public and communities.

Press Secretary

Project management from inception to completion for 3 official visits with up to 160 delegates to 10+ countries with attention to detail for all correspondence, protocols, and logistics.

Officer, Department of Central and South American Affairs

Took one-year intensive courses in the language and culture of the Hispanic world at the Complutense University of Madrid to advance foreign language skills.

Officer

Hi, I'm Alicia, a 20-year Diplomat turned entrepreneur with private-sector experience in international trade and foreign policy. Based in Toronto, I've counselled education institutions and non-profits on multicultural integration in Canada. I partner with founders and companies to leverage themselves to amplify their values and increase their impact globally.

A little bit about me:

A versatile professional at the intersection of communications, coaching, and international trade—the result of a decades-long career advancing a rich blend of skillset including strategy, advocacy, public affairs, business development, and issue management. Competent in engaging with stakeholders at all levels across government, the private sector, academia, nonprofits, and the indigenous community. In partnership with the government, post-secondary, and communities to address major public health issues in Canada. Proven track record in integrated campaigns through traditional and digital channels, catalyzing innovation and new business, and prospecting and securing major grants. Journeying across Europe, North America, and Asia. Communicating with people from different countries at all levels and speaking multiple languages.

Key achievements include:
• Led a team of 30 professionals in print publications, social media, graphic design, photography, marketing, content creation, and data analytics monitoring, achieving an organic reach of up to 260 million impressions and increasing followers by double digits to 350K+.
• Experienced in issue management (e.g. food safety) in a government-industry-public setting.
• Built reliable and trusted relationships with senior officials, university executives, and opinion leaders, conducting public opinion consultation, and organizing delegations and media/ academic trips to advance public affairs.
• Launched integrated campaigns through primetime interviews with Globe and Mail/ CBC/ CTV, and op-eds published in national newspapers in Canada.
• Strategic communications resulted in bilateral agreements that benefit people and ease of doing business between Taiwan and Canada.

Professional experience complemented by a Master of Political Science and International Relations and a Senior Executives program at Harvard Kennedy School. Consistently demonstrate leadership, critical thinking, project management, and interpersonal communication to perform in the best interests and build shared values.

My mission is to help high achievers find the richest parts of their lives.

Let's connect!🚀

Alicia YH Wang

Pride at Work Canada / Fierté au travail Canada

Strategic Communications, Branding & Stakeholder Engagement
- Development and maintenance of all external communications
- Branding curation, collaborating with design and development of visual elements
- Media engagement & strategy, leading PR initiatives
- Collaboration and execution of communications crisis management
- Production of creative content, institutional engagement and reports
- Support to all events & more

Senior Communications Coordinator

- Strategic Communications
- Media Engagement
- Creative Writing
- Branding

Communications Coordinator

- Organizational Communications - managing strategic planning, external communications, PR, branding, advertising, and stakeholder engagement
- Social Media and Website Management - managing and coordinating social media presence, managing report performances, and developing visual elements
- Marketing Strategy Development - supporting the volunteer Marketing Committee, coordinating recruitment and retention of volunteers, and managing action items

Marketing & Communications Coordinator

YMCA of Greater Toronto

Process and Project Management
Data management, audit and research
Active member of internal committees: Pride and Indigenous Services
Office administrative assistance in Human Resources Department
Training new co-workers, volunteers and newcomers
Offering translation support from English to Portuguese and Spanish
Mentoring, customer and administrative support in Assessment Language and Referral Centre and Newcomer Information Centre at Central YMCA (volunteer)

HRIS Agent

Maersk Oil

Social Responsibility and Communication - Responsible for planning, development and implementation of Corporate Social Responsibility Strategy in Brazil, including the management of Social Investments. Responsible for the communication of internal and external demands, including the management of sponsorships and stakeholders engagement. Company representative on two committees (Social Responsibility and External Affairs) of the Brazilian Institute of Petroleum, Natural Gas and Biofuels - IBP. I also gave support to HSE Department activities.

Social Responsibility Specialist

Protemp SG - Petrobras

Institutional Communication - Development of Corporate Social Responsibility practices, working with the production and writing of the Sustainability Report. Practical knowledge of management planning and implementation processes of relationship with communities, based on the methodology of Agenda 21 / Sustainable Development, in addition to the planning and management to ensure protection of children rights’ projects, accompanying their funding. Due to the activities that I was responsible for, I had contact with several institutions and all levels of Government. At certain times, I also articulated other Communication demands, such as Crisis Management, audits etc.. It is noteworthy that in the planning activities, I also participated in structuring the part referring to communication, with various types of media.

Communications Writer

Carta Z Notícias

Produced and wrote articles about television productions and interviews with actors for the TV Press newspaper supplement

Journalist

AD2M Engenharia de Comunicação

Produced and wrote press releases and managed three events: Banco do Brasil Cultural Circuit Fortaleza 2005, 23rd Brazilian Symposium on Computer Network, and XV Cine Ceará: National Film and Video Festival

PR Specialist

TV Ceará

Produced, wrote and edited news for local television channel

Trainee

TV Jangadeiro / SBTInter

Intern

Universidade Federal do Ceará

Managed the home page of Graduation Department and designed brochures, posters and PowerPoint presentations

Computer Scholarship

+18 years of experience in Corporate Communication, Strategic Planning, Project Management, Public Affairs, Government Relations, DEI, CSR/ESG, Social Impact, Human Rights, Events and Customer Service
Extensive education in communication and strategic management - WES Canadian equivalence for my Bachelor's degree in Communication (Major Journalism) and my Postgraduate diploma in Strategic Communication Management
Developed and presented seminars and lectures on corporate social responsibility and human rights
Excellent written and verbal communication skills in English, Portuguese, Spanish, and French (professional level)
Excellent analytical, problem solving and organizational skills and multi-tasking abilities
Strong leadership, proactive, collaborative, communicative, organized, analytical, creative, high energy, enthusiastic
Computer skills—Microsoft Office, Corel Draw, Adobe Creative Suite (Photoshop, Illustrator, InDesign), SharePoint, Social Media, HTML, and more.

taplio

The Battle

Alicia YH Wang

Luis Augusto Nobre (He/Him)

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