Value Reacher Inc.

Value Reacher is a consulting and training firm specializing in driving value and empowering performance for businesses and individuals. With a focus on delivering tangible results and sustainable growth, we partner with organizations to achieve business objectives and thrive in a dynamic market.  

For amazing professionals and entrepreneurs like you,

Great news! You don’t need to choose between success and stress. In fact, just apply these 10 simple tips that I've extracted from my 20-year experience journey around the world as a diplomat to elevate you from a state of minimal impact to a state of ambassadorship. 
Download the free PDF now: https://www.valuereacher.com/resources.

Come work with me:
I offer three programs designed to help you regain passion and purpose in life and work at different stages of your journey.
https://www.valuereacher.com/coaching

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CEO, Founder and Principal Consultant & Coach

M-Bridge Culture Integration Society for Professionals

Leveraging over 20 years of international experience and strategic leadership, I am passionate about empowering professionals for success. Strengthening relationships with government agencies and academia leads to innovative collaborations. Through coaching, training programs, and community building, I offer a high-performance approach to elevate society’s profile and increase its impact.

Director of the Board - Public Affairs and Administration

FH International High School

With two decades as a diplomat spanning three continents and expertise in strategy, advocacy, and public affairs that has led to successful collaborations across sectors in Canada and globally, I bring a wealth of international connections and multilingual proficiency to enhance FH’s global profile.

Director of Public Relations

Ministry of Foreign Affairs, Taiwan (R.O.C.)

Responsible for a dynamic operation that translated complex information into compelling messages and stories and ensured my team had all the required equipment and knowledge to be successful.
· Designed strategies for print publications (English and Spanish),  web, and social media presence (Twitter, Facebook, and Instagram) with an organic reach of up to 260 million and followers increasing by double digits to 350K+.
· Managed a cross-functional team of 30 professionals who optimized 9 language news websites and 20 related social media accounts through editorial calendar and best practices based on data analytics.
· Oversaw all stages of the publishing process to ensure content with integrity and credibility.

Editor In Chief, Foreign Language Publications

Taipei Economic and Cultural Office in Toronto

Managed a multi-tasking team that liaised with three levels of government, academia, and media outlets to align global priorities and promote business opportunities in Toronto. 
• Partnered with stakeholders and solicited nearly half-million pieces of PPE through 20+ batches of donations to Ontario.
• Led multiple delegations to travel abroad and advance public relations and business interests. Involved in ministerial-level meetings for 10+ Ontario ministries.  
• Launched integrated campaigns through exclusive interviews with Globe and Mail/ CBC/ CTV, and 40+ op-eds published in national newspapers in Canada as well as car parades/walks in downtown Toronto.
• Organized conferences (e.g. climate change, healthcare, infrastructure/public transit, waste management) & secured major grants （$400K+) for post-secondary, benefiting 1,000+ attendees each year.
• Partnered with governments in Canada, private sectors, and the community to foster cooperation and partnerships in areas of healthcare, financial regulation, long-term care, infrastructure, education, trade, and indigenous affairs. 
• Initiated the establishment of an alumni association in Toronto and continued engagement with volunteers and stakeholders across sectors.

Director of Public Affairs

Responsible for policy development and execution with a budget of $2.6 million to bolster international trade and investment.  
• Developed program operational plan and set KPIs to track the performance of 100+ offices worldwide. 
Initiates and manages critical relationships and partnerships with senior leaders and managers across departments to provide expertise and enable collaboration on initiatives.
• Tailored 6 business visits for the diplomatic corps, where 40+ companies were met to discuss how to remain competitive in the global supply chains.
• Connected with business leaders from various sectors (clean energy, precision machinery, aerospace, shipbuilding, advanced agriculture, logistics, healthcare, and medical supplies) and bolstered business matchmaking.

Manager, Trade and Investment Promotion

Developed the negotiation strategy to result in a bilateral agreement. Launched marketing programs for large events such as “Canada Blooms, Taipei Garden” attracting thousands of attendees. Secured major grants for post-secondary education in Ontario.
·Negotiated a reciprocal driver’s license agreement between Taiwan and Ontario which led to the conclusion of the agreement and benefited thousands of students and residents in Ontario.
·Influenced the policy decision resulting in the Canadian Visa Waiver program boosting two-way tourism and ease of doing business. 
·Sponsored 20+ cultural events and worked with Toronto-based media outlets for marketing and press events.

Senior Assistant Director of Public Affairs

Oficina Económica y Cultural de Taipei en España

Managed HR (interviewing, hiring, and training), property management, and general
administrative services (contracts, equipment, and supplies). Ensured corporate governance and operation compliance with laws and regulations. Drafted political and economic reports, speeches, and media materials. Handled inquiries from the public and communities.

Press Secretary

Project management from inception to completion for 3 official visits with up to 160 delegates to 10+ countries with attention to detail for all correspondence, protocols, and logistics.

Officer, Department of Central and South American Affairs

Took one-year intensive courses in the language and culture of the Hispanic world at the Complutense University of Madrid to advance foreign language skills.

Officer

Hi, I'm Alicia, a 20-year Diplomat turned entrepreneur with private-sector experience in international trade and foreign policy. Based in Toronto, I've counselled education institutions and non-profits on multicultural integration in Canada. I partner with founders and companies to leverage themselves to amplify their values and increase their impact globally.

A little bit about me:

A versatile professional at the intersection of communications, coaching, and international trade—the result of a decades-long career advancing a rich blend of skillset including strategy, advocacy, public affairs, business development, and issue management. Competent in engaging with stakeholders at all levels across government, the private sector, academia, nonprofits, and the indigenous community. In partnership with the government, post-secondary, and communities to address major public health issues in Canada. Proven track record in integrated campaigns through traditional and digital channels, catalyzing innovation and new business, and prospecting and securing major grants. Journeying across Europe, North America, and Asia. Communicating with people from different countries at all levels and speaking multiple languages.

Key achievements include:
• Led a team of 30 professionals in print publications, social media, graphic design, photography, marketing, content creation, and data analytics monitoring, achieving an organic reach of up to 260 million impressions and increasing followers by double digits to 350K+.
• Experienced in issue management (e.g. food safety) in a government-industry-public setting.
• Built reliable and trusted relationships with senior officials, university executives, and opinion leaders, conducting public opinion consultation, and organizing delegations and media/ academic trips to advance public affairs.
• Launched integrated campaigns through primetime interviews with Globe and Mail/ CBC/ CTV, and op-eds published in national newspapers in Canada.
• Strategic communications resulted in bilateral agreements that benefit people and ease of doing business between Taiwan and Canada.

Professional experience complemented by a Master of Political Science and International Relations and a Senior Executives program at Harvard Kennedy School. Consistently demonstrate leadership, critical thinking, project management, and interpersonal communication to perform in the best interests and build shared values.

My mission is to help high achievers find the richest parts of their lives.

Let's connect!🚀

Alicia YH Wang

IABC/Toronto

Director of Communications, Marketing & Digital Media

Shine Foundation

•	Created, designed, executed and measured success of ongoing MarComm Plans and storytelling strategies with the aim to drive revenue, lead conversion, donor acquisition and retention
•	Adapted to eco-friendly and digital modes of asset creation such as introducing NFC business cards, digital fillable donor forms (monthly, legacy, others), online application package, badges, plaques etc.
•	Acted as MarComm advisor to senior management; monitor departmental budgets and financial objectives; crafting and supporting annual operational plan
•	Supported Fund Development team with proposal templates/customizations, event collateral and marketing including digital marketing (paid and organic), and with partner support materials for visibility and relationship building
•	Mentored and oversaw departmental volunteers, interns, team members, contract employees and vendors
•	Led and maintained assets for all aspects of website, advertising, publications, branding, audio-visuals, media relations, partner relations and community relations
•	Ensured consistency in brand messaging, style, and content for all communication materials across all mediums and stakeholders (internal and external)
•	Led public relations activities including media cultivation and PSAs
•	Collected regular input from staff, volunteers and stakeholders regarding the effectiveness and success of ongoing campaigns

Manager, Marketing & Communications

The Presbyterian Church in Canada

•	Working closely with Associate Secretary of Communications in executing communications plans and strategies to deliver organizational goals and objectives
•	Drafting multiple communication documents using Canva, Hootsuite, QuarkXPRess, MailChimp and JotForm regularly
•	Monitoring, creating and maintaining website content, layout and functionality using WordPress
•	Responsible for social media content creation (copywriting and designing) and content calendar maintenance
•	Achieved 29% growth in digital presence and 15% growth in audience engagement (daily impressions and follower-increase) using organic promotional strategies, in under 10 months
•	Assisting cross-organization project teams to meet organizational communications needs

Communications Program Coordinator

Mahindra Rise

•	Successfully raised funds for education of 165,000 underprivileged girls with integrated multimedia communication and digital media marketing strategies
•	Achieved 9% hike in annual charity funds from 3 continents (Asia, Europe and North America)
•	Launched TAG Report, 2018 – India’s first survey on teenage girls, conducted over 2 years
•	Analyzed and utilized SEO & Google Insights data to create and execute multiple Digital Marketing & Targeted Marketing Campaigns, digital copy and content, while monitoring its regular performance and traction 
•	Crafted digital consumer journey for premium charity event called “Proud Fathers For Daughters”
•	Ensured live social media posting and real-time interaction during events and functions
•	Maintained content calendar, achieved “verified” tag for organizational Twitter account with 149,000+ followers within 6 months via agile Marketing Planning and aggressive integrated marketing strategies
•	Developed 3 new SEO-friendly and mobile responsive websites (ready to go live) and creative assets
•	Implemented brand-building paid social media campaigns: #LadkiHaathSeNikalJayegi, #RiseUp and  #PowerlessQueen,  which garnered over 30M views on digital platforms and won several accolades :
1.	#LadkiHaathSeNikalJayegi Campaign:
-	CSR Campaign of the Year (Stars of the Industry Awards, ET Now, 2018)
-	Best Digital Campaign (South Asia Laadli Media & Advertising Awards, 2018)
-	Gold – Best Video Campaign with a Social Message (StreamCon Asia Awards, 2018)
-	Silver – Corporate Advertisement & Reputation (Effie Awards India, 2018)
-	Top 50 Most Viewed Ads of 2018 (Campaign India, 2018)
-	Top 10 Ads that made it big in 2018 (Impact India, 2018)
2.	Grand Prix Award to #PowerlessQueen Campaign (Prague International Film Festival, 2018)

Communications Manager

Mumbai Smiles

•	Drafted and executed communication and content strategies for 9 projects in Mumbai
•	Launched social media channels (Instagram, Twitter, Facebook and LinkedIn) in India and in Spain
•	Produced new website
•	Developed day-to-day content – social media, blog posts, website content, e-newsletters, annual report Ensured timely and strategic releases of newsletters, daily blogs, website and social media updates
•	Co-created five-year Brand Guidelines and Strategic Plan for the organization
•	Created and implemented organic and paid social media campaigns as well as fund-raising events.
•	Helped transition from research and analysis to formulating organizational messages and project strategies in order to build stronger corporate image for the new Life Skills Empowerment project
•	Conducted staff training in effective communication skills

Communication Coordinator

-	Helped launch new website and annual report 
-	Photographed projects and organized a 10-year anniversary photo-exhibition series

Volunteer - Photography & Content

St. Xavier's College

•	Conducted weekly remedial classes for those facing difficulty with the language 
•	Helped create annual departmental reports and records of extra-curricular activities
•	Carried out the examination cycle - creating question papers, correcting papers, releasing marks and recording the final outcome in college records

Teaching Assistant (Hindi Dept)

Bennett Coleman and Co. Ltd. (Times Group)

•	Coordinated with Video Editors, Graphics Producers and Designers on visual packaging of various stories
•	Assisted Promo Team with relevant video clips for channel’s visual and digital promotions
•	Assisted  Studio Cameraperson with shooting of Live bulletins
•	Assisted with Maintenance of Production Archives from daily channel records
•	Coordinated with Reporters and Desk Editors for production requirement of assigned bulletins (including scripts, specific & desired treatment of live and archival news feed, graphics for specific stories/packages/shows and delivery of packages to Production Control Room)
•	Attended Edit Meetings to understand the highlights and important news stories of the day, in order to accordingly action end-to-end graphics and visual production of the same through the day
•	Handled special shows independently for daily Entertainment-special bulletins and Weekend Shows, in terms of converting scripts to visual packages (videos and graphics), as also assist with organising interviews and shoots for these shows and bulletins
•	2014 being an Election year, I was assigned a special Election centric daily Political Bulletin called “Politics Central” for 3 months, ensuring end-to-end production of the same, by coordinating with my supervising Senior Producer to chalk out the complete look & feel of this show, as also with Field Reporters, Desk Reporters, Editor and Graphics Designers for regular production of the show (capturing of desired visuals on-ground, changes in script as per live political developments in various parts of the country, specific visual treatments of news feeds from the channels and other agencies and over packaging of specific stories)

Jr. Assistant Producer, TIMES NOW

•	Handled  Run-Down & Graphics Department (Technical Cue for Production Control Room for airing bulletins and shows) for assigned Bulletins, Shows & ‘Breaking News’
•	Was part of the Graphics Team in launching a Special Edition glamour show called "Star"
•	Handled special shows independently for daily Entertainment-special bulletins and Weekend Shows, in terms of converting scripts to visual packages (videos and graphics), as also assist with organising interviews and shoots for these shows and bulletins
•	Also assisted with Content Curation for the most important show of the channel called “The Newshour” by working with Editors and Graphic Designers for correct packaging of the stories to be aired each day on this bulletin, as also provided editorial cues to the anchor in the Production Control Room, specifically for this show.

Trainee Production Assistant, TIMES NOW

iCrave.in

•	Created website content, client conversion and client servicing 
•	Prepared client servicing documents and maintained client records
•	Acquired 70 new clients within a span of 80 days

Marketing Public Relations Associate

People Connection HR Solutions

•	Responsible for full-cycle recruiting for premium clients (such a ITC, Diageo, Mahindra, TATA)
•	Coordinating with hiring managers to identify staffing needs
•	Implement effective sourcing, screening and interviewing techniques
•	Design job descriptions and interview questions that reflect each position’s requirements
•	Plan interview and selection procedures, including screening calls, assessments and in-person interviews
•	Manage employees’ grievances
•	Measure employee retention and turnover rates

Associate Consultant - Talent Acquisition

Brittania Indian Music Group

•	Introduced Marketing Department in conjunction with the Public Relations team
•	Acquired premium partners as event partners for the annual flagship event of IMG called "JanFest"
•	Managed a team of 20 volunteers for the flagship event
•	Created content for Press Releases in multiple languages (English, Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalayam and Bengali) with the help of volunteers
•	Organized 6 free concerts through August 2010 to May 2011 by eminent personalities such as Pandit Hari Prasad Chaurasiya, Ronkini Mukherjee, Kaushiki Chakrabarty, Ustad Ghulam Mustafa Khan, Pandit Shivkumar Sharma, Ustad Shujaat Khan among others)

Head of Marketing and Public Relations

Prachi Shailendra is an award-winning global business communicator with extensive experience of almost a decade as a journalist, news producer, photographer, event manager, MC, digital & social media manager, website producer and a fundraiser. 

Having started her career as a young intern journalist at a youth magazine in Mumbai at the tender age of 18, she got the taste of the world of media, and pursued it with passion till she became a full-time producer at the age of 22 at India’s top English news channel. Soon, she realized her passion for photography, and started clicking for multiple non-profits promoting various causes, from women empowerment, to child rights, to education for the girl child, and LGBTQ+ rights, among others. She grew close to the causes she was capturing with her lens, and moved into the realm of not-for-profits as a corporate communicator at the age of 25. She further enhanced her skills as a storyteller by delving deep into public relations, digital media, websites, events, and more. Working for multi-nationals in India, she felt that she wanted to challenge herself further in her career, and explore the world beyond what she had seen so far. 
 
And hence, at the age of 28, she immigrated to Canada as a Permanent Resident. She noticed that as a new immigrant in Canada, it is easy to fall into the rut of life and take up “survival jobs” for sustenance. But Prachi did not let that get in the way of her dreams becoming her reality. She invested her time and energy with absolute determination to showcase her skills as a corporate communicator in Canada, and stay close to her passion. And within 3 months of her immigration, she bagged her first communications role in a non-profit in Toronto. She has not looked back ever since...
 
Prachi has a Post-Graduate Advanced Diploma in Journalism and Mass Communications from Xavier Institute of Communications, Mumbai. She holds a Master’s degree in Hindi, where her minor was Journalism and Theater. She recently joined the IABC (International Association of Business Communicators) and IABC Toronto with the aim to grow her professional skills further as a business communicator and is pursuing her GCCC certification.

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Alicia YH Wang

Prachi Shailendra, MA

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