Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

Apparently, LinkedIn can't figure out I'm real. 💔

1. I was restricted 5 times this year. Logged out of my profile due to "suspicion of automated activity".

(There was NO automated activity)

2. A recent post got locked because I had a 52% engagement rate in the first 15 minutes. Bro, how can I even control people reacting to a post?!

3. I must be triggering all the "false positives" in the algorithm, as Jeremy from Favikon told me. It's just "unheard of" to get this level of engagement.

Sorry, but...

LinkedIn and Ryan Roslansky, what in the world do you want me to do?

Serious question.

I don't use automations.
I don't have virtual assistants.
I write all of my content manually.
I write every single comment myself.
I send all my DMs and connects manually.
I'm the only person with access to my profile.
I have precisely 0 tools connected to my profile.
I have precisely 0 extensions installed for LinkedIn.

So tell me...

How much more REAL do you need me to be?

I will NOT stay silent anymore!!!

My 2 cents:

(And my offer to fix this at the end of this post)

1. This issue is showing your incompetence. 1000s of users are going through this; not just me.

Please explain your restriction policies transparently.

2. You ask ME for information about my restriction. How would I know? Each of the 5 times, I wasn't even online!

YOU should be the one giving ME the information. 🤦‍♂️

3. You have access to everyone's data and activity. And you can easily see which tools are connected. So why pretend like you don't? Which brings me to:

If you see someone uses ZERO automation tools, how can you even restrict them for automation?

4. Your Support ticket system doesn't work. Period.

To top it all off, you told me I "reached the maximum number of verification attempts". What even is that?!

5. You are putting people's livelihoods at risk. Because you've pushed users for years to buy Premium, use LinkedIn for business, and then... what, shut 'em down?

Here's my offer:

Dear LinkedIn team,

As one of the more prominent creators on your platform, I feel obligated to address this. Book me a meeting with your team (in charge of this issue) and I will book a flight to either your New York or Sunnyvale headquarters in the next 48 hours. I will spend as much (unpaid) time as needed to help you figure this out. I will use my own money to fund this. I want to do more for your users than you are doing right now. Get me that meeting. I'm looking at flights right now. I MEAN THIS 1000%.

I've looked at legal counsel on this matter too.

I'm happy to involve lawyers in our conversations moving forward. By all means.

This... NEEDS to be fixed once and for all.

Not just for me. For everyone.

Enough is enough.

Thank you.

Signed:

Frustrated long-time user, LinkedIn Learning Instructor, LinkedIn-featured creator, top-ranked global creator, we-ve-also-met-in-person, you-literally-pay-me-a-salary-every-month, your Jasmin Alić

(Asking my network to repost this ♻️)

Award-winning LinkedIn™ coach | 59,000+ trained | Founder of Link Up Community, where you’ll build a trusted brand & profitable business, within any niche

Jasmin Jay Alic writes an open letter to LinkedIn, addressing the recent restrictions of LinkedIn profiles, with thousands of users unfairly losing access to LinkedIn while receiving zero clarification from the LinkedIn team. Jasmin references his five restrictions in just January of 2026 and shares his experience of the process, which is not showing any good signs of LinkedIn handling this issue well. In this post, Jasmin offers to help with the issue directly and asks the LinkedIn CEO for a meeting. The image shows Jasmin speaking directly into the camera while recording a video in a studio. The image also includes screenshots of Jasmin’s recent restriction warnings received from LinkedIn.

I just received a diplomatic passport! Wow.

Bosnia & Herzegovina, this is for you. ❤️

Over the years, sooo many of you have told me:

1. I've never heard of Bosnia til I followed you
2. You've made me book a ticket to Bosnia
3. They better make you an ambassador

Well, they did!

Now I'm an official ambassador of the most beautiful country in the world. Proudly so! 🇧🇦

A very special thank you goes to our Minister of Foreign Affairs, Elmedin Konaković, who used his discretionary right to grant me diplomatic status.

As well as the Adviser to the Minister of Foreign Affairs, Dino Selimović, who got the ball rolling on this topic all the way til last year when we first met.

And to my LinkedIn community...

I have no words for you anymore. 
You've changed my life for the bestest.
You've changed the trajectory of my career.

So here's a suggestion:

My next Link Up meetup in Sarajevo is in April. 

I hereby invite you all to spend a few days with me and my community in person. At my home.

See you there?

Cheers!

P.S. Repost because this is mega news! ♻️

Award-winning LinkedIn coach | 57,000+ trained | Founder of Link Up Community, where you’ll build a trusted brand & profitable business

Jasmin Jay Alic receives the diplomatic passport of Bosnia and Herzegovina. He is now officially recognized as a prominent ambassador of his country by the Ministry of Foreign Affairs of Bosnia & Herzegovina. In this LinkedIn post, Jasmin thanks the Bosnian Minister of Foreign Affairs, Elmedin Konaković, who used his discretionary right to grant him diplomatic status, as well as the Adviser to the Minister of Foreign Affairs, Dino Selimović. He also thanks his LinkedIn community for their support. In the photo, Jasmin is seen smiling during a photoshoot, with the flag of Bosnia & Herzegovina waving in the background.

Welcome back to LinkedIn in 2026.

Here's your program for the next 300 days:

(this is not a motivational post, it's actual work)

 1. Publish 3-5 posts per week
 2. Write every day (for practice)
 3. Main goal: better profile views
 4. Daily commitment: 30-120mins 
 5. Publish 1 text-only post per week
 6. Publish 1 mid-length post per week
 7. Every day, check your profile visitors
 8. Every day, DM 1 visitor who's your ICP 
 9. Every day, comment on 10 new people
10. Every day, leave minimum 20 comments
11. Every day, try to support "small" creators
12. Every day, send 1-10 DMs looking for calls
13. Every quarter, host 1-3 LinkedIn Live events
14. Push limited-time offers only in those events
15. Try to re-optimize your profile every 3 months

All of the above with:

No automation. No AI. No shortcuts. No complaints. No "nobody has time for this". I've heard it all... ✌️

I've trained 57,000+ people how to use LinkedIn properly, whether 1:1 or in my Link Up community.

Do everything I told you = No way it doesn't work.

I'll see you on Thanksgiving when we celebrate your results together. Good luck!

- Coach J ❤️

(Repost to "push" others ♻️)

P.S. Which one (1-15) made you go "a-ha"? Let's chat.

Jasmin Jay Alic shares his 300-day LinkedIn program for anyone looking to build a personal brand in 2026. This post includes a carefully-formatted listicle with 15 must-have activities to grow your LinkedIn. The photo shows Jasmin sitting in a TV studio in the anchor’s seat. Jasmin is smiling into the camera and wearing a tailored beige suit vest and brown tie. The photo was taken at the N1 Televizija studios in Sarajevo, Bosnia and Herzegovina, an official CNN partner.

If I was CEO of LinkedIn, here's what I'd fix:

1. Add names to Impressions and Saves. Same thing they do with Profile Views. I want to see profile names. Otherwise, it's all "vanity metrics".

2. Be transparent about algorithm changes. Instagram CEO does this well. He literally live-streams and engages with millions of their users. Speaking of...

3. Have monthly LinkedIn Lives where I answer curated questions from every person in the world. Top Voice or not. Show me that you care about EVERY user.

4. Bring back "pinned comments". 

5. Add a payment and invoicing function to the Services feature. New revenue for the company, but less hassle for all LinkedIn users and their clients.
   
6. Host an annual "LinkedIn Summit" conference.

7. Add a "Super Like" reaction. Glowing animation! It means a "top creator" has engaged with a post. Only give access to selected 500 creators globally.

Bonus:

Be more honest about restrictions and bugs (when they happen). I got "restricted" 4 times last week. Literally got logged out, logged back in. Makes 0 sense.

Anyhow... 

Do I have any hopes of getting the job? 😀

P.S. Like my choices? Anything you'd do as CEO? ♻️

Jasmin Jay Alic shares his ideas for LinkedIn improvement if he was LinkedIn CEO. This post lists seven of his ideas that would bring value to all LinkedIn users, as well as generate new revenue for the company. In the photo, Jasmin is seen smiling and posing next to the LinkedIn logo at their New York headquarters, in the Empire State Building.

I never thought I'd write this on LinkedIn but...

I wish we'd stop westernizing our names.

It's why I proudly keep the "ć" in mine. My surname is "Alić", a true Bosnian surname. ❤️

Not "Alic", "Al" or "Alice".

It signifies where I come from. Proudly.
It symbolizes all my struggles. Boldly.
It represents my family. My legacy.

It's why I love seeing Ubaid Ur Rehman's pictures from his village in Pakistan. The tractors. The farm. He has my utmost respect for how proud he is of his roots.

My message today:

This "westernization" for the purpose of finding a job, getting an interview, or being seen as "more" because you feel less than... I wish we'd stop doing it.

People put fake locations on LinkedIn.
Non-US folks "americanize" their names.
Or they leave out certain details. Like the "ć".

Stop.

Never sacrifice "you" because others can't handle it.

Stay YOU-nique.

(Share with your network ♻️)

P.S. Where are you from? Let's represent our homes in the comments. Hello from Bosnia and Herzegovina, the most beautiful country in the world! 🙌

Jasmin Jay Alic shares a powerful post about westernization in the industry, where people put fake locations on their LinkedIn, change their names or certain details of their background to appease potential employers or clients. He proudly boasts his Bosnian background, and references Ubaid ur Rehman and his Pakistani roots as a great example of authenticity on LinkedIn. In the photo, Jasmin and Ubaid are seen smiling and hugging. The photo was taken at the third Link Up global meetup in Sarajevo, Bosnia and Herzegovina.

Most LinkedIn DMs are pushy. Or salesy.

Let's fix that. (Full outreach masterclass)

This read is 2 minutes long. So either keep reading, or save it for later. Either way, you're in for a treat!

I will explain my tried-and-tested "warm outreach" approach. Using Linkbound, Kondo and Sales Nav.

(neither is a must, but each one ties into the other)

1. Familiar faces first

Most people reach out to complete strangers. This is why "selling" feels odd. There's no trust. Instead, focus on those you've already interacted with on LinkedIn.

2. Linkbound for engagement filtering

Analyze your engagement (or from your competitors if you don't get much engagement) with Linkbound. It will give you a complete list of "warm leads".

3. Filter leads to match your ICP (ideal client profile)

Linkbound has a brand-new feature which tailor-matches your ICP criteria to your offer. It means every name is both "familiar" + "qualified".

4. Feed into your LinkedIn CRM (Sales Nav)

Follow their LinkedIn activity closely. In other words:

5. Become "top of mind"

The easiest way to send that first DM is to spark engagement elsewhere. In a comment. In a reply. On their post. On someone else's post. Doesn't matter.

6. Attract profile views

Every profile view you receive is a "warm" signal. You can now easily send the first DM saying "Hey, so happy you visited my profile! What brought you here?"

7. Send DMs daily

Make "reaching out to ICPs" a daily habit. No excuses. It will feel angsty at first. The more you do it, the easier and more enjoyable it gets. I promise you this!

8. Never pitch in the first message. Please.

9. Always follow the PBS psychology

Permission-Based Selling means you never outright send something (pitch deck, offer, link) "assuming" they need it. Always ask first. And get a Yes first.

10. Separate DMs into folders, with Kondo

Depending on who you message, you might have different conversations. Kondo (made by Mitchell Tan) lets you have multiple LinkedIn inboxes. Brilliant!

11. Set follow-ups in Kondo

I recommend setting alerts in Kondo for "no-replies". You're not necessarily being ghosted when someone doesn't reply. You just have to remind them.

12. Track progress in Linkbound

The more you talk to each person, readying the "sale", simply drag and drop your conversations further. You'll see your leads qualified in real time to a Yes or No.

13. Feed back into Sales Nav

A lead that says No now is not a "forever No". Keep up with their LinkedIn updates. Their network might be packed with new opportunities for you. Repeat 1-12.

TL;DR:

• Establish familiarity first by engaging
• Use Linkbound to qualify before outreach
• Use Kondo for streamlined DM management
• Use Sales Nav to source network opportunities
• Never pitchslap :)

Familiarity → Filtering → Permission → Trust → 💰

Really hope you find this useful. Cheers!

- Coach J

P.S. I'll reward 2 reposters. One with a year of Link Up membership. One with 6 months of Linkbound! ♻️

Jasmin Jay Alic shares his complete LinkedIn DM outreach masterclass. This is a long-form post breaking down his entire warm outreach approach, using tools like Linkbound, Kondo and Sales Navigator. Jasmin is also the co-founder of Linkbound. In the photo, Jasmin is seen proudly smiling while delivering a LinkedIn-related keynote on stage, while wearing a tailored brown suit vest and orange tie. The photo also includes a caption that says: LinkedIn DMs Masterclass

You want to show up as an "expert" on LinkedIn?

But you never show your "human" side?

You're missing out.

A LOT of what I do on LinkedIn is cracking burger jokes in the comments, having fun with other CEOs, business owners, founders, millionaires..

And guess the first thing we do when we finally meet in person? Or when we get on a call?

We get burgers together! Or we continue joking!

At the end of the day, we're all humans.

Humans who love to laugh.
Humans longing for connection.
Humans who are tired of work 24/7.

Please...

Enough talk about synergies, circling back, and low-hanging fruit (whatever the hegg that means).

And more focus on GENUINE human connections.

This is what builds your brand...

AND your business! 😊

(both are important)

Now, bon appétit! 

P.S. Photo is from Cyprus. ❤️ This year, I'm already planning trips to the UK, India, Malta, Singapore, Australia, Slovakia, USA... Burgers, anyone?

Jasmin Jay Alic encourages LinkedIn users to show more of their human side, not just their expert side. He shares his experience of engaging with other CEOs and business founders, and how most of it is just having fun in the comments and talking about burgers. In the photo, Jasmin is seen smiling and having a burger with Alex Aristidis from i-Con (Island Conference) in Cyprus.

Today, I turn 34. Here's 34 lessons th... No.

This post here is a thank you. ❤️

1. To every single one of you who've shown up for me over the years. (I owe a lot of my success to you)

2. To my amazing Link Up community, who made me cry last night with a video message. (yes, I cried)

3. To every client, brand, and app founder who sent gifts to my doorstep. (post office was working overtime)

4. To everyone in my inner circle who called my phone and sang happy birthday. (you know who you are)

5. To everyone who abandoned me last year.

I always say "Givers get".

But today... everyone is "giving" me something. I'm so blessed to have a built a career where the simplest interactions turn into relationships. Grateful.

I hope this type of career finds YOU too.

Good luck, friends!

- Coach J 🎂

P.S. LinkedIn reached out to me too. News soon.

Jasmin Jay Alic shares a heartfelt LinkedIn post for his 34th birthday. In this post, he directly thanks all the people who've shown up for him over the years, his Link Up community, the different brands who've sent him gifts, the inner circle friends who've called him directly, as well as those who abandoned him last year. The image shows Jasmin proudly smiling while working on his laptop. The image was taken at a cafe at Kite Beach in Dubai.

Look, I get it. There's always bigger fish to fry.

But don't delay your LinkedIn, please...

This is year 17 for me in the online business world. Just on LinkedIn, I've trained 57,000+ people, whether in workshops, keynotes or 1-1.

So believe me when I tell you:

Most people use LinkedIn only when they "need" LinkedIn. To find a new job. They fish here for a few weeks. Apply apply apply... Until they "need" it again.

It's a cycle with no end.

These waters aren't made for a quick dip.
They're for those willing to go on a journey.
And the ship most definitely has NOT sailed.

There's still time to start (and enjoy) your journey.

Are you onboard? 😊
 
Monday Motivation, over. (Repost for others ♻️)

- Coach J ❤️

P.S. I did not eat this alone. (before you ask)

Award-winning LinkedIn coach | Founder of Link Up Community, where you’ll build a trusted brand and profitable business

Jasmin Jay Alic shares a motivational post with his LinkedIn followers about using LinkedIn more consistently to find jobs, clients, and career opportunities. In this post, Jasmin is using the analogy of always having bigger fish to fry versus hopping aboard and enjoying the journey in the LinkedIn waters. In the attached photo, Jasmin is seen smiling and holding a giant sea fish served on a mega platter for multiple people. The picture was taken at the Split riviera in Croatia.

I coached some of the world's biggest creators.

With millions of followers. Or dollars. But...

Every single one of them had a "slump" period where they didn't know the answer to the question: 

"What next?"

Every single one. Zero exceptions.

Be it what's going to be my next post?
Be it what's the correct move for my offer?
Be it what's next for me in my career journey?

The answer? No 2 people are the same.

To Lara Acosta, I said "stay in your lane". 
To Angela Marie, I said "it's time for a pivot".
To my Link Up members... 100 ways = 100 people.

The point I'm trying to make here?

1. It's ok to feel lost. It's all part of the journey.
2. There's no one-size-fits-formula. For anyone.
3. It's ok to ask for help. Pro tip: Ask your followers.

So let me ask you:

What's ONE topic you'd like to learn more about this year? Share your interests below. 

Then...

Revisit this post 12 hours later and 1) Find new experts, or 2) Find potential clients. Thank me later. 😉

(Repost for your network ♻️)

Jasmin Jay Alic shares a motivational lesson about not knowing what's next in your career. He lists some of his coaching clients like Lara Acosta and Angela Marie d'Antonio as examples, and shares the exact advice he once gave them when they asked this question. The image shows Jasmin smiling directly into the camera, with holiday lights and decorations behind him. The image also includes a caption that reads: What's next? 

I leave 1,000+ comments per week on LinkedIn.

I know. Your first thought is "but how?!"

"How much time do you spend on here?"
"Where do you find so many posts?"
"What tools do you use for this?"

Quick answers first, then a long one:

1. I spend 2 hours engaging daily (workdays only)
2. I optimize my feed so I don't see any "fluff"
3. I use zero tools for this, just my fingers

Number 2 is where most of you are stuck. So...

Here are 4 actions to optimize your feed:

1. Engage with relevant posts (get similar suggestions)
2. Engage with new people daily (more reach / variety)

(I cannot stress the 2 above enough)

3. Hit the 3 dots and "Unfollow" (super-strong signal)
4. Hit the 3 dots and "Save" (the strongest signal 🚨)

Better feed = more enjoyable engagement.

And you'll save yourself SO MUCH time.

Thank me later. Happy commenting!

(Repost for others ♻️)

P.S. 90% of my comments are "replies" on my posts, since I have the strongest engagement. So replying a few hundred times per day is easy work for me.

P.P.S. 20 comments per day is a must. 😉

Jasmin Jay Alic explains how he writes over 1,000 comments per week on LinkedIn. His secret is having an optimized feed, and in this post, he shares 4 actions you can take immediately to optimize your LinkedIn feed for more enjoyable engagement. In the photo, Jasmin is seen typing on his laptop at a restaurant, relaxed and smiling, with an orange juice served on his table.

When I say I run a "global" business, I mean it.

Link Up has officially crossed 60 countries!

I am genuinely at a loss for words right now, so I'll keep this post short. You have two choices today:

1. Take "writing on LinkedIn" seriously and go all in for the next 6 months (realistic timeline to see change). Long term, build the business and life of your dreams.

2. Don't.

Good luck! I'm here for you. 

----

The rest of this post includes every country my community members are from - find yours. ❤️

 1. Italy
 2. USA
 3. India
 4. Malta
 5. Spain
 6. Egypt
 7. Kenya
 8. Japan
 9. Serbia
10. Russia
11. Ireland
12. Poland
13. France
14. Austria
15. Croatia
16. Cyprus
17. Mexico
18. Türkiye
19. Greece
20. Finland
21. Estonia
22. Canada
23. Ukraine
24. Norway
25. Rwanda
26. Belgium
27. Sweden
28. Bulgaria
29. Armenia
30. Slovakia
31. Portugal
32. Slovenia
33. Pakistan
34. Uruguay
35. Hungary
36. Moldova
37. Romania
38. Malaysia
39. Australia
40. Scotland
41. Denmark
42. Palestine
43. Germany
44. Colombia
45. Indonesia
46. Singapore
47. Cameroon
48. Philippines
49. Hong Kong
50. Switzerland
51. Bangladesh
52. South Korea
53. Netherlands
54. South Africa
55. Saudi Arabia
56. Czech Republic
57. United Kingdom
58. North Macedonia
59. United Arab Emirates
60. Bosnia & Herzegovina

Is your country on the list? Let me know. ♻️

Jasmin Jay Alic celebrates his Link Up Community and the milestone of having members from 60 countries. In this LinkedIn post, he motivates his followers to take writing on LinkedIn seriously for the next 6 months to build the business and life of their dreams. In this post, Jasmin lists 60 countries his community members are from in a carefully formatted, visually-pleasing list. In the photo, Jasmin is seen smiling and taking a photo with Irene Bonjeh Azong-Wara, his community member who traveled from Cameroon to Bosnia & Herzegovina to meet him in person at the third global Link Up meetup in Sarajevo.

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.

But most of them are invisible online.

Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.

The people actually solving the problem? They're too busy building to talk about it.

That's where I come in.

I ghostwrite LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.

Here's how it works:

→ 6-12 month projects built on weekly or bi-weekly interviews
→ I extract your expertise and turn it into content that sounds like you
→ Full strategy, content planning, and profile optimization included
→ Continuous improvement baked in (that's what Kaizen means)

I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.
Results my clients have seen:

→ Inbound leads and investor connection requests
→ Podcast invitations and speaking opportunities
→ Top talent reaching out directly
→ Measurable traffic to demos, books, and qualification surveys

I've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.

I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.

If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

99% of climate tech founders won't be at Davos next week because the tickets cost $27,000.

Here's how to take advantage of it:

The World Economic Forum runs January 19-23 in Davos-Klosters, Switzerland.

Up to 3,000 leaders will be there talking about climate, innovation, and the green economy.

You won't be in the room.

But you can still extract value if you're strategic about it.

Here are 3 ways:

1 - Engage in the hashtag feed.

#Davos2026 and #WEF2026 will be flooded with posts from attendees, commentators, and climate leaders.

Most founders will just watch. If I were you, I’d:

→ Add thoughtful comments on posts from investors/ founders 
→ Ask questions that show you understand their work 
→ Share a specific take from your own experience

You'll get in front of the right people organically while everyone else is lurking.

2 - Watch livestreamed sessions, then create content from what you learned.

Over 200 sessions will be livestreamed on the WEF website.

Skip the endless scroll of hot takes. Watch actual sessions on cooperation, innovation, and planetary boundaries.

Take notes on what matters for your sector.

Then turn those ideas into your own posts. Not summaries. Your angle on what was said.

3 - Use Davos themes as content frameworks for your business.

Davos 2026 has 5 key themes:

→ Cooperation in a contested world 
→ Unlocking new sources of growth 
→ Investing in people 
→ Deploying innovation responsibly 
→ Building prosperity within planetary boundaries

Pick the ones that align with your startup and create content around them.

—

Davos happens whether you're there or not.

Leverage it.

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

I've analyzed 100+ climate tech founder profiles in 2025. They're all making the same expensive mistake:

They treat LinkedIn like a PR platform.

Stay in ‘stealth’ for months.

Then appear out of the blue when they need funding.

And then they wonder why:

→ Investors don't respond to their fundraising outreach 
→ Top talent goes to SaaS companies instead 
→ Customers ghost them after initial interest

Wanna know the truth?

I’d never date someone if every time they come to me they always need something. That’s not a very trustworthy person. Why should your investors or customers be any different?

SaaS and B2B founders figured this out years ago.

They don't wait until they're fundraising to start posting. They don't lead with product specs. They don't position themselves as industry experts first.
Instead, they:

→ Share behind-the-scenes of building 
→ Document their failures and pivots 
→ Show their personality and values 
→ Start conversations, not monologues

By the time they need something, people already know them.

Already trust them. Already want to help them succeed.

Climate tech is too competitive to wait until you need something to start building your network.

My suggestion to you this year:

Stop worrying about others trying to ‘steal’ your ideas. If they wanted to, they’d find a way anyway.

Start showing people who you are BEFORE you ask for anything.

→ Share the challenges you're facing 
→ Celebrate your team's wins publicly 
→ Ask for advice, not just attention 
→ Comment on others' posts like you're building friendships, not a follower count

The founders who do this?

They close funding rounds faster. They attract talent that believes in the mission. They build customer relationships that feel like partnerships.

Because trust compounds.

And LinkedIn is where you build it before anyone's ready to buy, invest, or join.

—

The more you treat this platform as a networking space while sharing genuinely helpful advice, the more you increase the chances of being seen.

PS — And if you agree with what I said, but still feel you're not ready to start sharing content, at least optimise your LinkedIn profile. Investors and customers are already looking you up. You could at least make sure it's clear who you are and what you do. 

I created a free resource with 5 headline & 2 About section templates, 2 AI prompts to help create both, and an extra optimization checklist. 

Comment "profile" and I'll send it over. 

Just make sure we're connected so I can DM you.

I've ghostwritten for 20+ climate tech founders over the past 2 years.

And there's one post that outperforms everything else in the first 2-3 months:

The introduction post.

Not a hot take. 
Not a carousel. 
Not a "10 lessons I learned" listicle.

A simple post that says "here's who I am, what I do, and why you should care."

But the problem?

Most founders skip it.

Or they write something like:

"Hi, I'm [Name], CEO of [Company]. We're building [vague description]. Excited to connect!"

Nobody cares.

It shows no story, builds trust, and gives reason to follow you.

So I took the exact framework I use with my clients and turned it into a free resource.

It includes:

→ 2 fill-in-the-blank templates (Origin Story style + Expertise Reveal style)
→ Examples from founders who nailed it
→ An AI mega prompt to write your draft in minutes
→ Bonus checklist for when to post, how to pin, and what to do next

Want a copy?

Comment "intro" and I'll send it over.

PS - If we're not connected yet, send me a request so I can DM you.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

While everyone's posting 'insights' from Davos next week, do this instead:
Share one of these 10 styles of content:

• Tips 
• Stats 
• Steps 
• Lessons 
• Benefits 
• Reasons 
• Mistakes 
• Examples 
• Questions 
• Personal Stories

Tips:

→ "5 tips for securing climate finance based on [session name]" 
→ "3 tactics for partnerships I learned from [speaker] at Davos" 
→ "Practical tips from the 'deploying innovation responsibly' panel"

Stats:

→ "The one number from Davos everyone's ignoring" 
→ "3 stats about green economy growth that change everything for [sector]" 
→ "[X]% of climate tech fails because of [stat from Davos]. Here's why."

Steps:

→ "Step-by-step: How we're applying 'planetary boundaries' to our product roadmap" 
→ "How to implement the cooperation framework [speaker] mentioned" 
→ "3 steps to turn Davos talk into actual strategy"

Lessons:

→ "3 lessons from [session] that contradict what VCs tell founders" 
→ "What [speaker] got wrong about carbon markets" 
→ "Davos says [X]. We learned [Y] the hard way."

Benefits:

→ "Why [announcement] benefits sustainable materials (and why investors miss it)" 
→ "3 benefits of [Davos theme] no one's talking about" 
→ "How [policy discussion] helps climate startups more than it hurts them"

Reasons:

→ "5 reasons the Davos conversation about [topic] is incomplete" 
→ "Why [consensus view] doesn't work for early-stage climate founders" 
→ "3 reasons we're ignoring Davos advice on [topic]"

Mistakes:

→ "3 mistakes Davos speakers make about scaling climate tech" 
→ "The biggest error in [session]: assuming [X]" 
→ "What the 'investing in people' panel got wrong"

Examples:

→ "Davos talks about cooperation. Here's what it looks like at [company]." 
→ "Everyone's discussing 'responsible innovation.' Here's our version." 
→ "Real example of [Davos theme] from our last quarter"

Questions:

→ "Everyone at Davos is talking about [X]. Here's what no one's asking:" 
→ "The question [session] avoided: [specific question]" 
→ "If [Davos consensus] is right, why are we seeing [contradiction]?"

Personal Stories:

→ "Davos says cooperation is key. We partnered with a competitor. Here's what happened." 
→ "They're talking about [theme] at Davos. We tried it 6 months ago. Here's the reality." 
→ "The gap between Davos stage and startup reality: [your experience]"

Pick one format. Create one post.

That’s the type of content that people would actually read.

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

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