Fleejo

Founder

MAN.Digital

Business Development Representative

Making sales assets to sell your b2b offer before the sales call

Most of the time there are two reasons you are struggling to close the calls : 
-the prospect does not believe in what you / software will do
-prospect does not not see a reason to choose you.

To fix this, you need sales assets.... pieces of content that are repeatedly used in the sales process to gain trust.

And I help make these pieces of assets... so you can make your
-outbound
-pre call flow
-closing call better

examples of these assets are : 
-SL / VSL (only works if you have a unique insight, not for commodity)
-Case Studies (works for any offer)
-Slides (for closing call)
-ROI calculator (really helpful in closing call)

Ali Gohar

Toca Boca

Business Performance Manager

Scient AB

Product Insights Consultant

Spotify

Insights Consultant

Bought By Many

Research Consultant

Trainline

Experimentation Consultant

Bambuser

Product Insights Lead (Contract)

iZettle

Insights Specialist (Contract)

Dreams

Senior Insights Manager

- Line-managed teams up to 10 direct reports
- Acted as research lead on #1 company priority project, overseeing the single largest data & research gathering effort on any project in Spotify's history with a team of 15+ user researchers & data scientists
- Part of leadership quartet for a group of 40+ engineers, designers, product managers and researchers

Product Insights Manager

- In-depth knowledge sharing with leading companies in the experimentation space
- Created benchmark of internal a/b testing practices against industry
- Installed progress & measurement framework to improve at company level
- Worked with teams to improve their a/b testing processes
- Hired a small experimentation methodology team
- Evangelised on international conferences
- Embedded on #1 company priority project to oversee experimentation
- Reporting included CEO level

Experimentation Lead

- Conducted mixed-methods user research for a range of teams and projects across Spotify
- User testing, ethnography, surveys, a/b testing
- Worked on company-level projects as well as in agile squad-level rhythm
- Stakeholder reporting up to CPO level

User Researcher

Shop Direct Group

User research: 
- Qualitative and quantitative
- Focus points: Behavioural analytics, cross-channel experience, augmented reality
- Methods: Usability testing (summative/formative), eye tracking, surveys, controlled experiments, ethnography, session tracking, web analytics
- Web, optimized web (mobile/table), native apps
- Agile and waterfall projects
- Developing research plans

R&D:
- Development, assessment and tailoring of new research methods
- Research pipeline optimization

Communication:
- Conferences: Talk on corporate UX at Bitspiration 2013 (Krakow)
- Internal: Mutual updates, knowledge share, multidisciplinary work groups
- Stakeholders: Co-creation of research questions, expectation management
- Result documentation, presentation, actionable recommendations (including upper management and board level stakeholders)

Administration:
- Booking facilities, liaising with agencies, recruiting test participants

Usability Analyst

I help Product teams make informed decisions.

My main expertise is to figure out what teams need to understand about the audiences they serve, and how to do that. I'll ensure the right questions get asked and answered, using the appropriate methods from user research to a/b experimentation. 

I'm available for freelance work, consultations and public speaking through www.scient.se

Ben Dressler

taplio

The Battle

Ali Gohar

Ben Dressler

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