Fleejo

Founder

MAN.Digital

Business Development Representative

Making sales assets to sell your b2b offer before the sales call

Most of the time there are two reasons you are struggling to close the calls : 
-the prospect does not believe in what you / software will do
-prospect does not not see a reason to choose you.

To fix this, you need sales assets.... pieces of content that are repeatedly used in the sales process to gain trust.

And I help make these pieces of assets... so you can make your
-outbound
-pre call flow
-closing call better

examples of these assets are : 
-SL / VSL (only works if you have a unique insight, not for commodity)
-Case Studies (works for any offer)
-Slides (for closing call)
-ROI calculator (really helpful in closing call)

Ali Gohar

Stefan Repin

Vice President Sales and Marketing

VP of Marketing @ Platforce | Fractional CMO, B2B expert

"Marketing without sales alignment is just expensive content creation."

That realization changed everything for me after watching a brilliant tech company burn through $500K in marketing spend with zero enterprise deals to show for it.

Now, I help B2B tech companies stop marketing like startups when selling to ENTERPRISE.

I specialize in fractional marketing services that transform marketing from a cost center to a predictable revenue driver. My results speak for themselves:
- Reduced CAC by 85% for SaaS companies
- Shortened enterprise sales cycles by 2 months
- Scaled a tech company from $6M to $18M
- Generated 500x ROI within three months for a Belgian tech company

I build cost-effective demand generation engines based on what works for YOUR company — not cookie-cutter strategies. Whether it's ABM, founder-led brands, webinars, or content marketing, I choose the channels that deliver the highest ROI for your specific situation and strengths.

What clients say:

"Stefan is a 1st class marketing professional... I have personally learned much from Stefan, mostly around the breathtaking collection of marketing tools at his easy disposal. Stefan comes ready to work: upbeat, optimistic and always with a new idea to discuss or campaign possibility to A/B test." — Thomas Bianco, Head of Sales, ITG Commerce

"Stefan has a great grasp on growth strategy and will serve your startup well." — Robert McMillan, Founder & Management Consultant

"Stefan has a lot of energy and can help you shape your marketing machine. Stefan keeps the ball moving 👍" — Hugo Gervais, CEO @Urbest

Clients receive CMO-level expertise without the 5-month wait or full expense of hiring a VP of Marketing. We start with a one-month pilot to prove value before any long-term commitment.

My approach: I generate more demand from the resources you already have. High ROI, low effort.

Past and current clients include: Irrational Labs, Lensa, Central European University, Groundbreaker (now Janover Connect), Angloville, Reinvently, Provectus, Viseven, Platforce, and Gitential.

B2B Marketing and Sales Growth Mentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. Join to find your next mentor » www.growthmentor.com

A few interesting experiments that drove some good revenue. Obviously they were based off creativity and not just by scaling AI.

A few truths that we all forgot about and we should remember or remind ourselves about.

A few cool actionable things that I've discovered this week.

Helping to market and sell to enterprise, aka B2B/B2G |B2B Demand Generation and ABM for Technical Buyers| AI implementations and automations for complex sales cycles

View newsletter: Practical thoughts on Growth

When Everyone’s Building Rube Goldberg Machines (And Calling It Strategy) The GTM world just figured out it has a cake mix problem. We’re spending 40 

Open article: I will tell you what's working in B2B — and why 90% of what you read on LinkedIn is performance art for Venture Capitalists. by Stefan Repin • 9 min read

I will tell you what's working in B2B — and why 90% of what you read on LinkedIn is performance art for Venture Capitalists.

Been excited to be at the Tekpon conference! 
Although I had some serious cold and fever the night before :(  and missed on a lot of  great convos. 

Some hot insights for you like my tea this morning. 

AI scales the playbook — but relationships still close enterprise deals.

The new norm is at least 1 million $ per employee. 

Sara Maldon was talking about some pretty cool automations you can pull with make.com, cut the research time and increase the customer facing time with clients. 

Vincent Jong gave some good benchmark on how efficiency should look like in the AI first world. Also a very helpful table about what AI can do well and what it cannot do well. 

Frank Sondors 🥓 Bill Stathopoulos Jeko Kolev had a pretty cool conversation about AI's role in today's #GTM strategy. 

Todd Paris came with some incredible insights on difference in terms of ranking factors for LLMs, what do they like, their personality and how to optimize for that. 


Some personal thoughts: 

Found: AI wins when it automates sales ops (post-call follow-ups, CRM enrichment, research), freeing reps to focus on human conversations.

Realized: ABM + co-created content = faster access to decision-makers and higher-quality pipeline.

Identified: First‑party signals (hires, multi‑language site relaunches, investor moves) drive better account selection than noisy intent feeds.

Found: Enterprise buyers want bulletproof solutions — GDPR, SOC2, and provable ROI beat flashy demos every time.

Realized: ICP clarity is non‑negotiable — know who uses the product vs who signs the check (marketing vs CFO/ops).

Identified: Product‑led, API‑first businesses that prioritize engineering scale revenue per employee and reduce dependence on large sales teams.

Noted: Top-of-mind benchmark — aim for ~$1M revenue per employee in AI-first product companies; anything less risks being out-competed on efficiency and cost structure.

Credibility quote: “AI helps SDRs by doing the grunt work — prospect research and CRM enrichment — but it doesn’t replace the relationship you need to close enterprise deals.” 


This left me with a question: 

 If you’re scaling #GTM with #AI this year, are you prioritizing automation or proving measurable ROI to finance — and how are you or are you tracking revenue-per-employee as a success metric?

Go to market operator for B2B/B2G |Demand Generation and ABM for Technical Buyers| AI implementations and automations for complex sales cycles

In this newsletter, I'm bringing you, as usual, the most actionable and truthful stuff I've found over LinkedIn, Twitter, and Substack. 

Subscribe more to get more insights and learn something. 
I hope you do learn something from this.

Really! 

P.S. 
There are a few good tips, such as:
Why you should have three potential lists in your ABM outreach
How you can design a workflow which will help your product-led growth

The GTM Chaos Chronicles: When LinkedIn Goes Full Battle Royale Content on social is having another one of those weeks where everyone's either having 

Open article: The GTM Chaos Chronicles: When LinkedIn Goes Full Bananas by Stefan Repin • 8 min read

The GTM Chaos Chronicles: When LinkedIn Goes Full Bananas

The main lesson I’ve learnt from working with smart people:

Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. 

This will give you information about what you should actually be doing or asking. 

Sounds simple on the surface - the hard part is making it part of your every day working process.

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Here is a trick on how to get vps and chief officers of something attention, inspired by the video made by Kyle Coleman. 

It’s a trick that proved to be working, but please use it wisely, as it is a hack and it might erode the trust in you :)

The state of AI these days. 
Sarcasm
Fun intended

I just spent two weeks tracking what's  actually working in B2B GTM vs. what we wish was working.

The gap is wider than ever, wider than Grand Canyon and that stuff is BIG. 

Here's the uncomfortable reality no one's talking about:

→ AI SDRs sound great in demos, fail spectacularly in production 
→ Most GTM systems are built around the wrong buying signals 
→ Your "perfect" RevOps stack might be accelerating your decline 
→ Every GTM playbook has an expiration date (and yours just expired)

But some teams are quietly crushing it.

They're not chasing #AI #hype. 
They're engineering systems around actual buyer behavior.
I analyzed 18 posts from operators shipping real results:

Stan Rymkiewicz's AI copywriting workflow that scores 0% on AI detectors

Janis Zech's findings after talking to 450+ RevOps leaders about GTM AI 

Lillian Pierson, P.E.'s wake-up call: "GTM Engineer" isn't BS—it's real 

Jamie Walsh's brutal truth: systems don't fix unclear signals 

Dimitar Stanimiroff on why every playbook breaks (and always will)

The pattern?

Winners aren't building bigger stacks. They're finding clearer signals.
They're not replacing humans with AI. They're making humans 10x more effective.

They're not following last year's playbook. They're rebuilding for the environment that exists today.

This week's newsletter breaks down:

✅ What AI can and can't actually do in GTM (with receipts from 450+ teams) 

✅ The 5-step workflow that creates AI content that doesn't suck

 ✅ Why your buying signals matter more than your CRM 

✅ How to measure ABM with a simple 50/50 split test 

✅ The discovery framework that actually qualifies deals 

✅ Why "GTM Engineer" is now a real role at 89+ startups

 ✅ What your 2026 budget should actually be (by sector)

If you're frustrated with GTM right now, it's not you.
The old playbooks died.

 The new ones are being written by operators who understand one thing:
Clarity creates compounding. AI just accelerates it.

📬 Full breakdown in this week's newsletter (link in comments)

What's your biggest GTM frustration right now?

P.S. Shoutout to Scott Finden, Yurii Veremchuk, Janis Zech, Stan Rymkiewicz, Jamie Walsh, Tim Busschops, Dimitar Stanimiroff, Lillian Pierson, P.E., Canberk Beker, David Zeledon, Sumit N., Jen Allen-Knuth, Dan Ptak, Andrei Zinkevich, Kate Syuma, and Kieran Flanagan for the insights that made this newsletter possible.

LinkedIn's been having another identity crisis this week, and honestly? I am starting to get tired of it. Promise, the next newsletter will be more or

Open article: The Great GTM Reality Check of 2025 (What's Actually Working vs. What We Wish Was Working)
 by Stefan Repin • 11 min read

The Great GTM Reality Check of 2025 (What's Actually Working vs. What We Wish Was Working)

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The Battle

Ali Gohar

Stefan Repin

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